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Business communication implementation of the management decisions.

Good communications are


essential to co-ordination. Effective communication is a pre-requisite for solving
Q.1. What is communication , states its nature & importants ? managerial problems.
Ans:-'The process of passing information and understanding from one person to 4. Exchange of Information
another". Communication helps executives to acquire more knowledge. It also facilitates
Communication is a vital part of direction function. Through communication executives to share the acquired knowledge with their subordinates which
messages are sent and received. To communicate is to inform to show or to results to increase in the overall managerial skill of people in the organization. It
spread information. It is the means by which management gets its job done. also helps in understanding the problems and offering solutions to them.
Lawrence Apply points out the communication process as follows:- 5. Human Relations
1. Clarifying the idea or problem. Most of the conflicts arise due to misunderstood motives and ignorance of facts.
2. Getting participation in developing a solution to the problem. Proper communication helps to minimize friction and maximise mutual
3. Transmitting ideas or decisions. understanding, co-operation and goodwill. A good relation can be created with
4. Motivating others to take action agreed upon. the help of an effective method of communication.
5. Measuring the effectiveness of communication.
There are two distinct facets of communication, One is the physical one where 2. Q.2. What are the types of communication ?
we use a variety of means using ever progressing technology. Due to modern Ans:-Communication
technology and use of Satellites we broadcast television programmes all over
the world. Satellite phones and internet have added new dimensions to global This type of communication is characterized by face to face communication
and almost instantaneous communication. Thus there is no lacking of any type between two individuals. It is conversation or dialogue between two persons
of Hi-Tech. means to communicate. Media (print and electronic) serve as without the use of any machine, such as, telephone.
credible and influential agents of communication. Thus, words and gestures are used for communication. It is more personal,
The other aspect which is far more important is the conceptual one. It is direct and intimate compared to the other types of communication in its most
necessary to ensure that recipient of communication understands the contents basic sense. It is also called one-to-one communication.
of the message being conveyed and that he responds to it in the desired This type of communication is the most dynamic, flexible and most interactional
manner. This apparently simple requirement carries behind it Herculean efforts in nature. There can be maximum exchange of ideas, feelings, needs and goals.
of thorough knowledge, clarity and conciseness. The originator must realize the This can be a very casual communication at a coffee shop or serious or formal
capacity and capability of the receiver to appreciate the message and to react discussion between two individuals in an office or outside.
correctly. Thus, content and clarity have to be the essential features of the Intra personal communication refers to dialogue taking place within one's own
message being communicated. The content has to be specific, to the point, brief self or an internal communication. It is an individual's ability to think, feel and
and couched in simple, understandable and clear language with no ambiguity. use language for understanding and expressing ideas.
Thus in its modern concept "communication" transcends its traditional meaning
of transmission of message but includes the quality of the message itself Posts and Telegraphs System:
especially the content, conciseness and comprehensibility. Postal system came into existence properly in India in the year 1854 with the
TECHNIQUES OF COMMUNICATION : help of 700 post offices and Department of Posts was created. Telegraph
Efficient communication needs hardware and software systems of considerable Department was added and it became Posts and Telegraphs Department. It
sophistication. It is obvious, therefore, that their use needs skills and techniques performed both postal services and telegraph services.
of high order. In the various phases of Disaster Management, where every In the year 1984, Posts and Telegraphs Department was divided into Postal
minute and every effort are precious, it is the efficient and flawless Department and Telecommunication Department.
communication which ensures the success of the operation. Postal Services:
Following are the broad areas where skilled communication is required: Postal work is now being performed by Postal Department of India. Formerly, 1,
1. Mass Education And Public Awareness. 44,241 post offices were in urban area and 1, 28,559 post offices were in rural
2. Training of industrial personnel area. There was one post office for ever5,206 persons and one post office in
3. Appraisal of Government Authorities every 22.16 square kilometer's on 31st March, 1984. More than 99% of the
4. Information to Media villages have postal distribution system everyday.
5. Use of Wireless set, and amateur radio (Ham) Postal Department provides different types of services to the people.
6. Use of Telephones, Cell phones and satellite phones Distribution of letters is the most important service. Except distributing letters
7. Use of INTERNET including e-mail inside the country, it also helps to send letters to foreign countries and
A concerted effort is required to train every originator and each recipient in distributes the letters in proper places which come from foreign countries. Post
order to make the communication effective, so as to achieve the intended offices also help to send money through "money order" from one place to
objectives. another place.
MODES OF COMMUNICATION : Money order system was first started in 1880. Saving through Postal Savings
With progressive Hi-Tech means a number of sophisticated equipment are being Bank was started in the year 1882, which now helps to develop the saving habits
developed. A broad range of the means of communication is given at Annexure of the people. Post offices sell National Saving Certificates and implements
A. The point to note in this list is that hardly any existing mode will ever be Postal Life Insurance schemes. Pin Code system consisting of six letters was first
obsolete despite inclusion of more modern methods. started in 1972 to improve the distribution system.
