Beruflich Dokumente
Kultur Dokumente
On
Religare.in
By
Barun Kumar
Jaipuria Institute of Management Studies
Ghaziabad
The requirements of
PGDBM (2009-2011)
To maintain and cope up with the growing competition from the various online
trading providers, Religare needs to find potential clients and also new investors
and satisfy there needs.
The Broad objective of the project is to equipped the trainees with all the quality
Which is essential to face any circumstances which can arise while providing
service to the clients?
This project will accomplish to understand how the people interact with
technology savvy products and if they are ready for doing all the trading through
net. The project also helps in understanding the trend of the particular sector
(banking sector) in different market condition.
All these steps help me to understand how to cope up with different types of
people and there diversified need satisfaction level.
It would not be fair enough at all if I would not thank Mr. AMIT JOHAR
Relationship Manager (RM) Religare Security Ltd. KAROL
BAGH, New Delhi for providing enough knowledge and making us
acquainted with the job of client servicing. It’s been an amazing experience
working under him.
Last but not the least I would like to thanks each and every member of the
RELIGARE SECURITIES LTD for being so cooperative and helpful
1. Executive Summary…………………5
2. Objectives…………………………...6
3. Company Profile…………………….7
4. Religare Products……………………23
5. Investment …………………………..33
6. Securities…………………………… 35
7. Regulator…………………………….38
8. Participants…………………………..41
9. Primary Market…………………….. 44
10. Secondary Market…………………...52
11. Stock Exchange ……………………..53
12. Stock Trading………………………..58
13. Market Research Analysis…………...63
14. SWOT Analysis……………………..68
15. Online Trading Account……………. 73
16. Conclusion………………………….......85
17. Limitations…………………………......88
18. References………………………… ...90
The project reflects information about products and services provided by the
Religare.in to their customers. This also includes requirement and ways to
acquire client acquisition has been explained and the problems faced to handle
the clients.
Also I have compared the mutual funds on different parameters such as risk and
returns, facilities, volume of investing money, good promotional schemes,
redemption, and investing time
• To analyze the Indian Stock Market. How it works. What are the
options available in the Capital Market to invest?
REL operates from seven domestic regional offices, 43 sub-regional offices, and
has a presence in 498* cities and towns controlling 1,837* business locations all
over India.
To make a mark in the global arena, REL acquired UK-based Hichens, Harrison
& Co. in 2008 which was subsequently re-named as Religare Hichens Harrison
PLC ("RHH"). Hichens, Harrison & Co. was incorporated in London in the year
1803 and is believed to be one of the oldest firms of stockbrokers in the City of
London.
RELIGARE GROUP:
RELIGARE in recent years has expanded its reach in health care and financial
services wherein it has multiple specialty hospital and labs which provide health
care services and multiple financial services such as secondary market equity
services, portfolio management services, depository services etc.
The ARN No. of the Religare Securities Ltd. is 33764. The ARN No. is
required by to be available with the broker who deals on behalf of investors or
sell the mutual funds of the different companies present in the market.
• Business of Art
• Art Gallery
• Art Advisory
• Religare - Milestone
Infrastructure
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Offices
The company has offices located at prime locations in Mumbai, New Delhi,
Kolkatta and Chennai. The offices are centrally located to cater to the
requirements of institutional and corporate clients and retails clients, and for
ease of operations due to proximity to stock exchanges and banks. Today, we
have a growing network of 43 sub-regional offices, and has a presence in 498*
cities and towns controlling 1,837* business locations all over India.
RSL….Geographical Spread
Corporate
Office
Regional
Office
Regional
Office
Institutional
Sales
Regd Office
Religare has presence in more than 100 locations across the length and breadth
of the country.
Management
► Sunil Godhwani joined the Board of REL in July 2006 and was appointed as CEO
and Managing Director of Religare in April 2007. Has more than 21 years experience
in business
► Also the Chairman & Managing Director of RSL since April 2002
ORGANIZATION STRUCTURE
PRODUCT
PRODUCT PRODUCT HEAD PRODUCT HEAD
PRODUCT PRODUCT HEAD INTERNET
HEAD CORPORATE
HEAD PMS HEAD M.F TRADING
COMMODITI FINANCE
INSURANCE YSS
REGIONAL
HEAD
ZONAL
HEAD
BRANCH
MANAGE
R
RM RM RM
RM INTERNET
RM DEALER
EQUITY MUTUAL FUNDS INSURANCE TRADING COMMODITIES
Vision-
Business:
Operations:
The operations of the company are broadly organized along the following
functions.
