611407: Strategic Management

King Mongkut’s University of Technology North Bangkok

611407: Strategic Management
Course Syllabus
Sunday 9:00 – 16:00
June 6, 2010 – September 26, 2010

Instructor
Dr. Sombat Teekasap
Dr. Pard Teekasap

Required Text
No textbook is required for the class. The reading assignment is based on the journal
and magazine articles, which will be distributed in the class.

Supplementary Reading Material

Any textbook on strategic management is applicable because the strategic
management field is dynamics and change every second.

Course Prerequisite: None

Course Objective
The student is expected to be able to acquire the concept of multidisciplinary
integration for industrial and organization strategic planning; personal resource
managing; including designing the method of controlling and evaluating strategies

Final Grade Calculation

Midterm Exam 20%
Final Exam 20%
Strategy talk 10%
Term project 50%
Total 100%

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Grading Scale

Grade Score
A 91 - 100
B+ 81 – 90
B 71 – 80
C+ 66 – 70
C 61 – 65
D+ 56 – 60
D 50 – 55
F < 50

Term project
The goal of the term project is for students to be able to apply the theory learnt in the
class into the real situation. Each team consists of 3 to 5 students. Each team needs to
recommend the strategy to the company of their choice. Three deliverables are
required for the project – proposal, progress report, and full report.

Term project proposal is the first step of the term project. Each team needs to present
the company of their choice, the background of the company, its problem or why this
company needs to change its strategy, and potential source of data. 1 page proposal
including all the detail as well as the in-class presentation is required and due on June
27.

Progress report is equal to the first part of the full paper. The progress report must
consist of the background of the company and the current challenge the company is
facing which is already covered in the proposal, the internal and external analysis. At
this point, the internal and external analysis of the company must be completed and
utilize most or all of the tools that have been taught in the class. The progress report
as well as in-class presentation are due on August 1.

The full report must consist of everything covered in the progress report plus
recommended strategy and the execution plan. The recommended strategy must relate
to the analysis in the first part. The full paper and the presentation are due on the last
class.

The score for the term project will be graded based on the full paper. Even though the
proposal and the progress report does not count toward the final score, it is essential
that you submit these reports as to make sure that you are on the right track since the
beginning. The score is based on 5 criteria; the depth of the analysis, the depth of the
recommendation, the linkage between the analysis and the recommendation; the
execution plan; and the overall quality of the paper.

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Strategy talk
Strategy talk aims for students to learn the current strategic action that has been used
in the real situation through the case study of the company. Each student will select
one important strategic change of a real company and present to the class. The
presentation must include the background of the company, their problem or challenge,
what they did strategically to solve the problem, their result of the change, and your
analysis of the situation based on the class content. The presentation should be around
10 – 15 minutes. We will do the strategy talk through out the second half of the term.
Therefore, about 4 – 5 people will present in each week. The schedule will be based
on voluntary basis.

Classroom Policies
All written assignments must be original; however, students are encouraged to
discuss assignments with classmates and to collaborate for educational purposes.
Copying assignments is plagiarism which is subject to course failure. Avoid
copy/pasting material from the Web. Assignments are due in class unless
otherwise specified.

Late assignments will be accepted with 10% point penalty if the assignments
are submitted within two weeks after the due date. After two weeks, the
assignments will not be accepted. Midterm and final exam must be submitted on
time. Late submission of the exam is not accepted unless an emergency case. If
you can’t take the exam for any reason, consult with me before the exam.

Prepare for the class. Read every reading assignment before the class. Feel free
to ask questions or discuss on related topics during the class. Cell phones are not
banned for the class but please try to avoid using it in the class. Please leave the
room if you have to use the phone during the class.

Any constructive suggestion to improve the class is always welcome

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Course Schedule

Date Topic Short Description Reading/ Assignment/ Cases

6/6/10 Introduction The difference between
to Master studying bachelor and
program master degree and how
to be successful in
master degree

Overview of Present the overview and

the course scope of strategic
management

13/6/10 Introduction Walk through the course

to the class content and the tip &
trick for the class

Taste the Corporation and market Activities

strategy simulation - Corporation game

What is Explain what includes Assignment

strategy and not includes in Summarize these papers into 1
strategy. The history of page:
strategy - “What is strategy” - Porter
- “Competition and business
strategy in historical
perspective” – Ghemawat
- “Crafting strategy” –
Mintzberg

27/6/10 Internal Tools that use to analyze Before-class reading

analysis the company in order to assignment
compete in the market - All papers in “Internal
Analysis” folder

Assignment due
- Summary paper

Activities
- Case analysis

Term project Present the company the Assignment due

proposal group select for the term - 1 page term project proposal
project - Present the proposal to the
class
 
 

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 611407: Strategic Management

Date Topic Short Description Reading/ Assignment/ Cases

11/7/10 External Tools that use to analyze Before-class reading
analysis the market, industry, and assignment
the country - All papers in “External
Analysis” folder

Activities
- Case analysis

Midterm Discuss on the midterm Activities

preparation exam - Case for midterm exam

25/7/10 Midterm Exam

1/8/10 Discuss on Explain the case and
midterm discuss on any issue
exam related to the midterm
exam

Term project Present the progress of Assignment due

progress the term project - Term project progress report
- Present the progress to the class

Strategic Strategic tools that Before-class reading

tool I transform the company assignment
into a competitive - “Building your company’s
position vision” by Collins & Porras
- “Reinventing your business
model” by Johnson, Christensen,
and Kagermann
- “Clusters and the new
economics of competition” by
Porter

Activities
- Case analysis

 
 
 

 
 
 

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 611407: Strategic Management

Date Topic Short Description Reading/ Assignment/ Cases

15/8/10 Strategic Strategic tools that Before-class reading
tool II transform the company assignment
into a competitive - “Creating competitive
position advantage” by Ghemawat &
Rivkin
- “Creating corporate advantage”
by Collis & Montgomery
- “The resource-based theory of
competitive advantage:
Implications for strategy
formulation” by Grant
- “Blue ocean strategy” by Kim
& Mauborgne

Activities
- Case analysis

29/8/10 Strategy Transforming the paper Before-class reading

execution plan into a real action assignment
- All papers in “Strategy
Execution” folder

Activities
- Case analysis

12/9/10 Term project Present the complete Assignment Due

presentation term project - Term project
- Present the term project to the
class

Final exam Discuss on final exam Activities

preparation - Case for final exam

Trends on Discuss on new issues on Before-class reading

Strategic strategic management, assignment
Management globalization, and - All papers in “Emerging
emerging market markets” folder

Activities
- Case analysis

26/9/10 Final Exam