AMA COMPUTER COLLEGE CALOOCAN

263 UE Tech Road, Caloocan City

THE IMPACT OF SOCIAL RESPONSIBILITY TO CONSUMER’S PREFERENCE:

NANAY’S PANCIT MALABON’S CASE

Group 3

ABM-C

Joyce Balmores

Andrea Caparas

Pamela Culminas

Dara Daryll Pagatpatan

Ruben Pasccual

Jennylyn Pelobello

Rubie-Ann Rol

(SY: 2016-2017)

Acknowledgement
 We would like to acknowledge the support of our research professor Ms. Eloiza Imbien

for helping us to accomplish this research.

To our family who stands for our inspiration to continue conduct this research

For our ABM professor, Ms. Ma. Algen Escodero who helped us to expound our topic

and give us more idea to fill the content of our research.

To Mrs. Aubrey Gopez our grade 11 professor in Practical Research, introduce all about

research.

To Nanay’s Pancit Malabon for being subject of our research, allowing our team to

conduct an interview about their business.

To the respondents in Barangay Concepcion that cooperate in our study, for answering

the questions in our survey.

Mostly to our God who strengthens us that we can do everything through him even

though we faced a lot of difficulties, for giving us knowledge, ability to accomplished our

research.

Abstract
TITLE OF RESEARCH: The Impact Of Social Responsibility To Consumer’s Preference:
Nanay’ Pancit Malabon’s Case

RESEARCHER: Joyce Balmores

Andrea Caparas

Pamela Culminas

Dara Daryll Pagatpatan

Ruben Pasccual

Jennylyn Pelobello

Rubie-Ann Rol

COURSE FINISH: Accountancy, Business and Management (ABM)

NAME OF THE INSTITUTION: AMA COMPUTER COLLEGE – CALOOCAN

YEAR ACCOMPLISHED: 2018

Based on the result of this study the total of the respondents is one hundred (100). Out of

one hundred (100) 12 respondents were aged 16-12 respond to the survey, 13 were aged 23-29

reponds to the survey, 11 respondents were aged 20-26 respond to the survey, 20 respondents

were aged 37-40 respond to the survey, 19 respondents were aged 44-50 respond to the survey, 4

respondents were aged 51-57 respond to the survey, 15 respondents were aged 58-64 were aged

respond to the survey, 4 respondents were aged 65-71 respond to the survey, and 2 respondents

were aged 72-78 respond to the survey. 37-43 is the age of the highest number of respondents to

the survey questionnaire which is equivalent to 21.74 % because at that age where mostly of the

consumer avail the product. While the lowest number are 72-78 or 1.74% of age that the
respondents responds to the survey questionnaire. In that age the respondents are not likely to

avail the product because of the certain sequence.

Base on the result of the survey which -0.13967 it significe that the level of relation of

social responsibility in consumers’ preference is strong negative correlation. The hypothesis is

accepted.
 TABLE OF CONTENTS

PRELIMINARIES…………………………………………………………………….….PAGE
TITLE PAGE……………………………………………………………………………….
APPROVAL SHEET……………………………………………………………………….
ACKNOLEDGEMENT…………………………………………………………………….
ABSTRACT………………………………………………………………………………...
TABLE OF CONTENTS…………………………………………………………………...

CHAPTER 1: INTRODUCTION………………………………………………………...
BACKROUND OF THE STUDY………………………………………………………..
SIGNIFICANCE OF THE STUDY………………………………………………………
STATEMENT OF THE PROBLEM……………………………………………………..
SCOPE AND DELIMITATION………………………………………………………....
CONCEPTUAL FRAMEWORK………………………………………………………...
THEORETICAL FRAMEWORK………………………………………………………..
HYPOTHESIS…………………………………………………………………………….
DEFINITION OF TERMS………………………………………………………………..
CHAPTER 2: REVIEW OF RELATED LITERATURE AND STUDIES…………
FOREIGN AND LOCAL LITERATURE………………………………………………..
FOREIGN AND LOCAL STUDIES……………………………………………………..
SYNTHESIS………………………………………………………………………………
CHAPTER 3: METHODOLOGY………………………………………………………
RESEARCH DESIGN…………………………………………………………………….
POPULATION AND SAMPLING
METHOD………………………………………………………………………………….
RESPONDENTS OF THE STUDY………………………………………………………
RESEARCH INSTRUMENT……………………………………………………………..
STATISTICAL TREATMENT…………………….……………………………………..
DATA GATHERING PROCEDURE
CHAPTER 4: PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
PRESENTATION OF RESULTS…………………………………………………………
STATISTICAL ANALYSIS OF DATA………………………………………….......…..
CHAPTER 5: SUMMARY, CONCLUSION AND RECOMMENDATION………..
SUMMARY………………………………………………………………………………..
CONCLUSION…………………………………………………………………………….
RECOMMENDATION……………………………………………………………………
 CHAPTER 1

