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Juliette Nielsen: “Museums are becoming more different, which made for a completely different
accessible to a wider public. More people are visitor experience.
going to museums, seeing it as a day out, with
family or friends, including lunch, buying presents “Museums are also finding new ways to attract
… It’s no longer just ‘the art’, the traditional visitors and generate new revenue streams.
museum function. And with audio tours, For instance, running drawing and painting
interactivity, etc. museums are becoming more workshops, or granting visitors ‘behind-
people-centered. the-scenes’ access to departments like Art
Restoration for a more in-depth view of how
“Another interesting phenomenon is the rise of a museum works. We’re also seeing museums
temporary exhibitions. Thanks to the unique renting out space, e.g. for photoshoots, or for big
combination of venue and collection, these companies to host exclusive dinners. In this way,
travelling exhibitions offer people a once-in- these external parties can leverage the museum’s
a-lifetime experience. For example, the Late own brand equity.
Rembrandt in London was quite different to the
Late Rembrandt in the Rijksmuseum. The works “These developments are also having an
of art were the same, but the spaces were very influence on our work as lighting designers.”
Rijksmuseum, the Netherlands
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Client dialogue
seeing is believing
Juliette Nielsen: “When we’re creating the lighting wall, and then decide what’s best. This process can
design plan for a museum, our first priority is to be a real eye-opener for the client.
really listen to the client – ask lots of questions and
analyze the situation. ‘What kind of atmosphere do “Choosing the right fixture – it’s not a formula you
Trends
you want?’ ‘Do you want to integrate the lighting can fill in and there you have your answer.”
in the architecture?’ Then, once we have a full
understanding of the desired ambiance, we work “For us as lighting designers, the quality of the
out the lighting principles, the layers of light, the light, beam quality, flexibility and usability are the
specific light qualities we need to achieve that key factors. Clearly, when you’re dealing with a
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