A

Training Report

On

‘‘RELIANCE COMMUNICATION’’

Submitted in partial fulfillment for the

Award of degree of
Bachelor of Business Administration (2015-2016)

Faculty of Commerce & Management Studies

Lachoo Memorial College of Science and Technology (Autonomous)

Submitted to:- Submitted by:-

Dr . Ashish Mathur Nikhil Yadav

Head of Department BBA 5th Semester

Roll No. :-134501061

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ACKNOWLEDGMENT

I would like to express my gratitude to all the people who helped me in completing this
report, I would like to thanks our Principal Prof. Rajeev Mathur and Head ofDepartment Dr.
Ashish Mathur for his guidance and support in searching the contents of the report. Without
his help it would not have been possible for me to make this report.

I would also like to thanks my friends and my classmates who have supported me in
completing this report.

Finally, I would like to thanks all people who helped me directly or indirectly for
accomplishing this report.

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PREFACE

Now a days organization are more sophisticated & discriminated towards making
investments in workforce services as well as wealth creation. Organization Development is
usually facilitated by change and effort of HRM. Most of the companies are recruiting
experts to develop their human resource effectively in order to align the company’s objective
with individual’s objective. Investors and top managers are frequently involved throughout
the development process and perform contrasting roles that serve as checks and balances on
one another. In no cases were significant innovation development problems solved without
intervention by top managers or investors.
The Reliance Group founded by Dhirubhai H. Ambani (1932-2002) is India's largest business
house with total revenues of over Rs 99,000 crore (US$ 22.6 billion), cash profit of Rs 12,500
crore (US$ 2.8 billion), net profit of Rs 6,200 crore (US$ 1.4 billion) and exports of Rs
15,900 crore (US$ 3.6 billion).
The Group's activities span exploration and production (E&P) of oil and gas, refining and
marketing, petrochemicals (polyester, polymers, and intermediates), textiles, financial
services and insurance, power, telecom and Infocomm initiatives.
Reliance Communicationis the outcome of the late visionary DhirubhaiAmbani's (1932-2002)
dream to herald a digital revolution in India by bringing affordable means of information and
communication to the doorsteps of India's vast population.
"Make the tools of commnication available to people at an affordable cost, they will
overcome the handicaps of illiteracy and lack of mobility", DhirubhaiAmbani charted out the
mission for Reliance Communication in late 1999. He saw in the potential of information and
communication technology a once-in-a-lifetime opportunity for India to leapfrog over its
historical legacy of backwardness and underdevelopment.
Working at breakneck speed, from late 1999 to 2002 Reliance Communication built the
backbone for a digital India - 60,000 kilometers of fibre optic backbone, crisscrossing the
entire country. The Reliance Communication pan-India network was commissioned on
December 28, 2002, the 70th - birth anniversary of Dhirubhai. This day also marked his first
birth anniversary after his demise July - 6, 2002.

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TABLE OF CONTENTS

S.NO TOPIC PAGE NO.

1. INTRODUCTION 6

2. HISTORY OF RELIANCE COMMUNICATION 21

3. VISION OF RELIANCE COMMUNICATION 24
4. CORPORATE PROFILE 27
5. ONGANIZATIONAL SET UP 32
6. CODE OF CONDUCT 33
7. PRODUCTS AND SERVICES 52
8. REASEARCH METHODOLOGY 72
9. FINDINGS 75
10. CONCLUSION 77
11. BIBLIOGRAPHY 79

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RELIANCE COMMUNICATION

INTRODUCTION

A DREAM COME TRUE

The Late DhirubhaiAmbani dreamt of a digital India - an India where the common man
would have access to affordable means of information and communication. Dhirubhai, who
single-handedly built India's largest private sector company virtually from scratch, had stated
as early as 1999: "Make the tools of information and communication available to people at an
affordable cost. They will overcome the handicaps of illiteracy and lack of mobility."

It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm)
started laying 60,000 route kilometres of a pan-India fibre optic backbone. This backbone
was commissioned on 28 December 2002, the auspicious occasion of Dhirubhai's 70th
birthday, though sadly after his unexpected demise on 6 July 2002.