INTRODUCTION

Every entrepreneur is required to think an appropriate technique that helps to develop and

to patronize their onset business to be successful. With this, Social Responsibility is the best

option for those entrepreneurs to advertise their business to the consumer. Social Responsibility

is the idea that business should balance the profit making activities that would benefit the

society; involves developing a business with a positive relationship to a society and consumer in

which they operate. Social Responsibility helps the business to attract more customers. This

activity is usable in terms of business. It is a way to advertise their business and make it popular.

Definition of social responsibility (2017). Retrieved from www.investopedia.com

BACKGROUND OF THE STUDY

In the field of business, even small enterprise has a responsibility in the community to

effectively engage with its social function and that is called Social Responsibility. Social

responsibility is the idea that businesses should balance profit-making activities with activities

that benefit society; it involves developing businesses with a positive relationship to the society

in which they operate. One of the examples of social responsibility is the Nanay’s Pancit

Malabon that is giving free pancit to the residents every fiesta.

According to PancitMalabon: Malabon Heritage (2015), the social responsibility of small

enterprise and its response to the consumer towards the social contribution of Nanay’s Pancit

Malabon: Nanay’s Pancit Malabon start on 1984 by the home made recipe of family Cruz. Their

business start from small two tables until it became bigger because of many customers visits in
and out of Malabon. As of now Nanay’s Pancit Malabon is 32 years old and Mrs. Bernadita

Ignacio is the one who manage this business.

This study highly provides example on how consumers respond to the business regarding

in social responsibility. It shows the give and take between community and enterprise. This

shows if the person in the community avail their product and have the assurance of the safety in

their product that they patronized.

SIGNIFICANCE OF THE STUDY

This study aims to give knowledge to every people, even a students and professor who

want to build a business someday. It can help every people to know the effect of social

responsibility and encourage them in the near future to use this activity.

Business Owners. This research can be beneficial to those business owners in promoting their

business is becoming popular to others.

Customers. Social Responsibility implies the public image to consumer including providing

good value of service and the safety and durability of products.

Community. Social Responsibility also benefits the community in terms of lessening the

poverty in the society and also helps in community problems.

Future Researcher. The researcher aim to give knowledge about Social Responsibility and use

this as reference to conduct another study.

STATEMENT OF THE PROBLEM

This study aim to answer the following:

1. The demographic profile of the respondents:

1.1 Age

1.2 Gender

2. Level of impact of Social Responsibility to consumer’s preference in terms of:

2.1 Popularity

2.2 Loyalty

2.3 growth of the business

3. Is there a significant relationship between social responsibility and consumer’s preference?

SCOPE AND DELIMITATION

SCOPE

Scope is the idea that looks at the purpose of evaluation. In this study, the scope is the

participant of Nanay’s Pancit Malabon consumer within the Barangay Concepcion, Malabon.

The focus of this study is to determine the effect of the owner of Nanay’s Pancit Malabon social

responsibility to consumer’s preference.

DELIMITATION

This study has a limitation, outside of Barangay Concepcion and other business that doe

s not have Social Responsibility is also the limitation of this study.

CONCEPTUAL FRAMEWORK

INPUT PROCESS OUTPUT

The Impact of Social The Social

The assessment of The
Responsibility to Impact of Social Responsibility has an
Responsibility to impact to the consumer
Consumer’s Consumer’s
Preference: Nanay’s of the community.
Preference: Nanay’s
Pancit Malabon’s Case They are having a
Pancit Malabon’s through interview and positive a relationship
survey questionnaire.
between of the
Case
activities that they do.

