Mammoth Prostaff Proposal

overview
A Pro Staff’s main goal is to create a more visable presence
of a brand by using trustworthy and notable profes-
sinals influence on various platforms, but including
Social Media platforms. These professionals assist
with product development by testing and evaluating
prodcut, promoting product, and generating sales in
an organic way at a grassroot level. This is generally
accomplished through social networking, word of
mouth, or simply wearing a brand’s logo.

When it comes to Mammoth Coolers, the opportunities

for a pro staff are significant. This includes a variety
of people from different backgrounds and profes-
sions that are representing Mammoth and marketing
the brand to their followers. Pro staffers can a use
a variety of platforms to market Mammoth Coolers
to their follower base. Content could be featured on
a Youtube Video, a social media platform, or even
simply on a t-shirt.

The real concern here is selecting the right person(s) to

represent and promote The Mammoth Brand. That’s
where RMG comes in. RMG knows the importance
of a pro staff and how to correctly manage one, and
take care of the details.

So, how will this work? First things first, we will need to
implement a pro staff page with an application to
be featured on the Mammoth Website, and a short
description of what it means to be a Mammoth Pro
staffer. The application will weed out the influencers
and professionals that may not be suited for Mam-
moth, and instead find the very best of the best to
represent the brand.

Once a person is selected, RMG and Mammoth will deter-

mine the social media guidelines the pro staffer will
need to follow, along with other incentives that will
come with being a pro staffer. RMG will be responsi-
ble for the recruitement and management of these
members, and be sure that they are creating content
that is engaging to their followers so that Mammoth
may find a larger following, and more imporantly,
and increase in sales.
 The details
WHAT RMG IS SOCIAL MEDIA
APPLICATION REQUIREMENTS
LOOKING FOR IN
The Mammoth Pro Staff Application will Social Media Standard Operating Procedures
A PRO STAFFER determine what RMG need sto know about
Mammoth’s Elite Pro Staff will be comprised of Ambassadors and Sponsors. The Ambassadors will The ultimate goal for Mammoth’s Social Media efforts:
our potential Mammoth representatives. We
be every day social media stars and market influencers, while the sponsors will be a higher level pro will weed out the non-essentials and instead • Build brand awareness
staff member. Both the ambassadors and sponsors will have an already established audience that find the “cream of the crop.” The application
has seen continuous growth as their own brand has developed. They will be selected based on equal • Increase engagement
will allow us to determine who will be most
parts admirable credentials and their ability to teach their expertise to others. valueable to the brand. • Drive leads and sales

Expected Qualities: The applications will be found on the Mam- • Drive website traffic
• Passionate about their industry and about representing Mammoth moth website with a direct link to the form.
Social Media Ambassador Responsibilities
• Competent Once application is submitted it goes direct-
ly to an RMG staff member. RMG will also • At least one (1) lifestyle photo w/ Mammoth product(s)
• Continuous content creator
feature a link to the pro staff webpage on every other week
• Large and impactful social media presence that engages followers
eBlasts, along with some social media pro-
• Level-headed • At least one (1) post every month “selling” Mammoth
motion of the program.
• Deliberate with time management - can prove that they will meet the requirements to become a products via given code
brand ambassador Prepared links:
• Share any/all Mammoth news relating to new prod-
• Respectful on various media platforms ucts, services, etc.
Sponsor Application
• Goal-oriented
• Able to quickly build relationships Pro Staff Ambassador Applicaiton • Continually recruit fans to Mammoth platforms
• Willing to ask, “What can I do to help build Mammoth?”
• Ambassador must follow Social Media Standard
Operating Procedures:
-Protect confidential and proprietary
information
-Posts that are shared from other social media
COMMUNICATION sites must not violate any copyrights or trademarks
REQUIREMENTS -No images of dead animals/hunting trophies
on social media
• A monthly report (email) referencing: -Content and images on social media must be
-What advocacy was done considered family friendly for all ages
-Any and all content including, but -Social networking sites are not appropriate
not limited to: forums to engage in differences of opinion; if there are
arguments, negativity, or any other negative discus-
1. Photos sions/comments, the post will be immediately deleted.
2. Videos
3. Blogs
• A bi-weekly call/email from Mammoth
representative (initiated by Mammoth
representative)
* Applies only to Ambassadors*
COMPANY
BRAND CONTENT
PROMOTION CREATION
It is said that 83% of consumers place their trust in recom- Pro Staffers will be required to create great content for

