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Tourism has always been a major social phenomenon of any society. It is motivated by
the natural urge of every human being for new experience, adventure, education,
knowledge and entertainment. In order to understand each other's cultures and values as
well as to cater several other social, religious and business interests, it has resulted in
development of many tourist and infrastructure facilities. This, along with the progress
of proper transportation network globally, especially of airways and waterways, has
encouraged people to venture out to the foreign lands. It has facilitated the trade and
commerce between the different regions of a country and between the different
countries. As a result, over the years, it has acquired the status of a service industry.
Tourism, being one of the largest industries, plays a key role in achieving the socio-
economic goals of the development plans of a nation. It is an important service-oriented
sector which has made rapid strides globally in terms of gross revenue and foreign
exchange earnings. It is a composite of service providers, both public and private,
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which includes travel agents and tour operators; air, rail and sea transportation
operators; guides; owners of hotels, guest houses and inns, restaurants and shops; etc.
They are involved in meeting the diverse interests and requirements of domestic and
international tourists.
In India, tourism industry holds special position as it not only have potential to grow at
a high rate, but also stimulate other economic sectors through its backward and forward
linkages and cross-sectional synergies with sectors like agriculture, horticulture,
poultry, handicrafts, transport, construction, etc. That is, it can provide impetus to other
industries in the country and generate enough wealth to help pay off the international
debt. It is the third largest net earner of foreign exchange for the country.
1.2DEFINATION OF TOURISM
Tourism is vital for many countries, due to the income generated by the consumption of
goods and services by tourists, the taxes levied on businesses in the tourism industry,
and the opportunity for employment in the service industries associated with tourism.
These service industries include transportation services such as cruise ships and taxis,
accommodation such as hotels, restaurants, bars, and entertainment venues, and other
hospitality industry services such as spas and resorts.
Mathieson and Wall (1982) created a good working definition of tourism as "the study
of tourism is the study of people away from their usual habits, and their establishments
which responds to the requirement of the travellers and the impacts that they have on
economic, physical and social wellbeing of their hosts.
According to Macintosh and Goeldner (1986) tourism is "the sum of the phenomena
and relationships arising from the interaction of tourists, business suppliers, host
governments and host communities in the process of attracting and hosting these
tourists and other visitors."
Hunziker and Krapf, in 1941, defined tourism as "the sum of the phenomena and
relationships arising from the travel and stay of non-residents, insofar as they do not
lead to permanent residence and are not connected with any earning activity." In 1976,
the Tourism Society of England defined tourism as "Tourism is the temporary, short-
term movement of people to destination outside the places where they normally live
and work and their activities during the stay at each destination. It includes movements
for all purposes in 1981.
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1.4 TYPES OF TOURISM
(a) Inbound Tourism involving non-residents visiting a country other their own.
(b) Outbound Tourism involving residence of a country visiting other countries.
Tourism, both domestic and international is taking place on a large scale that it has
become a major economic activity in the world.
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The À classified three forms of tourism in 1994, in its "Recommendations on
Tourism Statistics: Domestic tourism", which involves residents of the given country
travelling only within this country; Inbound tourism, involving non-residents travelling
in the given country; and Outbound tourism, involving residents travelling in another
country. The À also derived different categories of tourism by combining the three
basic forms of tourism.
For the past few decades many forms of tourism are becoming more popular,
particularly:
This type of tourism involves travel in rugged regions, or adventurous sports such as
mountaineering and hiking (tramping).
ÀATÀRAA TOÀRISM
GARDE TOÀRISM
It means visiting botanical gardens, famous places in the history of gardening, such as
Versailles and the Taj Mahal.
HERITAGE TOÀRISM
It is visiting historical (Rome, Athens, racow) or industrial sites, such as old canals,
railways, battlegrounds, etc.
HEAATH TOÀRISM
It means usually to escape from cities or relieve stress, perhaps for some 'fun in the
sun', etc. often to "health spas".
MEDIAA TOÀRISM
It is used for advanced care that is not available in one's own country, in the case that
there are long waiting lists in one's own country for use of free or cheap health care
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organizations for what is illegal in one's own country, e.g. abortion, euthanasia; for
instance, euthanasia for non-citizens is provided by Dignitas in Switzerland.
HOBBY TOÀRISM
Tourism alone or with groups to participate in hobby interests, to meet others with
similar interests, or to experience something pertinent to the hobby. Examples might be
garden tours, square dance cruises, etc.
This tourism refers to tourism by those that visit a particular location after reading
about it or seeing it in a film.
pERpETÀAA TOÀRISM
It is mainly for wealthy individuals who are always on vacations; some of them, for tax
purposes or to avoid being resident in any country.
pIAGRIMAGE TOÀRISM
pilgrimage tourism refers to ancient holy places (Rome and Santiago de ompostela
for atholics, Temples and stupas of epal for the Hindus and Buddhist, Mount Athos
or painted churches of northern Moldavia for the Orthodox), religious sites such as
mosques, shrines, etc.
SpORT TOÀRISM
Skiing, golf and scuba diving are popular ways to spend a vacation. Also in this
category is vacationing at the winter home of the tourist's favourite baseball team, and
seeing them play every day.
EO TOÀRISM
It means sustainable tourism which has minimal impact on the environment, such as
Safaris (Kenya), Rainforests (Belize) and Hiking (Aapland), or national parks.
GAMBAI G TOÀRISM
This tourism refers to tourism to Atlantic ity, Aas Vegas, Macau or Monte arlo for
the purpose of gambling at the casinos there.
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1.7 TYPES OF TOURISTS
One such way of classifying the users is by dividing them into categories such as
General, Sex, Region, Education, etc.
Another method of classifying users of tourism services is on the basis of the frequency
of usage of services:
on-users: They lack the willingness, desire and ability (income & leisure time).
potential Àsers: They have the willingness but the marketing resources have not
been used optimally to influence their impulse.
Actual Àsers: They are already using the services generated by the tourist
organizations
Occasional Àsers: They have not formed the habit of traveling
Habitual Travelers: They have formed a habit and avail of the services regularly.
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India Wildlife Destinations.
Kaziranga ational park
Sariska Tiger Reserve
Bandhavgarh ational park
Bharatpur Bird Sanctuary
Ranthambore Tiger Reserve
Kanha ational park
Pilgrimage Sites in India
Varanasi
Golden Temple
Haridwar
Mathura
Shirdi
Bodhgaya
Tourism is one of the world's fastest growing industries at present and holds the
status of the world's no. 1 industry.
The tourism industry as a whole is presently estimated to earn over ÀS$ 3.5 trillion
worldwide.
