ABCD School

PROGRAM BOOKLET
Topic Page
The Classes that We Offer ............................................... 2

The Price List / Your Investment .................................... 6
Schedule: December 2018 ............................................. 7
Schedule: January 2019 .................................................. 8
Registration, Payment, Cancellation .............................. 9
The Trainers and Instructors .......................................... 10
The Certficate, and International Certification .............. 10
In The Class: What to Bring & The Rules ........................ 11
In The Class: The Language – Indonesian or English? ..... 11
Around the Class: Hotels Nearby ................................... 11
After the Class: Individual or Group Exercises ............... 12
After the Class: Internship Opportunities ...................... 12
After the Class: ABCDEF Membership ............................ 12
History of ABCD School of Coffee .................................. 13
Our Location and Contact .............................................. 13
Frequently Asked Questions .......................................... 14
The Classes that We Offer
As a member of Specialty Coffee Association (SCA) our programs are

alligned with SCA education programs. Classes will have a trainer and
instructors to make sure that every participant gets assistance and
attention at all times.
We offer Appreciation Class, Brewing Class, Cupping Class, Definitive

Espresso Class, and ABCD Class (most popular) that combines all four
individual classes into a three-day “from zero to cappuccino” experience.
As an addition we also have Latte Art: Intermediate Level Class.
ABCD Class
What do we learn?
Materials from Appreciation (coffee history, agriculture, early spreading, species and
varietals, cultures, philosophy, etc), Brewing (principles, elements and methods of
caffeine extraction, and one-hour manual brewing practice), Cupping (how to train
our senses to detect the distinctive flavors and notes in a cup of coffee, and how to
examine and evaluate its quality) and Definitive Espresso (theory of espresso,
practice on pulling espresso shots, theory of milk, practice on steaming and pouring
the milk, making basic latte art, understanding espresso machines and grinders, and
maintenance of espresso machines) classes.
How long does it take?

Three days, four hours each, with a 30-minute break.
Is this class good for amateurs?

Yes. We start from the very beginning. Those who know nothing about coffee are
welcomed to join. The class is also popular among those who plan to be in coffee
business, and students who wish to work as part time baristas while studying
abroad.
How much should we invest?

Rp6,000,000 (six million Rupiah).
How about the schedule?

Please check our Schedule page.
ABCD School of Coffee / Information Booklet PAGE 2

Appreciation Class
What do we learn?
History of coffee, the agricultural and biological side of coffee, species and varietals,
coffee cultures, coffee philosophy, coffee trends from time to time, and all the
fundamental theories on coffee.

Two hours of lecture.

Definitely. This is the class for amateurs. Appreciation Class is also compulsory to
take before joining Brewing, Cupping and/or Definitive Espresso classes.
How much should I invest?

Rp500,000 (five hundred thousand Rupiah).

Please check our Schedule in Page 7-8, or http://abcd.coffee/class-schedule.
Brewing Class
What do we learn?
Theory on manual brewing; the principles, elements and methods of caffeine
extraction, and one-hour of manual brewing practice.

One hour of theory plus one hour of practice.

This class is good for beginners who have joined Appreciation Class.
How much should I invest?

Rp1,000,000 (one million Rupiah).


Cupping Class
What do we learn?
How to train our senses to detect the distinctive flavors and notes in a cup of coffee,
and how to examine and evaluate its quality. This is an introduction to Q Grading, or
coffee quality grading. Cupping is the heart of all coffee knowledge and education.

Two hours of theory and practice.


Rp1,500,000 (one million and five hundred thousand Rupiah).

Definitve Espresso Class
What do we learn?
Theory of espresso, many kinds of coffee grinders, many kinds of espresso machines,
practice on pulling espresso shots, theory of milk, practice on steaming and pouring
the milk, making basic latte art, cleaning up grinders and espresso machines.

Six hours with two times 30-minute breaks.


Rp3,500,000 (three million and five hundred thousand Rupiah).


Latte Art: Intermediate Level Class
What do we learn?
Powerful tips and tricks of creating heart, tulip and rosetta patterns, and the
combination of all three, and how to design and create your own patterns according
to latte art championship standards.

Four hours with two times 30-minute breaks. Less theory, more practice.

