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COCA COLA

COMPANY MANAGEMENT INFORAMATION


SYSTEM (MIS)
1.Company Logo and Name

COCA-COLA COMPANY

2.Brief description of the company

-The Coca-Cola Company (NYSE:KO) is a total beverage company, offering over 500 brands in more than
200 countries and territories.

-Coca Cola is constantly transforming our portfolio from reducing sugar in our drinks to bringing
innovative new products to market. They’re also working to reduce our environmental impact by
replenishing water and promoting recycling.

3.History of the company

Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling
sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of
the interest sold to Atlanta businessman, Asa G. Candler.

Under Mr. Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In
1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable,
Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming
the first to put Coca-Cola in bottles.
Large scale bottling was made possible just five years later, when in 1899, three enterprising
businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three
entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph
Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system.

4. Information systems that the company is using.

Coca-Cola is working with SAP to develop software to improve efficiency in the drinks firm’s supply
chain.

-The aim of the implementation is to give Coca Cola more information at the store and account level to
improve its retail customer relationships. Implementation should cut paperwork, ensure cash
settlements are made properly and reduce wasted space in delivery lorries.

-The new applications should help improve vending machine management with support for direct
upload and download of sales information using a handheld device.

5. Based on the two examples of information systems used by the company, identify the five
components (hardware, software, data, procedures, people)

Hardware

-Coca-Cola company has been using all six hardware categories, such as, Input, Output and Storage
devices, central processing unit, telecommunications and connecting devices. Every of these categories
is very important and can’t be isolated.

-Coca-Cola uses supercomputers and it requires the high level of support and the powerful processing
power provided by supercomputers.

-Computerworld - Symbol Technologies Inc. introduced mobile computers with built-in tri-mode wireless
capabilities and announced that Coca-Cola Enterprises Inc. plans to deploy 28,000 of the units to route
drivers in North America and Europe. The deal is valued at roughly $30 million. Both of the new Symbol
handheld computers are based on the Intel Corp. XScale PXA255 processor and run Microsoft Corp.'s
Windows CE. They include built-in 802.11b Wi-Fi, optional Bluetooth short-range wireless access; built-
in Global System for Mobile Communications/General Packet Radio Service radios; and Code Division
Multiple Access radios for WAN cellular communications.

-Coca Cola has relied on IBM hardware and software to manage its database needs and
provide collaboration tools that help keep the sales team accessible and armed with fingertip access
to the information and resources they need to close the deal.

Software

-Coca-Cola Enterprises is the world's largest marketer, producer, and distributor of Coca-Cola products.
Using Microsoft Online Services technologies, CCE is able to save travel expenses through online
meeting tools and collaboration platforms that span time zones and geographies. Microsoft Online
Services is a business-class communications and collaboration software offering delivered as a
subscription service, hosted by Microsoft, and sold with partners. These services make it easier for
customers to rapidly and cost-effectively access the most up-to-date technologies, with rapid
deployment to provide customers with streamlined communications, simplified management, and
business-class reliability and security. For IT staff, Microsoft Online Services reduces the burden of
performing routine IT tasks such as installation, provisioning, ongoing maintenance, patches, updates,
and upgrades, making it possible to spend more time on initiatives that move the business forward.

-Another important software used is STATISTICA data miner to analyze, organize and understand the
raw data it collects from its different sources.

-SAP R/3 from IBM together with ERP system is the most widely used software in Coca Cola Company.
These IT solutions have enabled the company in fast decision making and better product quality while at
the same time reducing the costs of operation. All the entities thus; Operations, Marketing, Accounting,
Inventory and Human resources have a common system that enables consistent reporting of
management and operational units. The IBM server RS/6000 enables more than 1000 users
concurrently.

-Coca-Cola believes that Microsoft software is easy for companies to implement and user adoption is
not an issue because most people use Microsoft software at home.

-The Coca-Cola company uses an automated wireless system in order to interact with its bottlers. The
Athens-based company, Coca-Cola's largest bottler outside of the US, has equipped 3,000 sales people
with custom wireless handheld devices from Symbol Technologies. With the Symbol device, they are
now able to wirelessly receive the list of customers to visit, with details such as the time each customer
is available and the tasks to be handled at the customer site.

-Philadelphia Coca Cola Bottling Company use a software VMSL Vend ware in order to control the
routing PCCBC full service vending machines. This is the first sale under a marketing agreement that
already exists between VMSL and USA Technologies. This decision strengthens VMSL PCCBC force in
growing category of performance management, and the total number of machines operated by the
worldwide system of more than 150000 bring VMSL very pleased that the Philadelphia Coca Cola
Bottling Company has chosen to trade Vend ware performance management system.

Data

The Coca Cola Company is the world’s largest beverage company selling more than 500 brands of soft
drink to customers in over 200 countries. Every single day the world consumes more that 1.9 billion
servings of their drinks including brands like Coca Cola (including Diet and Zero) as well as Fanta, Sprite,
Dasani, Powerade, Schweppes, Minute Maid and others.

