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• Echoic Memory: after sound is heard a brief contraction of activity in the auditory
system.
• Peterson & Peterson asked people to learn a list of three letters count backwards
and then recall it.
o What they found was that after 18 seconds recall was virtually zero.
• Capacity measured using span tasks. Participants were presented with a list of
information and then repeat it back – list continues to lengthen until participant
cannot remember.
o Miller (1956) noted that over a variety of span tasks, people commonly
can remember 7 chunks + or – 2.
• Chunking is a process to mass information together. It is an integrated unit of
information.
• Mechanism of Forgetting:
o Decay: the passage of time causes memory to fade.
• Elaborative Encoding: links new memories with old (existing) memories or refer
it to something personal.
• Redintegration Memory: reconstructed memories that are linked, revised, and fit
together following chains of memory into an association of related memories.
Types of LTM
• Feeling of Knowing: feeling that can/does know something before hearing it.
Recall
• Direct Retrieval of facts or information
o Hardest to recall info items in the middle of list: Serial Position Effect
• Eidetic Memory: occurs when a person (usually a child) has a visual images clear
enough to be scanned or retained for at least 30 seconds.
o Usually projected onto a “plain” surface, like a blank page of paper—
usually disappears in adulthood.
Forgetting:
• Memory Traces: physical changes in nerve cells or brain activity that occur when
memories are stored.
• Disuse: theory that traces weaken when not used or retrieved for a period of time.
• Interference: tendency for new memories to impair retrieval and vice versa.
• Transfer of Training: positive transfer, mastery if one tasks aids learning or
performance.
• Electroconvulsive Shock (ECS): mild electric shock passed through the brain
produces a STM loss.
Memory Formation
• Spaced Practice: altering short study sessions with brief rest periods.