No. This class is only for those who already know how to pull a good espresso shot,
and how to properly and consistently steam the milk. Trainers will not spend the
time to teach basic things on espresso and milk steaming.

Rp2,500,000 (two million and five hundred thousand Rupiah).


The Price List / Your Investment
CLASSES PRICE IN IDR
ABCD Class 6,000,000

3 DAYS X 4 HOURS + BREAK: A COMPLETE PACKAGE
Appreciation Class 500,000

2 HOURS: LECTURE AND SHARING
Brewing Class 1,000,000

2 HOURS: THEORY AND PRACTICE.
MUST HAVE JOINED APPRECIATION CLASS FIRST.
Cupping Class 1,500,000

2 HOURS: THEORY AND PRACTICE.
Definitive Espresso Class 3,500,000

1 DAY X 6 HOURS + BREAKS: THEORY AND PRACTICE.
Latte Art: Intermediate Level Class 2,500,000

1 DAY X 4 HOURS + BREAKS: THEORY AND PRACTICE.
MUST HAVE MASTERED ESPRESSO SKILL AND MILK STEAMING.
Please go back to Page 2: The Classes that We Offer to get the information on what
will we learn together in each class.
Please jump to Page 7-8: Schedule for December 2018 - January 2019 to find out
about the schedule for our classes.
Please jump to Page 9: Registration, Payment, Cancellation) to find out about how
to register, and terms of payment via bank transfer or credit cards.

Schedule: December 2018
Mon Tue Wed Thu Fri Sat Sun
1 2
10.00-12.00 A/123
DE1/123
13.00-15.00 C/123
16.00-18.00 B/123
3 4 5 6 7 8 9
10.00-14.30 ABCD/389 10.00-12.00 A/124
DE1/124
15.00-19.30 ABCD/390 13.00-15.00 C/124
16.00-18.00 B/124
10 11 12 13 14 15 16
10.00-14.30 ABCD/391 10.00-12.00 A/125
DE1/125
15.00-19.30 ABCD/392 13.00-15.00 C/125
16.00-18.00 B/125
17 18 19 20 21 22 23
10.00-14.30 ABCD/393 10.00-12.00 A/126
DE1/126
15.00-19.30 ABCD/394 13.00-15.00 C/126
16.00-18.00 B/126
24 25 26 27 28 29 30
10.00-14.30 ABCD/395
15.00-19.30 ABCD/396
ABCD Class
Batch 389 Dec 05-07 (Wed-Fri) 10.00-14.30 (with 30 min. break)
A (Appreciation) Class B (Brewing) Class

Batch 123 Dec 01 (Sat) 10.00-12.00 Batch 123 Dec 01 (Sat) 16.00-18.00
C (Cupping) Class DE1 (Definitive Espresso) Class

Batch 123 Dec 01 (Sat) 13.00-15.00 Batch 123 Dec 02 (Sun) 10.00-16.00 (with 2x30 min. breaks)
For updated schedule please visit: http://abcd.coffee/class-schedule

Schedule: January 2019
Mon Tue Wed Thu Fri Sat Sun
31 1 2 3 4 5 6
10.00-12.00 A/127
DE1/127
13.00-15.00 C/127
16.00-18.00 B/127
7 8 9 10 11 12 13
10.00-14.30 ABCD/397 10.00-12.00 A/128
DE1/128
15.00-19.30 ABCD/398 13.00-15.00 C/128
16.00-18.00 B/128
14 15 16 17 18 19 20
10.00-14.30 ABCD/399
10.00-16.00 LA1/60
15.00-19.30 ABCD/400
21 22 23 24 25 26 27
10.00-14.30 ABCD/401 10.00-12.00 A/129
DE1/129
15.00-19.30 ABCD/402 13.00-15.00 C/129
16.00-18.00 B/129
28 29 30 31 1
10.00-14.30 ABCD/403
15.00-19.30 ABCD/404
ABCD Class
Batch 397 Jan 09-11 (Wed-Fri) 10.00-14.30 (with 30 min. break)
Batch 403 Jan 30 - Feb 01 (Wed-Fri) 15.00-19.30 (with 30 min. break)
Batch 404 Jan 30 - Feb 01 (Wed-Fri) 15.00-19.30 (with 30 min. break)
A (Appreciation) Class B (Brewing) Class

