4 February 2019 | 8:30 – 21:00

RAI Amsterdam Convention Centre

Amsterdam, The Netherlands

MAKING BUILDINGS SMART,

MAKING SMART BUILDINGS

Exhibition and
Sponsorship
Benefits
• The leading business strategy
conference for Smart Building and

2
1

Smart City professionals

SMART BUILDING CONFERENCE 2019

SMART BUILDING CONFERENCE 2019

• Full-day conference programme
with over 30 speakers
Produced by

• Part of Integrated Systems Europe

@SmartBuildingCo #SBC2019 www.smartbuildingconference.com

 MAKING BUILDINGS SMART, REVIEW SBC 2018
MAKING SMART BUILDINGS

405
Now in its 9th edition, the Smart Building Conference is the one chance for ISE attendees each year to follow the im-
portant trends in the building industry that affect the technology inside the building. From conference rooms to smart Delegates
homes to smart office buildings to multi-dwelling units, the Smart Building Conference covers the latest smart technol- from 41 countries
ogy and solutions, impacting on the installation and integration marketplace.

38
Each year Smart Building Conference provides attendees with a unique business and technological insight on in-
building technologies and the future of smart buildings, smart homes and smart offices. This year‘s one-day con- Speakers
ference will show how we can make existing buildings smart and how we can make the latest generation of smart City of Amsterdam, Siemens,
Schneider Electric, Osram,
buildings. Our theme, Making Buildings Smart, Making Smart Buildings, examines how all stakeholders can work
Philips Dynalite, OVG Real Estate
together to use technology to make homes, offices and commercial buildings smarter and better for all of us.

11
The Smart Building Conference will provide sponsors with exclusive access to more than 450 “gold card” delegates.
The powerful on-site branding isn’t the only benefit: sponsor branding will also reach the entire 100,000+ ISE data-
Media Partners
base multiple times, in a consistent campaign to raise awareness and sell products and services. And sponsors will be
displayed prominently on a web site that gets 1 million+ hits a year.

24
As usual, the Smart Building Conference will offer content in two tracks (Commercial and Residential) as well as a
number of presentations dedicated to the overlap.
Presentations
2019 HOT TOPICS

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Each year we focus on different topics at SBC…
• Research from Ghent University’s HOME LAB
• The Smart Campus Expert Panels
• The latest in KNX developments
• Blockchain and Smart Building
• VR and Building Design

3
• “5 in 5”: Meet the Start-Ups Components
• How Facility Managers Are Adapting • Exhibition
• World-leading Architects: DNA Barcelona • Conference
• Networking
• Amazon Alexa for Hotels
• The Integrator’s Panel

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• Next-gen IoT Ecosystem for Built Environments

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Tracks
3

• How Consulting Engineers Consult

• Commercial
SMART BUILDING CONFERENCE 2019

SMART BUILDING CONFERENCE 2019

• Smart Home Champions
• Residential
• Application Specific Networking (ASN)
• Accommodating Tomorrow’s Workforce
• Wayfinding & Smart Applications
• How the Office Lobby Speaks Volumes
• IoT Enables Smart Building Technology for the Other 85%
• AI for Smart Homes, Smart Buildings
• Architainment
• Real Estate Leverages In-Building Tech
• Brand New Category of Smart Home Device

Please note: while these are topics we are working on, it may be for one reason or another it doesn’t end up in the final content mix.
Some topics are very dependent upon a particular speaker whose plans may change.
 SBC 2018
REVIEW
JOB TITLE 100% COMPANY SIZE 100%