Marketing:
This group is focused on tracking potential business opportunities and
converting them into business relationships. Evaluating the needs of the clients
and tailoring products to meet their specific requirements helps the company to
build lasting relationships.
4. Leading private sector bank as partner: Our banking partners are HDFC
and ICICI Bank – The foremost private sector banks in the country, that have
the most technologically advanced infrastructure in the country, with Internet
banking allowing access to information 24 X 7.
political capital and the business capital – Delhi and Mumbai, in the heart of
the city.
9. All Services under one roof: India has moved to a T+2 settlement system,
where all trades and settled on a rolling basis. However this gives the clients
no time to arrange deliveries to their broker, through a separate depository
participant. Religare, being a trading-clearing member, as well as a
depository participant, allows seamless transfer of securities under the same
roof, with minimum delay, and constant monitoring.
EQUTIES…..
DERIVATIVES (F & O)
COMODITIES
PMS
WELTH MANAGEMENT
Equity (Shares):
Mutual Fund:
Derivative (F&O)-
Derivatives (Futures & Options) are ideal instruments to protect your portfolio
against risk. You can trade with index movements, hedge and leverage your
portfolio by limiting risk but keeping your upside unlimited
Commodity
FEATURES OF RELIGARE
CASH TRADING
This is a delivery based trading system, which is generally done with the
intention of taking delivery of shares
BTST
Buy Today Sell Tomorrow (BTST) is a facility that allows you to sell shares
even on 1st and 2nd day after the buy date, without waiting you have the receipt
of shares into your Demat account.
TRADING ON BSE/NSE:
Through Religare the share can be traded on NSE as well asBSE.
2. TRADE IN DERIVATIVES
FUTURE
Through Religare you can now trade in index and stock futures on the NSE. In
future trading, you take buy/sell index contracts having a longer contract period
of up to 3 months.
Trading in Future is simple during course of contract life; the price moves in
favor, you make profit.
Presently only selected stocks, which meet the criteria on liquidity and volume,
have been enabled for future trading.
OPTION
An option is a contract, which gives the buyer the right to buy or sell shares at a
specific price, on or before a specific date. For this, the buyer has to pay to the
seller some money, which is called premium. There is no obligation on the
buyer to complete the transaction if the price is not favorable to him. To take the
buy/ sell position on index options you have to place certain %age of order value
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as margin. With options trading, you can leverage on your trading limit by
taking buy/sell positions much more than what you could have taken in cash
segment.
The Buyer of a call option has the right but not obligation to purchase the
underlying Asset at the specific strike price by paying a premium where as the
seller of the Call has the obligation of selling the Underlying Asset at the
specific strike price.
By paying lesser amount of premium, you can create position under OPTIONS
and take advantage of more trading opportunities.
Religare brings you the same convenience while investing in Mutual Funds as
hassle free and less paperwork investing.
You can now invest in any mutual fund like standard charter MF, Prudential
ICICI MF, Alliance MF, Franklin Templeton MF, Sunderam MF, Birla sun life;
PURCHASE
You may invest / purchase prudential ICICI MF, JM MF, ALLIANCE MF,
FRANKLINE TEMPLETON MF, SUNDARAM MF, BIRLA SUN LIFE MF,
HDFC MF and STANDARD CHARTERED MF without hassles of identity
proof.
REDEMPTION
When ever you required your money, you get it easily. For that purpose you put
on signature on the redemption form. You get you’re your money by on –line or
by physical process (cheque).
Investment Basics
Investment
The money you earn is partly spent and the rest saved for meeting future
expenses. Instead of keeping the savings idle you may like to use savings in
order to get return on it in the future. This is called Investment.
One of the important reasons why one needs to invest wisely is to meet the cost
of Inflation. Inflation is the rate at which the cost of living increases.
The cost of living is simply what it costs to buy the goods and services you need
to live. Inflation causes money to lose value because it will not buy the same
amount of a good or a service in the future as it does now or did in the past. For
example, if there was a 6% inflation rate for the next 20 years, a Rs.100
purchase today would cost Rs. 321 in 20 years. This is why it is important to
consider inflation as a factor in any long-term investment strategy. Remember to
look at an investment's 'real' rate of return, which is the return after inflation.