Batch 127 Jan 05 (Sat) 10.00-12.00 Batch 127 Jan 05 (Sat) 16.00-18.00
C (Cupping) Class DE1 (Definitive Espresso) Class

Batch 127 Jan 05 (Sat) 13.00-15.00 Batch 127 Jan 06 (Sun) 10.00-16.00 (with 2x30 min. breaks)
LA1 (Latte Art: Intermediate Level) Class

Batch 60 Jan 19 (Sat) 10.00-16.00 (with 2x30 min. breaks)
For updated schedule please visit: http://abcd.coffee/class-schedule

Registration, Payment, Cancellation
Registration and Payment

1. Please fill in our registration form in http://bit.ly/abcdreg
2. You will receive a notification email once you have submitted the form. If you do
not receive a notification email it means you are on the waiting list.
3. Upon submitting the registration form you will be given an option to do the
payment using credit cards or bank transfer.
4. You are given 24 hours to complete the payment before your resevation is
released or automatically cancelled.
5. You will have your seat reserved once we have received the confirmation of
bank transfer or credit card payment.
6. You may refill and resubmit a new registration form if you still wish to join the
classes.
Cancellation
1. For cancellation within 24 hours after we receive the confirmation of your
payment: 100% refund.
2. For cancellation from more than 24 hours after we receive the confirmation of
your payment until 2x24 hours prior to the date of the class: 50% refund.
3. For cancellation later than 2x24 hours prior to the date of the class: no refund.
4. Especially for Appreciation Class: no refund for cancellation at any given time.
5. Refund process will take up to 10 (ten) working days.

The Trainers and Instructors
Hendri Kurniawan
The Co-Founder of ABCD School of Coffee who composed our syllabuses and
programs is a certified SCA (Specialty Coffee Association) Trainer, a Representative
of World Coffee Events, a licensed Q Grader (2011-2016), and a certified Judge for
World Barista Championship, World Brewers Cup and World Coffee in Good Spirits
Championship.
Willyanto
Our Headmaster and Principal Trainer was the East Java Regional Indonesia Barista
Champion in 2011, and the founder of Sidewalk Coffee in Kediri and Pug & Brew!
drip coffee. He is a consultant for many coffee shops in Indonesia, and a certified
judge for coffee championships held by Indonesia Coffee Events.
Izman Ramdhan
He won the 5th place in Indonesia Barista Championship 2017. He is the co-founder
of Say Something Coffee, a roaster, and a consultant for many coffee shops in
Indonesia. Recently, the milk that he formulated 2018 was used by Indonesian
Barista Champion M. Aga to compete in World Barista Championship 2018, and the
judges gave a perfect score for Aga’s milk course.
Christian Yodhie
Yodhie is a seasoned barista who masterfully handles appreciation and espresso
classes. He is also the Head Barista of Ruang Seduh Kemang, and ranked at the 10th
place in Indonesia Barista Championship 2017.
Ivan Pratama
The Head Barista and manager of Brew and Else regularly leads the cupping and
brewing classes.
Riyan “Acil” Sofian Asri

With over three years of experience as a barista, brewer and latte artist, Acil is an
instructor who will patiently guide each beginner step by step.

The Certificate, and International Certification
Every participant will get ABCD School of Coffee Certificate of Completion after
attending every class. As a member of Specialty Coffee Association (SCA) our
certificate bears the mark.
The official SCA certification requires a special class and examination. ABCD School of
Coffee can hold classes, examinations and publish SCA certificates on special
demand for groups.

In The Class: What to Bring & The Rules
Taking photos and/or videos of our presentation slides is strictly prohibited.
Please bring your notebook and writing tools to take notes.
We have water and coffee, but we do not provide food. You are allowed to bring
your own meals. There are food places around our facility.
In The Class: The Language – Indonesian or English?

