A

WINTER TRAINING REPORT

ON

STUDY THE CUSTOMER OPINION TOWARDS PATANJALI

PRODUCTS IN SURAT CITY

SUBMITTED BY:-

DHADUK SNEHAL

13BBA018

GUIDED BY:-

MR. SHAILESH LIMBAD

B.B.A.PROGRAMME

(YEAR 2015-16)

SHREE J.D.GABANI COMMERCE COLLEGE AND

SHREE SWAMI ATMANAND SARASWATI COLLEGE OF

MANAGEMENT

VNSGU, SURAT.
 CERTIFICATE

This is to certify that the winter project report has been prepared by DhadukSnehalM.
(BBA018) under my guidance and supervision. This project embodied the result of her
work and is of standard expected from a candidate for the degree of BBA.

The report submitted towards the partial fulfillment of the requirement for the degree of
BBA has been found satisfactory.

I/C Principle Faculty Guide

Dr. P.R. Patel Mr.ShaileshLimad

Date:

Place: Surat

I
 DECLARATION

I here declare that this winter project report submitted to SHREE

J.D.GABANI COMMERCE COLLEGE AND SWAMI ATMAND SARSWATI
COLLEGE OF MANAGEMENT, Surat, in the fulfillment of requirement of
B.B.A. degree. The project is result of my own work carried out during
jan-Feb.2016

This project report is entirely an outcome of my own efforts and has not
been previously submitted to any other university or institute for any
other examination and for any other purpose by any other reason.

Date: DhadukSnehal M.

Place:-Surat (13BBA 018)

II
 ACKNOWLEDGEMENT

I am highly obliged to the Veer Narmad South Gujarat University for

arranging the programme of practical training in Bachelor of Business
Administration in Such a manner.

It is my privilege to express my deep sense of gratitude to

Mr.ShaileshLimbad for her efforts, guidance, valuable comments and
suggestion for making this project report. She helped me to complete my
report on the practical Knowledge. I am also thankful to D.R. P.R. Patel

Finally I express my intense gratitude to my parents whose blessings has

helped me to translate my efforts into fruitful achievements.

My overriding debt continues to my lovely parents and all my friends who

provided me with time, support inspiration to prepare this project report.

III
 EXECUTIVE SUMMARY

Firstly, I have included certain things like industry details, like history of
FMCG sector. It is one of the fastest growing industries in the world.

The objective behind preparing the report has been mentioned in brief
and the main objective is to study “A study on consumer opinion towards
a patanjali product.”

There are certain limitation of project like shortage of time, sample size
covered and limitation respondents decreased.

The descriptive research design is use in my project. It covers a guide for

customer relationship management. I am using an open ended and close
ended question. So, that respondents does not find to boring the
information is collected by conducting personal visit of 200 respondents.

This report include five chapters,

The first chapter is industry profile, it include information and overview

of FMCG sector.

The second chapter is company profile, it include information about

product, growth, competitors and all the area of a company.

The third chapter is literature review, literature review explain previous

study on service provided by healthcare industry. It also explain the
previous study about customer opinion towards a patanjali product.

The fourth chapter is research methodology, research methodology

provide information about sample size, sample design, sampling unit,
research instruments used problem statement, research objective, Need
for research, research design, data collection method and limitation of
study.

The fifth chapter is data analysis, in it all the collected information is

analyzed through excel and all the information is shown through bar
chart.

IV
The sixth chapter is finding, Research find out some important facts
which are explained in finding after research work.

Finally, the findings, analysis & suggesting include the last part of the
project is conclusion. The conclusion is main part of project report;
conclusion gives the theory about the analysis.

V
 TABLE OF CONTENT

PAGE NO
SR.NO. TOPIC

TITLE PAGE
-
COLLEGE CERTIFICATE
- I
DECLARATION
- II
ACKNOWLEDGEMENT
- III

EXECUTIVE SUMMARY IV

1 INDUSTRY PROFILE 1-3

2
COMPANY PROFILE 4-8
3
LITRETURE REVIEW 9-12

4
RESEARCH METHODOLOGY 13-16
5
DATA ANALYSIS 17-45
6
FINDINGS 46-47

7 CONCLUSION 48

8 BIBILOGRAPHY -

9 ANNEXURE -
 CHAPTER:-1
INDUSTRY PROFILE
The fast moving consumer goods (FMCG) segment is the fourth largest
sector in the Indian economy. The market size of FMCG in India is
estimated to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018.