Figure 1

Conceptual Framework on The Impact of Social

Responsibility to Consumer’s Preference: Nanay’s Pancit Malabon’s Case

In conceptual framework it shows the input, process and the output of this study. In input

it tells about the title of this research “The Impact of Social Responsibility to Consumer’s

Preference: Nanay’s Pancit Malabon’s Case”. In process, includes the instruments that we use to
do the statistical treatment. The researchers conduct survey questionnaire and interview to

answer the corresponding questions to the problem that the researchers need to fulfill to solve the

problem of the study.

THEORETICAL FRAMEWORK

According to Abagail McWilliams and Donald Siegel in the theory of the Firm

Perspective they stated that “We outline a supply and demand model of corporate social

responsibility (CSR). Based on this framework, we hypothesize that a firm's level of CSR will

depend on its size, level of diversification, research and development, advertising, government

sales, consumer income, labor markt conditions, and stage in the industry life cycle. From these

hypotheses, we conclude that there is an “ideal” level of CSR, which managers can determine via

cost-benefit analysis, and that there is a neutral relationship between CSR and financial

performance.”

According to John L. Campbell, as institutional theory of corporate social responsibility

“I offer an institutional theory of corporate social responsibility consisting of a series of

propositions specifying the conditions under which corporations are likely to behave in socially

responsible ways. I argue that the relationship between basic economic conditions and corporate

behavior is mediated by several institutional conditions: public and private regulation, the

presence of non-governmental and other independent organizations that monitor corporate

behavior, institutionalized norms regarding appropriate corporate behavior, associative behavior

among corporations themselves, and organized dialogues among corporations and their

stakeholders.”

This theory explains that there is ideal level of corporate social responsibility. There is a

neutral relationship between corporate social responsibility and financial performance. The firm

is involved to social contributions that engage effectively to the consumer who continually

purchase their product. On the other hand, quite a few corporations like Nanay’s Pancit Malabon

behave in a socially responsible ways and social responsibility has an impact or effect to its

society. The effect is a positive relationship between the organization and the community

HYPOTHESIS OF THE STUDY

The receiver and non-receiver consumer of social responsibility have different

preferences on how does social responsibility effects to them.

𝑯𝟎 : There is no significant relationship between the consumer’s preference and social

responsibility.

DEFINITION OF TERMS

These are the following words that may encounter in this study.

Dilemma. A situation in which you have to make a difficult choice (Merriam-Webster)

Entrepreneur. A person who starts a business and is willing to risk loss in order to make

money (Merriam-Webster)
Interviewee. A person who is interviewed and answered the question that is involved in this

study. (Merriam-Webster)

Interviewer. A person who is asking someone question at an interview (COBUILD Advanced

English Dictionary Copyright © HarperCollins Publishes)

Operate. To have a control of; to function in a proper or particular way such as a business,

department, and program (Merriam-Webster)

Patronize. To give money or support. (Merriam-Webster)

Phenomenon. Something (such as an interesting fact of event) that can be observed and studied

and the typically is unusual or difficult to understand or explain fully (Merriam-Webster)

Preference. The insight of the consumer towards the activity or an advantage that is given to

some people. The power or opportunity of choosing. (Merriam-Webster)

CSR. Corporate Social Responsibility. Is a concept whereby companies decide voluntarily to

contribute to a better society and a cleaner environment. Corporate social responsibility is

represented by the contributions undertaken by companies to society through its business

activities and its social investment. (reset.org newspaper. Corporate Social Responsibility (CSR)

– Prioritizing Positive Societal Impact. Retrieved from https://en.reset.org)

 CHAPTER 2

REVIEW OF RELATED LITERATURE AND STUDIES

In this chapter contains the Foreign and Local Related Literature, the Foreign and Local

Study and the framework that is related in this study. The Related Literature is from the books

and other source, on the other hand the related study is from other research such as thesis that

proves that this study is relevant. The Synthesis is the connection of related study to related

literature.

