Q1 .Do you invest your money in insurance sector?

If yes then which

company you recall firstly?

OTHER 15
LIC 50
HDFC 17
ICICI 18

60
50
50

40

30 Series1

17 18
20 15

10

0
OTHER LIC HDFC ICICI

ANALYSIS AND INTERPRETATION :-As in the market out of hundred people

50% people say, on the name of insurance they recall firstly LIC then 18 %
people say about ICICI and then 17% people recall HDFC Standard life and rest
people recall other.
Q2 For the investment in insurance sector you choose company or
your investment based upon the financial consultant.

financial consultant 68
Them self 32

80
68
70
60
50
40 32 Series1
30
20
10
0
financial Themself
consultant

ANALYSIS AND INTERPRETATION :-Through the graph I can analyze that most
of the investment is done through financial consultant. 32 persons out of 100
people choose their investment company themselves. For the purpose of selling
policy Financial Consultant will give more effective work. Generally in this sector
mostly work are done through contact and financial consultant use their contacts
for the purpose of selling policies. Generally what happens that a specific area is
covered by financial consultant who helps in improving in market share of
insurance company.
Q3 Have you gotten calls for the investment in HDFC Standard Life
for insurance?

yes 32
no 68

80 68
70
60
50
40 32 Ser ies1
30
20
10
0
YES NO

ANALYSIS AND INTERPRETATION :-Out of hundred people only 32 people

have gotten calls for investment in HDFC STANDARE LIFE. This data showing
that people is getting call for investment but only few invest their money. It shows
that It has to improve its marketing system and the recruit more financial
Consultant for providing better service so that more person take interest in it.
Q4 What according to you is the most important reason for getting
insured?
Risk Coverage 23

Savings 34

Tax Benefit 46

50 46
45
40
35 31
30
25 23 Series1
20
15
10
5
0
risk coverage saving tax benefit

ANALYSIS AND INTERPRETATION :-

1 Majority of the respondent i.e. 46% says that the most important reason while
taking the life insurance policy is tax benefit as there life insurance policy is
exempted from tax.

2 31% respondents invest in life insurance policy for the purpose of savings.

3 The remaining respondents i.e. only 23% invest in life insurance policy for
the purpose of risk coverage.
 Q5 Do you know about HDFC Life Insurance Co. Ltd.?

YES 62
NO 38

70
62
60

50
38
40
Series1
30

20

10

0
YES NO

ANALYSIS AND INTERPRETATION :-

1. 62% respondents are aware of the HDFC Life Insurance Company
2 .38% of the respondents are not at all aware of the HDFC
Q6 What factors should you consider when thinking about the
amount of life insurance?
Benefits of the plan 39
Your Salary 43
Future needs 13
Others 5

50
43
45 39
40
35
30
25 S eries 1
20
13
15
10 5
5
0
B enef it s o f t he p lan Y o ur S alar y F ut ure need s O t hers

ANALYSIS AND INTERPRETATION :-

1. 43% respondents consider their salary while planning the amount to be
invested in insurance
2 while 39% of them think that benefits of the plan must be the main priority
while deciding about the insurance amount.
3 And yet other i.e. the remaining 18% considers future needs or some other
factors as the basis for amount of insurance
Q7 . Do you have existing Insurance cover?

YES 66
NO 34

70 66

60

50

40 34
Series1
30

20

10

0
YES NO

ANALYSIS AND INTERPRETATION :-

1 66% of the respondents say that they are covered under life
insurance schemes (out of them 80% belongs to LIC and rest of them are
covered under private sector) and 34% are not covered under any life insurance
scheme. So these 34% persons provides the opportunity to the insurance
companies.
.
2 34% people who are not covered one probably investing their money in PF
and other long term & short-term schemes.
Q8 Who would more likely buy life insurance?

Childless single person 20

Parents 80

90
80
80
70
60
50
Series1
40
30
20
20
10
0
Childless single person Parents

ANALYSIS AND INTERPRETATION :- 80% of the respondents are of the view

that parents are more likely to buy the insurance policies, as they consider
insurance as a risk-covering device to protect their dependents.
Q9 Life insurance policy should be made compulsory for every
earning individual.

AGREE 85
DISAGREE 15

90 85

80
70
60
50
Series1
40
30
20 15
10
0
AGREE DISAGREE

ANALYSIS AND INTERPRETATION :-85% respondent says that life

insurance policy should be made compulsory
as they can relate it to the benefits they set to the policy.

15% respondent disagrees to the statement

Q10 Is the line” JEO SIR UTHA KE” encourage you?

yes 62
no 38

70
62
60

50
38
40
Series1
30

20

10

0
yes no

ANALYSIS AND INTERPRETATION :-62 people said yes the line encourage us
and 38 said this line donot encourage us.