The aim of investments should be to provide a return above the inflation rate to
ensure that the investment does not decrease in value. For example, if the annual
inflation rate is 6%, then the investment will need to earn more than 6% to
ensure it increases in value.
Broadly speaking, savings bank account, money market/liquid funds and fixed
deposits with banks may be considered as short-term financial investment
options:
Savings Bank Account is often the first banking product people use, which
offers low interest (4%-5% p.a.), making them only marginally better than fixed
deposits.
Fixed Deposits with Banks are also referred to as term deposits and
minimum investment period for bank FDs is 30 days. Fixed Deposits with banks
are for investors with low risk appetite, and may be considered for 6-12 months
investment period as normally interest on less than 6 months bank FDs is likely
to be lower than money market fund returns.
Post Office Savings: Post Office Monthly Income Scheme is a low risk
saving instrument, which can be availed through any post office. It provides an
interest rate of 8% per annum, which is paid monthly. Minimum amount, which
can be invested, is Rs. 1,000/- and additional investment in multiples of 1,000/-.
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Maximum amount is Rs. 3, 00,000/- (if Single) or Rs. 6,00,000/- (if held Jointly)
during a year. It has a maturity period of 6 years. A bonus of 10% is paid at the
time of maturity. Premature withdrawal is permitted if deposit is more than one
year old. A deduction of 5% is levied from the principal amount if withdrawn
prematurely; the 10% bonus is also denied.
STOCK EXCHANGE
Equity’/Share
Total equity capital of a company is divided into equal units of small
denominations, each called a share. For example, in a company the total equity
capital of Rs 2,00,00,000 is divided into 20,00,000 units of Rs 10 each. Each
such unit of Rs 10 is called a Share. Thus, the company then is said to have
20,00,000 equity shares of Rs 10 each. The holders of such shares are members
of the company and have voting rights.
Equity Market
In finance a share is a unit of account for various financial instruments
including stocks, mutual funds, limited partnerships, and REIT's. In British
English, the usage of the word share alone to refer solely to stocks is so common
that it almost replaces the word stock itself.
By owning a share you can earn a portion and selling shares you get capital
gain. So, your return is the dividend plus the capital gain. However, you also run
a risk of making a capital loss if you have sold the share at a price below your
buying price
Trade in shares
Every transaction in the stock exchange is carried out through licensed members
called brokers.
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To trade in shares, you have to approach a broker However, since most stock
exchange brokers deal in very high volumes, they generally do not entertain
small investors. These brokers have a network of sub-brokers who provide them
with orders.
The general investors should identify a sub-broker for regular trading in shares
and place his order for purchase and sale through the sub-broker. The sub/broker
will transmit the order to his broker who will then execute it.
In equity market SEBI is actively participating without them equity market can’t
control so it necessary to know about SEBI.
Index
A depository is like a bank wherein the deposits are securities (viz. shares,
debentures, bonds, government securities, units etc.) in electronic form.
Dematerialization
SECURITIES
Securities:
The definition of ‘Securities’ as per the Securities Contracts Regulation Act
(SCRA), 1956, includes instruments such as shares, bonds, scrips, stocks or
other marketable securities of similar nature in or of any incorporate company or
body corporate, government securities, derivatives of securities, units of
collective investment scheme, interest and rights in securities, security receipt or
any other instruments so declared by the Central Government.
REGULATOR
The Securities and Exchange Board of India (SEBI) is the regulatory authority
in India established under Section 3 of SEBI Act, 1992. SEBI Act, 1992
provides for establishment of SEBI with statutory powers for
Protecting the interests of investors in securities
Promoting the development of the securities market and
Registering and regulating the working of stock brokers, sub–brokers
etc.