Media (electronic and print) are very helpful in disaster management related Telegraph and Telephone:
communications. They serve as very useful conduit between the people and the Telecommunication Department provided its telecommunication services after
disaster management personnel. the invention of telegraph and telephone. Telegraph service was started in the
the Importance of Office Communication year 1851 from Calcutta to Diamond Harbor. Within six years of the invention of
This is known as 'feedback' process. It is said that the success of an organization the telephone, first telephone service was started in Calcutta during the year
depends on the adequacy of communication. The importance of communication 1881-82.
is as follows: Telegraph and telephone system was very much backward during the time of
1. Effective Functioning of the Organization independence. In the year 1948, there were only 3324 telegraph offices and it
The efficient functioning of the organisation totally depends on the effective rose to 37, 424 in April, 1986. Now we have telegraph services in every
communication system. A business organisation consists of people and network metropolitan city, important cities, and towns in a large number of villages.
of decision affecting them. Managing an organisation is getting things done Telephone services have improved a lot after independence. There were only
through others Communication serves the management and makes everyone 321 telephone exchanges in the year 1948, and they increased to 11,480 in the
aware of what the organisation wants to achieve. year 1986. Telephone services are now available in all metropolitan cities, towns
2. Smooth Running of the Organisation and 7000 large villages. There has been a significant improvement in establishing
A smooth running of an organisation greatly depends on the effective system of link among foreign countries with the development of communication system.
communication. It is only through a good and effective office communication The people who are living in metropolitan cities are now able to establish link
system that effective leadership, good human relations, high morale and with the foreign countries of the world. Except these, telex services and
motivation in the organisation can be maintained to ensure success of international telex services are now provided.
management objectives. Radio:
3. Proper Planning and Co-ordination In the year 1927, first radio service was started under private ownership
Plans and decisions must be effectively conveyed to those who translate them between two stations. These two stations were nationalized in the year 1930
into action. Effective communication is essential for quick and successful and the radio service was transformed into Indian Broadcasting Service under
the control of the Government. It was again named as All India Radio in the year If the subordinate interprets a communication assuming differently, it may affect
1936. Since the year 1957, it has been operating as Akashvani. the process.
In the year 1947, there were only six radio stations and its number increased to 6. Insufficient adjustment Period:
94 in the year 1988. Now 86 percentages of the areas have radio service facilities When people work under different time, place, shifts, they may not have the
and 95 percentage of total population are able to get Akashvani services. time to receive the full meaning of the communication.
Akashvani not only provides entertainment programmes like play and music but 7. Distrust of Communication:
it also provides other special programmes like news and other cultural Sometimes messages are changed over the original communication. Such
programmes. Special programmes are now being provided by Akashvani for change may delay action.
military personnel, women and children, young masses, students and rural 8. Premature Evaluation:
people. Two Vivid Bharaticentres are providing entertainment programmes from Some executives may prematurely evaluate the communication, rather than
Bombay and Madras. 29 Commercial Broad Casting Services use their 10 "keep an uncompromised position during the interchange".
percentage of their total programme hours for advertisement. 9. Fear:
Wireless: If the subordinates are not reporting the truth to their due to scar the
Wireless system has been developed in India. Military personnel and police communication gap may lead to severe consequences.
mainly use this wireless system. The importance of wireless increases during the
period of political or economic crisis. 10. Failure to communicate:
Television: Sometimes managers may not communicate due to sheer laziness or even to
Television service was started on an experimental basis first time in Delhi on embarrass people deliberately.
15th September, 1959. Second television centre was started in Bombay in 1972.
Five relay centres and 11 independent centres were started in 1986. Near about Effective communication is a good business and very essential for the success of
70 percentage of the total population were able to see television in the year an organization. It is a two-way process. It may not be possible to achieve
1986. The television system of India is known as Doordarshan. perfect communication. The following are some of the measures which may be
Television provides us news, entertainment programmes and other educational adopted by the management to overcome the barriers and maintain the
programmes. As it is visible and audible, it creates more impact on the people effectiveness of communication.
and it is known as an important medium of communication. 1. Proper Language
Newspapers: The message should be expressed in simple, brief and clear language. Use of
The development of newspapers in India is very much satisfactory. There are technical terms should be minimized. The words or symbols selected for
now 36 newspapers which have been publishing for the last 100 years. The conveying the message must be appropriate to the reference and understanding
newspaper "The Bombay Samachar published in Gujarat is the first newspaper of the receiver.
of India. Towards the last of the year 1986, there were 26,614 newspapers 2. Clarity and Completeness
registered under "The Registrar of Newspapers". Newspapers are published Clarity of thought is the first essential of good communication. The language
from every State and Union Territory except Arunachal Pradesh and used should be simple and precise which the receiver can understand easily.
Lakshadweep. Newspapers are more published from Uttar Pradesh. Technical jargons and high sounding words should be avoided.
