Laurice Yanar Portfolio

COM 60511

February 27, 2019

Table of Contents
 Research and Writing…………………………………………...3-5
 Speech Writing………………………………………………….6-7
 Media Pitch………………………………………………………..8
 News Release………………………………………………......9-12
 Media Kit……………………………………………………..13-20
 Media Kit Strategy Presentation…………………………...…21-28
 Infographic 1……………………………………………………..29
 Infographic 2……………………………………………………..30
Research and Writing

Women’s health is a topic consistently discussed by women themselves, the media, men

in general, men in government positions, and by doctors and healthcare providers, but

unfortunately, the rhetoric is all about reproductive health and breast cancer, not about what it

should be. According to the Harvard Medical School (2017), heart disease is the leading cause of

death in women, however most women do not believe it is a great health risk. The Centers for

Disease Control (CDC) reported that in 2013 298,758 women died of heart disease, compared to

less than 40,000 women who died of breast cancer that same year. Regardless of this fact, “on a

day-to-day basis, women still worry more about getting breast cancer,” (Harvard, 2017).

Heart disease has a reputation of being a man’s disease and is therefore an afterthought to

women, but it affects women just as dominantly as it does men, with certain important

differences. “A woman’s symptoms are often different from a man’s, and she’s much more likely

than a man to die within a year of having a heart attack,” and therefore women need to pay closer

attention to their heart health (Harvard, 2017). The CDC reports that only 64% of women who

die suddenly of coronary heart disease show no previous symptoms, while Harvard Medical

School attributes this to physicians that “never talk about coronary risk and sometimes don’t

even recognize their symptoms,” (2017).

Research for healthcare providers who cater to women’s needs leads to a series of

Planned Parenthood locations, breast cancer centers, and a plethora of obstetrician-gynecologist

offices. This is an outstanding discovery especially when taking into account that the leading

cause of death is heart disease and is no wonder why “only 54% of women recognize that heart

health is their number one killer,” (CDC, 2017). It is time to make a change and it will start here,

at Austin Area Obstetrics Gynecology and Fertility as we work towards bridging the gap in
Research and Writing

women’s healthcare and create a difference for women to have physicians who do discuss their

leading cause of death and what better place to start than one they already visit at least once a

year.

It is imperative that women start hearing rhetoric of taking care of their heart health and

taking it seriously because “women have been shown to have a significant time delay in

receiving diagnostic and interventional procedures,” (Dolor, et. al., 2010). A barrier of

preventive action results from “too much confusion in the media about what to do,” but “data

support the success of national education programs to raise awareness of heart disease risk

among women and highlight the need to sustain efforts to raise awareness,” which can be

implemented into our business operations and website.

The three main publics needed to focus on with a heart health campaign are 1) women

(patients), 2) doctors/physicians, and 3) caregivers to patients. The message for Austin Area

OB-GYN & Fertility should focus not solely on a yearly pap smear and mammogram, but also

on educating women about early symptom recognition of heart issues.

Physicians need to take advantage of the fact that women are in their office and listening

so they can encourage better care. Challenges of heart health communication for women are that

breast cancer affects body image, where heart issues do not; the threat may not seem real because

it does not present itself until later years (about age 70); and 50 year-old women know other

women with breast cancer more than those with heart disease and are therefore again, feel less

threatened by it (Harvard, 2017). Austin Area OB-GYN & Fertility should partner with

WISEWOMAN, Million Hearts, and ASTHO, as these organizations have the campaign efforts

underway and will serve as well-established partners for us to add legitimacy to our efforts.
Research and Writing

REFERENCES

Centers for Disease Control. (2017, August 23). Women and Heart Disease Fact Sheet.
https://www.cdc.gov/dhdsp/data_statistics/fact_sheets/fs_women_heart.htm

Harvard Health Publishing. (2017, March 25). Gender matters: heart disease risk in women.
Harvard Medical School.
https://www.health.harvard.edu/heart-health/gender-matters-heart-disease-risk-in-women

Mosca L, Mochari-Greenberger H, Dolor RJ, Newby LK, Robb KJ. Twelve-year follow-up of
American women’s awareness of cardiovascular disease risk and barriers to heart health.
Circulation: Cardiovascular Quality Outcomes.​ 2010;3:120-7. Retrieved from:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2956447/
Speech Writing

Hello, Boilers! I want to thank you all for coming here tonight and thank you to Purdue’s

Fraternity, Sorority and Cooperative Life and its governing councils, and the Office of Vice

Provost for Student Life for making tonight possible.

