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COMPANY
Company (MHPC) in March 1987.On March 30, 1988, Mr Roy Roxas was preparing a three
year plan for the period (1989-1991) for presentation to the Board. The company was founded in
1982 to develop real estate properties for sale to the public. The first project undertaken by the
company is the development of a real estate property located in Laguna called Lagunaville. The
Main problem:
How will Mr. Roy Roxas utilize and develop some ways, strategies and plans for the residential
project in Lagunaville’s lots in his advantage in order to achieve the objectives of his three-year
Objectives:
Advantages:
Disadvantage:
Advantages:
Increases sales
Fights competition
Disadvantages:
Poor promotion and advertising will leave the project undiscoverable and
unrecognizable
Additional costs
3. Amelioration of Lagunaville
Advantages:
Disadvantages:
Additional Expenses
There is a possibility that the planned site development cost in the three-year plan
Advantages:
Mr. Roxas can increase the price of the Lagunaville’s residential lots
Disadvantages:
immediately
Recommendation
I recommend that Mr. Roy Roxas request the government for faster completion of the highway
road so that people would find it fast, comfortable and convenient to travel going to Lagunaville.
If all his residential lots can be sold, he can now settle all his liabilities and increase the cash
balance to 2.348M. It can also be an advantage to him because there are no additional expenses.
The government is obliged to set a budget in that because the public highway road is a
government property.
Conclusion
Overall, therefore, Mr. Roy Roxas needs to meet his client’s expectations and deliver high
quality houses that will generate his sales from residential lots by first and foremost completing