Newspapers in India are published in 92 languages. Maximum newspapers are The contents of the communication should be adequate and complete.
published in Hindi language. Next to Hindi, newspapers are published more in Incomplete message creates misunderstanding and delays in action. The
English. message should be adequate and appropriate to the purpose of communication.
Four news agencies are operating in India. These are Press Trust of India (PTI), The purpose of communication itself should be clearly defined.
United News of India (UNI), Samacfiar Varity and Hindustan Samachar. 3. Brevity
All communications should be brief. Unnecessary repetition and over
Q.3. What are the barriersof communication & how to overcome it ? elaboration should be avoided. The message should be concise and concrete.
Ans:-In India if mass communication has to have its maximum impact, the The communication must be well- planned and well-constructed.
barriers in the system need to be removed. It is very essential for the management to maintain an efficient flow of
At present the mass communication channels like television, radio, films operate communication in all directions. The flow of information should be regulated to
mainly for urban and elite masses and rural population is neglected as far as the avoid information overloaded.
content and accessibility of mass media are concerned. Urban and rural 4. Attention
population has different needs and problems which require different content Careful listening is essential for effective communication. The receiver should
and treatment of the messages. pay complete attention to the message so that communication becomes
There is not effective two way system established in our mass communication effective. The communicator should convey the message in such a way that the
system because of which no feedback is received on the messages and emotions and sentiments of the receiver are not hurt. Proper listening and open
programmes leaving no scope for developing relevant, need-based messages. mind are necessary for this purpose.
This restricts interactive and participatory mass communication system. Thus, 5. Integrity
there is a need to establish a proper feedback system. The message sent must be consistent with the objectives, policies and
10 most important Barriers to Communication programmes of the organization. Communication will be more effective if it is
Communication, which is sent, must reach the receiver in time and it must be consistent than when it is varied. It is easier to follow consistent messages. To
received in the form and in the same seriousness in which the sender is avoid credibility gap, management must ensure that their actions and deeds are
interested. in accordance with their communication.
Wrong communications or barriers to communications may tend to create 6. Feedback
misunderstanding, friction and even misinterpretation. Ultimately it may cause The effectiveness of communication is measured through feedback.
great damage to the enterprise. Koontz and O'Donnell give the following barriers Communication is a two-way process. The communication is complete when the
to communication: receiver understands the message.
1. Badly Expressed Messages: In case of face to face communication, immediate feedback by seeing the
The communication can be expressed using proper words and phrases. Lack of emotions and expressions on the face of the listener can be of great help to the
clarity and precision may lead to errors in communication. communicator. There should be a follow up action to ensure that the message is
2. Faulty Translations: rightly understood. All communications should be followed up to generate
If a communication is to be passed on to various people it must be translated to feedback.
suit them. 'It is often not enough to pass on a communication word for word; 7. Media
either it must be put into words appropriate to the framework in which the The method of communication to be adopted should be in conformity with the
receiver operates, or it must be accomplished by an interpretation which will be nature and purpose of the message to be conveyed. The medium and method of
understood by the receiver'. communication should be chosen carefully to suit the particular communication
3. Loss by Transmission and Poor Retention: needs. The equipment and mechanical devices to be used should be carefully
When communications are passed on from one stage to the other, the accuracy selected and well maintained to prevent breakdowns.
is lost. Oral communication has this danger. Equally important is retention of the 8. Avoid Premature Evaluation
message. It must be properly grasped. To communicate effectively, one should be a good listener. Superiors should
4. Inattention: develop a habit of patient listening and avoid premature evaluation of
If an oral communication is sent and the listener is not attentive, it may lead to communication from their subordinates. This will encourage free flow of upward
the failure. communication.
5. Unclarified Assumptions: 9. Developing Relations
Business requires joint efforts for accomplishing its goals. The need is, therefore, Earl Kelly (1952), defined communication as "the process by which a human
to develop proper relations among people working in the office. This will being can know to a degree what another thinks, feels or believes. It is the
automatically reduce or eliminate behavioral barriers to communication by means by which an individual's need for others can be satisfied. It is the source
encouraging co-operation. of all growth except body building, and the key to human relatedness."
An office manager should respect dignity and authority of his subordinates and It is obvious from this conceptualization that if the supervisor wishes to
be kind to them. Subordinates should also trust their superiors. influence or be influenced by teachers, he must communicate. Communication is
10. Gestures and Action the means of learning and growth and therefore, a fundamental element of the
The way you say something is also very important along with the message for supervisor's effort. The facilitation of supervisor-teacher, teacher-teacher and
gestures such as a twinkle of an eye, a smile or a handshake etc. convey teacher-student communication must become a basic focus of the supervisory
sometimes more meaning than even words spoken or written. The main reason behavior system.
is that action and deeds often speak louder and clear than words. C.C. Schrag and O.N. Larsen (1954, p. 360) developed a definition of
communication: "Communication maybe defined as the transmission of
meanings through the use of symbols. When men interact by means of symbols,
Q.4. What are the mediums of oral-communication?states its presentation & they are engaged in communication. The sender and receiver have
listening skills ? communicated only if they identify themselves with each other's situation."