Our presentation slides are in English.
By default, our trainers hold the classes in Indonesian.
When English-speaking participants are in the mix, the classes will be held in English
with no interpreters.
Questions and answers can always be in Indonesian or English.
Our Instructors are ready to help any participant to break the language barriers.
The Hotels Nearby

Name Address Distance +/- Rate
Whiz Hotel Jl. Cikini Raya no. 6 300 m. IDR 400K
Treva International Jl. Menteng Raya 33 350 m. IDR 480K
Ibis Budget Jl. Cikini Raya no. 75 450m. IDR 350K
Old Batavia (Capsule) Jl. Cikini Raya no. 60Z 700 m. IDR 270K
The Hermitage Jl. Cilacap No. 1, Menteng 1,100 m. IDR 1,800K
Double Tree by Hilton Jl. Pegangsaan no. 17, Cikini 1,400m. IDR 1,500K
For more accurate information and more selection of accommodation we suggest

you to use travel-related applications and maps to find hotels around our location,
tagged as “ABCD School of Coffee”.

After the Class: Individual or Group Exercises
Graduates of ABCD School of Coffee are welcome to use the facility to exercise and
put their newly gained skills in practice, with a simple rental scheme.
To practice your espresso and latte art skills you can rent one of our espresso
machines at Rp300,000 for two hours. It will include the use of one espresso
machine with two group heads and one espresso grinder. You can bring your own
coffee beans and milk, or you can purchase our espresso beans for practice at
Rp300,000 per kg. and milk at Rp20,000 per liter. You can either come in groups or
individually.
To practice your manual brewing skill you can use our brewing station at Rp200,000
per person for an hour. It will include all the equipments for V60 and AeroPress
methods. You can either bring your own coffee beans, or purchase our beans for
manual brew. The price for our coffee beans varied according to availability.
Our staff or an instructor will host your exercise, but will not be obliged to give extra
training. Should you need extra training you are encouraged to appreciate their
effort in the form of a suitable amount of personal tip.
This facility rental scheme is exclusive for graduates of ABCD School of Coffee or
members of ABCDEF only.
After the Class: Internship Opportunity

We welcome graduates who wish to get their internship shifts in our coffee shops:
Ruang Seduh Jogja, Ruang Seduh Kemang, or the coffee canteen in ABCD School of
Coffee. We will also connect graduates with coffee shops within the ABCD School of
Coffee Extended Family circle, or known as ABCDEF Shops.
After the Class: ABCDEF Membership

With over 1,000 graduates of ABCD School of Coffee, ABCDEF (ABCD Extended
Family) is a network of people from various backgrounds united in the passion for
excellent coffee. Graduates of ABCD School of Coffee automatically becomes a
member. This unofficial body is relaxed and demands no commitment, while the
benefits include first-hand information on our next exciting programs and priority to
join them.
Members of ABCDEF will also get 20% discount to rent our Auditorium for various
events, and 30% discount to rent our Cupping Lab.

History of ABCD School of Coffee
Hendri Kurniawan started A Bunch of Caffeine Dealers kiosk in Pasar Santa, South
Jakarta, in 2012 as his office, hangout place, and a hub for a small circle of specialty
coffee practitioners. In 2014, with Venerdi Handoyo, Izman Ramdhan, and other
baristas he started #ngopidipasar (coffee break in a traditional market place) events
every weekend where people are invited to taste specialty coffee without any
obligation to pay. Those who enjoy the coffee can nominalize their generous
appreciation in a red jar.
The #ngopidipasar events attracked a big crowd, triggering a huge curiosity over
specialty coffee. To answer this budding curiosity, Hendri Kurniawan started his first
coffee class in August 2014 in the 2x6 squaremeters kiosk. ABCD School of Coffee
was then informally started.
The coffee classes never stops running since then. At the moment ABCD School of
Coffee has left its original premise and moved to a space one hundred times larger in
Gondangdia area, Central Jakarta, and is running more classes.
Our Location and Contacts

Geotag on maps ABCD School of Coffee
Address Jl. RP Soeroso no. 22, Gondangdia, Central Jakarta 10330
Email emily@abcd-coffee.com
At the moment, to keep all correspondence well-documented, we are not using any
other means of communication except email. We wish to upgrade this system to
enhance engagement in the future.
To keep up with our programs and schedule please check out our updates on
Instagram account @abcd_coffee, and our website www.abcd.coffee.

Frequently Asked Questions
What are the classes for beginners?

