KHUSHBOO RAJPUT

Nawab Dilawar Jung, Farrukhabad

Contact: 91- 8318662974; 7275545699
E-mail: rajputkhushboo20@gmail.com

Marketing/ Channel Sales & Distribution Professional

1+ year of experience, seeking challenging assignments across FMCG/FMCD industry

PROFILE
▪ A qualified professional with MBA in Marketing, 1+ year of experience in Sales, Marketing, Channel & Distribution
Management, & Business Development. Worked as Customer Executive at Varun Beverages Ltd.
▪ Displayed professional excellence in creating and developing extensive network of dealers and distributors for wider
distribution and deeper market penetration. Dexterous in aggressive market penetration and expansion through
extensive Corporate/ Institutional Selling across diverse market segments.
▪ Pivotal in strategy development & implementation to attain predetermined targets with optimal realization, new product
launches, territory expansion, market presence consolidation, market share, positioning, penetration & brand equity.
▪ Solutions oriented approach with excellent relationship skills, successfully and consistently delivering the responsibilities
of Revenue Generation, Profitability, Market Share and Customer Satisfaction.
▪ Demonstrated ability to manage human, financial and material resources towards the achievement of stated objectives, to
plan and manage work programs & to lead, motivate & provide effective guidance to a team of professionals.

Professional Highlights
Varun Beverages Ltd.
▪ Achieved territory growth 82% from Jan to Apr month.
▪ Increased LRB market share 6% and EDGE Score 82% at Lucknow region.
▪ Raised overall market share from 32% to 49% from Mar to Aug.

Future Retail Ltd. (Big Bazaar)

▪ Successfully completed On the Job Training during SS3D and achieved “Great Job” Certification.

VRS Foods Ltd. (PARAS)

▪ Successfully completed 60 days training at VRS Foods Ltd (09 Jun’15-09 Aug’15) and designed PIP Policy.


Core Competencies
Sales  Marketing  Business Development  Channel Sales Management  Dealers Management  Product Promotion
ROI Market Research Merchandising  Team Management  Interpersonal Skills  Negotiation Skills

PROFESSIONAL EXPERIENCE
VARUN BEVERAGES LTD. (RJ CORP.)
Customer Executive, Lucknow (Jan’16-Mar’17)
▪ Conceptualize/ implement revenue generating business & channel growth strategies for sales & business development of
assigned territory. Handling 20 PSRs & 16 delivery agents for business size of Rs. 1 crores approx. pm.
▪ Accountable for development of new dealer network and strengthening the existing one by conducting new product
training for the dealer sales force.
▪ Exhibit products at road shows and attend trade shows to review competitors’ products.
▪ Meeting up with dealers, end-users and the sales force for closely analyzing the product requirement & works hand in
hand with product development team to document the requirements of product specifications& provides valuable inputs
for fine tuning sales & marketing.
▪ Accountable for leading, managing & monitoring performance of team members for achieving the pre-defined target;
providing consistent support and motivation to the sales team to achieve set targets.
▪ Adept at developing a competitive business development and sales strategy, uncovering/ creating new opportunities,
identifying dynamic and flexible opportunities for market penetration and revenue generation.
▪ Conducting market analysis about necessary solutions which should be implemented for maximizing sales performance.
▪ Making fact-based decisions regarding marketing strategy to develop the product as a brand and monitoring the existing
product performances.
▪ Designing effective and cost-efficient implementation programs based on customer analysis, competitive analysis,
collaborator analysis and industry & company.
▪ Manage the professionals engaged in sales functions, providing technical guidance to the sales team while setting
performance parameters, deadlines & work delegation for them & providing them various accolades to motivate them on
regular basis.

BIG BAZAAR (FUTURE RETAIL LTD.)

5 days OJT (22 Jan’15 – 26 Jan’15)
▪ Sold 42 Pay Back cards on day 2ndand achieved 33% target of T24 Sim cards on Day 3rd.
▪ Developed the skills of sales in Retail Sector by interacting with variety of customers.
▪ Learnt about various Promotional activities & programs and executed them to enhance sales force’s target achievement.

EDUCATIONAL & PROFESSIONAL CREDENTIALS

Master of Business Administration 2016 • Dr. A.P.J. Abdul Kalam Technical University, Lucknow

Assessment for The role of Domestic Data Entry Operator 2014• National Skill Development Corporation

Bachelor of Science 2013 • CSJM University

Technical Skills • Power Point, MS Excel, MS Word, MS Access and Internet Applications.

CO-CURRICULAR ACCOLADES
▪ Actively participated as a member of the organizing committee of our college Annual Fest PARWAAZ-2015.
▪ Student of the Year Award (2007-08).
▪ News Reading (2nd prize) (2005-06).

EXTRA-CURRICULAR ACCOLADES
▪ Successfully participated in Shaping Young Minds Program organized by AIMA (2015).
▪ Got an Appraisal Certificate in 5 days OJT by Future Group (2015)
▪ Won 3rd prize in Creative Writing in Annual Festival ZEAL organized by IILM Academy of Higher Learning, Lucknow
(2015).

Date of Birth: 30th May, 1992

Language Proficiency: English & Hindi
References: Available on Request