For over 100 years, Purdue has been home to an extraordinary greek life; today it is the

largest of the Big Ten with over 90 organizations and its more than 6,000 members. At Purdue,

we are committed to providing a safe, healthy, and successful environment for our students with

our five different governing councils. We all know that greek life brings challenges and while

there are 21 organizations currently under disciplinary sanctions, it proves that our councils are

doing what they can to ensure a tragedy is avoided.

Timothy Piazza, died on February 3, 2017. He was the victim of a hazing ritual at Beta

Theta Pi at Penn State University that cost him his life. After being forced to drink copious

amounts of hard liquor during an hour-long obstacle course, Timothy stopped and tried to leave

the party, but instead opened the door to the basement and fell down the steep flight of stairs.

Rather than being helped up and taken to the medical center, Timothy remained at the hands of

his so-called brothers. The following precious hours were not used to help cure his injuries by a

doctor, they were spent being hit, sat on, made fun of, and to an extent, tortured by his new

friends.

Now, we can all understand that mistakes happen, parties get out of control, but there is

no situation in which this should ever have happened or happen again. That is why Purdue works

hard to ensure hazing prevention events happen and all students are aware of our zero tolerance

policy. Here to tell us more about Timothy and what could have been done to save his life are

his parents, Jim and Evelyn Piazza.

Speech Writing

REFERENCES

Big Ten Academic Alliance. ​http://www.btaa.org/about

Flanagan, C. (2017, November). Death at Penn State fraternity. The Atlantic. Retrieved from:
https://www.theatlantic.com/magazine/archive/2017/11/a-death-at-penn-state/540657/

Fraternity, Sorority, and Cooperative Life

https://www.purdue.edu/fscl/Councils,%20Chapters%20and%20Houses/Governing%20C
ouncils.html

Purdue Newsroom. ​https://www.purdue.edu/newsroom/events/index.html

Putrich, C. (2018, July 16). How Purdue approaches Greek life. The Exponent. Retrieved from:
https://www.purdueexponent.org/campus/article_86502100-8921-11e8-ad54-8f55a1186f
23.html
Media Pitch
The Immunization Partnership
PO Box 5168
Katy, TX 77491

February 1, 2019

Mary Huber
The Austin Statesman
305 S. Congress Ave.
Austin, TX 78704

Dear Ms. Huber,

Did you know that before the measles vaccination existed, 3 to 4 million people were
infected resulting in 48,000 of them being hospitalized and tragically, 400-500 died every year in
the United States, according to the Centers for Disease Control (CDC)? Since then, however, the
widespread measles vaccination led to a greater than 99% reduction in measles.

Currently, Washington and Oregon are experiencing a measles outbreak which could take
hold of Texas children. Washington governor, Jay Inslee, declared a state of emergency after 35
confirmed cases, 11 suspected cases, and 2 more from Hawaii of people that had traveled to
Washington. Yvonne Maldonado, chief of the division of pediatric infectious diseases at the
Stanford University School of Medicine, says, “There’s no reason why non-medical exemptions
should exist.”

Austin ranks among the top 15 metropolitan areas in the nation for vaccine exemptions
and 6 cases were confirmed in Ellis County in 2018 that led to a Measles Health Advisory from
the Texas Department of Health Services. Anti-vaccination organizations like ​Texans for
Vaccine Choice​ have successfully lobbied to kill any bill that would make it more difficult to
obtain a waiver. In 2018, 57,000 students claimed a non-medical exemption because parents do
not want to vaccinate their children.