The industry creates a job every 2.4 seconds with every one of those direct jobs
creating another 11 indirect ones.
Spending on tourism amounts to 5%-10% of total consumer, spending in a year
worldwide.
India's share of the total market is a pittance at 0.51%. The non-tourist countries
like Malaysia and Indonesia get much more tourists than India.
However, the average duration of stay of foreign tourist in India is one of the
highest in the world. On an average, it exceeds 27 days in the case of non-package
tourists and is 14 days in the case of package tourists.
Tourism has the distinction of being the third largest export industry after gems
and jewellery and readymade garments in India.
The Tourism industry's foreign exchange earnings in India are around $3.2 billion.
Tourism is the highest foreign exchange earner if we consider the fact that net
value addition in Gems and jewellery is less than 30 % whereas, in tourism it is
more than 90 %.
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India: Tourism Revenues and Expenditures 1990-2010
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India than elsewhere. The influx of foreign tourists is projected to increase by over 22
percent on an annual basis, with a 33 percent increase in foreign exchange earnings
recorded in 2004.
The Tourism Ministry is also playing a proactive role with launch of advertising
campaigns like µIncredible India¶ which aims to promote India¶s culture and tourist¶s
places in a fresh new, yet fantabulous way. The campaign did help build a colorful
image of India amongst consumers all over the world as well as drawing them to India
in sizeable numbers. The tourism industry has also sparked growth in other sectors like
horticulture, handicrafts, agriculture, construction and even poultry. The Indian tourism
industry both directly and indirectly has generated jobs in various related sectors. In
fact around 20 million people are employed in this sector.
1.11WORLD TOURISM
Tourism is the world¶s largest industry and so is of vital importance to the world
economy. It¶s contribution has risen dramatically over recent decades: in 1950 an
estimated 25.3 million international trips were made world-wide,33 by 1999, the
estimated figure was some 26 times higher at over 660 million trips.34 Even since
1985, the number of trips has more than doubled.
The World Travel and Tourism ouncil (WTT) estimate that in 1999 travel and
tourism were directly and indirectly responsible for generating across the global
economy:
11% of GDp;
200 million jobs;
8% of total employment; and
5.5 million ew jobs per year until 2010.
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of people with more discretionary income and time to travel. Rapid economic growth
has also created more affluent populations willing to splurge on travel.
What may ultimately determine a travel decision is the desire to learn, discover new
experiences and add meaning to people's lives. ross-border family travel is becoming
frequent and these trends are apparent in the growth of niche products developed by
destinations, hotels and resorts.
This demographic shift is breeding as a corollary a new set known as `Short Holiday
Break' travellers among younger folks in double-income families. The concept of a
shorter main holiday plus a series of breaks is not only born out of necessity but the
norm.
1.12.2 CLIMATE CHANGE
Tourism is intimately linked to two issues of global concern: limate change and
poverty. And, sustainability is at the start of this equation. Aviation is blamed for
contributing about 2 per cent of greenhouse gases but it is unfair to demonise the
sector. One must weigh the benefits against the odds and take a balanced view. The
point is that while there are alternatives for other modes of transport, there are none for
aviation.
We cannot plan for an invention that cannot be invented. evertheless, we cannot be
complacent. ountries must reduce emissions on account of air travel to zero by 2050.
We should do something to tackle this problem, before it destroys us, said Mr Aipman,
speaking to this writer at the sidelines of the conference. Towards this end, airlines
have achieved a 70 per cent improvement in fuel efficiency over the last four decades.
Moreover, billions of dollars being invested in new aircraft will drive a further 25 per
cent improvement in global efficiency by 2020. Every minute that we can shorten a
single flight saves 62 litres of fuel and 160 kg of carbon emissions.
1.12.3 JOB CREATION
Tourism has become an important instrument to fight poverty by employment
generation. In 2005, it contributed $205 billion in foreign-currency income to the
developing and emerging countries and has created many jobs. The industry created
about 140 million jobs in the Asia pacific region in 2006. In this context, the À WTO
has established the ST-Ep (Sustainable Tourism-Eliminating poverty) Foundation to
encourage sustainable tourism aimed at eliminating poverty in the developing
countries. Forty-six ST-Ep projects are currently underway in Africa, Asia and Aatin
America.
1.12.4 LOW-COST CARRIER REVOLUTION
While the overall trends in the tourism industry are in favour of continued growth, this
is likely to intensify competition and consolidation in the sector. The emergence of
low-cost carriers (As) is making significant inroads into the scheduled carriers'
business and is transforming many sub-sectors of the tourism industry.
Our strategy is to lower fares because we want more people to fly. We want to reach
out to every destination, explore new routes and work with new people. Our focus is on
South-East Asia, particularly India and hina," said Mr Tony Fernandes, EO, Air
Asia, while speaking on the role of As in transforming international travel.
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As have nevertheless opened up avenues for those lesser known regions that
otherwise would not be visited by tourists. What wants is provision for
accommodation, secondary airports, other tourist facilities and services catering to this
segment.
1.12.5 INFLUENCE OF THE NET
The penetration and popularity of the Internet worldwide are shifting power from the
industry to the traveller. The travel industry is becoming market-driven as consumer
price expectations and the Internet expand travel planning and booking capabilities.
This trend towards direct booking, already squeezing the travel agents, is now growing,
with the help of the Internet. Budget airlines are helping to fuel this trend. For instance,
85 per cent of Ryanair's seats are sold on the Web.
Other industry suppliers are following fast; Iberia and Hyatt, for example, have
developed their own Web sites that offer lower Internet-only rates. We have only seen
the proverbial tip of the iceberg when it comes to the et and the way it is transforming
the tourism industry.
1.12.6 OPTIMISM IN THE AIR
The optimism in the minds of the who's who of the global travel trade at the Kuala
Aumpur conference was unmistakable. Having weathered successive crises over the last
decade successfully the confidence exuded by the participants was understandable. The
focus on the twin issues of climate change and poverty and the question of how should
the tourism industry respond to it was well-timed.
There is a lot to be done in developing tourism potential in such exotic parts of the
world as Africa, Aatin America and, of course, Asian countries such as India. Even as
the global tourism industry races towards the 1 billion arrivals mark, these are the
regions that will take it forward to the next level.
PRODUCT
product is the combination of tangible and intangible elements. The tourism product,
which is mainly the destination, can only be experienced. The views of the location
travel to the destination, the accommodation and facility as well as the entertainment at
the destination all form the tourism product.