Promoting and regulating self-regulatory organizations
Prohibiting fraudulent and unfair trade practices
SEBI has power for:
• Regulating the business in stock exchange and other securities market;
• Registering and regulating the working of stock brokers sub- brokers,
share transfer agents, bankers to an issue, trustees of trust deeds, registers
to an issue, merchant bankers, underwriters, portfolio manager,
investment advisers and such other intermediaries who may be associated
with securities markets in any manners;
• Registering and regulating the working of depositaries, participants,
custodians of securities, foreign institutional investors, credit rating
agencies and such other intermediaries as SEBI may by notification,
specify in this behalf;
PARTICIPANTS
The securities market essentially has three categories of participants, namely, the
issuers of securities, investors in securities and the intermediaries, such as
merchant bankers, brokers etc. While the corporate and government raise
resources from the securities market to meet their obligations, it is households
that invest their savings in the securities market.
DEPOSITORY PARTICIPATION
• A depository is an organization form to provide electronic depository
facilities for securities trade. Securities are then held in the electronic
form through the medium of participants (DPs). The national Securities
Depository Limited (NSDL) is the first Depository in India. The function
of NSDL is regulated by the SEBI.
• The depository is not just another custodian. The depository can legally
transfer beneficial ownership. The main objective of depository is to
reduce settlement risk by minimizing paperwork involved in trading,
settling and transferring securities.
2. CSDL
In order to solve the problems associated with trading securities, NSE joined
hand with the Industrial Development Bank of India (IDBI) and the Unit
Trust of India (UTI) to promote dematerizalition of securities.
The Kolkata Stock Exchange Association Limited, Bank Of India HDFC Bank
Limited CDSL is another Depository after NSDL. Its promoter are Bombay
Stock Exchange,, Standard chartered Bank, State Bank of India Bank Of Baroda
Union Bank Of India, Bank Of Maharastra Centurion Bank etc.
As on 30 June 2001 CDSL has signed agreement with 3297 companies. Of these
3528 are available for Demat services. CDSL has 160 DPs offering Depository
services in 78 cities across 147 locations in the country.
1. PRIMARY MARKET
2. SECONDARY MARKET
The primary market provides the channel for sale of new securities. Primary
market provides opportunity to issuers of securities; Government as well as
corporate, to raise resources to meet their requirements of investment and/or
discharge some obligation.
They may issue the securities at face value, or at a discount/premium and these
securities may take a variety of forms such as equity, debt etc. They may issue
the securities in domestic market and/or international market.
The nominal or stated amount (in Rs.) assigned to a security by the issuer. For
shares, it is the original cost of the stock shown on the certificate; for bonds, it is
the amount paid to the holder at maturity. Also known as par value or simply
par. For an equity share, the face value is usually a very small amount (Rs. 5,
Rs. 10) and does not have much bearing on the price of the share, which may
quote higher in the market, at Rs. 100 or Rs. 1000 or any other price. For a debt
security, face value is the amount repaid to the investor when the bond matures
(usually, Government securities and corporate bonds have a face value of Rs.
100). The price at which the security trades depends on the fluctuations in the
interest rates in the economy.
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Premium and Discount in a Security Market
ISSUE OF SHARES
Most companies are usually started privately by their promoter(s). However, the
promoters’ capital and the borrowings from banks and financial institutions may
not be sufficient for setting up or running the business over a long term. So
companies invite the public to contribute towards the equity and issue shares to
individual investors. The way to invite share capital from the public is through a
‘Public Issue’. Simply stated, a public issue is an offer to the public to subscribe
to the share capital of a company. Once this is done, the company allots shares
to the applicants as per the prescribed rules and regulations laid down by SEBI.
Issue price
Market Capitalization
An Initial Public Offer (IPO) is the selling of securities to the public in the
primary market. It is when an unlisted company makes either a fresh issue of
securities or an offer for sale of its existing securities or both for the first time to
the public. This paves way for listing and trading of the issuer’s securities. The
sale of securities can be either through book building or through normal public
issue.
What is ‘Lock-in’?
‘Lock-in’ indicates a freeze on the sale of shares for a certain period of time.
SEBI guidelines have stipulated lock-in requirements on shares of promoters
mainly to ensure that the promoters or main persons, who are controlling the
company, shall continue to hold some minimum percentage in the company after
the public issue.
Any company making a public issue or a listed company making a rights issue
of value of more than Rs 50 lakes is required to file a draft offer document with
SEBI for its observations. The company can proceed further on the issue only
after getting observations from SEBI. The validity period of SEBI’s observation
SECONDARY MARKET
Secondary market refers to a market where securities are traded after being
initially offered to the public in the primary market and/or listed on the Stock
Exchange. Majority of the trading is done in the secondary market.