Food products are the leading segment, accounting for 43 per cent of the
overall market. Personal care (22 per cent) and fabric care (12 per cent)
come next in terms of market share.

Growing awareness, easier access, and changing lifestyles have been the
key growth drivers for the sector.

What are FMCG goods?

FMCG goods are popularly known as consumer packaged goods. Items in

this category include all consumables (other than groceries/pulses)
people buy at regular intervals. The most common in the list are toilet
soaps, detergents, shampoos, toothpaste, shaving products, shoe polish,
packaged foodstuff, and household accessories and extends to certain
electronic goods. These items are meant for daily of frequent
consumption and have a highreturn.

Rural – set to rise

Rural areas expected to be the major driver for FMCG, as growth

continues to be high in these regions. Rural areas saw a 16 per cent, as
against 12 per cent rise in urban areas. Most companies rushed to
capitalise on this, as they quickly went about increasing direct
distribution and providing better infrastructure. Companies are also
working towards creating specific products specially targeted for the rural
market.

The Government of India has also been supporting the rural population
with higher minimum support prices (MSPs), loan waivers, and
disbursements through the National Rural Employment Guarantee Act
(NREGA) programme. These measures have helped in reducing poverty in
rural India and given a boost to rural purchasing power.

1
Hence rural demand is set to rise with rising incomes and greater
awareness of brands.

Urban trends

With rise in disposable incomes, mid- and high-income consumers in

urban areas have shifted their purchasing trend from essential to
premium products. In response, firms have started enhancing their
premium products portfolio. Indian and multinational FMCG players are
leveraging India as a strategic sourcing hub for cost-competitive product
development and manufacturing to cater to international markets.

Top Companies

According to the study conducted by AC Nielsen, 62 of the top 100

brands are owned by MNCs, and the balance by Indian companies.
Fifteen companies own these 62 brands, and 27 of these are owned by
Hindustan UniLever.

The top ten India FMCG brands are:

1.Hindustan Unilever Ltd.
2. ITC (Indian Tobacco Company)
3. Nestlé India
4. GCMMF (AMUL)
5. Dabur India
6.Asian Paints (India)
7.Cadbury India
8.Britannia Industries
9.Procter & Gamble Hygiene and Health Care
10. Marico Industries

2
What the millenniums expect?

According to a study by TMW and Marketing Sciences that surveyed

2,000 people across different age groups ranging, young consumers are
the most ‘rational’ and likely to spend more time weighing up potential
purchases. The survey also suggests that younger people are using
recommendations from their peers about products and services in order
to make rational purchase decisions. According to the study, shoppers
aged 18 to 24 are 174 per cent more likely to use recommendations on
social media than shoppers aged 25 and over.

Another key factor today is – speed. Today's consumer wants packaged

goods that work better, faster, and smarter. The “need for speed" trend
highlights the importance of speed as a potentially decisive purchase
factor for packaged goods products in a world where distinctions between
products are shrinking.

3
 CHAPTER:-2
COMPANY PROFILE
 PatanjaliAyurved

We are bringing the largest number of natural products on the planet.

Type Private limited

Industry FMCG, health care

Founded 2006

Founder Swami Ramdev

4
Headquarters Patanjali Food & Herbal Park, Haridwar,
Laksarroad,Haridwar - 249404 (UTTARAKHAND), India

Area served Worldwide

Key people Acharya Balkrishna

MD
Swami Ramdev
Brand Ambassador
Swami Muktananda
Director

Products PatanjaliDesi ghee, PatanjaliChyawanprash, KeshKanti,

Patanjalialoevera juice, Dantkanti, PatanjaliKesar, and
other herbal cosmetic products

Revenue ₹2500 crore(US$370 million) (2014–15)

PatanjaliAyurved Limited,

Located in the industrial area of Haridwar, is an Indian industrial

company. This unit was established for manufacturing pure quality and
scientifically developed mineral and herbal products.

A report by investment banking company CLSA, Wish you were listed:

PatanjaliAyurved, shows that Patanjali is bigger than EmamiandJyothy
Labs, is perhaps the fastest growing fast-moving consumer company in
India, and had revenue in excess of ₹2500 crore(US$370 million) for
2014–15.