PRICE
pricing in tourism is a complex process. pricing includes the prices of other services
like Air travel, Bus, Railways, Hotels, etc. All are included in tourism package. pricing
also depends on the Geographic location of the destination.
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pricing also depends on Seasonality. Seasonality is the most important factor in pricing.
To match demand and supply tourist managers try to get either discount. E.g. Taj is the
tourist attraction in India. pricing is also based on competitors pricing. pricing is also
subject to government regulations. E.g. Air price changes tourism package also
changes, if Hotel charges change then also tourism package changes.
pricing of the tourist product is a complex matter because of its composite nature.
Geographical location of the destination affects the pricing decision. At the same time,
seasonality factor and varying demand cannot be overruled. The objective of pricing in
any other firms is to fetch a target market share, to prevent competition, and to take
care of the price elasticity of demand.
PLACE
The tourism marketer may not have adequate choice of the tourist center, because in
most of the case the tourist destinations many be natural, historical attraction. But,
infrastructure facilities, transportation, communication are important for the
development of the tourist center. The two major functions performed by the
distribution system in tourism marketing are:
To extend the number of points of sales or access, away from the location at which
services are performed or delivered
To facilitate the purchase of service in advance
PROMOTION
Advertising and sales promotion in Tourism can be very effective when supplemented
by publicity and personal selling. They use electronic, print all sorts of media they use;
and it is highly promoted industry. public or pR (public Relation) plays an important
role in tourism. It is also through recommendation of friends and relatives this is a
biggest promotion.
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about the product and their role in buying process. Some of the important aspects of
promotion are advertising, publicity, sales support and public relation.
Advertising and sales promotion activities in tourism can be very effective when
supplemented by publicity and personal selling. Advertising messages may range from
subtly attractive visual messages and symbols designed to appeal and stimulate travel
desire and needs to simple sales announcements drawing attention to specific product
offers.
PEOPLE
It plays a most important part in tourism. In people local people are very important, that
how they treat tourist. The travel agents, guides, staff of travel companies, sales staff,
etc they are the people. Travel ompany also like Railways, Air, etc. is included in
people. ormally a tourist assures a tourism quality like hotels, Travel ompany.
The personnel who attend to the needs of the tourists form an essential ingredient in
tourism marketing. The sales personnel are responsible for dealing with the customer
behind the counter. The airline and transportation crew interact with customers while
traveling.
The tourist guides, who interact with the customers at the tourist location, all form the
people element in tourism marketing. These contract persons must be trained on
interpersonal skills as well as knowledge of the product. In the tourism industry the
travel agents and the travel guides are the two most important people who speak a lot
about the industry.
PROCESS
The operation process of the tourism firm will depend on the size of the tourism firm.
The sequential steps involved in the delivery of the tourist products are:
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mTicketing----- The computerized reservation system has in recent years
revolutionized the reservation system for both rail and air travel.
Provision of foreign currency and insurance--- In case of foreign travel the final
task provide foreign currency as well as insurance.
PHYSICAL EVIDENCE
The tourist attraction, which is an expensive for the customer must be tangibilised with
the help of tangible items like, comfortable seats while traveling, layout, and design of
the resort, natural service scope, etc. the sign posts that indicate directions, route maps,
information regarding rules and regulations of the tourist spot and the sign regarding
the public utilities like toilets, telephone booth also form a part of the physical
evidence.
printed matters such as brochures also play an important role in the development of
tourism. As the product, in tourism is intangible. There is a need to describe fully the
product, which is done by providing an elaborate brochure, which shows how different
elements of the programmes are carefully planned to include all necessary information
to make holiday establishes expectation of quality value for money, product image and
status, which must be matched when the product is delivered.
1.14 SEGMENTATION
Though there are a number of bases for segmentation of tourists, one of the most
important is Aifestyle. Traveling decisions are fantastically influenced by changing
lifestyles. They are also affected by other factors such as level of income, availability
of leisure time, etc.
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BASE OF SEGMENTATION CATEGORIES
popular market
Individual market
Demand primary
Secondary
Opportunity
Geography International
psychographic Aifestyle
personality motive
Knowledge
Demography Age
Sex
Religion
Rural, Àrban
Aiterate, Illiterate
ultural Tourism
Such segmentation is useful when deciding the offerings to target a particular segment.
For example,
The mass market consists of vacationists that travel in large groups and prefer all-
inclusive tours. They are generally conservative.
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The popular market consists of smaller groups going on inclusive or semi-inclusive
tours. This group includes pensioners and retired people.
The individual market consists of chairmen, senior executives, etc.
As the lifestyle changes, consumption of services might change. For example, a
newly married couple might prefer romantic holidays, but once they have children
they would prefer family vacations where there are plenty of activities to entertain
kids. Teens and youth might prefer adventure holidays whereas senior citizens
would probably prefer more relaxing vacations.
WEAKNESS
Aack of adequate infrastructure. The airlines in India, for example, are inefficient
and do not provide basic facilities at airports. The road condition in India is very
bad.
A xenophobic attitude among certain sections of people.
o proper marketing of India's tourism abroad. Foreigners still think of India as a
land of snake charmers. There are many places where the image of India is one of
poverty, superstition, and diseases. The case of plague in Surat in 1994 lead to
decrease of 36% in arrival of foreign tourists in India.
OPPORTUNITY
More proactive role from the government of India in terms of framing policies.
Allowing entry of more multinational companies into the country giving us a
global perspective.
Growth of domestic tourism. The advantage here is that domestic tourism and
international tourism can be segregated easily owing to the difference in the period
of holidays.
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THREAT
Economic conditions and political turmoil in other countries affects tourism.
political turbulence within India in Kashmir and Gujarat has also reduced tourist
traffic.
Aggressive strategies adopted by other countries like Australia, Singapore in
promoting tourism.
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CHAPTER-2
Since, the inception of the company in the year 1980 Sachinam is catering to the
Diamond Market in the heart of Mumbai city exercising in services like
I TER ATIO AA & DOMESTI AIR TIKETS, I TER ATIO AA &
DOMESTI TOÀRS, pASSpORTS, VISAS & FOREX.
Sachinam Travels pvt. Atd, an approved IATA Travel Agency since 1990 with a total
strength of 80 plus qualified & courteous staff developing the creditability and quality
among the customers, is resulted in being awarded the " TOP 10 AGENT AWARD"
every year since 1993 by almost all International & Domestic Airlines, Amadeus
entral Reservation Systems & also by American Express & Thomas ook .
