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Electronic Costing & Technology Experts

21 rue la Nouë Bras de Fer


44200 Nantes – France Phone : +33 (0) 240 180 916 email : info@systemplus.fr www.systemplus.fr

October 2015 - Version 1 written by David LE GAC


DISCLAIMER : System Plus Consulting provides cost studies based on its knowledge of the manufacturing and selling prices of electronic components and systems. The given values are realistic estimates which do not
bind System Plus Consulting nor the manufacturers quoted in the report. System Plus Consulting is in no case responsible for the consequences related to the use which is made of the contents of this report. The
quoted trademarks are property of their owners.

© 2015 by SYSTEM PLUS CONSULTING, all rights reserved.


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1. Overview/Introduction 3 3. Cost Analysis 34


– Executive Summary – Estimation of the cost of the PCBs
– Company Profile : Bosch – Estimation of the Cost of the Freescale SC667226MMMA
– MRR Sensors Main Features – Estimation of the Cost of the STMicroelectronics A267BB
– Reverse Costing Methodology – Estimation of the Cost of the Bosch 510BC
– Estimation of the Cost of the Plastic Parts
2. Physical Analysis 9 – BOM Cost - Power Management Board
 Global view of the Radar – BOM Cost - RF Board
 Views and Dimensions of the Radar – BOM Cost - Housing
 Radar Teardown – Material Cost Breakdown
 Power Management Board – Accessing the Added Value (AV) cost
• PM Board – Top Side – Global View – Power Management Board Manufacturing Flow
• PM Board – Top Side – High Definition Photo – Details of the Power Management Board AV Cost
• PM Board – Top Side – Markings – RF Board Manufacturing Flow
• PM Board – Top Side – Components Markings – Details of the RF Board AV Cost
• PM Board – Top Side – Components Identification – Details of the Housing Assembly AV Cost
• PM Board – Bottom Side – Global View – Added Value Cost Breakdown
• PM Board – Bottom Side – High Definition Photo – Manufacturing Cost Breakdown
• PM Board – Bottom Side – Components Identification
 RF Board 4. Estimated Price Analysis 77
• RF Board – Top Side – Global View – Estimation of the Manufacturing Price
• RF Board– Top Side – High Definition Photo
• RF Board– Top Side – Components Markings
• RF Board– Top Side – Components Identification
• Electronic Board – Bottom Side – Global View
Contact 80
• Electronic Board – Bottom Side – High Definition Photo
• Electronic Board – Bottom Side – Components Markings
• Electronic Board – Bottom Side – Components Identification
 RRN7745P Package
 RRN7745P Die
 RTN7735P Package
 RTN7735P Die

© 2015 by SYSTEM PLUS CONSULTING, all rights reserved. Bosch – MRR1Plus Radar Sensor
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This Reverse Costing analysis has been conducted in several phases :

• The initialization of the analysis


Pictures of the elements to be studied.
Identification of the components.

• Description of the material in the “SYScost+” software


Creation of an “estimation project” of the studied board with SYScost+ software.
Construction of the Bill of Material (BOM).

• Assessing the material


Searching for the price of each reference among distributors and manufacturers.
Assessing the cost of the PCB and of the unaccounted references (unknown by distributors)
The BOM is valued with SYScost+ : price simulation according to the requested quantities.

• Assessing the assembling and test phases


Assembly and test lines are modeled with the SYScost+ software.
The assembly and tests costs are estimated.

• Production cost & selling price


Estimation of the production cost & selling price.

• Report
A report is edited.

SYScost+©, is a software tool developed by SYSTEM PLUS CONSULTING to calculate the cost of electronic boards. More
information on the software can be found at www.systemplus.fr.
© 2015 by SYSTEM PLUS CONSULTING, all rights reserved. Bosch – MRR1Plus Radar Sensor
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Total Weight: 200g

Top Cover

Housing

Bottom Cover

Global views of the Radar.

© 2015 by SYSTEM PLUS CONSULTING, all rights reserved. Bosch – MRR1Plus Radar Sensor
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© 2015 by SYSTEM PLUS CONSULTING, all rights reserved. Bosch – MRR1Plus Radar Sensor
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© 2015 by SYSTEM PLUS CONSULTING, all rights reserved. Bosch – MRR1Plus Radar Sensor
Return to TOC

© 2015 by SYSTEM PLUS CONSULTING, all rights reserved. Bosch – MRR1Plus Radar Sensor
Return to TOC

© 2015 by SYSTEM PLUS CONSULTING, all rights reserved. Bosch – MRR1Plus Radar Sensor
Return to TOC

© 2015 by SYSTEM PLUS CONSULTING, all rights reserved. Bosch – MRR1Plus Radar Sensor
Return to TOC

© 2015 by SYSTEM PLUS CONSULTING, all rights reserved. Bosch – MRR1Plus Radar Sensor
Return to TOC

© 2015 by SYSTEM PLUS CONSULTING, all rights reserved. Bosch – MRR1Plus Radar Sensor
Return to TOC

© 2015 by SYSTEM PLUS CONSULTING, all rights reserved. Bosch – MRR1Plus Radar Sensor
Return to TOC

© 2015 by SYSTEM PLUS CONSULTING, all rights reserved. Bosch – MRR1Plus Radar Sensor
Return to TOC

© 2015 by SYSTEM PLUS CONSULTING, all rights reserved. Bosch – MRR1Plus Radar Sensor
Return to TOC

© 2015 by SYSTEM PLUS CONSULTING, all rights reserved. Bosch – MRR1Plus Radar Sensor
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• The Reverse costing analysis represents the best cost/price evaluation given the publically
available data, completed with industry expert estimates.

• These results are open for discussion. We can re-evaluate this system with your information.
Please contact us:

• Consulting and Specific Analysis


– North America: Steve LaFerriere, Director of Northern America Business Development, Yole Inc.
Email: laferriere@yole.fr
– Japan: Yutaka Katano, General Manager, Yole Japan & President, Yole K.K.
Email: katano@yole.fr
– RoW: Jean-Christophe Eloy, President & CEO, Yole Développement
Email: eloy@yole.fr
• Report business
– North America: Steve LaFerriere, Director of Northern America Business Development, Yole Inc.
Email: laferriere@yole.fr
– Europe: David Jourdan, Headquarter Sales Coordination & Customer Service
Email: jourdan@yole.fr
– Japan & Asia: Takashi Onozawa, Sales Asia & General Manager, Yole K.K.
Email: onozawa@yole.fr
– Korea: Hailey Yang, Business Development Manager, Korean Office
Email: yang@yole.fr
• Financial services
– Jean-Christophe Eloy, CEO & President
Email: eloy@yole.fr
• General
– Email: info@yole.fr

© 2015 by SYSTEM PLUS CONSULTING, all rights reserved. Bosch – MRR1Plus Radar Sensor

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