5
 Contents

 1History
 2Turnover
 3Production Units
 4Outlets
 5Products
o 5.1Medicines
o 5.2Atta Noodles
 5.2.1Baby Products
 5.2.2Controversy
 6Partnerships
o 6.1Pittie Group
o 6.2Reliance Stores
o 6.3DRDO
o 6.4Future Group
 7See also
 8References
 9External links

History

Acharya Balkrishna established PatanjaliAyurved Limited in the year

2006 taking inspiration from Yogrishi Baba Ramdev for the objective of
establishing science of Ayurveda in accordance and coordinating with the
latest technology and ancient wisdom.PatanjaliAyurved was first started
by manufacturing medicinal products. Gradually they have expanded
their range from medicines to food items and cosmetics.

Baba Ramdev choose the path of swadeshi and by establishing

PatanjaliAyurved he presented an indigenous option to buyers, on the
other side he gave competition to different FMCG companies.

6
Turnover

Patanjali Ayurveda's annual turnover for the year 2014-15 increased

to ₹2500 crore (US$370 million) as compared to previous turnovers
of ₹1200 crore (US$180 million) (2013-14), ₹850 crore (US$130 million)
(2012-13) and ₹450 crore (US$67 million) (2011-12).

Production Units

Patanjali Food and Herbal Park is the production unit of

PatanjaliAyurved situated at Padartha on Haridwar-Laksar road.

Patanjali Ayurveda has a plan to build various units in India as well as in

abroad; in this context work has already been started in Nepal.

Outlets

PatanjaliAyurved has increased their outlet from 150-200 in 2012 to

4000 in 2015. Patanjali is also selling their products online. The
company is also planning to open Patanjali Ayurveda outlets at Railway
Stations and Airports.

Products

PatanjaliAyurved has its reach in all the categories of personal and food
products. The company manufactures 800 kinds of products including
45 kinds of cosmetic products and 30 different types of food products like
mustard oil, flour, butter, biscuits, spices, oil, sugar, juice, honey etc.

PatanjaliAyurved products are cheaper as compare to other company

products available in the market because they spend very less on
advertising and marketing their products.

Medicines

PatanjaliAyurved's Ayurvedic Manufacturing Division has over 300

medicines for treating a range of ailments and body conditions, from
common cold to chronic paralysis.

7
Atta Noodles

PatanajaliAyurved, the FMCG venture promoted by yoga guru Baba

Ramdev, on Monday 15 Nov 2015 launched noodles aiming to take on
Nestle’s Maggi

Baby Products

PatanajaliAyurved launched beauty products and baby products.

Controversy

The instant noodles brand launched by yoga teacher Ramdev has not
obtained mandatory product approvals from the Food Safety and
Regulatory Authority of India, officials said, even though Patanjali Atta
Noodles packets display an “FSSAI licence number”.

"Neither PatanjaliYog nor Aayush, which are the two brand names under
which Ramdev's company have got licenses, have got any approval for
manufacturing instant noodles," said AshishBahuguna, the acting CEO
of the FSSAI or Food Safety and Standards Authority of India.

Partnerships:
Pittie Group

Patanjali Ayurveda’s association with Mr.KrishnakumarPittie, founder of

Pittie Group of companies in the ‘General Trade’ category dates back to
year 2012. Progressing its collaboration with the Pittie Group, Patanjali
Ayurveda then formally tied up with Mr.AdityaPittie, CEO of the
company, in the ‘Modern Trade’ category, in year 2014.

Reliance Stores

Patanjali Ayurveda Chywanprash and mustard oil etc. are available

in Reliance's retail stores.Stores like Mumbai’s Big Bazaar, Hyper city
and star bazar have stocks of Patanjali Products. It is also available in
various ecommerce sites like BazaarCart.com

8
DRDO

DRDO India's premier defence research organisation has roped Patanjali

Ayurveda Limited to manufacture and market some of its herbal
supplements and food products. DRDO entered into licensing agreements
with Patanjali Ayurveda for transfer of Seabuckthorn technology based
products developed by Defence Institute of High Altitude Research
(DIHAR).

Future Group
Patanjali Ayurveda announced its tie-up with Kishore Biyani's Future
Group on 9 October 2015 under which, all the consumer products of the
former will be available for the direct sale in the latter’s Nilgiris, Food
Bazar, Food Hall, Big Bazaar outlets.