With updated Infrastructure including: Fully omputerized Accounting Systems, On-
line Air Bookings and professional Staff with extended working hours ready to help
you even on bank holidays. Sachinam Travels has capitalized vaulting upwards in the
Travel Trade and also by spreading its Branches in Surat, Baroda, and Ahmadabad &
Rajkot. Its success dates back from last 20 years to date and led to becoming the G.S.A.
in Gujarat for Thomas ook, Beacon Holidays, epal Vision and also an overall
promoter of the WORAD Àp'1999. And hereafter once again we have the great honor
of being appointed as the official travel agent for I ricket World up 2003 to be
held in South Africa.
ow with a new generation - Sachin Dand, Son of Mr. Mukesh Dand, has launched a
new venture by the name of SAHI AM HOAIDAYS, for Domestic & International,
Inbound/Outbound tours. eedless to say that the greatest beneficiaries of all this huge
expansion of services will be "YOÀ", the customer...
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2.2 SERVICES OF SACHINAM TRAVELS Pvt. Ltd:
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IATA ± the International Air Transport Association ± works with its airline
members and the air transport industry as a whole to promote safe, reliable, secure
and economical air travel for the benefit of the world's consumers. IATA¶s 240
member airlines comprise 94% of all international traffic. IATA employs 1400
people located in 90 offices that serve over 130 countries around the world.
IATA provides a wide range of services and programmers to its member airlines,
the broader aviation community and by extension the traveling public. IATA sets
standards in many areas of the business ± from ticketing to baggage ± that make it
possible for passengers to travel from one place to another using two or more
airlines. It also leads a number of industry initiatives involving safety, security, and
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environment and simplifying the Business that improve the quality of air travel.
IATA makes buying tickets easier as well. It accredits over 70,000 travel agents
worldwide to ensure they provide the high standards of service and dependability
that airlines and their clients expect. IATA¶s Billing and Settlement plan serves as
the financial backbone of the industry by managing the flow of the over $270
billion generated annually by travel agent ticket sales to airlines.
The IATA Travel entre is a service to provide all the travel requirement
information needed to successfully complete an international air journey. Essential
information offered includes personalized passport, visa and health advice related
to the specific destinations. Information is drawn primarily from the TIM/Timatic
database; the recognized authority used by virtually all international airlines.
The IATA Travel entre is the most accurate, reliable information source
available for passport, visa and health requirement advice. Travel requirement
information is drawn primarily from the TIM/Stigmatic database; an authority
recognized by airlines worldwide to determine documentation requirements based
on destination and transit country regulations, as well as local immigration and
police authorities for hundreds. IATA's immigration specialists constantly update
the IATA Travel entre information. Travelers must realize, however, that rules
and regulations change on a daily basis. possessing the correct documentation does
not guarantee entry to a foreign country. Aocal immigration authorities have
complete control whether an individual is granted entry or not.
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2.4 COMPANY¶S PROFILE
ompany profile
HO : REGT OFF GR FA, SAKI A MA IA, HAR I ROAD, MÀMBAI - 400 004
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CHAPTER-3
Goa, a tiny emerald land, with its natural scenic beauty, attractive beaches and temples
famous for its architecture, feasts and festivals and above all hospitable people with a
rich cultural milieu, has an ideal tourist profile. It is Aocated along the western coast of
India that was formally a portuguese colony. Get swept away by the spectacular
sunrises and sunsets, sunbathe and stroll along its wide and serene beaches, Goa is the
place to spend a much needed holiday.
Goa, also known as the ³Rome of the East´, is famous for tourism world-wide. Tourism
is the mainstay of the Goa economy and is the main contributor to the exchequer.
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Besides tourism, mining, farming and fishing are the other important occupation of the
people.
Tourism caught the imagination of the people in the world in the 1980s and Goa, due
to its natural beauty coupled with the charming portuguese influence and culture,
became a favourite destination for hordes of tourists from all over the world. The
Government of Goa has already declared tourism as an industry with effect from 01-04-
2000. The master plan for the tourism development has already been prepared by the
state and the Tourism policy of the state has already been framed, but all this has to be
implemented properly if we want tourism to be a success story for the state. (Tourist
Statistics 2006-07, Department Of Tourism, Goa).But the number of tourists
descending upon Goa is stretching the limits of what can be handled by the state¶s
infrastructure. It is a small state, measuring around 140 km from orth to South and
just 65 Km from East to West. In many cases, the burden of tourism has started
creating a lot of problems for the locals.
Blessed as it is with natural harbours and wide rivers, Goa was the ideal base for the
seafaring portuguese who arrived in 1510. They aimed to control the spice route from
the east and had a strong desire to spread hristianity. Jesuit missionaries, led by St
Francis Xavier, arrived in 1542. By the middle of the 16th century, portuguese control
had expanded beyond Old Goa to include the provinces of Bardez and Salcete. Goa's
golden age came with the eventual ousting of the Turks, who controlled the trade routes
across the Indian Ocean, and the resultant fortunes made from the spice trade.
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British during the apoleonic Wars in Europe. However, the portuguese clung on till
1961.
Beaches are the most attractive and frequented spots in Goa. In fact, Goa is almost
synonymous with beaches. early the entire coastline is dotted with world-class
beaches, which acquire their names after the nearby village or locality. Two continuous
stretches of beaches - northern and southern stretches - mark the Goan coastline.
The origin of Goa or Gomantak as it is also known, is lost in the mists of time. In the
later Vedic period (c.1000-500 B), when the Hindu epic Mahabharat was written, Goa
has been referred to with the Sanskrit name Gomantak, a word with many meanings,
but signifying generally a fertile land.
The most famous legend associated with Goa, is that of the mythical sage parashuram
(the sixth incarnation of Aord Vishnu), who several thousand years ago created the
entire stretch of Konkan coast by ordering the seas to recede. The Sea God gave up the
lands on the the banks of the two main rivers of Goa viz. Mandovi and uari (then
called Gomati and Asghanasini) for the settlement of the Aryans accompanying
parashurama.
2. Panaji: The capital of Goa and headquarters of orth Goa District, a small a
charming city on the left bank of silvery Mandovi River, with beautiful red-roofed
houses, built in Aatin style, also boasts of many modern houses, well laid garden,
statues and avenue's lined with Gulmohar, Acassia and other trees. Enchantit panorama
unfolds from atop Altinho (Hill Top).
3. Mapusa: It is 13 Kms. from panaji. The capital of Bardez Taluka, on the national
highway, is the cross roads of the network of highways covering whole of orthern
Goa. Weekly fair on Friday, is held at the modem streamlined market, attended by large
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crowds.