examples of other brand’s pro staffer’s social media content

nedations of friends and family. Therefore, advocacy is their own platforms, but should also be sharing any
huge when it comes to sales for a company. Especially new content with Mammoth.
when the person advocating has a large online presence.
Pro Staffers will be required to send at least one photo
Mammoth’s pro staffers will speak favorably of the brand a month of any Mammoth product in use. If they have
to their network in order to generate sales for the brand. the capacity to create engaging video, they should be
creating and sharing that content with Mammoth. If
Mammoth will institute this by sending a Mammoth
the said pro staffer has a popular blog or feature in a
‘Starter Pack’ to any new pro staffer. The ‘Starter Pack’
publication, they should mention or feature Mammoth
will include:
prodcut on said platform.
• T-Shirt
* Applies to both ambassadors and sponsors. *
• Hat
• Decals for vehicle
• Promo Code for future purchases
• Depending on Ambassador or Sponsor. discount
code or free product
Another example of retail advocay would be giving
a review of one of Mammoth’s products in a video or
article form and sharing it to the pro staffer’s audience
to gain brand awareness.
* Applies to both ambassadors and sponsors. *

ADVOCACY MAMMOTH
REQUIREMENTS SPONSORSHIP
REQUIREMENTS
• Continuously and indefinitely promote Mammoth within It is with utmost importance to communicate
your sport/activity with a Mammoth Representative during the
contractual time period. Sponsor will be con-
• Distribute “discount/ambassador card” at any and all
tacted on a regular basis.
social events, gatherings, etc.
In consideration of sponsorship,
• Promote Mammoth via:
sponsor will:
-Products
• Place Mammoth logo on sponsor’s website
-Via provided clothing
• Place Mammoth logo on sponsor’s Social
-Via provided marketing collateral (i.e. decals, etc.)
Media sites
• Represent Mammoth at local regional events when and
• Mammoth Product integration when/where
where applicable
applicable
• Represent Mammoth at local regional sporting goods
• Mammoth Product recognition when/where
stores, when and where applicable
applicable
* Applies to both ambassadors and sponsors. *
 management details
RMG Internal Standard Operating Procedures for Mammoth Ambassadors
Recruiting/Processing
• RMG to actively research and recruit Mammoth Ambassadors through:

-Mammoth Website

-Social Media outlets

-RMG Network

•RMG to review all applications and collaboratively as team (internally) accept or deny applicants

•RMG to communicate with Mammoth Coolers once per week, qualified candidates and
provide Mammoth Coolers with all proper collateral including, but not limited to:

-Contact information

-First Order with payment information

-All pertinent information (i.e. Social Media sites, website, affiliations, etc.)

•RMG to be the liaison between ambassador and Mammoth Coolers

•RMG to provide monthly report to Mammoth Coolers

Management:
• RMG to contact ambassador by email or phone on a bi-weekly basis

• RMG to determine the “hiring & firing” of ambassador based on performance

• RMG to monitor all ambassadors social media sites and other

public domains to ensure quality and consistency

• RMG to monitor all ambassadors sales efforts and provide Mammoth with monthly report

• RMG to create a monthly eNewsletter and distribute to all ambassadors

• RMG to manage/handle all ambassadors questions, concerns, needs and general inquiries
 sales program
In order to have an effective and “streamlined” sales program, both ambassadors and
sponsors should participate and be trained via a sales manual and via a conversation with
a Mammoth representative/RMG. The sales manual will be developed by both RMG and
Mammoth and be “ever-changing” as the Pro Staff program grows.
Considering the “20/20” program, the ambassadors and/or sponsors have the ability to
incur a substantial profit, but the ambassador and/or sponsor must be aware of where
they can and cannot sell:
Can Sell:
• Family and Friends
• Social Media outlets
• Personal website
• Local/regional events
• Clubs or any other affiliations (not including those listed in the “Cannot” section)
• Affiliated club, organization websites
Cannot Sell:
• Any and all sporting goods stores including, but not limitd to:
-Distributors of any kind
-Big Box stores
-Local or regional sporting goods stores
• Any and all hardware and/or farm and fleet stores
• Any and all retail stores
• Any and all ecommerce websites
• Any and all national non-profit (NGO) organizations
Sales Program:
• All ambassadors and all sponsors will receive 250 business card size cards with their own
unique promo code
• Each card will allot the recipient a 20% discount on all Mammoth products
• For each sale, the ambassador or sponsor will receive 20% commission. Commission checks
will be written the first of every month
• Incentive program will be put into place on a “ladder program” (i.e. free goods/products
when/if enough product is sold via individual efforts)
• RMG will field any and all questions and manage the sales efforts in totality ensuring that
the ambassador and/or sponsor adheres to all guidelines