Beruflich Dokumente
Kultur Dokumente
Overview
• Facebook
• YouTube
• Twitter (plus third-party Twitter applications)
• Blogging
But if you have questions about other social media tools, please feel free to ask!
Why Use Social Media?
TAKES DAYS: Operating without Social Media Connecting in Person
You
Friend
Target
From: http://seo.seocompany.ca/youtube-tips/
Why ?
• 3,000,000 – number of Tweets/day. (March 2008)
• 86,078 – number of followers of the most active Twitter
user. (@kevinrose)
• 63% – percentage of Twitter users that are male.
• 105,779,710 - registered users.
• 300,000 – new users per day.
• 180 million - unique visitors come to the site every month.
• 55 million – tweets per day.
From: http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.html
Twitter 101
Twitter asks, “What are you doing” in 140 characters or less .
• Tweet: A message posted on Twitter. Must be 140 characters or less.
• RT: If you see a tweet worth sharing, you can re-tweet (RT) it.
• Hashtag: A way to categorize Tweets. A hashtag is a topic with a hash
symbol ("#") at the beginning. Twitter hashtags, such as #KickButts, help
organize information on Twitter. For example, if you search for the hashtag
#recipe, you will find hundreds of tweets containing recipes because the
Twitter user identified them as such.
– Popular relevant hashtags: #health #smokefree #advocacy.
• @username: A response or message to a specific Twitter user. Also known
as a “mention.”
– For instance:
Need a fun way to educate your peers about Big Tobacco? Try this
Tobacco Underground Gameshow by @BeTheCatalyst:
http://slidesha.re/apvczC
9 Twitter Essentials
#1: Publish useful tips or facts.
H/T: http://www.socialmediaexaminer.com/12-tips-to-engage-people-on-twitter/
Other Great Twitter Tools
• Twitpic: Allows you to upload photographs
• Twitdoc: Share documents
• Twellow: Popular twitter directory
• Twitsay: Record voice messages for Twitter
• Twtpoll: Create online polls for Twitter
• Act.ly: Petitions for Twitter
• Tweetchat: Great for participating in a Twitter
Chat
Act.ly Petitions
Act.ly Petitions
• Create a petition targeting a specific Twitter user. (many public
officials and companies are now on Twitter).
You can see who has signed the petition on the side
Act.ly Petitions
• People can sign the petition from the petition’s page or by just RT’ing it when
they see it in their feed on Twitter.
• The petition keeps track of how long it takes for your target to respond.
• Invite your email subscribers to join your fan page and follow
you on Twitter.
• Add your Facebook fan page and Twitter url’s to your email
signature
.
• Create a catchy landing tab with a video that explains exactly
a) what your fan page is about, b) who it’s for and c) why they
should become members.
– Example: http://www.facebook.com/stevespangler
• Take photos when you hold events and upload the photos to
your fan page. Encourage fans to tag themselves.
Facebook: You’ll need to get your first 25 fans and secure your username
(ww.facebook.com/username). Then, to join your fan page, Facebook users just send
a text message to 32665 with the words “fan yourusername” OR “like yourusername”
(without the quotes).
Twitter: Ask them to sign up for Twitter by texting START to 40404. Then, have them
text “FOLLOW yourusername” to 40404 (without the quotes)
• Use Print Media. Your Facebook fan page, Twitter username, etc.,
should be clearly displayed on all print media, including business cards,
letterhead, brochure, print newsletter, magazine ads, and products.
From: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/
Remember!
• Important to engage communities online, but don’t utilize every tool just because it’s on the
web
• Social media doesn’t replace traditional PR and media. It works best when the two work
together.
• Launched http://tobaccofreeidol.com/
– We asked people to:
• Post on Kelly's Facebook page:
• Tweet @KellyClarkson about it using the hashtag #tobaccofreeidol
• Send an email to Kelly's manager, Narvel Blackstock
• They also utilized Twitter to send Kelly Clarkson messages urging her to drop the
sponsorship.
• The public outcry sent a powerful message to all entertainers that they should not be
involved in marketing tobacco products, which spread death and disease throughout
the world.
Tobacco Control Advocates respond on
Facebook
Success!
6. Aden Miller
(@adincmiller) posted a
notice on GLOBALink,
the global tobacco control
network.
Case Study: #LosetheCig
• 140 characters are not enough to explain a campaign’s efforts!
– Gary and William Chamberlain kicked off the campaign by writing a
blog post.
– Several other organizations and individuals blogged about it:
• Free & Clear, Path for the Blue Eye, National LGBT Tobacco
Control Network
• Lessons Learned:
– Hashtags are important.
– Tweet to specific known tobacco control or public health advocates and
ask for their support.
– Use blogs to support your campaign.
– Ask Twitter users with a large number of followers to support you.
– It takes a lot of work.
• “Gary reached out to about 50 anti-smoking and health-related blogs with a
summary of the cause. He kept up the ongoing call to action after the first
week of ramping up the campaign and made sure to connect with each and
every one of the Twitter users who participated in it, even if it was simply to
ask them to repost the campaign message a second time.”
http://www.adinmiller.com/content/lessons-advocacy-campaign-twitter-losethecig-case-study
Case Study: Special Olympics Results:
• 3.8 million Impressions
• 55,000 Facebook users
Organic Interest: • 10,000+ Pledges
• Media & Blog Stories: 7,000+ • 16,000 video views
• Twitter Posts: 10,000+ • 100+ blog posts
• 1,200 Tweets
“The president
made an offhand High-Profile
remark making Twitter Placements:
fun of his own • John Mayer
bowling that was • Rosalind Wiseman
in no way • Chicago Tribune
intended to • Fox5 (lead to on-air)
disparage the
“I bowled a 129. … Special
It’s like – it was like Olympics.”
Special Olympics, or - Spokesman Bill
something.” Burton
- President Obama
Tactics Results
Social
• 110 targeted Facebook ads
Networks
• Facebook group: 2,100+ members
From: http://lesliebradshaw.com/?cat=485
Tweet your questions to @MissHealth
using the hashtag #CCSocMed
& if I run out of time, I’ll answer them after this
session