4. Margao: It is 33 Kms. from panaji. The apital of South Goa District in the
hinterland of southern Goa in Salcete Taluka is a thriving commercial metropolis
linked by rail to the rest of India & Mormugao Harbour and by national highways, with
Maharashtra and Karnataka. It has imposing old mansions and modern buildings
5. Pilar: It is 11 kms. From panaji. It has important religious and educational centre of
hristian Missionaries. The hurch, Seminary and School atop hillock command a
magnificent panorama of the country side around and a fine view of Mormugao
Harbour & uari River.
6. Vasco-da-Gama: It is 30 kms. from panaji. A modem, well laid out city close to
Mormugs Harbour, has beautiful and extensive avenues. The air terminus of Goa at
Dabolim lies on the outskirts of the city. It is also the railway terminus for passenger
service in the South entral Railway.
Goa, as was mentioned earlier is a small state, with a total population of 13.48 lakhs as
per the 2001 census. Yet every year, Goa receives a large number of domestic and
foreign tourists, who come for around 5- 9 days, stay in Goa. India received a total of
3915324 tourists in 2005, while during the same time Goa was visited by 336803
tourists (foreign). Goa receives the largest number of tourist from ÀK followed by
Russia. Besides, tourists from Germany, Finland, France, Switzerland, ÀSA and many
other countries also visit the state. The domestic tourist comes from all over India, as
Goa is a very popular tourist¶s destination. The table shows the number of domestic and
foreign tourist who have visited the state from 2000 to 2006.
Many of the tourists arrive in Goa directly by the charter flights and the table below
shows the number of such tourists who have arrived and the number of chartered flights
that have come to Goa from various countries in the world. The rest of the tourists
arrive at Mumbai or Delhi and then come to Goa to visit the place.
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Arrivals by foreign charter flights
The various factors that have contributed to this rise in domestic tourism are:
THE BEACH
THE LEELA (Excluding Janmashtami Apex offer bed & breakfast only)
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pAVIAIO ROOM ....................... I R 11,100 per ouple
4 STAR HOTEL
3 STAR HOTEL
MAPPLE
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3.6 TYPES OF TOURISM (present and proposed)
India has registered a phenomenal growth in tourism of varying types. It is thus capable
of offering a wide variety of entertainment for the discerning tourist and the state has
the capacity to diversify into newer fields for the future. But in the process, Goa¶s great
cultural heritage and other types of potential tourism have been neglected thanks to this
overemphasis on Beach Tourism.
1. Beach Tourism:
As Goa has a 105 km coast line, the beaches of Goa are a very important tourist
attraction. From Keri in the north to palolem in the south, Goa has many world famous
beaches like Arambol, olva (longest beach in Goa), Anjuna (known for its flea
market), alangute (most popular and crowded), palolem and many other small lesser
known beaches where the tourists can relax, soak up the sun and feast on the local
cuisine.
This stretch begins from the headland of Fort Aguada just outside panaji city and
moves up north towards the border to Maharashtra. Right from the Fort Aguada Beach
Resort, an interrupted stretch of sand lies awaiting tourists, sunbathers and party
animals. Sinquerim, andolim, alangute, Baga, Anjuna, Vagator, Morjim and
Arambol are the beaches that can be covered in the orth Goa ircuit.
CANDOLIM
andolim is the first beach that can be approached from the city of panaji. But most
part of it is acquired by the Fort Aguada beach resort
and other package tourist companies. Though it is
difficult to find individual accommodation here, there
are a few hotels with restaurants attached. The
nearest place to find tourist information and travel
agencies or other facilities, is alangute. One
highlight of andolim is the parasailing and Water
skiing facility, besides other sports available here.
CALANGUTE
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from where bookings are done for most of all the other beaches.
Years of tourism has brought in a tremendous change in the scenario and therefore,
hotels and guesthouses stretch uninterrupted from alangute to Baga. The village of
alangute has all basic facilities like post office, banks, foreign exchange offices, resort
companies, all kind of eateries and medical facilities. The number of internet cafes in
alangute might totally exceed the number in the entire city of panaji.
Huge showrooms filled with exquisite handicrafts from Kashmir, Tibet, Indonesia,
Rajasthan and other exotic places, line up the main road running towards Anjuna. But
the beach as such is not the best of all. There are no swaying palms nor are there any
traditional boats lying there to add variety. The waves are bigger and heavier here due
to the rapid drop.
BAGA
This is part of a 30 km stretch of beach coastline along the west coast of Goa by the
Arabian sea that begins at Fort Aguada continues as Sinquerim Beach, then as
andolim Beach and merges into alangute Beach and then to Baga beach and then
Anjuna Beach and then to Vagator Beach finally ending at hapora Beach and Fort.
As compared to alangute Beach, it is more quieter and also more isolated. Its scenic
beauty, with the creek, the Retreat House perched on the hill and the lack of local
tourist buses all have contributed to its unique beauty. It is more popular with western
tourists who love to use it as a base for water sports and fishing in the area.
VAGOTAR
The beach adjoining Anjuna is secluded, crescent shaped and situated on the aisua
bay along the hapora river basin, in the shadow of hapora fort. During the tourist
season, it is a favorite venue for mid night parties. There are a number of buses that run
from Mapusa and alangute Beach to Vagator. The nearest interstate bus station is at
Mapusa, the KT bus station.
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Beach and merges into alangute Beach and then to Baga Beach and then Anjuna
Beach and then to Vagator Beach, finally ending at hapora Beach and hapora river
and Fort.
The Village of Anjuna is a five square mile enclosure nestling between the Arabian Sea
and the Hill overlooking the beach. the beach is known for its swaying palms, soft
sands and natural beauty. It has an unusual rocky formation overlying a cove of white
sand and black rock that juts into the Sea.
SINQUERIM
Sinquerim is located some 13 km from panaji. Taj Hotel group has set up the Heritage
omplex here which dominates the headland around the historic Fort Aguada. There is
uninterrupted firm sand from here all the way to north to Baga and if you want a long
beach walk, there cannot be a better place to start from.
MIRAMAR
The beach is crowded with locals and tourists alike on most days. The Dhempe ollege
of Arts and Science is located here and so is the memorial to Goa's first chief minister,
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the late Dayanand Bandodkar. A lovely golden beach of soft sand gridled with palm
trees facing the blue Arabian Sea, is the nearest to panaji.
AGUADA
Aguada beach is almost synonymous with the top-notch Fort Aguada Hotel complex, a
superb hotel that is built on the cliff, around the remnants of the early 17th century
portuguese fort. Although access to the beach is not possible through the hotel grounds,
which are private, you can walk along Aguada beach, for in India private beaches do
not exist.