Ans Most concepts of communication include a sender, receiver, message, channels,
Office manager should be familiar with the various devices of communication medium and effect.
and the different factors which should be considered before adopting a
particular communication system. In order to get a good decision over the 5. Q.5. What are the type business letter?
means of communication, the following factors may be considered: Ans:-
1. Quickness/Speed Types of Business Letters
There are many types of transactions conducted during the business hours. One Letter writing is a prized skill in the world of work. The higher you advance in
must speed up the transmission of message on the basis of importance and your career, the more you will need to write letters. Letters are more formal and
urgency of transaction. official than other types of business communication. They offer personal,
If the party is available in the transacted place, oral communication is enough. If verifiable authorization. Unlike e-mail, letters often must be routed through
the party is residing in the same city, telephonic message is good: if outside the channels before they are sent out. Letters are the expected medium through
city, message through Subscribers' Trunk Dialing (STD). If much distance is there, which important documents such as contracts and proposals are sent to readers.
then telegram can also be sent. If the matter is not urgent, a mere letter will be There are four basic types of business letters: inquiry letters, special request
sufficient. letters, sales letters, and customer relations letters. Business letters can be
2. Accuracy further classified as positive, neutral, or negative. Inquiry and special request
If the accuracy of the message is the prime motive, a letter will serve the letters are neutral, sales letters are positive, and customer relations letters can
purpose Telephonic conversation might be misheard by the other party. be positive or negative.
Even telegrams, sometimes lead to wrong conclusion. Therefore, success can be Inquiry Letters
reaped by a letter, provided the letter is properly written. Therefore, the An inquiry letter asks for information about a product, service, or procedure.
communication medium which is selected should ensure accuracy in the Businesses frequently exchange inquiry letters, and customers frequently send
transmission of messages. them to businesses. Three basic rules for an effective inquiry letter are to state
3.Safety exactly what information you want, indicate clearly why you must have this
There is always risk when valuables are sent by post. Therefore, for safety information, and specify exactly when you must have it.
purposes, important documents may be sent by registered post; for further Special Request Letters
safety by registered and insured post. Special request letters make a special demand, not a routine inquiry. The way
4. Secrecy you present your request is crucial, since your reader is not obliged to give you
In business field, certain transactions have to be kept confidential. When one anything. When asking for information in a special request letter, state who you
aims at secrecy, letter will achieve the aim. In other communication systems, are, why you are writing, precisely what information you need, and exactly when
secrecy may leak out to unwanted persons. you need the information (allow sufficient time). If you are asking for
5. Record information to include in a report or other document, offer to forward a copy of
Record of the message is essential and is possible only if it is in writing. For this the finished document as a courtesy. State that you will keep the information
purpose, duplicate copies of the letters can be preserved and they are good confidential, if that is appropriate. Finally, thank the recipient for helping you.
proof against disputes, relating to the transaction, in future. There is no record
for oral communication. Sales Letters
6. Cost A sales letter is written to persuade the reader to buy a product, try a service,
The cost of communication is also important. Before adopting any system, the support a cause, or participate in an activity. No matter what profession you are
expenses in different means may also be considered. The material cost in, writing sales letters is a valuable skill. To write an effective sales letter, follow
(stationery) and labour cost in preparing the letter will also be considered. these guidelines: (1) Identify and limit your audience. (2) Use reader psychology.
7. Distance Appeal to readers' emotions, pocketbook, comfort, and so on by focusing on the
Distance between the persons who are parties to communication is an right issues. (3) Don't boast or be a bore. Don't gush about your company or
important factor. If distance is too short, face to face communication is suitable. make elaborate explanations about a product. (4) Use words that appeal to
If there is distance, message can be transmitted through phone or telegram or readers' senses. (5) Be ethical.
letter.
In the modern society, educational technology has become a panacea for all The "four A's" of sales letters are attention, appeal, application, and action. First,
educational ills. The electronic future of our country seems to be very positive get the reader's attention. Next, highlight your product's appeal. Then, show the
and bright in the field of education. The spokesmen of educational technology reader the product's application. Finally, end with a specific request for action.