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Reliance Communications has a reliable, high-capacity, integrated (both wireless and
wireline) and convergent (voice, data and video) digital network. It is capable of delivering a
range of services spanning the entire infocomm (information and communication) value
chain, including infrastructure and services - for enterprises as well as individuals,
applications, and consulting.

Today, Reliance Communications is revolutionising the way India communicates and

networks, truly bringing about a new way of life.

Think big. Think different. Think ahead.

Dhirubhai preached — and personally practised — one mantra throughout his life: Dream
with conviction.

He built the Reliance empire from scratch and, in a short span of 25 years, it catapulted to
become one of the top Fortune 500 corporations of the world — an achievement unparalleled
in history.

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He was deeply rooted in traditional Indian values, and at the same time, Dhirubhai possessed
a very modern outlook - truly that of a 21st century person. His corporate philosophy was
short, simple and incredibly effective: “Think big. Think different. Think fast. Think ahead.
Aim for the best.” This was clearly reflected in his passion for mega-sized projects, as well as
his fascination for cutting-edge technology and desire to always achieve the highest possible
productivity. At Reliance, Dhirubhai was a pillar of inspiration for one and all. By practicing
what he preached, he inspired and encouraged everyone to surpass the best in the world.

Dhirubhai fully realised that true empowerment of the people is possible only through
education. Being an effective communicator, he continued to inspire, guide, educate and
motivate everyone through his communications. He was a firm believer in the power of
information and communication, and how it can be utilised and turned to the advantage of
one and all, by making time and distance irrelevant.

He would always say that if a telephone call could be made cheaper than a postcard, it would
transform every home, empower every Indian, remove every obstacle to opportunity and
growth, and tear apart every barrier that divides Indian society. He was convinced that
infocom could energise enterprises, drive governance, and render learning an interesting
experience, apart from making life exciting.

Keeping his conviction as our credo, Reliance Communications is committed to transform

Dhirubhai’s dream into a reality.

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INDIA 'S LEADING INTEGRATED TELECOM COMPANY

Reliance Communications is the flagship company of the Anil DhirubhaiAmbani Group

(ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock
Exchange, it is India's leading integrated telecommunication company with over 80 million
customers.

Our business encompasses a complete range of telecom services covering mobile and fixed
line telephony. It includes broadband, national and international long distance services and
data services along with an exhaustive range of value-added services and applications. Our
constant endeavour is to achieve customer delight by enhancing the productivity of the
enterprises and individuals we serve.

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Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002,
coinciding with the joyous occasion of the late DhirubhaiAmbani's 70th birthday, was among
the initial initiatives of Reliance Communications. It marked the auspicious beginning of
Dhirubhai's dream of ushering in a digital revolution in India. Today, we can proudly claim
that we were instrumental in harnessing the true power of information and communication,
by bestowing it in the hands of the common man at affordable rates.

We endeavour to further extend our efforts beyond the traditional value chain by developing
and deploying complete telecom solutions for the entire spectrum of society.

LOOKING BACK, LOOKING FORWARD

Reliance Group, an offshoot of the Group founded by Shri Dhirubhai H Ambani (1932-
2002), ranks among India's top private sector business houses in terms of net worth. The
group has business interests that range from telecommunications (Reliance Communications
Limited) to financial services (Reliance Capital Ltd) and the generation and distribution of
power (Reliance Power Limited and Reliance Infrastructure Limited).

Reliance Group's flagship company, Reliance Communications is India's foremost and truly
integrated telecommunications service provider. The Company has a customer base of above
118 million including over 2.6 million individual overseas retail customers. Reliance
Communications corporate clientele includes over 39,000 Indian and multinational
corporations including small and medium enterprises and over 290 global, regional and
domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless

and wireline), convergent (voice, data and video) digital network that is capable of supporting
best-of-class services spanning the entire communications value chain, covering over 21,000
cities and towns and over 400,000 villages. Reliance Communications owns and operates the
world's largest next generation IP enabled connectivity infrastructure, comprising over
280,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the
Asia Pacific region.

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Other major group companies - Reliance Power, Reliance Infrastructure and Reliance Capital
- are widely acknowledged as the market leaders in their respective areas of operation.

ABOUT SH. DHIRUBHAI AMBANI

Few men in history have made as dramatic a contribution to their country's economic
fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left behind
a legacy that is more enduring and timeless.