FOREIGN LITERATURE

According to Murray and Vigel an increasing number of studies have been devoted to

investigate the relationship between Corporate Social Responsibility and consumer preference.

Consumers are more willing to purchase products. There are two types of corporate associations,

one is corporate ability associations and the other one is corporate social responsibility

associations. Different corporate associations reflect different strategic positioning, and a

growing number of firms begin to focus their attention on their strategies, such as the efforts

made by a firm to product environment, enhance employee diversity, engage in community

service and sponsor cultural activities.

The researchers conclude that consumers behave in a socially responsible way, because

of the view that their purchase decisions not only influence their families and themselves, but

also affect the environment.

LOCAL LITERATURE

More and more companies starts to embrace social responsibility in their business.

According to Sally Solidum-Protacio (2015) Corporate Social Responsibility (CSR) has

attracted attention recently as a worthy component of good business practice. It is now

considered a vital area of interest in light of the growing awareness that business must assume

greater accountability for societal development.

In 2007, Sally wrote a paper, “Corporate Social Responsibility and Young Filipino

Consumers,” where she highlighted the relevance of CSR in business, particularly in the market

preferences of young consumers. As early as 2007, her research showed that the market

preference of Filipino teens are influenced not only by purchase price and quality of products or

services, but also by the unethical or negative business practices of manufacturers or service

providers.

According to Sally these are the possible effect of CSR:

 CSR is a growing trend among business organizations because of the vital role it

assumes;

 Companies benefit from engaging in CSR initiatives;

 Companies are sincere in contributing social development; and

 Good corporate image and brand reputation enables young consumers to determine their

choice among market products and services.

Young people also expressed willingness to pay slightly more for products or services of

companies which demonstrate ethical business practices and have community relation
programs. With more and more consumers expecting companies to go beyond their financial

orientation, there is also increasing consumer support for business enterprises that do take CSR

seriously as part of their corporate mission. CSR and Market Preferences of Young

Filipinos.(2015).Retrieved from http://www.pwc.com

FOREIGN STUDY

According to Trudel at Cotte (2011) many studies say that social responsibility is one

technique that can affect on the consumers to purchase their product. The CSR affects customer

attitudes and customer attitudes influence their desires and intentions, and desires will lead to

behavior. According to Davids (1990) the growing number of market survey show, there is a

positive relationship between the effects of CSR on consumer behavior.

According to Rahim et al. (2011) CSR activities have a positive relationship with

customer buying decision, that’s why an environmental concern has stronger positive effect on

buying decision than the prices as cited by Sen et al. (2006) Support the positive relationship

between CSR activities and consumer buying behavior. A society becomes affluent and the

awareness increases among customers, if customers become sensitive about ethical behavior.

LOCAL STUDY

Based on the research entitled Impact of Nestle Philippine's Corporate Social

Responsibility Programs on Consumer Buying Behavior: An Assessment that the consumer-

beneficiaries are less aware of Nestle Philippines’ Corporate Social Responsibility Programs,

though the activities help the consumers to have a healthy body, it was noted that the programs
are less effective in terms of Nutrition, Environment and Rural Development. Respondents

agreed that the company’s CSR programs establish good brand rapport or brand equity, thus,

slightly agreed that these do encourage brand switch, hype brand purchase intention, create brand

trust and brand loyalty. Therefore, Nestle Philippines’ Corporate Social Responsibility Programs

have an impact on consumer buying behavior particularly on the establishment of brand equity to

consumer-beneficiaries. Impact of Nestle Philippine's Corporate Social Responsibility Programs

on Consumer Buying Behavior: An Assessment (2014). Retrieved from

https://www.slideshare.net/mobile/kcarlhyabski/impact-of-nestle-philippines-corporate-social-

responsibility-programs-on-consumer-buying-behavior-an-assessment

SYNTHESIS

Both Foreign and Local Related Literature and Study have deal with this research. Social

Responsibility has a positive impact in the field of business but in this literature and proves that

social responsibility also has a positive impact to the community. Most of the companies

nowadays embrace social responsibility in their business. It is now consider that this strategy

helps to have a societal development. Those strategies that done by the businesses can prolong

the life of the business and help the society to have an innovation to environment. Social

responsibility has an impact on consumer buying behavior. The encouragement to the consumer

to purchase the brand. This also build-up the brand trust and brand loyalty of the consumers to

the firm. On the other hands, business can improve by this strategy because the firm becomes

popular and the community patronizes the product. In a nutshell, corporate social responsibility

pursues social development and to be successful every business.