The south Goa beach circuit begins from Margao, the second most important city in
Goa. This railway station connects Goa to all major cities in the coastline like Mumbai,
Mangalore and Kochi. Beginning from Majorda beach, a 20 kms long silvery white
sand stretches across till the headland of abo de Rama.
palolem is just 3 km away from anacona Railway station, now on the Konkan
Railway. You can hire taxis and auto-rickshaws to reach palolem beach from Margao,
40 km away. There are regular buses from Margao to palolem that would drop you at
anacona village.
There are beautiful beach huts and family room to choose from in palolem. Try to
avoid the weekends, as there is a big crowd of picnickers who throng the beach on
weekends.
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AGONDA
Just the trees, the beach, the big beautiful ocean and you. It also makes for a great day
trip from olva and ovelossim. For real adventure, hire a tent and camp for the night,
listening to the crashing of the sea waves.
ot far from Agonda beach is abo de Rama, untouched by most of the visitors in this
region. The atmosphere of the fort creates a sense of history and drama that very few
would fail to appreciate. The fort is named after Rama, hero of the Hindu epic
Ramayana. According to the local legends, Rama stayed here with his wife Sita during
the period of 12-year exile.
These beaches are home to some of the most exclusive and luxurious beach resorts in
Goa. Accommodation is also available for budget and economy class travelers though
not on the beach itself.
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There are plenty of transportation facilities available to reach these beaches from
Margao. From avelossim village, Margao is 18 km away and buses and autos are
available easily. You can also hire taxis from Dabolim Airport (41 ± 48 km) to reach
the beach resorts here. To move locally, use cycles and scooters that are available on
hire.
COLVA
olva is a small village in south Goa on the shores of the Arabian Sea. It lies 39 km
away from panaji, capital of the Indian state of Goa. Two km further ahead from olva
is Benaulim.
With 20 km of virgin white sands, palm fringed, and sun drenched beaches, olva is
the most loved beach of Goans. olva, unlike Anjuna or alangute, gained popularity
only lately. It was little disturbed and life moved on quietly.
While taking a stroll on the olva Beach, silver carpets of bangdde (mackerels) can be
viewed shimmering on the golden sands for drying. Fishermen¶s motor trawlers can be
seen anchored in a line offshore. Tourists²Indian and foreigners, as well as locals²
can be seen in colorful dresses, coming either for a walk or µfor a change of air¶. Many
tourists can be seen having a sunbath on the golden sands.
The trinket stalls and the drink stands on the golden sands under the moonlight make
the evening on the olva Beach utterly romantic.
MAJORDA: This small stretch beach stretches about 5 Kms north of olva Beach
along the coastline. The beach is the location of many hotels. It is in no way
comparable to olva Beach that lies just south along the coast.
From Bogmalo down south, there is Majorda beach and the Majorda Beach Resort.
Majorda is the village where the Jesuits, fond as they were of the good things of life,
discovered the best Goan toddy (sap from the coconut palm), which they used to leaven
the bread. aturally, then, Majorda is the place where the Goans were first trained in
the delicate art of baking European breads.
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The Majordans are still Goa's best bakers. The delights of the beach, however, were
discovered much earlier, in the mythical times when the gods above went through a lot
of turmoil. There is a Goan version of Ramayana and therein Aord Rama was
kidnapped as a child and brought up at Majorda. Aater, in pursuit of Sita, he camped at
abo de Rama - a headland further south - where the stretch of developed beaches
ends.
BOGMALO
BENAULIM
Aess than 2 kms south of olva is the more tranquil beach of Benaulim. Benaulim is
one of the few places in Goa where one can glimpse handicrafts typical to this area.
The best of the traditional rosewood furniture is made here. Also Benaulim is famous
as the place where the legendary parashuram's arrow landed, by which Goa was
created.
About 2 km away from olva is the Benaulim, which is more peaceful and serene than
olva. The best thing about Benaulim is that it is still rather undiscovered by domestic
tourists even though it is a fishing beach. It gets fairly crowded in the evenings and on
weekends, it gets fairly crowded with local visitors who get off buses about a kilometer
away and pour onto the beach.
The hurch of St John the Baptist is situated on a hill beyond the village and worth a
visit. On the arrival of the monsoon, Feast of St John the Baptist (Sao Joao) is
celebrated as a thanksgiving. Young men wearing crowns of leaves and fruits tour the
area singing for gifts. To commemorate the movement of St John in his mother¶s womb
when he was in his mother¶s womb and visited by Mary, the mother of Jesus, the young
men of this village jump in the wells.
BETUL
Betul is one of the most important fishing ports where all the mechanized boats and
deep sea trawlers bring in their catch. Here headlands from the slopes of the Western
Ghats protrude into the shore giving it an imposing backdrop.
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Beyond this secluded beach is the hill of abo De Rama where the portuguese have
built a fort. From the fort a great view of the sunset on the beach can be viewed. There
are very few places to stay in Betul.
2. Adventure Tourism:
It has recently become very popular in India. It involves the exploration of remote areas
and exotic locales and engaging in various activities like trekking, white water rafting,
camel safaris, paragliding, rock climbing etc. Goa has a very good potential for
activities like trekking, paragliding, dolphin sighting boating, and mountain climbing
tale of the hotel, Aguada beach has cafes, itinerant vendors of everything from
Kashmiri carpets to massages, and a good range of water sports.
2. Parasailing
High fliers amongst the speed lovers can opt for
parasailing. Both the Taj and Bogmallo Resort hotels provide the necessary equipment
for this enthralling sport. There¶s a rope about 300 feet long attached to the parasail
harness at one end and to the speedboat at the other. When the boat speeds off on the
water, the parasail or just takes one or two steps and he is lifted into the air, the parasail
lifting behind him.
4. Windsurfing
Windsurfing is a unique blend of surfing and sailing, which requires the surfer to adjust
his strength and balance to the changing patterns of wind and water. To the expert who
has honed himself in all these nuances, windsurfing can indeed be an exhilarating
experience. Windsurfing trainers and experts alike claim Dona paula bay to be the ideal
location for the beginners. The prevailing winds and the calm sea, ensure almost lake-
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like conditions. The morning breeze is light and steady ² just right for learners; while
stronger winds that set in during the afternoons offer a perfect challenge for the more
experienced.
3. Wildlife Tourism:
India has a rich forest cover, where we find some very beautiful and exotic species of
wildlife. Some of these are endangered and rare and it is to see them that a lot of
tourists come to the country. Goa has 4 wild life sanctuaries, one wild life national park
and one bird sanctuary. Almost 60 % of the Goan area is protected area. Around 1.25
lakhs tourist visit these sanctuaries every year. Goa has a variety of flora and fauna
which could be used to attract tourists to these places. Goa also has two beautiful lakes,
at Mayem and arambolim, where migratory birds are sighted in large numbers.