proclaim that it has a liberalizing influence on education. Frank. W. Banghart has
rightly observed that, "use of computers for scheduling classes, advanced In the first part of your sales letter, get the reader's attention by asking a
techniques for planning and control, technological advances in media and question, using a "how to" statement, complimenting the reader, offering a free
mechanical and automated laboratory equipment all port and significant change gift, introducing a comparison, or announcing a change. In the second part,
in how educational institutions will be operated." It has become increasingly highlight your product's allure by appealing to the reader's intellect, emotions,
clear that educational technology will improve the quality of education by or both. Don't lose the momentum you have gained with your introduction by
replacing the traditional teaching modes and supplementing the teacher-student boring the reader with petty details, flat descriptions, elaborate inventories, or
interaction. trivial boasts. In the third part of your sales letter, supply evidence of the value
The Nature of Communication of what you are selling. Focus on the prospective customer, not on your
Communication is more than that. It is an attempt by the individuals involved to company. Mention the cost of your product or service, if necessary, by relating it
share their own feelings, purposes, and knowledge and to understand the to the benefits to the customer. In the final section, tell readers exactly what you
feelings, purposes and knowledge of the others. Gestures, facial expressions, want them to do, and by what time. "Respond and be rewarded" is the basic
posture, space arrangements and time enter into the interaction. Between two message of the last section of a sales letter.
people, communication is a two-way process. As more individuals are involved,
the processes multiply. Customer Relations Letters
These deal with establishing and maintaining good working relationships. They Two of the reasons why reports are used as forms of written assessment are:
deliver good news or bad news, acceptances or refusals. If you are writing an  to find out what you have learned from your reading, research or
acceptance letter, use the direct approach-tell readers the good news up front. If experience;
you are writing a refusal letter, do not open the letter with your bad news; be
 to give you experience of an important skill that is widely used in the
indirect.
work place.
Follow-upLetters. A follow-up letter is sent to thank a customer for buying a
A report is a systematic, well organised document which defines and analyses a
product or service and to encourage the customer to buy more in the future. As
subject or problem, and which may include:
such it is a combination thank-you note and sales letter. Begin with a brief
the record of a sequence of events
expression of gratitude. Next, discuss the benefits already known to the
interpretation of the significance of these events or facts
customer, and stress the company's dedication to its customers. Then extend
evaluation of the facts or results of research presented
this discussion into a new or continuing sales area, and end with a specific
discussion of the outcomes of a decision or course of action
request for future business.
conclusions
ComplaintLetters. These require delicacy. The right tone will increase your
recommendations
chances of getting what you want. Adopt the "you" attitude. Begin with a
Reports must always be:
detailed description of the product or service you are complaining about. Include
accurate
the model and serial numbers, size, quantity , and color. Next, state exactly what
concise
is wrong with the product or service. Briefly describe the inconvenience you
clear
have experienced. Indicate precisely what you want done (you want your money
well structured
back, you want a new model, you want an apology, and so on). Finally, ask for
Various courses require you to write reports (as opposed to essays), notably
prompt handling of your claim.
business and scientific or technical subjects. There are, however, different
AdjustmentLetters. Adjustment letters respond to complaint letters. For an
interpretations of what a report should look like, so it is important that you
adjustment letter that tells the customer "Yes," start with your good news.
check with your course tutors and course documentation as to the report format
Admit immediately that the complaint was justified. State precisely what you are
and content expected. In addition, there is at times some blurring between what
going to do to correct the problem. Offer an explanation for the inconvenience
“essays”, “reports” and “assignments” are, so again check within your
the customer suffered. End on a friendly, positive note. For adjustment letters
department. Much of the advice given in Guide 1.01, How to write an essay, also
that deny a claim, avoid blaming or scolding the customer. Thank the customer
applies to reports.
for writing. Stress that you understand the complaint. Provide a factual
explanation to show customers they're being treated fairly. Give your decision
7. Q.8. How to write notice minutes ,circulars ,memo,email,agenda,etc
without hedging or apologizing. (Indecision will infuriate customers who believe
Ans:-
they have presented a convincing case.) Leave the door open for better and
Some of the major components of a business meeting are : 1. Notice of Meeting,
continued business in the future.
2. Agenda of Meeting and 3. Minutes of the Meeting
Notice of a Meeting:
When a meeting is to be convened, a notice is required to be sent to all who are
Q.6. How to write resume ?
to attend it.
Ans:-
It should satisfy these conditions:
Who else wants to learn the art of writing a perfect Bio-date? Here are few self-
1. It should be under proper authority
tested ways to do so.
2. It should state the name of the organisation
Name
3. It should state the day, date, time, and place. Also, sometimes, how to reach
Date ………………
the place
Present Address
4. It should be well in advance. Some require seven days’ notice, some 48 hours’
Permanent Address
5. It should state the purpose and, if possible, the agenda
Educational Qualification (B.A. (Hons) English from Delhi University in ………
6. It should carry the date of circulation and convener’s/secretary’s signature
(Year))
7. It should go to all persons required at the meet
Securing 76 % marks.
8. It should mention the TA/DA etc. payable and the arrangements for this
Did a one year course of Secretarial Practice at
In practice, it is necessary to ensure that the notice has reached in time. This
Reliance Secretarial Institute,
may be done telephonically. Dispatch section and post are prone to delays
Working Experience
We often find that between the date of a letter from a major public organisation
General Qualifications
and the post mark on the letter, there is a gap of 10-12 days. A notice that
Personal Details
should reach seven days before a meet should not reach seven days after the
New Delhi. Acquired proficiency in:
meet.