9
 CHAPTER:-3
LITERATURE REVIEW
1) Vami Nikhil Latukar(2012):- “consumer behaviour towards over
the counter herbal products in India” Preferences and consumptions
of various herbal product categories is strongly is influenced because
of changing socio-economies structure and functioning of society.
Social learning and diffusion of products with socially diffused
opinions is determining the choice of herbal OTC products.There is a
strong misconception among consumer that herbal ayurvedic
products are as good as medicines.

2) NiteshBehare and Dr.Arunas.Wadekar(2014):- “A study on

consumer behaviour towards ayurvedic product with especially to
amaravati region” In this research it is found that some respondents
were consuming ayurvedic products. Since long-duration they
satisfied with quality product. It is also found that instead of taking
doctor advice consumer purchases ayurvedic product by their own
discussion with friends or Pharmacists.

3) ManmohanYadav(2015):- “A study of consumer perception of

herbal product in Bhopal”There is not at all shortage in the demand
for herbal product in the market. The consumer concern towards
health risk and harmful effect of chemical products forcing them to
switch over to natural products (Sharma, Shanker, Tyagi, Singh
&Rao, 2008) How to capture this market and maintain is a challange
for vindhya Herbal and other companies.

4) Dr.Jayanthi B.V.(2015):-“The CBBE model and Brand Recall

perspective with PatanjaliAyurvedicproducts.”The Indian Ayurvedic
medicine market is not as popular as the allopathic medicine market
for various reasons. This research intend to throw light on the
performance, perceptions and judgment about an Ayurvedic product
brand ‘Patanjali’ – a creation of Baba Ramdev, Who is a
dynamiccharacter in the media also for his periodic sensational

9
 statement about the current happening in the nation, Which hit the
headlines quite often. The research uses One-Way Anova to handle
the collected data form Hyderabad the results of which show positive
indication about the acceptance of the brand.

5) Mr. Parekh Tate (2008):- “Customer satisfaction on Ayurvedic

product in surat city” Around the global use ayurvedic product to
meet their primary health care needs. The goal is create safety,
efficiency and quality products and practices. It also focused on
promoting the proper use and availability and affordability of the most
commonly used herbal products. To provide the purest, highest
quality ayurvedic herbal product.

6) Tushar N. Chole (2014):- “Study of consumer oriented sales

promotion in Patanjali product” Schemes always affect more and more
consumers towards a particular brand. Simultaneously it gives idea
about the factor which consumer looks most in the product before
they make final decision. Price off and extra quantity is the two main
offers which consumer hascome across at time of purchase. Demand
is too much for Patanjali products in market, because of that shortage
problem occurs in market regularly. People are ready to buy products
of brand which suits their budget means more quantity, less cost,
quality.

7) M.BanuRekha and K.Gokila(2015):- A study on consumer

preference towards herbal cosmetic products, the study reveals that
most of the respondents are aware of the herbal cosmetics. The people
now are not considering the cosmetics as luxury, most of the
consumers feel that there are more chemicals in cosmetics, which
cause many side effects, and started switching over to herbal based
cosmetics. The cosmetic manufacturing company after realizing the

10
 need of the customer started providing herbal based cosmetics. Many
respondents feel that there is more chemical combinations in the
herbal cosmetics, which can be reduce by the manufactures, so that it
would increase its usage by the customers. This study enables the
manufactures to know the need and preference of the customers
which can be implemented by them to improve their products.

8) Md. Irshad Ali, ManmohanYadav(2012):- A STUDY OF

CONSUMER PERCEPTION OF HERBAL PRODUCTS, There is not at
all shortage in the demand for herbal products in the market. The
consumers concern towards health risk and harmful effect of chemical
products forcing them to switch over to natural products (Sharma,
Shanker, Tyagi, Singh, &Rao, 2008) How to capture this market and
maintain is a challenge for Vindhya Herbal and other companies.
According to expert brand having low familiarity and high favorability
need to invest in marketing effort and must gain the attention of more
people (Kotler P., 2004). The brand loyalty of consumer towards herbal
products is low. People use more than one brand of herbal brand
products at a time. They switched over to another brand in case of
non-availability. Marketing is considered to be the heartbeat of an
organisation. Therefore, it is very essential for a firm that it must
think that what it is doing and what its competitors are doing and
must emphasize to create a market driven organisation. Even after a
decade in the business awareness level about Vindhya Herbal is
unsatisfactory in Bhopal, its place of origin. A cost-benefit analysis is
required to check the efficiency and effectiveness of its marketing
plan. The exposure is the first step in the formation of perception. The
bulk sale with state government department cannot resolve the
problem. The recognition of Vindhya Herbal products in the market
among consumers is essential.