Situated along the orth East border of Goa at Molem, about one-and-a-half hours¶
journey from panaji (60 kms), the Bhagwan Mahavir Wildlife Sanctuary covers 240
sq.kms of thick forest clad slopes on the Western Ghats and its valleys and is the
biggest of the three sanctuaries of Goa. Rich in wildlife, it is a paraside for bird
watchers. Besides flora and fauna, there are many important geological and historical
features in this sanctuary. Dushsagar falls, about an hour¶s journey from olem by
train, is a feast for the eyes. The µDevil anyon¶ is another beautiful geological spot.
The famous Aord Mahadeva Temple situated at Tambdi Surla is about 13 kms from
Molem.
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4. Medical Tourism:
Medical tourism is a recent phenomenon in Goa. Many world class medical hospitals
like Apollo and Vivus have been started in Goa, which provide world class facilities at
a fraction of the corresponding cost abroad. Foreigners from many developed countries
prefer to come to Goa for a variety of treatment ranging from dental surgery, hearing
problems, knee replacements to even heart surgery. This is a market where Goa has
potential for further development and the government should take steps to see that this
market can be sustained and increased medical tourism can be promoted in the future.
5. Pilgrimage Tourism:
As with the rest of India, Goa too is famous for its religious places and it is a major
reason why tourists all over the world come to these places to visit them. The World
Heritage Site at Old Goa is a major tourist attraction with a large number of churches
such as St ajetan, Our Aady of the Mount, St Francis of Assisi hurch and onvent,
Basilica of Bom Jesus, Se athedral, hurch of Our Aady of Rosary, the
Archaeological Museum, the hristian Art Museum, the ruins of the hurch and
Monastery of St Augustine, The hapel of St atherine, the Viceroy¶s Arch, hapel of
St Anthony (opposite the ruins of the hurch of St Augustine) onvent of Santa
Monica. Besides this there are many other beautiful churches and temples all over Goa.
A few kilometres away from Old Goa, we have the famous Mangueshi and Mardol
temples as well as the Saptakoteshwar temples at arve.
The entrance and the choir are in Manueline style, the only fragment of
its kind in the East. Their interior is illustrated with exquisite paintings.
The adjacent convent now houses the Archaeological Museum.
One of the earliest built in Goa, bears an inscription about the conquest
of Goa by Afonso de Albuquerque in 1510.
Built like a fortress is significant for its massive walls and butresses. It
is the only nunnery in Goa.
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Augustine:lose to the unnery is a lofty tower defying the torrential
rains. The tower is one of the four of St. Augustine church that once
stood there. The hurch when intact was perhaps the biggest in Goa.
6. Cultural Tourism:
Goa is a land of rich and diverse culture and people of different religions (Hindus,
Muslims and hristians) live peacefully together in harmony and they are famous for
their own traditions and culture. Goa is famous for the arnival and the IFFI. Besides,
Bonderam (Divar) , Sangodd (Boat festival) and Taranga are also famous. Goa is
known for traditional cultural dances and songs (Mandos, Fugddies, Goff, Godemodni
and many others). Goa culture is widely varied due to its equally varied history and
religious background. The portuguese used Goa as the main area of their empire in
Asia and because of this there are clear cultural influences from both the portuguese
way and traditional Indian ways. There is also a fine blend of tradition with modern
values and buildings. It is by no means unusual to see brand new, expansive hotels
situated only a short distance from quaint old guesthouses or expensive, new
restaurants cohabiting with traditional, quaint cafes.
Another hugely important part of Goa culture is the cuisine. Another reason why
tourism in Goa has become so incredibly popular is because of the fine foods that are
served. As well as traditional Indian dishes, the coastal towns around Goa specialize in
offering some of the most fantastic seafood dishes anywhere in the world. Vibrant
spices and traditional cooking are blended with the produce of the local sea to create
meals that the Goa has become renowned for around the world.
7. Architectural Tourism:
India has a rich amalgamation of various architectural styles where the influence of
many dynasties and many cultures can be seen. Some of the important places include
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Dilwara temples at Rajasthan, Taj Mahal at Agra, Victoria terminus and Fort Area in
Mumbai, Red Fort at Delhi, etc. Goa too has an architecturally rich heritage which
could be projected by the government as tourist places. Goa has many forts like
hapora, Teracol and Alorna which can be used to attract the tourists.
Situated 18 kms from panaji and situated on a headland of the river Mandovi, this fort
was built by the portuguese in 1609-1612, to command entry into the river in order
protect Old Goa from potential enemy attacks. A spring within the fort provided water
supply to the ships that called there, giving it the name ³Aguada´ (meaning µwater¶ in
portguese). The fort, at present, houses the entral Jail. A 19th century lighthouse is
situated inside the fortress.
2. Cabo De Rama Fort:
The southernmost Goan fort is situated about 25 kms. south of Margao. This ancient
fortress, now in ruins, was built before the arrival of the portuguese. A view from the
boat offers a nostalgic experience.
Built in 1540 AD opposite Fort Aguada on the south headland of the river Mandovi,
this fortress housed the elegant Franciscan monastery which later (1954 AD) became
the official residence of the Government of Goa. After Goa¶s liberation in 1961, it
became the residence of succeeding Governors of Goa. It commands a breathtaking
view of the Arabian Sea and Mandovi River and has a magnificent church at the edge
of the cliff.
4. Chapora Fort:
Adil Shah of Bijapur built this fort on the southern headland of the hapora River. It
was known as Shapur and is now in ruins. It has a commanding view of Vagator
beach.
5. Mormugao Fort:
This fort near the internationally famous Mormugao Habour was built to protect the
harbour situated near Vasco da Gama town. Its work started in 1624. It once covered an
area of six miles in circumference, contained a towering bulwark, three magazines, five
prisons, a chapel and quarters for the guard However, except for the chapel and a
portion of the boundary wall, little is left of this fort.
6. Tiracol Fort
This fort was built by Hindu rulers and later taken over by the portuguese. The fort also
has a church inside with a beautiful façade, but is generally closed, and only opened for
occasional feasts. Its imposing height offers a breathtaking view. The rooms of the fort
have been converted into a heritage hotel.