 CHAPTER 3

METHODOLOGY

This chapter contains the research design, population and sampling, respondents of the

study, research instrument, statistical treatment of the data and the data gathering procedure.

Research Design

Research design is the plan on how the research will be introduced. It is an official plan

to meet the research objective of the study.

The study will use descriptive design. According to Manuel and McDel, descriptive

research described what is it involved the description, interpretation of the present nature,

composition or process of phenomena.

Descriptive method is an appropriate design in this study because in this study describes

on how social responsibility affects consumer’s preferences and on owner’s business. It

describes each phenomenon and dilemma of this study.

Population and Sampling

Convenience sampling is a non-probability sampling technique where the subjects are

selected because of their convenient accessibility and proximity to the research. In this

technique, the respondents have the availability to response to the survey questionnaires.
Respondent of the Study

Respondent are the people concern that contribute vital data in the study needs. The

respondents will be the receiver consumer of social responsibility of Nanay’s Pancit Malabon on

Barangay Concepcion. The researchers get one hundred (100) consumers for survey

questionnaires. On the other hand, the respondent for interview questionnaire is the owner of

Nanay’s Pancit Malabon.

Research Instrument

The proponent apply the data-gathering instrument in this study will be interview, survey.

This instrument will help gather all the data needed in this study.

Interview a close face to face conversation or dialogue between investigator and

interviewee. Or it is a process of social interaction between interviewer and interviewee as cited

by Good and Haff.

Survey Questionnaires provide a relatively quick and efficient way of obtaining large

amount of information from a large sample of people. Data can be collected relatively quickly

because the researcher would not need to be present when the questionnaires were completed as

stated by Saul McLeod (2014). The researcher conduct survey questionnaire through likert scale

for data gathering. A likert scale is a psychometric scale commonly involved in research that

employs questionnaires. It is the most widely used approach to scaling responses in survey
research, such that the term (or more accurately the Likert-type scale) is often used

interchangeably with rating scale, although there are other types of rating scales.

The discussion of Part I is all about demographic profile of the respondents. The

discussions of Part II to V contains all the information to be completed by the respondents for

data gathering that will interpret the complete information and the key to success of this study.

STATISTICAL TREATMENT OF THE DATA

1. Percentage Distribution is a display of data that specifies the percentage of

observation that exist for each data point for grouping of data points. It is a

particularly useful method of expressing the relative frequency of survey responses

and other data.

𝒇
P= 100
𝑵

2. Weighted mean is a statistical tool is used to determine the average rating for each

effectiveness in evaluation.

Sample Mean

∑𝒙
Mean (ME) = 𝒏

Population Mean

∑𝒙
Mean (ME) = 𝑵

Where:

∑𝑥= Sum of all data values

 N= Number of data items in population

n= Number of data items in sample

Pearson Product Moment Correlation (PPMC) Correlation between sets of data is a

measure of how well they are related. The most common measure of correlation in statistical is

the Pearson Correlation. It shows the linear relationship between two sets of data.

Where:

n – Number of scale

𝑥1− Consumers preference

𝑥2− Social responsibility

Data Gathering Procedure

 The proponent arranges an interview for the personnel such as the owner that greatly help

on information gathering and survey questionnaire for receiver and non-receiver. The researcher

discuss about Social Responsibility, in that way the respondent be able to understand the topic.

After that, the evaluation sheet were further studies were done with proper validation. The

interview and survey questionnaire conduct at Barangay Concepcion, Malabon City. A consumer

that receives social responsibility and a consumer that did not yet receives social responsibility;

to be compared of, and owner will be the subject of this study by having an interview.

CHAPTER 4

ANALYSIS, PRESENTATION AND INTERPRETATION OF DATA

 In this chapter, contains the frequency, table and the interpretation of the data that gather

by the researcher. All the information provides and organized for analysis, presentation and

interpretation of data.