Business correspondence, Shorthand, Typing, Operating Computers, &
Agenda:
Secretarial Practice. Shorthand/Typing speed: 120 / 60 w.p.m. respectively.
As stated earlier, an agenda is the list of items to be considered at a meeting. It
Have been working with Bright Light Company, New Delhi, as Office Assistant for
is also called business or order of business. It comes from the Latin word
11/2 years. The job involves handling of routine correspondence, filing taking
agendum (singular) which means ‘a thing to be done.’ But agenda (the Latin
dictation and answering visitors' queries.
plural) is used as a singular noun.
Can speak Hindi, Punjabi and Marathi fluently and have working knowledge of
It is the route map of the meeting. The specimen notices above already contain
Gujarati and Bengal.
a hint of how it is written. The agenda may be a part of the notice or may be
Excellent health: Have been a good player of hockey during college days.
attached as an annexure. The convenor/secretary prepares it in consultation
Present Emoluments
with the chairperson and gets his approval.
Salary Expected
The items of agenda should cover all that is necessary to be considered at that
The present trend is slightly different. Mostly the applicants send a bio-data to
time. Meetings take time and effort to arrange; hence the agenda has to be well
the prospective employer along-with a Covering Letter. This Covering Letter may
thought out.
be as small as that of two-three sentences, but in the style of a formal letter. A
The items may be devised from:
few examples of such letters are given below:
(a) Previous minutes
(b) Suggestions received
Q.7. What are the procedure of report writing ?
(c) Actions and events since last meeting
Ans:-A report is written for a clear purpose and to a particular audience. Specific
(d) Correspondence of the organisation
information and evidence are presented, analysed and applied to a particular
The agenda contains routine items as well as special ones.
problem or issue. The information is presented in a clearly structured format
Here are some guidelines for listing the items:
making use of sections and headings so that the information is easy to locate
1. Apologies from absent members (need not be written previously)
and follow.
2. Condolences if any (may or may not be written previously)
When you are asked to write a report you will usually be given a report brief
3. Reading and approval of minutes of the last meet
which provides you with instructions and guidelines. The report brief may
4. Matters arising out of previous meet’s minutes (this need not always be
outline the purpose, audience and problem or issue that your report must
mentioned)
address, together with any specific requirements for format or structure. This
5. Urgent and non-controversial items
guide offers a general introduction to report writing; be sure also to take
6. Matters requiring closer discussion and debates
account of specific instructions provided by your department.
7. Any new, on-the-spot items with the approval of the chairman Q.9.What do you mean by soft-skill, what are the importance of
8. Date of the next meet. interpersonallskill .
The last item in a meeting is a vote of thanks to the chairman but this need to be Ans:-
mentioned. The items are mentioned briefly or elaborately according to the Soft skills is a synonym for "people skills." The term describes those personal
practice or need. attributes that indicate a high level of emotional intelligence.
The style used is as follows: Unlike hard skills, which describe a person's technical skill set and ability to
(i) Appointment of auditors perform specific tasks, soft skills are broadly applicable across job titles and
(ii) Induction of new members industries. It's often said that hard skills will get you an interview but you need
(iii) Reading of minutes soft skills to get -- and keep -- the job.
(iv) Felicitating so-and-so on the award of Padmashri to him/her Good manners, optimism, common sense, a sense of humor, empathy and the
OR ability to collaborate and negotiate are all important soft skills. Other soft skills
(i) To read and approve the minutes of the previous meet include situational awareness and the ability to read a situation as it unfolds to
(ii) To consider the advertisement draft decide upon a response that yields the best result for all involved.
(iii) To organize a blood donation camp Another important soft skill is adaptability. An employee with this attribute has
(iv) To appoint sub-committees for sports competition and music competition the ability to work in various situations equally well and move from one situation
The agenda should be manageable within the time at disposal. Some clubs have to another with ease and grace. The ability to be diplomatic and respectful even
a time limit for the duration of a meeting (e.g. 90 minutes), which automatically when there are disagreements is also a key soft skill. This skill requires the
dictates the scope of discussion. employee to maintain a professional tone and demeanor even when frustrated.
Minutes of the Meeting: An employee with a high level of emotional intelligence has good
The minutes of a meeting are the record of the discussions/decisions therein. communication skills. He can clearly articulate goals and can work in a team. He
They have an official status; they are useful in law, and in some cases required knows when to take a leadership role and when to sit back. He knows when to
by law to be written. Minutes are final when they are approved by the members speak, when to listen and when to suggest a compromise.
of the group to which they relate, generally in the next meeting, and signed by Business leaders value technologists who have soft skills because they have
the chairperson. empathy and the ability to adjust their communication to the audience at hand.
