TARA

MCVEY
Tara.E.McVey@gmail.com ǁ 443.670.2221 ǁ Arlington, VA

PROFESSIONAL EXPERIENCE
ICF, Fairfax, VA 11/2015 - Present
Marketing Specialist (03/2017- Present)
• Plans and implements marketing strategies for a key utility client to drive awareness of business-to-business (B2B)
energy-efficiency programs and meet state-mandated savings goals.
• Supports business growth strategies including research and writing for proposals to capture new business.
• Serves as a liaison among the media, creative services and program teams to manage projects and ensure deliverables
consistently meet vendor and/or client deadlines.
• Manages day-to-day website updates and the overall redesign initiative to achieve ADA compliance and convergence.
• Tracks the status of invoices, team deadlines and marketing collateral in inventory.
• Monitors analytics to evaluate the performance of paid media tactics and identify opportunity for optimization.
• Collaborates with the creative services team to develop strategic content for all collateral and paid media tactics.
• Plans events including presentations, expos and press opportunities to engage customers and key stakeholders.
Marketing Research Assistant (11/2015-03/2017)
• Worked with multiple utility clients to develop and implement strategic marketing plans that met savings goals for
residential and B2B energy-efficiency programs.
• Worked with the creative services team to develop on- and offline marketing materials including technical fact sheets,
brochures, print ads, videos, newsletters, web content, etc.
• Coordinated the review and approval processes for marketing deliverables across internal and external stakeholders.
• Worked with the media team to develop, implement and optimize multi-channel advertising campaigns.
• Tracked and reported on marketing campaign metrics.
Van Eperen & Company, Rockville, MD 03/2015 - 11/2015
Account Coordinator
• Researched and wrote additions to the Government Services Administration (GSA) schedule to secure new contracts.
• Wrote content for media materials including news releases, articles and media advisories.
• Wrote content for client deliverables including blogs, byline articles and social media posts.
• Worked with reporters to secure media coverage and drive positive client awareness. Top media placements include
The Washington Post, Washington Business Journal, Orlando Business Journal and Good Morning Washington.
• Evaluated client use of social media to provide detailed recommendations and execute solutions.
• Communicated directly with clients about project needs and the status of deliverables.

INTERNSHIPS
Active Minds, Inc., Washington, DC, Communications and Marketing Intern 01/2014 - 05/2014
The National Geographic Society, Washington, DC, Communications Intern 08/2013 - 12/2013
Columbia Technologies, Baltimore, MD, Marketing and Communications Assistant 07/2012 - 01/2013
Attaché Communications Ltd., London, UK, College Intern 01/2012 - 05/2012
Cisco Systems, Herndon, VA, Federal Operations Intern 05/2011 - 08/2011

EDUCATION
The University of Maryland, College Park, MD May 2014
Bachelor of Arts - Communication, Public Relations
George Mason University, Fairfax, VA Expected May 2020
Certificate in Professional and Technical Writing, Concentration in Proposal Writing

SKILLS
Data and Design Software: Eloqua, SharePoint, Google Analytics, Cision, Photoshop, InDesign, Constant Contact
Social Media: Content development and planning for Facebook, Twitter, Instagram, LinkedIn

ASSOCIATIONS
Member of the Society of Technical Communication, George Mason University Chapter 2018 - Present
Member of the American Advertising Federation, Washington, DC Chapter 2017 - Present
President of the Undergraduate Communication Association, University of Maryland 2012 – 2014