27 % Manager or Head of Department 8% 1-5

16 % Chairman, Owner or Partner 19 % 6-24

13 % VP, EVP, Director 8% 25-49

10 % CEO, COO or President 9% 50-99

9% Professional Engineer or Developer 7% 100-249

9% Consultant / Analyst 6% 250-499

3% Executive or Assistant 4% 500-999

2% Student / Intern / Independent 12 % 1000-4999

11 % Other 27 % 5000+

AREA OF EMPLOYMENT PURCHASING AUTHORITY

30 % Senior Management 43 % Authorise

16 % Technical and Engineering 40 % Recommend

13 % Sales & Business Development 17 % None

12 % ICT and Computing Systems

8% Research & Development

6
6% Marketing & PR

SMART BUILDING CONFERENCE 2019

2% Creative

2% Education & Training

1% Operations

10 % Others
 EXHIBITORS & SPONSORS BENEFITS
• Position your brand among the Smart Building and Smart City market leaders
• Exhibition space and numerous sponsorship options tailored for all budgets
• Full service approach for exhibitors:
- No booth needed, a table-top is included in exhibitor package
- Roll-up with exhibitor logo is provided
- Electricity is included
• Unique networking opportunities - targeting over 450 delegates
• Generate qualified contacts and leads
• Recognition and positioning of your brand among the market leaders of the Smart Building
industry
• Present your products and solutions to a focused audience
• Generate interest from the press
• Brand recognition and visibility to 100,000 industry professionals via ISE
database
• Stay up-to-date regarding key topics, best practise and future trends
• Visibility before and during the conference
• SBC exhibition hours include ISE Opening Address, which leads to a bigger target group
for exhibitors.
WHY PARTICIPATE?
1. SBC will put you in front of more than 450 + key international decision-makers operating in the smart
building value chain.
2. SBC addresses the Commercial and Residential markets as well as Smart Office.
3. SBC is 8 years old and is now an established part of the ‘ISE Experience.’ It’s the one time of year
where all the people are in one place at one time.
4. SBC brings together the leading thought leaders and smart building experts in the world.
5. SBC offers a wide range of attractive sponsorship and exhibition opportunities, all designed to fit your
budget.
6. SBC takes place the day before ISE begins to ensure that you don’t miss any valuable ‘show-time’.
7. SBC is organised by Integrated Systems Events, the producer of Integrated Systems Europe exhibiti-
on and the Digital Signage Summit conferences.
8. SBC is supported by international trade associations CEDIA and AVIXA.
9. SBC is a cost effective way for you to be part of an event that features more than 30 exclusive experts
via our keynotes, panel discussions, and networking opportunities. SBC allows you to freely engage
with senior industry delegates and speakers.
10. Attendees can earn AVIXA & CEDIA points for attending.
11. SBC sponsorship guarantees media coverage in the official ISE Daily and ISE Newsletter.
12. It’s the Smart Building Conference: of course, it’s the smart thing to do…

WHO WILL ATTEND?

ONE IMPORTANT QUESTION
An expected 450 personnel employed in the Smart Building and
We asked last year’s delegates this ONE very important question…
Smart City value chain.
When you return home after the conference, has the Smart Building Conference inspired you to any of
Target Delegates the following actions?
• Commercial building systems integrators
• Pro AV systems integrators
100%
• Consulting engineers
• Architects
• Residential custom installers and dealers
• Technology consultants
• IT professionals 36 % I will contact a sponsor or a speaker

8
7

regarding their company's products

• Lighting designers or services
SMART BUILDING CONFERENCE 2019

SMART BUILDING CONFERENCE 2019

• Architects
37 % I will investigate a new product
• Distributors & Wholesalers category for my company

• Manufacturers
• Electrical contractors 81 % I learned something that I will share
inside my company
• Building consultants
• Facilities managers 31 % I heard some news that influenced
which stands I visited at ISE 2018
• Building Developers
• Press (Pro AV, Building, Residential, Business, IT,
26 % I met another delegate at SBC and
might do business together
Architecture)
 EXHIBITION, SPONSORSHIP &
BRANDING OPPORTUNITIES