Even if there are emotional moments in a meet, the minutes are written in an Although many individuals inherently possess these abilities, others must work
unemotional manner, are cool, factual, impersonal, and impartial. Moreover, to develop them. Asking family and trusted colleagues for feedback can also help
such are the demands of time on most people that the minutes should be employees identify which soft skills require improvement as can simply
concise, boiled down to the essentials. observing and emulating how others successfully interact with others and
Only some organizations’ require that they record the detailed discussions as handle difficult interpersonal situations. A professional coach, self-help books
well (i.e. who said what and what were the reactions… until the decision was and articles on leadership can assist in this process, as can self-assessment tools
reached). Normally, the body of the minute’s records. like the Myers-Briggs personality profile test.
(a) The motions and amendments thereto Interpersonal/Communication skills
(b) The proposer and seconded of motions (i) Effective communication
(c) The details of voting, if any Communication is an important process which is used by an individual to
(d) Recommendations transfer ideas, information or feelings to others. Unless
(e) Decisions/ resolutions the communication is effective, the purpose of communication fails. Effective
(f) Tasks assigned to individuals, sub-committees communication skill helps to express oneself both verbally and non-verbally
The overall minutes should give: through gestures, in way that messages are not distorted and, moreover, it is
1. The name of the organisation/ unit appropriate to one's culture and situation.
2. Day, date, time and place Therefore, effective communication includes active listening, ability to express
3. Number in order (e.g. 33rd meeting of…) feelings and giving appropriate feedback.
4. Names of chairperson and secretary (ii) Negotiation/refusal skill
5. Names of members present Sometimes, an individual is put in a situation, where he/she does not want to
6. Names of the absent remain for a long time. This induces lot of dissatisfaction in an individual. For
7. Attendees by special invitation, e.g. auditor, caterer, etc. example, a child is bullied or abused by his/her classmates. This can put him/her
8. Record of the transactions (on the guidelines given above) in a state of depression or detachment.
9. Signature of secretary and, after approval, that of the chairman. Then, negotiation skill will help that child to negotiate, without getting
Tips for writing minutes: aggressive towards them and thus helping him/her to become more acceptable.
The minutes are written generally by the secretary from the notes taken during (iii) Empathy
the meet. He/she can use the agenda as the framework for writing them and use It is an ability to imagine and understand what life is like for another person,
short forms, shorthand etc. to take quick and accurate notes. He may have to even in a situation that you may not be familiar with. It is important for an
ask members to repeat their words to get them right. adolescent to develop positive outlook towards others and feeling of
He should note down all the particulars needed for the fair copy of minutes. The cooperation, which is necessary for preparing the foundation for adulthood.
items of the minutes can be written under short headings such as are used in the (iv) Interpersonal skill
agenda. Team work is required to the successful completion of a project. For example, if
(As for reading them, some committees circulate them in advance and take you want to organise an exhibition in your school, then, who all will provide you
them as read. Otherwise the reader should read them loudly, clearly, and help? The Principal, your colleagues, or the fellow students? The skill, which is
quickly.) required to co-ordinate work with The involvement of the people, is called
Style wise, they use one of these constructions: Interpersonal skill. This skill helps an individual to relate in a positive way with
a. It was resolved that the minutes of the previous meeting be approved. fellow beings.
b. It was decided that a sub-committee be set up to consider Development of this skill enables an individual/adolescent to be accepted in the
c. Resolved that a blood donation camp be held on 15th August. (The verb is used society. He/she also develops the acceptance of social norms, which is essential
in the subjunctive mood: “be done, be appointed”, etc.) to prevent an adolescent to follow delinquent behaviour.
Alternatively, the description is given in the past tense: Importance of Interpersonal Communication Skills
1. Minutes of last meet: Interpersonal Skills are the skills we use when engaged in face-to-face
The secretary read out the minutes of the meet dated… and they were communication with one or more other people.
approved. What we say is an important way of getting our message across - see Verbal
2. Donation received: Communication and Effective Speaking - but using our voice is only the tip of
The chairman informed that he had received a donation of Rs. 50,000 from ex- the iceberg. We actually communicate more information using non-verbal
member Mr. GopalRathi. signals, gestures, facial expression, body language even our appearance - see our
At the time of approval, the chairman asks, “Do you accept the minutes as they pages: Non-verbal Communication, Personal Presentation and Personal
stand?” OR “Any matters arising out of the minutes?” Appearance for more information.
Your ability to write good minutes can earn you a prize position in an Listening is a vital interpersonal communication skill. When we communicate
organisation. Also, if you hold a position and do not know how to write minutes, we spend 45% of our time listening. Most people take listening for granted but it
you may face embarrassment. is not the same as hearing and should be thought of as a skill. OurListening
Skills page acts as an introduction to the subject and lists the ten principles of
listening. Active Listening provides a lot more information about how to listen
effectively and can help you to avoid misunderstandings. We also have a page
on Ineffective Listening, you may recognise some of the bad habits you or other Q. 11. What are the business etiquette?
people have picked up when listening. Reflection and clarification are both Ans :-
common techniques used to ensure that what you have heard and understood is Etiquette and communication are considered “soft” skills, but they are vitally
what was intended - you can find out more on our important to the successful conduct of a business. Appropriate behavior
pagesReflecting and Clarification. establishes trust among business contacts, and a good flow of communication
improves the efficiency of any enterprise. Both of these outcomes can add
Q.10. What GD ?how to participate in GD ? materially to a business’ bottom line.