Please let me know if you would like more background on the importance of reducing
risk of measles in Texas and the amount of waivers being issued to anti-vaccination parents. I am
looking forward to hearing your thoughts on this important health issue.

Sincerely,

Laurice Yanar
Public Relations for The Immunization Partnership
 News Release
Surveying and Mapping, LLC
4801 Southwest Parkway Building Two, Suite 100
Austin, TX 78735
sam.biz

Surveying and Mapping, LLC (SAM) to Celebrate 25th Anniversary

by Making $25,000 Donations in 29 Cities

AUSTIN, Texas — April 18, 2019— Surveying and Mapping, LLC (SAM) is celebrating its
25th anniversary by making charitable donations of $25,000 in the twenty-nine cities it houses
offices. The company’s 1000+ employees are set to vote today on which lucky organization will
be awarded with the donation in their respective cities.

The anniversary festivities will be kicking off with a live streaming, simulcasted speech given by
Christopher Solomon, CEO, and other SAM leaders in most of its offices and even out in the
field. Robert Butler, COO, will be broadcasting from a Texas Department of Transportation
project in true representation of SAM’s market sectors. After the vote, the company will disclose
which charities will receive the donations and an executive will deliver the checks in person.

“We wanted to take this opportunity to reflect on the success, growth, and lessons learned from
the past twenty-five years and find some way to give back to each community that has helped the
company reach its goals,” said Michael Racis, Vice President of Marketing and Communication.
“It was also important to the leadership at SAM to include the employees in such a vital way and
ensure all offices are represented,” Racis added.

The cities benefiting from the company’s philanthropic gifts can be found at
https://www.sam.biz/locations​.

About SAM
Founded in 1994, SAM is a leader in providing complete geospatial solutions for transportation,
electric energy, oil and gas, rail, and infrastructure projects across North America. The
company’s comprehensive approach gives it the tools and skills to develop efficient and
customized solutions for projects of any scale. By continually investing in training and the latest
technology, SAM delivers quality precision products.
###
Media Contact:
Laurice Yanar, SAM, LLC, Marketing Coordinator
512-895-5336
 News Release
Surveying and Mapping, LLC
4801 Southwest Parkway Building Two, Suite 100
Austin, TX 78735
sam.biz

laurice.yanar@sam.biz
 News Release
Surveying and Mapping, LLC
4801 Southwest Parkway Building Two, Suite 100
Austin, TX 78735
sam.biz
 25
YEARS OF
EXCELLENCE
Surveying and Mapping, LLC

MISSION STATEMENT
To enhance and often change the way
our clients and partners experience
design and construction support
through our innovative technology
solutions, exceptional leadership and
world class employees, while growing
the business with the same honesty
and integrity upon which it was
founded. This is accomplished through
our relentless pursuit of the right
people, constructive partnerships, and
excellence in operational
performance.

1994 2016 2018

Sam Hanna Acquired Acquired
TIMELINE

fouded SAM So Deep NCG

2019
SAM celebrates
its 25th
anniversary by
donating $25K in
29 cities
2014 2017
Company has Sam Hanna
more services steps down

BY THE NUMBERS

1,000 + 29 $182M
employees locations in profit

CORPORATE HEADQUARTERS

4801 Southwest Parkway

Building Two, Suite 100
Austin, Texas78735

800-656-9525

"Above all, client satisfaction is our priority—we only

consider a job complete when our client is successfully using
Visit us at
the product. To us, there is no measure that matters as
sam.biz
much as yours."
25 Years of Excellence
MEDIA KIT | 2019

Surveying and Mapping , LLC

4801 Southwest Parkway
Building Two Suite 100
sam.biz
Surveying and Mapping, LLC (SAM) to Celebrate 25th Anniversary by Making
$25,000 Donations in 29 Cities
AUSTIN, Texas — April 18, 2019— Surveying and Mapping, LLC (SAM) is celebrating its 25th anniversary by
making charitable donations of $25,000 in the twenty-nine cities it houses offices. The company’s 1000+
employees are set to vote today on which lucky organization will be awarded with the donation in their
respective cities.