ITEM BENEFITS

SPONSORSHIP
EXHIBITION

PLATINUM
BRONZE

SILVER
COSTS IN EUR (NET) - ISE EXHIBITORS 1,000

GOLD
PACKAGES

ITEM
COSTS IN EUR (NET) - NON-ISE EXHIBITORS 1,250
CONFERENCE PASSES

PACKAGE
COSTS IN EUR (NET) - ISE EXHIBITORS 2,000 3,000 4,000 5,000 STAFF PASSES
COSTS IN EUR (NET) - NON-ISE EXHIBITORS 2,500 3,500 4,500 5,500 Conference pass including access to all presentations, 1
exhibition area, lunch, coffee and drinks
EXHIBITION
VISIBILITY ON-SITE
Exhibtion space incl. table-top, pop-up, electricity 3 m2 4 m2 6 m2 10 m2
Company logo on displays located at the venue •
CONFERENCE PASSES
Company logo on holding slides between presentations •
STAFF PASSES 2 3 4 5
Conference pass including access to all presentations, VISIBILITY ONLINE
exhibition area, lunch, coffee and drinks Company logo and URL in SBC newsletters •
GUEST PASSES 2 4 6 10 Company description, URL and logo on the conference website • (300 char.)
Conference pass including access to all presentations,
Company description, URL and logo in the conference app • (300 char.)
exhibition area, lunch, coffee and drinks
Company presentation (PDF) for download at event website •
VISIBILITY ON-SITE
Company logo on displays
• • • •
located at the venue
Company logo on holding slides
• • • •
between presentations
VISIBILITY ONLINE COSTS

BRANDING
ITEM BENEFITS IN EUR OPPS

PACKAGES
Company logo and URL in SBC newsletters • • • • (NET)
Company description, URL and logo • • • • COFFEE AND LUNCH • 2 Roll-ups with exclusive sponsor logo in the
on the conference website (300 char.) (400 char.) (500 char.) (600 char.) BREAKS SPONSOR catering area 1,250 1
Company description, URL and logo • • • • • 2 coffee breaks and lunch are provided
in the conference app (300 char.) (400 char.) (500 char.) (600 char.) • Handed out at the registration desk
WELCOME PRESENT 1,500 1
Company presentation (PDF) for • To be provided by sponsor
• • • •
download at event website • Placed on seats in conference room
NOTEPADS AND PENS 1,000 1
• To be provided by sponsor
ADDITIONAL BRANDING OPPORTUNITIES
• Exclusive logo on all exhibtion and conference
4th refusal on 3rd refusal on 2nd refusal 1st refusal on BADGE SPONSOR 1,250 1

10
badges
9

branding op- branding op- on branding branding op-

See "BRANDING PACKAGES"
tions (upon tions (upon options (upon tions (upon • Exclusive logo on all exhibtion and conference
LANYARD SPONSOR 1,250 1
SMART BUILDING CONFERENCE 2019

SMART BUILDING CONFERENCE 2019

availability) availability) availability) availability)
lanyards
PACKAGE BADGE AND
• Combination of badge and lanyard sponsor 2,000 1
LANYARD SPONSOR

Note: All sponsorship opportunities are co-branded with SBC logo

 FLOOR PLAN
Ground Floor
3 4 5 6
2
E101 (”FORUM”)
• PLENARY SESSIONS
• COMMERCIAL TRACK
• ISE OPENING ADDRESS
STAIRWAY TO MAIN