11
 CHAPTER:-4
RESEARCH
METHODOLOGY
1) Need for research:
There are many factors like price competitor income etc.that effects on
consumer opinion in patanjali product and most important factor that
affect consumer opinion so it is quite important to know the effect of
consumer opinion and attract new costumer and retain old costumer,
researcher will do research and to know consumer opinion.

2) Problem statement:
“What is the effect of consumer opinion in patanjali product in surat
city “

3) Objective of study:
 Primary objective:
To study customer opinion towards various patanjali product in
surat city.

 Secondary objective:
To know the most important parameter from the view of the
customer.

4) Research design:
There are three types of research design,
1. Exploratory research
2. Descriptive research
3. Causal research

In this research I have used descriptive research design to know the

effect of Customer opinion towards a patanjali product. A descriptive
study tries to discover answer to the questions who, what, where, when,
and why Descriptive research because researcher design is describe
through questionnaire.

13
5) Variable under study:
Following are the variable which researcher has been considered in
study.
 Price
 Quality
 Regularity
 Customer satisfaction
 Marketing of product
 Requirement of finance
 Customer feedback
 Innovation
 Demand
 Requirement of personnel

6) Tools/ technique for data:

a) Primary data:
Primary data has been collected by direct from respondents with
help of questionnaire.

b) Secondary data:
Secondary data has been collected from review, literature,
company profile, industry information that will be available on
internet, book, and journals etc.

7) Sampling design:
 Sampling technique
There are two types of sampling design,
1. Probability
2. Non-probability
Here non-probability convenience sampling has been used.

14
  Sample size:
The size has been 200 respondents.

 Sample unit:
The sampling unit comprises people using a patanjali product.

8) Data analysis tools:

For analysis of data Frequencies tables, Cross tab, Graph, chart &
tables has been used with help of Microsoft excel.

9) Limitation of survey:
 This survey has been conducted within the limited time frame so
few shortcoming may be expected.
 The sample size covered may not give proper idea about problem
but we judged

15
 CHAPTER:-5
DATA ANALYSIS
Data analysis:

1. Which category patanjali product do you use?

Category of product Frequency

Cosmetic 69
Food product 93
Jucies 38
Ayurvedic 61
Other product 18
Total 279

100
93
90
80
69
70
Responded

61
60
50
40 38

30
20 18

10
0
Costmetic

Jucies

Ayurvedic
Food_product

other_product

category of product

Interpretation:
In above chart interpreted that majority 69 respondent have use a
cosmetic product, 93 used food product, 38 juices, 61 Ayurvedic and 18
other products used. So, the food product is more used.

17
2) From where did you come to know about Patanjali product?

Where did to know? Frequency

Television 32
Radio 77
Friends 59
Radio 4
Shopkeeper 75
others 11
Total 258

90
80 77 75
70
Responded

60 59
50
40
32
30
20 11
10 4
0
Relatives

Television

Friends

Radio

Shopkeeper

others

Where did to know?

Interpretation:

In above chart interpreted that majority 32 respondent come to know

from relatives, 77 are come to know from Television,59 are come to know
from Friends,4 come to know fromRadio,75 come to know from
shopkeeper and 11 are come to know from others. So, the mostly heard
to Television and shopkeeper.

18
3) Do you expect more distribution centres?

Distribution_center Frequency

Yes 107
No 93
Total 200

110
107

105
Responded

100

95
93

90

85
Yes No
Distribution center

Interpretation:

In above chart interpreted that majority 107 respondents expect more

distribution centre and 93 are satisfied with available number of
distribution center.

19
4) Please tick marks your opinion of patanjali product?

1. Price of a product:

Price of a product Frequency

poor 5
Fair 20
Good 75
Very good 48
Excellent 52
Total 200

80
75
70
60
52
50
Responded

48
40
30
20 20

10 5

0
poor Fair Good Very good Excellent
Price of a product

Interpretation:

In above chart interpreted that majority 75 respondent are give a

response price is good and very few 5 given a poor a price. So, that price
is good.

20
 2. Quality of a product:

Quality of a
Frequency
product
Fair 11
Good 74
Very good 86
Excellent 29
Total 200

100
86
90
80 74
70
Respondents

60
50
40
29
30
20
11
10
0
Fair Good Very good Excellent
Quality of a product

Interpretation:

In above chart interpreted that majority 86 respondent are give a

response a product quality is very good and very few 11 given a fair
quality of a product.