Of course, this also means that it generates mountains of data – from production and distribution to
sales and customer feedback, the company relies of a solid data-driven strategy to inform business
decisions at a strategic level.
In fact, Coca Cola was one of the first globally-recognized brands outside of the IT market to speak
about Big Data, when in 2012 their chief big data officer, Esat Sezer, said “Social media, mobile
applications, cloud computing and e-commerce are combining to give companies like Coca-Cola an
unprecedented toolset to change the way they approach IT.“

Social data mining

With 105 million Facebook fans and 35 million Twitter followers, social media is another hugely
important source of data for the company.

Coca Cola closely tracks how its products are represented across social media, and in 2015 was able to
calculate that its products were mentioned somewhere in the world an average of just over once every
two seconds.

Knowing this gives insight into who is consuming their drinks, where their customers are, and what
situations prompt them to talk about their brand. The company has used AI-driven image recognition
technology to spot when photographs of its products, or those of competitors, are uploaded to the
internet, and uses algorithms to determine the best way to serve them advertisements. Ads targeted in
this way have a four times greater chance of being clicked on than other methods of targeted
advertising, the company has said.

Looking further ahead, the company is also interested in the idea of using AI to create adverts.

Speaking at Mobile World Congress this year, global senior digital director Mariano Bosaz said “content
creation is something that we have been doing for a very long time – we brief creative agencies and
then they come up with stories … what I want to start experimenting with is automated narratives.”

Digital transformation

The Coca Cola company is a shining example of a business which has re-ordered itself based on data and
intelligence. It has long shown an appreciation of the fact that today’s technology offers unprecedented
opportunity to reassess just about every aspect of how business is conducted. Rethinking itself as a
technology driven company with a focus on strategic implementation of data and AI means it is likely to
retain its place at the head of the pack for the foreseeable future.

Process

-The process structure can be broadly classified into five distinctions; project, job shop, batch process;
assembly line, and continuous flow. Coca Cola bottling company uses continuous flow manufacturing
(CFM). Continuous flow is defined as the process the materials, either dry bulk or fluids that are being
processed are continuously in motion, undergoing chemical reactions or subject to mechanical or heat
treatment. Industries that made un a continuous fashion and tend to be highly standardized and
automated with very high volumes of production.
Theproduction flow of Coca Cola involves passing sub-assemblies/parts from one stage of production to
another in a regular flow. Each stage adds to the products, this is typical among bottling plants. Coke
used this method because the products being distributed by the company are in wide variation and is
sold in bulk amounts.Products being distributed by the company are in wide variations and is sold in
bulk amounts. Products being distributed range from the bottled goods such as Coke, Diet Coke, an
assorted amount of different flavoured soft drinks, to bottled water. Given that, Coca Cola has such a
large range of production, continuous flow is the best way to produce the products.

-Coca Cola monitor their production processes with sophisticated control equipment and testing
programmes in order to meet and exceed their customer’s and consumer’s expectation.

People

-The number of employees in Coca Cola Company stands at around 92,800. Much emphasis is placed on
people who are thought of as not only employees, but a team that should be able to discover their
talent, knowledge, skills and experience in the company. The diversity helps in the growth of the
company through sharing of information.

-Over 700,000 jobs are employed by their bottling partners.

-IT related jobs in Coca Cola include- Application Development and Support, Operations, IT Architecture,
Infrastructure Systems Support, Network Management, Business Systems Planning, SAP, Database
Management and Technical Training.

Bibliography
(n.d.).

Evaluation of Coca-Colas Integration of Information Systems. (2016, December 5). Retrieved November
17, 2018, from UK ESSAYS: https://www.ukessays.com/essays/business/coca-colas-integration-
of-information-systems-business-essay.php

Career Areas. (2018). Retrieved November 17, 2018, from The Coca-Cola Company: https://www.coca-
colacompany.com/careers/career-areas
Abdullah, A., Gohar, A., Majid, A., & Khan, M. (n.d.). Operation Management Analysis. Pakistan: Coca
Cola Beverages Pakistan.

History. (n.d.). Retrieved November 17, 2018, from Coca Cola Company: coca-colacompany.com/history

Marr, B. (2017, September 18). The Amazing Ways Coca Cola Uses Artificial Intellegence And Big Data To
Drive Success. Retrieved November 17, 2018, from Forbes:
https://www.forbes.com/sites/bernardmarr/2017/09/18/the-amazing-ways-coca-cola-uses-
artificial-intelligence-ai-and-big-data-to-drive-success/#439fb2d278d2

P, J. (2010, October 19). Technology. Retrieved November 11, 2018, from Team 7 Coca Cola: team7coca-
cola.blogspot.com/2010/10/technology.html/m=1

Thomas, D. (2004, February). Coca-Cola and SAP collaborate on managing supply chain networks.
Retrieved November 17, 2018, from Computer Weekly: computerweekly.com/feature/Coca-
Cola-and-SAP-collaborate-on-managing-supply-chain-networks

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