1
FIRST FLOOR ENTRANCE
(ROOM E102,
RESIDENTIAL
TRACK)
ENTRANCES TO
CONFERENCE
ROOMS

COFFEE BREAKS & LUNCH

ISE OPENING RECEPTION

Exhibition Area
1 Platinum 7 Bronze

2 Gold 8 Bronze
First Floor E102
• RESIDENTIAL TRACK

STAIRWAY TO

12
11

3 9
GROUND
Silver Bronze FLOOR
SMART BUILDING CONFERENCE 2019

SMART BUILDING CONFERENCE 2019

LUNCH

4 Silver 10 Bronze 7 8 9
5 Silver 11 Bronze
10 11
6 Silver
 VISITORS 2018 (COMPANIES)

3P Technologies CallisonRTKL Hannu Pro Tallinn MADE Studio Rhine Line Thinlabs
7layers Carlo Ratti Associati HDL Automation Mansveld Projecten & Services RISE Interactive Tomlinson Business Research
A-Knowledge CD Consult HDL Russia Mapiq Roche Ulrike Brandi Licht
A2 Studio Gasparri e Ricci Bitti Archi- Channel Media Europe Henkel Marchingenio srl Ronald Lu & Partners Unilever
tetti Associati Chemi International Corporation HENT MATRIXMANAGEMENT Rotterdam University of Applied University of Queensland
ABB CIRCE-Research Centre for Energy Hitachi Europe MEDIATONIK Sciences University of Southampton
Accenture Resources and Consumption HKU Mega Elektra Groep Amsterdam S.K. LIFESTYLE TECHNOLOGIES University of Stavanger
ACCIONA Construcción Cisco Höegh Eiendom Merck Sagheer Traders Urban Practices
ACTI-TECH City of Amsterdam Hurley Palmer Flatt Messe Frankfurt Saint-Gobain Utelisys
ADS City of Helsinki IMEC - Holst R&D Center Midexpo Samsung Semiconductor Vanti
AE - Architects for Business & ICT CKR Consulting Engineers imec nederland Min BZK Schiphol Group Vecolux
Aesthetix Technologies Comland Group Impression AudioVisual Ministerie van Binnenlandse Zaken Schneider Electric Verdantix
AEX System CommScope Inamulla And Brothers mm1 Consulting & Management SecurityMatters Viju
AIREM Art-Invest Compare-IT Nordic Indesign Technologies NCD Group Shell IT International Visionect
Al Tariq Contracting Comtec innogy NEAS Teknisk Drift Shure VMware
Alpata Controlhaus Systems Design ION Solutions NEC Solution Innovators SIEC W-tec
Alpha T.S Marketing & Distribution DAGO IOT Intelligence NEOVATE Innovation Siemce White Light
Anixter DAPRIME OÜ IP Building Neovate-IP Siemens Whitman Howard
ARCHILANDSTUDIO Densitron Nordic Oy Irdeto Netronix Siemon WILDWOOD PR
ARK'it Design Partners iRidium mobile Netscenario Sigma Designs wilo / wincubator
Atea Designtex Group IT BUILDING Nextcom Sikom Essra Wind Communication
Audico systems Oy DigiBase ITG Immobilien Treuhand Njuškalo Silvair WiSER
Automotive Data Solutions Digital Home Living ithinx NTNU siticom wtec
Avanade DIME Medientechnik Ivory Egg Nureva SKYGGE XPANCIA
AVC dinis coelho lda ivw Okto Smart Home Trading YNNO
AVI-SPL DMAG Jablotron Alarms Orkla IT SmartSystems Hungary Z-Wave Alliance
AVL Network DnB Næringseiendom JCI Oslo Pensjonsforsikring SMK
AVMI e-wise JNT OSRAM Snowy Hydro Limited
Baker Stone Systems Edificio CIRCE KE Automasjon OVG Real Estate Sohail Ahmad Traders
Barco ELKO EP KNX Association Parallel Digital Sonos
Belimo Automation ENGIE KRONHAGEL MEDIATECTURE Philips Dynalite Sony Europe
Bemsiq EPB CONSULT BVBA KTH Royal Institute of Technology PLP Architecture Squared Away Consulting
Beyond Digital Solutions Epson Europe LEDVANCE Polymedia Statik
bGrid ESI Legrand POSCO Europe Office Statoil ASA
Binnenlandse Zaken European Commission LG Electronics prase engineering spa Steelcase

14
13

BIS Ernst & Young Lighting Controls Prologis Studio Daniele Menichini
Bitmesh FHZ Blaue Lagune Linstow PTS Consulting STUDIO SIMONETTI
SMART BUILDING CONFERENCE 2019