21
 3. Attractiveness:

Attractiveness Frequency
poor 5
Fair 10
Good 97
Very good 56
Excellent 32
Total 200

120

100 97
Respondents

80

60 56

40
32

20
10
5
0
poor Fair Good Very good Excellent
Attractiveness

Interpretation:

In above chart, it can be interpreted that, 97 respondents are agree that

good attractiveness of the product, 32 agree that excellent attractiveness
of a product and 5 are poor attractiveness of a product.

22
 4. Level of innovation:

Level of
Frequency
Innovation
Poor 2
Fair 17
Good 64
Very good 87
Excellent 30
Total 200

100
90 87

80
70
Respondents

64
60
50
40
30
30
20 17

10
2
0
Poor Fair Good Very good Excellent

Level of Innovation

Interpretation:

In above chart interpreted that majority 87 respondent are agree that

level of innovation is very good and very few 2 given a poor level of
innovation of a product.

23
 5. Product easily available:

Product easily
Frequency
available
Poor 11
Fair 48
Good 48
Very good 55
Excellent 38
Total 200

60
55
50 48 48
Respondents

40 38

30

20
11
10

0
Poor Fair Good Very good Excellent
Product easily available

Interpretation:

In above chart interpreted that majority 55 respondent are agree that

product is easily available and very few 11 given a poor availability of a
product.

24
 6. Advertising:

Advertising Frequency
Poor 3
Fair 20
Good 75
Very good 47
Excellent 55
Total 200

80
75
70

60
55
Respondents

50 47

40

30
20
20

10
3
0
Poor Fair Good Very Excellent
Advertising good

Interpretation:

In above chart interpreted that, for the “Advertisement” 55 respondents

are excellent, 75 respondents rates as good and few 3 respondents are
poor Advertising.

25
 7. Taste:

Taste Frequency
Poor 4
Fair 9
Good 64
Very good 92
Excellent 31
Total 200

100
92
90
80
Respondents

70 64
60
50
40
31
30
20
9
10 4
0
Poor Fair Good Very Excellent
good
Taste

Interpretation:

In above chart interpreted that, 92 respondents are agree that product

taste is very good, 31 given a taste Excellent and very few 9 Taste are fair.

26
 8. Packaging of product:

Packaging of a
Frequency
product
Poor 2
Fair 17
Good 65
Very good 72
Excellent 44
Total 200

80
72
70
65
60
Respondents

50
44
40

30

20 17

10
2
0
Poor Fair Good Very Excellent
good
Packaging of product

Interpretation:

In above chart interpreted that majority 72 respondent are agree that

Packaging of a product is very good and very few 2 given a poor
Packaging of a product. So, that product Packaging is much good.

27
 9. Durability of product:

Durability of a
Frequency
product
Poor 7
Fair 15
Good 66
Very good 89
Excellent 23
Total 200

100
90 89

80
70 66
Respondents

60
50
40
30
23
20 15
10 7

0
Poor Fair Good Very good Excellent
Durability of a product

Interpretation:

In above chart interpreted that majority 89 respondent are agree that

product durability is very good and very few 7 given a poor durability of a
product.

28
 10. Quantity of product:

Quantity of a product Frequency

Poor 1
Fair 9
Good 67
Very good 91
Excellent 32
Total 200

100
91
90
80
Respondents

70 67
60
50
40
32
30
20
9
10
1
0
Poor Fair Good Very good Excellent
Quantity of a product

Interpretation:

In above chart interpreted that majority 91 respondent are agree that

product Quantity is very good and very few 9 given a Fair quantity of a
product.

29
 11. Awareness of the product:

Awareness of product Frequency

Poor 2
Fair 15
Good 72
Very good 72
Excellent 39
Total 200

80
72 72
70
60
Respondents

50
40 39

30
20 15
10
2
0
Poor Fair Good Very good Excellent
Awarness of the product

Interpretation:

In above chart interpreted that, out of all respondents, 72 respondents

agree that product awareness is very good, 15 are fair awareness of a
product and 39 are excellent of a product.

