Republic of the Philippines

Sorsogon State College

Engineering-Architecture Department
Sorsogon City Campus
Sorsogon City

Business Name: DLRC (DL Engineering Review Center)

Location: Veny Building, Flores St., Sorsogon City
Name of Proponent/s: Alaine Mari Joy B. Lasala
Ronald Q. Descalsote

A. COMPETITIVE ANALYSIS
• DL Engineering Review Center will be the first one to be established in
Sorsogon and will keep a competitive attitude towards its goal. The only
identified competitors of our business will be the review centers coming to
Bicol with the goal to encourage students to enroll in review centers
outside the Bicol region, namely Esplana Engineering Review Center and
Mega Engineering Review Center.

 For the business to be efficient and effectiveL

 Quality Review Resources proven to be suitable for
students will be used.
 Latest Board Exam trends will be used to familiarize
students with the Problems in the actual board exams.
 Hire tutors who obtained high passing rate in the board
exam as well as topnotchers.
B. MARKET TRENDS
The common trends in a review center are the following:
 Review and refresher courses
 Free tutorials offered to: honor graduates, NCEQ/RCEQ Champion,
quizzers
 Free reviewer book/s upon enrollment

o Review Course
This is an intensive lecture/discussion type covering basic
theories, principles, problems and applications as well as some
advanced topics included in the board syllabus. The topics are
based from PRC Board Syllabus.

o Refresher Course
This is a comprehensive examination-discussion type of
instruction. The reviewees are subjected to a series of
examinations patterned from the board exams where actual past
board examinations are included. They are given questionnaires
and answer sheets and are required to use pencils in shading the
correct answer. This is intended to acquaint each one to the
actual test. The exam is to be discussed thoroughly right after or
on the next meeting for the reviewees to evaluate their
performances.
C. MARKET DEVELOPMENT
The expansion of the total market for a product or company by:
 entering new segments of the market,
 converting nonusers into users, and/or
 increasing usage per user.

 New Segments Of The Market

Converting Non Users To Users
 Intensive Learning System
What sets this Review Center apart is its experience and
the
attention paid to individual needs of students.
 Services for undergraduate students
a revenue generating segment for the Review Center.
as graduate students attended tutoring sessions, they
spoke with some of their undergraduate friends and
acquaintances. Some of these undergraduate students began
seeking help with their respective classes. That market will
begin to establish itself, the firm will begin investing time in
building a database of old exams, class notes, etc.

 Increasing usage per user

o Books
This review center will have books as merchandises and
students who enrolled at the review center will be able to
avail discounts on certain books or even bundles of it. This
will lead the students on availing the books since it would be
more economical. They will also be able to utilize it for further
review during their available time.
o Refresher Courses/ Tutorials
Enrollees who availed the review package will have a
discounted price when they avail the refresher course also.
For students who still find it hard to understand the topic, they
could avail our tutorials service of which the client will decide
on when and where the lessons will be.
 D. ENTREPRENEURIAL COMMUNICATION STRATEGY

Audience What they need to know Key communication messages

 Reviewees  Services that DL  We provide useful, practical

 Engineering Engineering Review information, and support
Graduates Center provide  We are trustworthy and
 Undergraduates  How to access our reliable
services  We put services users first
 and value their opinions
 post/comment in our
social media pages
 The location of Master
Review Center
 Veny Building,
Flores St.,
Sorsogon City

DL Engineering Review Center will open a free trial session. The goal of this
session is to open an opportunity to experience our service and view for themselves
how effective the service can be. This sales event will be able to convert many
possible customers into paying customers, people that possibly never considered a
tutoring service, and not previously recognizing their own need for such a service.
After the free session, many "doubters" and “customers with second thoughts” will
be converted into customers and will be encourage to engage in the review center.