SMART BUILDING CONFERENCE 2019

Blockdox Forehand Electronic Extensions Living With Things Public.Class Limited Studiotec Oy
BlueLite International Futuresource Consulting living-smart-home pureLiFi SVAF -St Vinvents Hospital
Boon Edam International Gemeente Apeldoorn Logitech Qorvo Swegon Operations
BSRIA Limited GES Digital London Media Rooms Quby Switchbee
BTS Ghent University Loughborough University London QUT Institute for Future Environments T-Systems Hungary
Building Automations Monthly Gmp Property Socimi Lucid Partnership Red Energy Tado
C.M.C. di Colombo GoudAdvies LumenRadio REVALUE Telemont
CAA, Computer AKL AOUN Guicciardini & Magni Architetti LUND Consulting Reynaers Aluminium TFA
 TICKET PRICES CONFERENCE 2019 SCHEDULE
Conference pass including
• access to all presentations
• access to exhibition area 09:00 - 11:00 Morning Keynotes
• lunch, coffee and soft drinks
• reserved VIP seats for ISE Opening Address with leading architect, inventor and educator Carlo Ratti
11:00 - 11:30 Coffee Break & Networking
• free access to Integrated Systems Europe (ISE)

11:30 - 13:00 11:30 - 13:00

COMMERCIAL TRACK RESIDENTIAL TRACK
ASSOCIATION MEMBERS EARLY BIRD Presentations & Panels Presentations & Panels

-30 % -30 %

9:00 - 21:00 Exhibition Area

13:00 - 14:00 Lunch & Networking
Price valid for Price valid
AVIXA or CEDIA members until 8th January 2019
(€ 273+ VAT) (€ 273 + VAT)
14:00 - 16:00 14:00 - 16:00
COMMERCIAL TRACK RESIDENTIAL TRACK
Presentations & Panels Presentations & Panels

RETURNING DELEGATES REGULAR DELEGATES

-20 % € 390
16:00 - 16:30 Coffee Break & Networking

Price valid if you have attended Price valid if you are visiting this 16:30 - 17:45
this conference previously conference for the first time Closing Keynotes & Wrap-up
(€ 312 + VAT) (Price + VAT)

18:00 - 19:00 ISE Opening Address

REVIEW SPEAKERS 2018

19:00 - 21:00 ISE Opening Reception

• ANTON GUSTAFFSON • DANIEL WALKER • JENS BINDER • NICLAS NORLÉN

16
15

RESEARCHER, RISE INTERACTIVE INSTITUTE GLOBAL PRODUCT MANAGER CONTROL SYSTEMS, PHILIPS DYNALITE MANAGING DIRECTOR, ITHINX FOUNDER AND CTO, LUMENRADIO
• ANDREA CONSERVA • DAVID B. HOFMANN • JOSÉ LUIS BURÓN • NICOLAS ROUSSEL
TECHNICAL RESEARCHER IN THE SUSTAINABILITY & ENERGY USE AREA, CIRCE MANAGING PARTNER, MM1 HEAD OF ICT RESEARCH GROUP, ACCIONA CONSTRUCCIÓN S.A. TECHNICAL MANAGER, THE SIEMON COMPANY
SMART BUILDING CONFERENCE 2019