The anniversary festivities will be kicking off with a live streaming, simulcasted speech given by Christopher
Solomon, CEO, and other SAM leaders in most of its offices and even out in the field. Robert Butler, COO,
will be broadcasting from a Texas Department of Transportation project in true representation of SAM’s
market sectors. After the vote, the company will disclose which charities will receive the donations and an
executive will deliver the checks in person.

“We wanted to take this opportunity to reflect on the success, growth, and lessons learned from the past
twenty-five years and find some way to give back to each community that has helped the company reach
its goals,” said Michael Racis, Vice President of Marketing and Communication. “It was also important to
the leadership at SAM to include the employees in such a vital way and ensure all offices are represented,”
Racis added.

The cities benefiting from the company’s philanthropic gifts can be found at https://www.sam.biz/locations.

About SAM
Founded in 1994, SAM is a leader in providing complete geospatial solutions for transportation, electric
energy, oil and gas, rail, and infrastructure projects across North America. The company’s comprehensive
approach gives it the tools and skills to develop efficient and customized solutions for projects of any scale.
By continually investing in training and the latest technology, SAM delivers quality precision products.
###
Media Contact:
Laurice Yanar, SAM, LLC, Marketing Coordinator
512-895-5336
laurice.yanar@sam.biz
 We measure the world from many perspectives...
We measure success from yours.®

Introduction to Surveying And Mapping, LLC

®

From tying in a single property corner to performing a LiDAR survey

of 1,000+ miles, SAM uses the latest technology to deliver precision
geospatial solutions for transportation, electric energy, oil and gas,
rail, and infrastructure projects across North America. We offer land
surveying, hydrographic surveying, aerial mapping and photogrammetry,
airborne, mobile, UAS, and terrestrial LiDAR, geographic information
systems (GIS), subsurface utility engineering (SUE), and utility
coordination (UC) services. We also provide construction phase services
through our subsidiary, SAM-Construction Services, LLC.®
Founded in 1994, SAM is a leader in providing complete geospatial
solutions.
Our comprehensive approach gives us the tools and skills to develop
efficient and customized solutions for projects of any scale. By
continually investing in training and the latest technology, SAM delivers
quality precision products.
Above all, client satisfaction is our priority—we only consider a job
complete when our client is successfully using the product. To us, there
is no measure that matters as much as yours.
SAM Market Sectors Include:
• Oil and Gas
• Rail
• SUE
• Transportation
• Technical
• Telecom
• Gas Distribution
• Electrical
• Federal
• GIS
BIOGRAPHIES

Christopher Solomon, RPLS

President and CEO, Principal
Chris Soloman joined SAM at its inception in 1994. He has over
25 years of extensive experience delivering multidisciplinary
professional services in the AEC industry.
As President and CEO, he is responsible for providing strate-
gic leadership for the company by working with the Board of
Directors and the exectuve management team to establish
long-ranger goals, strategies, operational plans, policies, and
the allocation of resources to accomplish company objectives.

Robert Butler, RPLS

COO, Principal
Rob Butler joined SAM in 2004. He has over 25 years of experi-
ence delivering expert multidisciplinary professional services in
the AEC industry.
As the Chief Operating Officer, he is responsible for leading
operational controls, administrative and reporting procedures,
and people systems, to efftectively grow the organization and
ensure financial strength and operating efficiency.

Michael Racis
Vice President, Marketing and Communication
Michael joined SAM in 2019. He has over 25 years of market-
ing and communications experience with extensive knowledge
of brand development, communications strategy, research and
market insights, integrated marketing communications, web
development, digital marketing, public and media relations,
and analytics.
As VP, he supports SAM sales growth, geographic expansion,
and markets and services diversification by providing strategic
leadership across SAM’s brand strategy.
 News Release
Surveying and Mapping, LLC
4801 Southwest Parkway Building Two, Suite 100
Austin, TX 78735
sam.biz

Surveying and Mapping, LLC (SAM) to Celebrate 25th Anniversary

by Making $25,000 Donations in 29 Cities

AUSTIN, Texas — April 18, 2019— Surveying and Mapping, LLC (SAM) is celebrating its
25th anniversary by making charitable donations of $25,000 in the twenty-nine cities it houses
offices. The company’s 1000+ employees are set to vote today on which lucky organization will
be awarded with the donation in their respective cities.