Secondary market comprises of equity markets and the debt markets.
For the general investor, the secondary market provides an efficient platform for
trading of his securities. For the management of the company,
Secondary equity markets serve as a monitoring and control conduit—by
facilitating value-enhancing control activities, enabling implementation of
incentive-based management contracts, and aggregating information (via price
discovery) that guides management decisions.
In the primary market, securities are offered to public for subscription for the
purpose of raising capital or fund. Secondary market is an equity trading venue
in which already existing/pre-issued securities are traded among investors.
Secondary market could be either auction or dealer market. While stock
exchange is the part of an auction market, Over-the-Counter (OTC) is
a part of the dealer market.
STOCK EXCHANGE
The stock exchanges in India, under the overall supervision of the regulatory
authority, the Securities and Exchange Board of India (SEBI), provide a trading
platform, where buyers and sellers can meet to transact in securities. The trading
platform provided by NSE is an electronic one and there is no need for buyers
and sellers to meet at a physical location to trade. They can trade through the
computerized trading screens available with the NSE trading members or the
internet based trading facility provided by the trading members of NSE.
The
National Stock Exchange of India Ltd. (NSE), set up in the year 1993,
is today the largest stock exchange in India and a preferred exchange for trading
in equity, debt and derivatives instruments by investors. NSE has set up a
The high level of information dissemination through the on-line system has
helped in integrating retail investors across the nation. The exchange has a
network in more than 43 sub-regional offices, and has a presence in 498* cities
and towns controlling 1,837* business locations all over India.
telecommunication network comprising of over 2500 VSATs. NSE has around
850 trading members and provides trading in over 1000 equity shares and 2500
debt securities. Besides this, NSE provides trading in various derivatives
products such as index futures, index options, stock futures, stock options and
interest rate futures.
At NSE, it has always been our endeavor to continuously upgrade the skills and
proficiency of the Indian investor. Since, financially literate investors are the
backbone of the securities market, knowledge and awareness about the securities
market is of the foremost concern to us, starting with the most basic of
information being made available as the first step.
This booklet has therefore been prepared for those of you who are keen to
acquire some basic but key information about the stock markets as an initial step
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towards becoming a more informed investor. We hope this booklet will act as a
means of satisfying some of your initial queries on the stock markets.
Bombay Stock Exchange Limited is the oldest stock exchange in Asia with a
rich heritage. Popularly known as "BSE", it was established as "The Native
Share & Stock Brokers Association" in 1875. It is the first stock exchange in the
country to obtain permanent recognition in 1956 from the Government of India
under the Securities Contracts (Regulation) Act, 1956.The Exchange's pivotal
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and pre-eminent role in the development of the Indian capital market is widely
recognized and its index, SENSEX, is tracked worldwide. Earlier an Association
of Persons (AOP), the Exchange is now a demutualised and corporatised entity
incorporated under the provisions of the Companies Act, 1956, pursuant to the
BSE(Corporatisation and Demutualisation) Scheme, 2005 notified by the
Securities and Exchange Board of India (SEBI).
The base value of the Sensex is 100 on April 1, 1979 and the base year of BSE-
SENSEX is 1978-79.
At irregular intervals, the Bombay Stock Exchange (BSE) authorities review and
modify its composition to make sure it reflects current market conditions.
The abbreviated form "Sensex" was coined by Deepak Mohoni around 1990
while writing market analysis columns for some of the business newspapers and
magazines. It gained popularity over the next year or two.
The stock market has grown by over ten times from June 1990 to today. Using
information from April 1979 onwards, the long-run rate of return on the BSE
Sensex can be estimated to be 0.52% per week (continuously compounded) with
a standard deviation of 3.67%. This translates to 27% per annum, which
translates to roughly 18% per annum after compensating for inflation.
The trading on stock exchanges in India used to take place through open outcry
without use of information technology for immediate matching or recording of
trades. This was time consuming and inefficient. This imposed limits on trading
volumes and efficiency. In order to provide efficiency, liquidity and
transparency, NSE introduced a nationwide, on-line, fully automated screen
based trading system (SBTS) where a member can punch into the computer the
quantities of a security and the price at which he would like to transact, and the
transaction is executed as soon as a matching sale or buy order from a counter
party is found.