SMART BUILDING CONFERENCE 2019

• ANDREW GRAHAM • DUSAN JANJIC • KEVIN FLANAGAN • OLAF STUTZENBERGER
CHIEF INNOVATION OFFICER, DESIGNTEX BUSINESS DEVELOPMENT MANAGER EMEA, SCHNEIDER ELECTRIC PARTNER, PLP ARCHITECTURE GLOBAL MARKETING COMMUNICATION MANAGER, ABB BUILDING
• ARTHUR BAANDERS • EDUARDO CEMBRANO • LARRY HEISLER • PETER COMAN
MANAGING DIRECTOR, DIGITAL HOME LIFESTYLE PROJECT MANAGER, CIRCE DIRECTOR OF MARKETING, ANIXTER PRINCIPAL, INDESIGN TECHNOLOGIES
• BOB SNYDER • ERIK EINEBRANT • LENNART RUHL • PHIL ZITO
EDITOR-IN-CHIEF, CHANNEL MEDIA EUROPE RESEARCHER, DESIGNER & DEVELOPER, RISE INTERACTIVE INSTITUTE AB GLOBAL HEAD OF BUSINESS SEGMENT DIGITAL SYSTEMS, OSRAM OWNER, BUILDING AUTMATION MONTHLY
• CARLO RATTI • GER BARON • MARK HEARN • RAVI RAMANUJA
FOUNDER, CARLO RATTI ASSOCIATI CHIEF TECHNOLOGY OFFICER, CITY OF AMSTERDAM DIRECTOR OF IOT SECURITY, IRDETO GM EMEA, THINLABS
• CEES LINKS • HARALD BURCHARDT • MARK WARBURTON • SZYMON SLUPIK
GM WIRELESS CONNECTIVITY BUSINESS UNIT, QORVO CHIEF COMMERCIAL OFFICER, PURELIFI TECHNICAL DIRECTOR CTO, SILVAIR
• CHRISTOPH KRONHAGEL • HENRY LAWSON • MATT MEAD
FOUNDER, KRONHAGEL MEDIATECTURE SENIOR MARKET REARCH ANALYST, BSRIA HEAD OF THE IT INNOVATION MANAGEMENT OFFICE, STEELCASE
• DANIEL SCHRÖDER • IAIN GORDON • MICHAEL VAN BUGGENHOUT
VP SMART SPACE, SIEMENS SWITZERLAND PRESIDENT, KNX UK AND MD, GES DIGITAL BUSINESS DEVELOPMENT MANAGER, IPBUILDING
SMART BUILDING CONFERENCE 2019 17

IMAGES 2018

SMART BUILDING CONFERENCE 2019 18

SBC ORGANISER
Integrated Systems Events organises, manag-
es and develops leading business-to-business
THE HOME OF
AV AND SYSTEMS
the day before ISE begins. Integrated Systems
Events continues to expand - with partner,

events for the professional audiovisual, elec-
tronic systems integration and IT industries.
Integrated Systems Events was established in
2003 as a joint venture of two trade associa-
tions - AVIXA and CEDIA - and has continued to
grow year-on-year. With employees engaged
in sales, operations, marketing and content
development across Europe, Integrated Sys-
tems Events is a truly international company
with a global reach. Its flagship event, Inte-
grated Systems Europe, is the best-attended
AV and systems integration trade show in the
world, attracting over 80,000 attendees and
almost 1,300 exhibitors to its Amsterdam
location every February. The annual Smart
Building Conference brings together lead-
ing experts in the residential and commercial
‘smart building’ industries and takes place on
INTEGRATION
invidis consulting, it hosts successful DSS
conferences in Europe and Russia. Plus, it has
recently added the VR Days festival and XR
Summit to its annual schedule. The former is
a three day event taking place in Amsterdam
in October that explores creative solutions for MAKE ALL THE CONNECTIONS
the virtual, augmented and mixed reality mar- YOU NEED AT ISE 2019
ketplace. The latter is a half-day XR B2B con-
ference that takes place during ISE. What does Integrated Systems Europe is where the latest
Integrated Systems Events provide for your innovations and solutions are showcased and where
business? The answer is straightforward: a
professionals go to learn, network and do business.
direct route to the AV and systems integration
market whether you are part of the channel or
an end user. ISE delivers excellent networking
opportunities, increased market exposure and
exclusive access to the world’s industry lead-
ers and fast growing customer base.

SBC CONTACTS
Exhibition Opportunities
Thomas Haeger, Integrated Systems Events, thaeger@iseurope.org, T: +49 40 6466 6060

General Enquiries
Jörg Sailer, Integrated Systems Events, jsailer@iseurope.org, +49 89 215 436 852

Marketing
Lisa Hainzinger, Integrated Systems Events, lhainzinger@iseurope.org

Media Partnerships and Press

Anastasia Burdeeva, Integrated Systems Events, aburdeeva@iseurope.org

Speakers, Programme, Conference Chairman

Bob Snyder, Channel Media Europe, smartbuilding@channelmediaeurope.com

Operations
Martica Correa Gonzalez, Integrated Systems Events, mgonzalez@iseurope.org