Ans:-GroupDiscussion and what are its types First Impressions
In this method the effective participation of students, is made possible, in the When you are dealing with contacts outside of your own organization, etiquette
teaching-learning situation. In this method both the teacher and the students and communications skills contribute to projecting an excellent first impression.
discuss the pros and cons of the problem and then arrive at some tangible If you are trying to make a sale or close a deal, this is vital. People you come in
conclusion. Thus "Discussion is a thoughtful consideration of relationships contact with will assess you by how you dress, your personal grooming, your
involved in the topic or the problem under study. These relations are to be body language, your handshake and the fluency of your communications skills.
analysed, compared, evaluated and conclusions are drawn. The discussion All of these together add up to your professional image.
requires a statement or enumeration of the facts to be analysed. In discussion Colleagues
mere allegations un-supported by evidence are of little value." Communicating with colleagues is a vital yet often overlooked skill. Any credible
Types of Discussion organization should have good formal channels of communication set up, so that
Mainly there are two types of discussion: information is shared efficiently and duplication of effort is minimized. If you are
(i) Spontaneous discussion, and (ii) Planned discussion in charge of a team of employees, you should make an effort to communicate in
(i) Sportaneous Discussion an open and approachable manner. The way you interact with your workers,
It generally starts from students question about some current event that may be especially your listening skills, helps them to feel valued and engaged. Similarly,
related to the topic under study. Such a discussion is quite helpful to students as if you are an entry-level employee, the expertise of your communications skills
it helps them to understand current events to analyse and relate facts to real life contributes significantly to your speed of promotion.
situations In such a discussion the knowledge of facts is reviewed and an Overseas
understanding is developed. Business etiquette and appropriate communication vary in different cultures. If
(ii) Planned Discussion you are on a business trip abroad, research beforehand the established business
Such discussion may be initiated by the teacher by asking one student to present etiquette in your destination country. This might involve modifying the way you
reports and others to discuss them in detail. This technique needs a careful dress, the way you greet people and the subjects that are appropriate to bring
planning by the teacher by including pertinent facts to the class and unitying up in a business meeting.
them in the form of conclusions. An extensive list of questions is made by the Training
teacher and these should be injected into the discussion at appropriate time. The importance of soft skills such as etiquette and communication is leading to
The teacher should at times emphasise a point and should see that all relevant an increase in the number of training courses and consultants who specialize in
points are covered during discussion. this area. In addition, many Master of Business Administration courses include
Advantages of Discussion Method etiquette and communications modules, often as part of orientation for students
It follows a spiral of learning principles. so that these skills are mastered early.
It is found to work well to the related content courses.
It helps in motivating the students through their participation in discussion.
It helps in developing students ability to express himself orally.
It helps to develop the powers of thinking and reasoning in the students.
It helps the students in analysing critically and drawing conclusion judiciouly.
It helps in creating a healthy rapport between the teacher and the taught.
Disadvantages of Discussion Method
(i) In this method there is a chance that only a few students may dominate the
whole discussion.
(ii) It is possible that discussion is initiated on those aspects of the problem with
which few prominent students of the class are concerned.
(iii) In this method there are chances that the students may be
(iv) This method is time consuming.
(v) This method is not adaptable to all teaching-learning situations.
(vi) In this method it is very difficult to assess all the students in terms of learning
outcomes.
Organisation and Control
Following procedure may be adopted for organisation and control of discussion:
(i) The discussion may be started by the students by giving facts, describing a
situation etc.
(ii) The teacher may introduce the topic by providing data. Discussion should be
stimulated by way of questioning by the teacher.
(iii) The teacher in cooperation with the students should finalise important
points and relevant facts.
(iv) For making the discussion interesting and lively it is desirable to cite the
personal experiences of the students relating to the topic.
(v) Illustrative material te collected from various sources (e.g. museum other
community resources etc.) and presented in the class.
(vi) Various proposed solution given by students be presented to the class.
(vii) The summary of the work done and problems discussed be prepared by
student leaders.
(viii) Debate-discussion should be initiated by pairs of students on significant and
controversial topics.
(ix) Panel discussions, round table discussions, open forums and symposia
should be arranged as per nature of the study. Such type of discussions may
have far reaching values for socialisation of class-room discussion
The extent of success of the discussion depends primarily on the ability of the
teacher in securing the whole hearted cooperation of the students and selecting,
organising and conducting group discussions. In case teacher finds that student
volunteers are not forthcoming, then he should ask students to relate their
experiences in such a way the whole of the class is represented.

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