25

20

15
20 19

10
12
13 15
11
5
4
2
0
16-22 23-29 30-36 37-43 44-50 51-57 58-64 65-71 72-78

Figure 1.1

Figure 1.1 shows the distribution of the age of the consumers of Barangay Concepcion

who voluntary responds to the survey questionnaire. Based on the result of this study, the total

number of the respondents is one hundred (100). Out of one hundred (100), 12 respondents were

aging 16-22 years old responds to the survey, 13 respondents responds to the survey were aging

23-29 years old respond, 11 respondents responds to the survey were aging 30-36 years old, 20

respondents responds to the survey were aging 37-43, 19 respondents responds to the survey

were aging 44-50 years old, 4 respondents responds were aging 51-57 years old, 15 respondents

responds were aging 58-64, 4 respondents responds were aging 65-71 years old and 2

respondents respond to the survey were aging 72-78. 37-43 is the age of the highest number of
respondents that responds to the survey questionnaire which is equivalent to 21.74% because at

the age where mostly of the consumer avail the product. While the lowest number are 72-78 or

1.74% of age that the respondents responds to the survey questionnaire. In that age the

respondents are not likely to avail the product because of the certaine sequence.

60

50

40

30

20

10

0
Male Female

Figure 2.1

Figure 2.1 1 shows the distribution of the gender of the consumers of Barangay

Concepcion who voluntary responds to the survey questionnaire. The total number of the

respondents is one hundred (100). Out of one hundred (100) 45 respondents are male and the 55

respondents are female.

 Percentage Distribution

1. Consumers Preference

This business caught my attention or aware about it.

Social Responsibility

Social Responsibility makes Nanays Pancit Malabon popular

Consumers Preference Social Responsibility

Response Frequency Percentage Frequency Percentage
Strongly Agree 31 31% 42 42%
Moderately Agree 48 48% 26 26%
Agree 21 21% 32 32%
Disagree 0 0% 0 0%
Strongly Disagree 0 0% 0 0%
Total 100 100% 100 100%
Table 1.1

Table 1.1 shows that thirty-one (31) or31% of the respondents choose strongly

agree in consumers preference while forty-two (42) or 42% of the respondents in social

responsibility choose strongly agree. In moderately agree forty-eight (48) or 48% of the

respondents in consumers preference responds in the questionnaire while twenty-six (26) or 26%

responds in the social responsibility. In agree twenty-one (21) or 21% of the respondents in

consumers preference choose agree while thirty-two (32) or 32% responds in social

responsibility. No one from the respondents disagree and strongly disagree to the question.

2. Consumers Preference

I visit Nanay’s Pancit Malabon because I recognize it

Social Responsibility

Business that have social responsibility gain my trust and loyalty.

 Consumers Preference Social Responsibility
Response Frequency Percentage Frequency Percentage
Strongly Agree 35 35% 34 34%
Moderately Agree 41 41% 44 44%
Agree 24 24% 22 22%
Disagree 0 0% 0 0%
Strongly Disagree 0 0% 0 0%
Total 100 100% 100 100%
Table 1.2

Table 1.2 shows that thirty-five (35) or35% of the respondents choose strongly agree in

consumers preference while thirty-four (34) or 34% of the respondents in social responsibility

choose strongly agree. In moderately agree forty-one (41) or 41% of the respondents in

consumers preference responds in the questionnaire while forty-four (44) or 44% responds in the

social responsibility. In agree twenty-four (24) or 24% of the respondents in consumers

preference choose agree while twenty- two (22) or 22% responds in social responsibility. No one

from the respondents disagree and strongly disagree to the question

3. Consumers Preference

Nanay’s Pancit Malabon gain my trust and loyalty.

Social Responsibility

Social responsibility contributes on business growth.