ABCD Class begins with Appreciation modul that is the starting point of your coffee
journey. It is good for beginners. To join the individual classes of Brewing, Cupping
and Definitive Espresso it is compulsory to join the Appreciation Class first. Basically,
any program you choose to take in ABCD School of Coffee will start with
Appreciation modul, except for Latte Art: Intermediate Level Class.
I have had enough understanding about coffee. Can I skip Appreciation Class to
join the other classes?
Appreciation Class shares not only history and facts about coffee, but also our
philosophy in coffee; how do we see the trend, build connection, align ourselves,
and more. The class is also a chance for each participant to share what they know
about coffee to each other, thus creating a basis of a strong network. It is always
compulsory to join Appreciation Class first.
Do you hold classes in other cities?

At the moment we only hold classes in our facility in Jakarta.
If I take all four individual classes in the weekend can I pay the price of ABCD Class?
The price of the individual classes includes a different benefit that the ABCD Class
cannot offer in the weekdays, and that is the lenience to customize your selection of
classes according to your needs and schedule in the weekend. To optimize the
budget that you have now we suggest you to either take the ABCD Class in the
weekdays, or join the individual classes in stages rather than taking all four classes in
one weekend.
Can the certificate from ABCD School of Coffee guarantee me to find a job?
The certificate that we publish is a certificate of completion. It may complement
your curriculum vitae and portfolio when applying for jobs, but it will not serve to
guarantee your competence as a professional barista. However, as graduates of
ABCD School of Coffee you will automatically join a network of over 1,000 graduates,
including many coffee shop owners who may, but not obliged to, give your priority
to get a job in their shops.
Do you have Roasting Class?

We conduct special classes from time to time; espresso masterclass, water class,
service class, etc., including roasting classes. We will inform the schedule of these
classes through our social media channels, especially Instagram account
@abcd_coffee.

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PROGRAM BOOKLET

The Classes that We Offer ............................................... 2

As a member of Specialty Coffee Association (SCA) our programs are

We offer Appreciation Class, Brewing Class, Cupping Class, Definitive

How long does it take?

Is this class good for amateurs?

How much should we invest?

How about the schedule?

ABCD School of Coffee / Information Booklet PAGE 2

How long does it take?

Is this class good for amateurs?

How much should I invest?

How about the schedule?

How long does it take?

Is this class good for amateurs?

How much should I invest?

How about the schedule?

ABCD School of Coffee / Information Booklet PAGE 3

How long does it take?

Is this class good for amateurs?

How much should we invest?

How about the schedule?

Definitve Espresso Class

How long does it take?

Is this class good for amateurs?

How much should we invest?

How about the schedule?

ABCD School of Coffee / Information Booklet PAGE 4

How long does it take?

Is this class good for amateurs?

How much should we invest?

How about the schedule?

ABCD School of Coffee / Information Booklet PAGE 5

CLASSES PRICE IN IDR

ABCD Class 6,000,000

Appreciation Class 500,000

Brewing Class 1,000,000

Cupping Class 1,500,000

Definitive Espresso Class 3,500,000

Latte Art: Intermediate Level Class 2,500,000

ABCD School of Coffee / Information Booklet PAGE 6

A (Appreciation) Class B (Brewing) Class

C (Cupping) Class DE1 (Definitive Espresso) Class

For updated schedule please visit: http://abcd.coffee/class-schedule

ABCD School of Coffee / Information Booklet PAGE 7

A (Appreciation) Class B (Brewing) Class

C (Cupping) Class DE1 (Definitive Espresso) Class

LA1 (Latte Art: Intermediate Level) Class

For updated schedule please visit: http://abcd.coffee/class-schedule

ABCD School of Coffee / Information Booklet PAGE 8

Registration and Payment

5. Refund process will take up to 10 (ten) working days.

ABCD School of Coffee / Information Booklet PAGE 9

Riyan “Acil” Sofian Asri

ABCD School of Coffee / Information Booklet PAGE 10

ABCD School of Coffee / Information Booklet PAGE 11

In The Class: The Language – Indonesian or English?

The Hotels Nearby

For more accurate information and more selection of accommodation we suggest

ABCD School of Coffee / Information Booklet PAGE 12

After the Class: Internship Opportunity

After the Class: ABCDEF Membership

ABCD School of Coffee / Information Booklet PAGE 13

Our Location and Contacts