30
 12. Discount on price:

Discount on price Frequency

Poor 28
Fair 60
Good 35
Very good 53
Excellent 24
Total 200

70
60
60
53
Respondents

50

40
35
30 28
24
20

10

0
Poor Fair Good Very good Excellent
Discount on price

Interpretation:

In above chart interpreted that majority 53 respondent are discount is

very good, 60 agree that discount is fair and 24 discounts is excellent.

31
 13. Purchase experience:

Purchase Experience Frequency

Poor 7
Fair 24
Good 93
Very good 46
Excellent 30
Total 200

100 93
90
80
70
Respondents

60
50 46
40
30
30 24
20
7
10
0
Poor Fair Good Very good Excellent
Purchase Experience

Interpretation:

In above chart interpreted that majority 93 respondent are purchase

experience is good, 24 agree that purchase experience is fair and 7
experiences is Poor.

32
 14. Variety of product:

Variety of product Frequency

Poor 3
Fair 27
Good 75
Very good 77
Excellent 18
Total 200

90
80 75 77
70
Respondents

60
50
40
30 27
20 18

10
3
0
Poor Fair Good Very good Excellent
Variety of product

Interpretation:

In above chart interpreted that majority 77 respondents are agreed that

variety of a product is good. 27 given a Fair variety of a product.So, the
good variety of a product.

33
 15. Brand image:

Brand image Frequency

Poor 2
Fair 10
Good 52
Very good 77
Excellent 59
Total 200

90
80 77
70
Respondents

59
60
52
50
40
30
20
10 10
2
0
Poor Fair Good Very good Excellent
Brand Image

Interpretation:

In above chart interpreted that majority 77respondent are agree that

brand image is very good, 59 are excellent brand image and 10 Fair
brand image.

34
 16. Promotional offers:

Promotional
Frequency
offers
Poor 30
Fair 79
Good 44
Very good 30
Excellent 17
Total 200

90
79
80
70
Respondents

60
50 44
40
30 30
30
20 17
10
0
Poor Fair Good Very good Excellent
Promotional offers

Interpretation:

In above chart interpreted that majority 79 respondents are agree that

fair promotional offers are available .and 17 given excellent promotional
offers.

35
 17 . Healthiness:

Healthiness Frequency
Poor 2
Fair 13
Good 89
Very good 49
Excellent 47
Total 200

100
90 89
80
Respondents

70
60
50 49 47
40
30
20 13
10
2
0
Poor Fair Good Very good EXcellent
Healthiness

Interpretation:

In above chart interpreted that majority 89respondent are agree that

product is good for health, 47 are excellent for health and 13 are Fair
healthiness of a product.

36
18. Schemes/ Offers:

Schemes/
Frequency
Offers
Poor 68
Fair 71
Good 30
Very good 22
Excellent 9
Total 200

80
68 71
70
60
Respondents

50
40
30
30
22
20
9
10
0
Poor Fair Good Very good Excellent
Schemes/ Offers

Interpretation:

In above chart interpreted that 71 are fair to the scheme on product, 22

are agree that very good scheme of product and 9 are Excellent scheme of
product.

37
 19. Ingredients:

Ingredients Frequency
Poor 3
Fair 19
Good 91
Very good 65
Excellent 22
Total 200

100
91
90
80
Respondents

70 65
60
50
40
30
19 22
20
10 3
0
Poor Fair Good Very good Excellent
Ingredients

Interpretation:

In above chart interpreted that majority 91 respondents are agree that

good ingredients, 22 are excellent ingredients and 19 are fair ingredients
of a product.

38
20. Reliability:

Reliability Frequency
Poor 1
Fair 19
Good 67
Very good 83
Excellent 30
Total 200

90
83
80
70 67
Respondents

60
50
40
30
30
19
20
10
1
0
Poor Fair Good Very good Excellent
Reliability

Interpretation:

In above chart interpreted that majority 83 respondents are Agree that

product is very good reliable, 30 are excellent reliabilityand 19 given a
fair reliability.

39
21. No side effect:

No side effect Frequency

Poor 4
Fair 7
Good 71
Very good 62
Excellent 56
Total 200

80
71
70
62
60 56
Respondents

50

40

30

20

10 7
4
0
Poor Fair Good Very good Excellent
No side effect

Interpretation:

In above chart interpreted those majority 71 respondents agree that there

is no side effect of a product, and very few 7 given a fair side effect.

40
5) Will you purchase this product again?

Frequency
Definitely 52
Might or Might not 42
Probably 87
Probably not 19
Total 200

100
90 87
80
Respondents

70
60 52
50 42
40
30
20 19
10
0
Definietly Might or Probably Probably not
Might not
Purchase this product again?