Consumers Preference Social Responsibility

Response Frequency Percentage Frequency Percentage
Strongly Agree 40 40% 33 33%
Moderately Agree 34 34% 48 48%
Agree 26 26% 19 19%
Disagree 0 0% 0 0%
Strongly Disagree 0 0% 0 0%
Total 100 100% 100 100%
Table 1.3
 Table 1.3 shows that forty (40) or 40% of the respondents choose strongly agree in

consumers preference while thirty-three (33) or 33% of the respondents in social responsibility

choose strongly agree. In moderately agree thirty-four (34) or 34% of the respondents in

consumers preference responds in the questionnaire while forty-eight (48) or 48% responds in

the social responsibility. In agree twenty-six (26) or 26% of the respondents in consumers

preference choose agree while nineteen (19) or 19% responds in social responsibility. No one

from the respondents disagree and strongly disagree to the question

Weighted Mean

Consumers Preference Social Responsibility

This business caught my Social Responsibility

attention or aware about 4.1 makes Nanays Pancit

4.1
it. Malabon popular

Business that have

I visit Nanay’s Pancit
social responsibility
Malabon because I
4.11 4.12
gain my trust and
know it.
loyalty.

Nanay’s Pancit Social responsibility

Malabon gain my trust contributes on

4.42 4.14
and loyalty. business growth.

Total weighted mean 4.21 4.12

Table 2
 Table 2 shows the weighted mean of the questionnaire, the first question in

consumers preference have four point one (4.1) while in social responsibility it has four point

one (4.1). in the second question, in consumers preference have four point eleven (4.11) while in

social responsibility it has four point twelve (4.12) . In the third question, the consumers

preference have four point forty-two (4.12) while in social responsibility it has four point

fourteen.

PEARSON’S CORRELATION RESULT

Computed Tabulate
N Mean Null Decision
Value Value

Consumers Preference 100 4.21

Social Responsibility 100 4.12 -0.13967 0.205 𝑯𝒐: there is The null
no
significance hypothesis is
relation
between social accepted
responsibility
and
consumer’s
preference

Table 5 shows that the respondents of consumers preference and social responsibility is

one-hundred (100) and the computed value is -0.13967 and the tabulate value is 0.205. Base on

the result the null hypothesis is accepted because the tabulated value is greater than the computed

value that is why the research hypothesis is accepted.

 CHAPTER 5

SUMMARY, CONCLUSION AND RECOMMENDATION

In this chapter contains the summary, conclusion, and recommendation. In summary, it

summarized the aim of this study. On the other hand, in conclusion it provides the perception of

the researcher based on the result of this topic.

Summary

The purpose of this study is to know the impact of social responsibility in consumers

preference of Nanay’s Pancit Malabon.

1. Profile of the respondents

Based on the result of this study the total of the respondents is one hundred (100). Out

of one hundred (100) 12 respondents where aging 16-22 respondents to the survey questionnaire,

13 respondents where aging 23-19 years old, 11 respondents where aging 30-36 years old, 20

respondents where aging 37-43 years old, 19 respondents where aging 44-50 years old, 4

respondents where aging 51-57 years old, 15 respondents where aging 58-64 years old, 4

respondents where aging 65-71 years old and 2 respondents where aging 72-78 years old. 37-43

is the age of the highest number of respondents that responds to the survey questionnaire which

is equivalent to 21.74% because at that age where mostly of the consumer avail the product.

While the lowest number are 72-78 or 1.72% of age that the respondents responds to the survey

questionnaire. In that age the respondents are not likely to avail the product because of certain

sequence.
 2. The level of the impact of social responsibility is consumers preference of Nanay’s

Pansit Malabon on popularity, loyalty and growth of business and the relation of consumers

preference in social responsibility.

Based on the result of the findings which is -0.13967 it signifies that the level of relation

of social responsibility in consumer’s preference is strong negative correlation. The hypothesis is

accepted.

Conclusion

According to the result, social responsibility has no impact to the consumer’s preference

in buying the business product. It is the positive relationship between the business and to the

community that result into a positive impact in a business performance. Social responsibility

helps the business attract customers and to be known. The researcher’s hypothesis has been

accepted base on the result of the findings.

Recommendations

Based on the conclusions cited in the study, the following are hereby recommended:

1. Conduct another study about social responsibility using different business and other

type of business.

2. Study more in-depth researched about social responsibility.

3. Conduct another study using corporate responsibility.

4. Quest more people that is related to this researched that will prove the credibility of

using this kind of strategy (social responsibility) in a business.