The anniversary festivities will be kicking off with a live streaming, simulcasted speech given by
Christopher Solomon, CEO, and other SAM leaders in most of its offices and even out in the
field. Robert Butler, COO, will be broadcasting from a Texas Department of Transportation
project in true representation of SAM’s market sectors. After the vote, the company will disclose
which charities will receive the donations and an executive will deliver the checks in person.

“We wanted to take this opportunity to reflect on the success, growth, and lessons learned from
the past twenty-five years and find some way to give back to each community that has helped the
company reach its goals,” said Michael Racis, Vice President of Marketing and Communication.
“It was also important to the leadership at SAM to include the employees in such a vital way and
ensure all offices are represented,” Racis added.

The cities benefiting from the company’s philanthropic gifts can be found at
https://www.sam.biz/locations​.

About SAM
Founded in 1994, SAM is a leader in providing complete geospatial solutions for transportation,
electric energy, oil and gas, rail, and infrastructure projects across North America. The
company’s comprehensive approach gives it the tools and skills to develop efficient and
customized solutions for projects of any scale. By continually investing in training and the latest
technology, SAM delivers quality precision products.
###
Media Contact:
Laurice Yanar, SAM, LLC, Marketing Coordinator
512-895-5336
 News Release
Surveying and Mapping, LLC
4801 Southwest Parkway Building Two, Suite 100
Austin, TX 78735
sam.biz

laurice.yanar@sam.biz
 News Release
Surveying and Mapping, LLC
4801 Southwest Parkway Building Two, Suite 100
Austin, TX 78735
sam.biz
Surveying and Mapping, LLC
Celebrates 25 Years of
Excellence by Giving Back
to its Communities

Laurice Yanar
Situational Analysis

What is happening now?

Surveying and Mapping, LLC (SAM), one of the largest surveying firms in the
United States, is celebrating its 25 year anniversary by donating $25,000 to a
charity in each city where an office is located. The 25th anniversary festivities
will be kicking-off on April 18, 2019 in a live-streamed simulcast of a speech
from all executives.
Objectives

What should be achieved?

● Public and stakeholders should be aware of the 25th anniversary.

● Charitable donations awarded.
● Improve brand recognition and presence within each of the 29 local
communities where there is a SAM office
Target Publics

● Employees (Aware Publics)

● Clients (Aware Publics)
● Perspective Employees (Latent Publics)
● Perspective Clients (Latent Publics)
● Local Communities (Aware Publics)
Action Strategies
INTERNAL
● Include employees in the donation
decision and challenge them to donate
time through the company’s CSR
initiatives
● Create ongoing employee engagement
through events, interactive activities, and a
digital yearbook of the company
● Launch internal communication strategies
EXTERNAL
● Create a #SAMChallenge in which teaming
partners and clients are challenges to
match donations or hold drives, themed to
SAM’s 25th anniversary
● Implement contests for clients on SAM
trivia
● Send gifts to clients with hand-written
cards as a thank you for participating and
for their business and/or trust
Communication Strategies

INTERNAL EXTERNAL

● Announcement via email ● Client email campaign and client

● Kick-off Parties in each office newsletter
● Intranet banner ads ● Featured/Advertising in trade magazines
● Employee Newsletter ● Social Media
● Office monitors to play ads ● Local newspapers
● Social Media ● Discuss and have signage at events and
● Signage on trucks, buildings, and tradeshows
giveaways ● Signage on Trucks, buildings, and
● Employee engagement events giveaways
● Commemorative Mark ● Commemorative Mark
Measures for Campaign Success

● Conduct an internal employee survey

● Ask clients and teaming partners about SAM’s success in 25 years
● Check analytics on social channels
● Keep record of clients and teaming partner participation of the SAM
donation challenge.
Advertisement to be placed in trade magazines, local
newspapers, and billboards in 29 cities, nationwide