Interpretation:

In above chart interpreted that around 87 respondents agree that they

will probably purchase the product, 52 are definitely purchase, 42 are
might or might not and 19 respondents agree that they will probably not
purchase the product.

41
6) Would you recommend Patanjali product to others?

Frequency
Definitely 35
Probably 54
Might or Might not 75

Probably not 23

Definitely not 10
Never use 3
Total 200

80 75
70
60
Respondents

54
50
40
35
30 23
20
10
10
3
0
Definietly Probabaly Might or Probably Definietly Never use
Might not not not
Recommend patanjali product to others?

Interpretation:

In above char & table, it is interpreted that around 35 respondents agree

that they will Definitely recommend patanjali product to others, 54 are
probably recommend, 75 are might or might not, 23 are probably not, 10
are Definitely and very few 3 are Never use patanjali product recommend
to others.

42
Personal Information:-
Gender:

Gender Frequency
Male 77
Female 123
Total 200

140
123
120
Respondents

100

80 77

60

40

20

0
Male Female
Gender

Interpretation:

In above chart describe that 77 are male using the patanjali product and
123 female are use the patanjali product.

43
Occupation:

Occupation Frequency

Business man 32
Employee 45
Student 82
Others 41
Total 200

90
82
80
70
Respondents

60
50 45
41
40
32
30
20
10
0
Business Employee Student Others
man
Occupation

Interpretation:

In above chart interpreted that, 82 students, 45 employees, 32

businessman and 41 others are use this product.

44
CHAPTER:-6
FINDINGS
 Majority of respondents use a food product.
 Majority of respondents come to know through relatives.
 Respondents expect a more distribution centers.
 Product price, Quality, Attractiveness, level of innovation,
advertising, taste, packaging, durability, quantity, awareness of the
product, brand image, healthiness, reliability and no side effect of a
product this factor is favorable to the patanjali product.
 Customers are unfavorable towardsfactors like, product availability,
Discount on price, purchase experience, variety of product,
promotional offers, Schemes and offers and Ingredients.
 Majority respondents probably purchase particular products again.
 Majority response probably recommend patanjali’s product to
others.

46
CHAPTER:-7
CONCUSION
From the above project report it can be conclude that majority
respondents have use a food product. Majority customers are given most
important to price, quality, quantity, taste, availability; durability,
healthiness and this factor affect to purchase a product. Mostly
respondents are expecting a more distribution centres. Here mostly
respondents to know about patanjali product through relatives. I have
seen that organisation is well working and good market coverage also.
And also company have good brand image in market. Company produce
product demand is increase and they always produce best product.

48
CHAPTER:-8
BIBILOGRAPHY
Website:

 WWW.Wikipedia.org/Wiki/Ayurveda
 WWW.Ayur.com/abouthtm
 WWW.Patanjali.org
 www.patanjaliayurveda.org
CHAPTER: - 9
ANNEXURE
I SnehalDhaduk a student of T.Y.B.B.A. (SEM – VI) of marketing
specialization am conducting a research on the topic “Customer opinion
towards a patanjali product.” The information collected from you will
not be used for any purpose or disclosed outside. The information would
be purely used for academic purpose only. Kindly co-operate by providing
us with following information.

1. Which category patanjali product do you use?(Multi choice)

Costmetics Juices

Food products Ayurvedic

Others………….

2. From where did you come to know about Patanjali product ?

Relatives Radio
Television Shopkeeper
Friends Other………

3. Do you expect more distribution centers ?

Yes No

4. Please tick mark your opinion of patanjali product ?

Factor Poor Fair Good Very Excellent

good
Price of product
Quality of Product
Attractiveness
Level of Innovation
Product easily available
Advertising
Taste
Packaging of product
Durability of product
Quantity of product
Awarness of the
product
Discount on price
Purchase experience
Variety of product
Brand image
Promotional offers
Healthiness
Schemes / Offers
Ingredients
Reliability
No side effect

5. Will you purchase this product again ?

Definietly Probably

Might or Might not Probably not

6. Would you recommend Patanjali product to others?

Definitely Probably not

Probably Definitely not

Might or might not Never use

PERSONAL INFORMATION
Name:………………………………….
Gender:

Male Female

Contact no.:………………………….
Occupation:

Business man Student

Employee Other……