NEAT
NSE is the first exchange in the world to use satellite communication technology
for trading. Its trading system, called National Exchange for Automated Trading
(NEAT), is a state of-the-art client server based application. At the server end all
trading information is stored in an in memory database to achieve minimum
Contract Note
An investor does not get any protection if he trades outside a stock exchange.
Trading at the exchange offers investors the best prices prevailing at the time in
the market, lack of any counter-party risk which is assumed by the clearing
corporation, access to investor grievance and redressed mechanism of stock
exchanges, protection up to a prescribed limit, from the Investor Protection Fund
etc.
Here are some useful pointers to bear in mind before you invest in the markets:
• Make sure your broker is registered with SEBI and the exchanges and do
not deal with unregistered intermediaries.
• ICICI DIRECT
• HDFC SECURITIES
• INDIA BULLS
• KOTAK SECURITIES
• RELIANCE MONEY
• HEM SECURITIES
• ANGEL BROKING
A research design is the master plan or model for the conduct of formal
investigation and survey. It is a specification of methods and procedures for
• Who:
Who should be considered for the research?
• What:
What is the investment pattern of the respondent in equity or
commodity?
• When:
When should the information be obtained from the respondent?
• Where:
• The study was conducted in New Delhi only, which restricted the
scope of the study.
• The data provided by the investor and the agents can’t be held true
as 100% correct.
8% 2%
16%
74%
Interpretation: This shows that although the mutual fund market is on rise
yet, the most favored investment continues to be in the Share Market. So, with a
more transparent system, investment in the Stock Market can definitely be
increased.
Yes -- 91%
No -- 9%
91%
37%
Yes -- 63%
No -- 37%
63%
Yes -- 20%
No -- 80%
80%
Religare-20%
Sharekhan-22%
ICICI Direct-15%
India Bulls-25%
25% 22% Others-18%
15%
Interpretation: This shows that even with sufficiently high Brand Equity,
Religare ranks only 3rd amongst the Demat Account providers. This is probably
because of two main reasons.
Hence, the company should crystallize its products and should indulge in
aggressive marketing and promotion.
Yes -- 92%
No -- 8%
92%
FREQUENCY OF TRADING:
7% 2%
16%
Upto 10%--71%
Upto 25%--19%
Upto 50%--7%
Above 50%--3%
75%
SWOT ANALYSIS
STRENGTHS
Services
Distribution Network
We have a growing network of 150 branches and more than 300 business
partners spread across 180 cities in India and a fully operational international
office at London
OUR target is to have 350 branches and 1000 business partners in 300 cities of
India and more than 7 International offices by the end of 2006.
Products
Company’s product line is quite flexible in the sense that there is a product for
every kind of investors. Also all the products cover all the loop holes of all the
products offered by the other competitors like low cost, user friendly online
trading services etc.
WEAKNESS
Branding
Though the company has efficient products but large part of investment
interested population does not know the company. The most basic expectation
for a trader or investor when one begins trading is that one must get timely
delivery of shares and proceeds from sale of shares. Also ones cash balances
with the broker must be safe and secure. Though this confidence in the broker
comes with time and experience, good and transparent practices also play a
major role in imbibing confidence in traders
Most of the banks due to good branding have the faith of the customers of their
banking database. So they enjoy the liberty of huge database and customers find
it more reliable to trade there rather than with a unknown broker. Also banks
like HDFC Bank and ICICI Bank have the advantage of linking the trading
accounts of their customers to saving accounts. This makes trading easier, and at
the same time a trader withdraws exactly as much money from his account as is
needed to complete the trade. Similarly sales proceeds are credited directly to
saving account.
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OPPORTUNITIES
The external environment analysis may reveal certain new opportunities for
profit and growth.
Ever-Increasing Market
After the NSE brought the screen based trading system stock markets are now
more secured which has attracted lot of retail investors and the demand is
increasing day by day. This has resulted in improved liquidity and heavy
volumes on transactions. Religare is one of the early entrants here. As to how
much it will roar and how swift it can swoop on the market, the future alone can
answer such queries. Religare has been a mega player and is known for being a
mover of stocks. It is also known for putting big deals through and enjoys good
networking with the FIIs. It has been dynamic enough to move with the times
and capture the opportunities that the market throws up from time to time.