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8. Yoga Tourism:
Goa is a land of peace and tranquillity. ³Susegad´ - roughly meaning ³laid-back´ -that
is how the Goans are traditionally known. The hinterlands of Goa, far from the noise of
the city, are perfect for yoga and meditations. The peaceful villages, where the
occasional lowing of a cow is the only likely disturbance, are a perfect backdrop for
such a type of tourism. Goa has not concentrated on this at present, but there is a huge
potential for this type of activity.
9. Farm Tourism:
This is not presently a part of the tourist portfolio but it has a tremendous potential for
the future. Goa, with its lush green fields, could easily exploit this resource in the
future. Some of the ways in which this could be achieved could be through the
techniques of renting trees, animals, farms to tourists where they can come and spend
some time on the farm and also learn how the farm operates and how to take care of the
animals and the trees.
Positive impact
Negative impact
egative impact of tourism occurs when the level of visitors¶ use is greater than the
environmental ability
to cope with the situation within the acceptable limits of change.
Àncontrolled tourism poses potential threats to the natural areas including
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Aand degradation (due to nature trails and other facilities to the tourists
pollution ( air, water, noise)
ECONOMY
To evaluate the success of tourism you need to look at where the money generated
goes. If it is invested locally on new services such as infrastructure, schools and local
projects, then any money generated by tourism is having a positive effect on the local
economy and society. The jobs generated should also go to the locals so that the
economy will benefit from the multiplier effect.
The management of the resort are British so a percentage of their wages will be
leakage - especially if they are on a fixed contract for maybe a year or two.
British staffs are employed to run the hotel on a seasonal basis. Therefore a large
percentage of their income will eventually be spent in the British economy.
Some tour operators export food to their hotels so suppliers in the ÀK benefit
instead of the local suppliers.
There is a situation in Goa where one company owns the hotel, coach and airline. So
the holiday is booked in Germany (travel agent takes a cut), the tourists fly on a
German airline, are met by that company's employee, taken on the company's bus to the
company's hotel. It is clear to see how little of the money spent by the tourists will get
into the Goan economy!
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For many, the experience of different cultures is seen as an enriching and
educating one. The benefits can be felt by the hosts and the visitors.
The breaking down of prejudices as people experience other cultures and societies.
This is directly linked to the fact that most prejudice is a consequence of
ignorance.
The strengthening of a culture as that culture becomes supported by tourism.
Reduction in the dilution of culture as locals don't have to migrate to find work.
The emancipation of women in the receiving culture as they witness the lives of
women from western society.
ultural erosion as traditional ceremonies are performed for tourists their cultural
or religious importance is diminished.
Traditional industry that is very important to the culture can be forced to close as
they are seen as detrimental to the tourist industry.
Traditional cultures are abandoned as young people look to foreign cultures for
their role models.
ultures are destroyed as drugs, child prostitution, HIV are introduced as a side
effect of tourism.
Aocals can resent the tourists as they fail to pay local culture the necessary respect.
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CHAPTER- 4
RESEARCH METHODOLOGY
TITLE OF THE STUDY
The project discusses ³A study on ustomer Satisfaction at SAHI AM pvt. Atd.
The main purpose of the research is to understand the customer¶s satisfaction level of
different services offered by SAHI AM and its customers¶ complaints if any. With
this how they take decision before going for any service.
RESEARCH DESIGN:
A research design is the overall framework or plan used for the collection and analysis
of the data in the market research project. It is broadly classify in to three categories.
Exploratory
Descriptive
asual
Exploratory research is carried out to define problems and develop hypothesis to be
tested later.
Descriptive research gives an account of the variables, where casual research helps in
determined cause and effect relationship.
It will be a descriptive study and will aim at finding out the above
objectives.
SAMPLE DESIGN
In the sampling plan, the basic and important question is µwho is to be surveyed¶ since
it is not possible to question every consumer in the market especially in case of
consumer goods. Therefore, must select samples out of overall customer of the
sachinam travels.
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METHODOLOGY
The methodology of my project is purely based on personal observation as well as
interaction and discussion with customer and the executives of the SAHI AM.(Surat)
STÀDY AREA:
ATÀRE OF DATA:
primary Data:
primary data are the data which are the data which are the data which are first time
found by the researcher for purpose of the market survey. The primary data has been
collected through personal observation as well as through both open and closed ended
questionnaires with customer and the executives of SAHI AM.
Secondary Data:
Secondary data are the data that are already available in the market. The secondary data
has been collected from the company information system.
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CHAPTER-5
Survey
Questionnaires
Q.1 Do you like the products and services of ³Sachinam Holidays´?
Ans: ( ) Yes ( ) o
*
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Q.3 Are you satisfied with ³Sachinam Holidays´ in regards to price?
Ans ( ) Yes ( ) o
Y
*
Y
*
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Q.5 Do you have any future plan? If Yes, than are you interested in
taking services from ³Sachinam Holidays´ again?
Ans ( ) Yes ( ) o
Do you have any future plan? If
Yes, than are you interested in
taking services from ³Sachinam
Holidays´ again?
*
Ans ( ) Yes ( ) o
*
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Q.7 Do you want to repurchase products and services from³Sachinam
Holidays´?
Ans ( )Yes ( ) o
*
*
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5.1 FACTS & FINDINGS
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CONCLUSION
During these 2 months of my summer training at Sachinam Travels pvt. Atd.
Researcher felt that Sachinam Travels is one of the branded ompany in the market of
Tourism. Researcher also felt one more thing is how to handle customers and their
queries. Sachinam has well trained department with the self motivation activity and
having good skill of working. I hope they will continue with their performance in future
as they doing now.
From the above paragraph it can be concluded that most of the people prefer Sachinam
for the tour packages they offer because of one big reason is that service satisfaction.
Both level of people like high level and medium level people suggest this one. They
have good service with good prices and good facilities.
From this two months training researcher found that many customers have a need of
having easy services and also holiday¶s packages and there this need is also satisfied
with respect and good performance. Most of the customers are trying to get the
packages of GOA and many other countries, because it is the easiest way to go for
holidays and enjoy the weekends. But there are also some people who also prefer to
have just visited different states like, Kerala, Rajasthan, Dubai, etc.
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ANNEXURE
Questionnaires
Ans: ( ) Yes ( ) o
Q.4 Are you satisfied with ³Sachinam Holidays´ in regards¶ to customer service.
Ans ( ) Yes ( ) o
Q.5 Do you have any future plan? If Yes, than are you interested in taking
Ans ( ) Yes ( ) o
Ans ( ) Yes ( ) o
Ans ( )Yes ( ) o
Ans ( ) Yes ( ) o
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BIBAIOGRApHY
The following are the sources from which all the data has been collected and used in
the project report.
personal Observation
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