Improving Technology
In country like India technology is always improving which gives the company a
chance to keep on improving their product with time whereas for the small
players like local brokers it will be difficult to keep the same pace as the
changing technology. Also with SEBI lying down some strict guidelines small
brokers are finding it harder to retain the customers with no research department
and small capital. The traditional business model is highly dependent on a large
network of sub-brokers, and many established players may not have systems
(technology, customer service, etc.) capable of directly servicing so many retail
customers.
With so many competitors offering their products in the market but no one is
able to completely satisfy the customers. Some have the problem of lack of
information or some were scared of volatility of the stock markets. Religare has
the opportunity to tap this unsatisfied set of customers and to make hold in the
market. The Internet serves to break all barriers to information, as it offers an
extremely hassle-free investing platform. And, Religare hopes to fully utilize
and capitalize on this platform. This original idea by Religare itself was born out
of the consumer's need for a more transparent, easy to understand and
convenient option of investing in stocks.
Education Level
The education level in the country is improving year after year as far as
technology goes. With that the understanding of the stock market is also
increasing and a lot of retail investors are steeping in the markets which are
being shown by increasing volumes, transactions and indices.
THREATS
New Competitors
A lot of new competitors are trying to enter the market in this bullish run to taste
the flavor of this cherry. This is creating a lot of competition for large players
like Religare and it is creating little confusion in the minds of the customers
about the services provided by the broker. Also many banking firms are entering
Features of R-ALLY
Odin terminal is wave based software. Client can easily download the terminal
through Religare web site. No extra charges are taken for the use of this
terminal. Through this terminal/software you execute your order within 2
seconds. In this terminal we get both NSE&BSE On-line at same time. And the
clients can do trading in both NSE&BSE at the same time
System requirements:
You will need access to a computer, which has at fallowing configuration.
• Pentium 3 PC, Minimum 128 MB RAM
• Windows 2000/XP
• Internet connection
• Internet Explorer 6.0
• Java enabled
TRANSACTIONJ CHARGES
BUY
SALE
• Delivery Given To Religare
A/C
• Delivery Given To Any Other
Account
Dematerialization
• Courier charges
• Demat rejection charges
Rematerialization
NSDL.
6. All charges are payable on monthly basis and delayed payment will be
Brokerage Offering
Features of R-ACA
R-ACE LITE:
• Alert
• Access your ledger balances & a/c information our interment, sms and
phone.
R-ACEPRO
• Advance alert.
• Derivatives chains.
• F & O calculator.
• Access your ledger balances & a/c information our interment, sms and
phone.
1. RSL has launched and established an online trading service on the Website
(hereinafter referred to as the "Service"). RSL has exclusive and sole discretion
to select the Customers who would be entitled to use access and benefit out of
the Service. RSL also reserves the absolute right and discretion to decide on the
criteria for selecting the Customers to participate in the Service offered
hereunder.
6. This Service is provided on an "As Is" basis. RSL and its Affiliates disclaim
any warranty of any kind, imputed by the laws of any jurisdiction, whether
express or implied, as to any matter whatsoever relating to the Service, including
without limitation the implied warranties of merchantability, fitness for a
particular purpose, and non infringement. RSL and the Service and the Offer are
subject to the jurisdiction only of the courts of the Republic of India at Delhi.
CONCLUSION
4. Religare is the only one that does not have any demat transaction
charges either on buying or selling
Services of competitors
As people are doing trading from there respective brokers, they are
quite comfortable to trade via phone.
Since most of the people are quite experienced and also they are not
techno savvy. Also Internet penetration is poor in India.
Some respondents are unwilling does not respond, as they are quite
annoyed with the phone call and some don’t have time.
Inaccurate leads
Sometimes leads are provided which had error in it which varies from
only 5 digit phone numbers to wrong phone number.
Misleading concepts
Some people think that shares are too risky and just another name of
gamble but they don’t know it’s not at all that risky for long investors.
Bibliography
WEBSITES:
• http://www.religaresecurities.com
• http://www.nseindia.com
• http://www.indiainfoline.com
• http://www.finsights.com
• http://www.walletwatch.com
• http://www.moneycontrol.com
• http://www.economywatch.com
• http://www.economictimes.com