As with all great pioneers, there is more than one unique way of describing the true genius of
Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot, the leader of
men, the architect of India's capital markets, the champion of shareholder interest.

But the role Dhirubhai cherished most was perhaps that of India's greatest wealth creator. In
one lifetime, he built, starting from the proverbial scratch, India's largest private sector
enterprise.

When Dhirubhai embarked on his first business venture, he had a seed capital of barely US$
300 (around Rs 14,000). Over the next three and a half decades, he converted this fledgling

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enterprise into aRs 60,000 crore colossus-an achievement which earned Reliance a place on
the global Fortune 500 list, the first ever Indian private company to do so.

Dhirubhai is widely regarded as the father of India's capital markets. In 1977, when Reliance
Textile Industries Limited first went public, the Indian stock market was a place patronised
by a small club of elite investors which dabbled in a handful of stocks.

Undaunted, Dhirubhai managed to convince a large number of first-time retail investors to

participate in the unfolding Reliance story and put their hard-earned money in the Reliance
Textile IPO, promising them, in exchange for their trust, substantial return on their
investments. It was to be the start of one of great stories of mutual respect and reciprocal gain
in the Indian markets.

Under Dhirubhai's extraordinary vision and leadership, Reliance scripted one of the greatest
growth stories in corporate history anywhere in the world, and went on to become India's
largest private sector enterprise.

Through out this amazing journey, Dhirubhai always kept the interests of the ordinary
shareholder uppermost in mind, in the process making millionaires out of many of the initial
investors in the Reliance stock, and creating one of the world's largest shareholder families.

The second son of a school teacher, Dhirubhai was born in 1932 in the village of Chorwad
inGujarat in circumstances that can best be described as modest. Driven by hardship and
want, hehad to drop out of school early.

In 1949, at the age of 17, he went to Aden (now Yemen) in search of opportunity, and
worked asa dispatch clerk for A. Besse& Co. A couple of years later, the company became a
distributor forShell products and Dhirubhai was promoted to manage the company’s oil-
filling station at the portof Aden. It was here that he dreamed of setting up and owning a
refinery, which he later realisedwith his petrochemicals venture.

He returned to India in 1958 to launch his first business venture, a spice trading company
namedReliance Commercial Corporation.

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In 1962, Dhirubhai identified an emerging opportunity in yarn trading and shifted to the
newbusiness. Three years later, he changed the name of his company to Reliance Textile
IndustriesLimited.

In 1966, he purchased land in Naroda, Gujarat, to set up a textile mill. In 1975, a technical
teamfrom the World Bank recognised the Naroda mill as one of the best composite textile
mills in Indiaand certified it as ‘excellent even by developed country standards’.

In 1977, the company went public.

At the time of the Reliance Textiles IPO, participation in the Indian capital markets was
largelylimited to a small but influential elite which dabbled in a handful of stocks. The great
majority ofIndia’s middle class chose to stay away. Dhirubhai’s decision to prefer the capital
markets overbanks as the primary source of funding for his ambitious expansion plans, was
as daring as it was
unprecedented.

In the event, The Reliance IPO was an unlikely success. Against all odds, Dhirubhai managed
toconvince a sufficiently large number of sceptical middle class investors to put their money,
andfaith, in what was then a small, relatively unknown company.

The subsequent growth and success of Reliance and its philosophy of generously
rewardingshareholders rapidly gave Dhirubhai an iconic status in the Indian financial
markets.

Under Dhirubhai’s charismatic leadership, the Annual General Meetings (AGM) of Reliance
tookon the character of large public spectacles. Typically held in large public arenas, and
attended bythousands of adoring shareholders, the Reliance AGM became a day to remember
in the annualcorporate calendar of India. In 1986, the Reliance AGM held in Cross Maidan,
Mumbai, was
attended by as many as 30,000 stockholders—a record in India’s corporate history.

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By the mid-80s, Dhirubhai had become something of a living legend, widely hailed by peers
andcritics alike as one of the greatest corporate visionaries in the history of post-Independent
India.

But Dhirubhai was never one to rest on his laurels. In the early 80s, he had taken the
firstimportant step in strategic backward integration for Reliance with the commissioning of
thePatalganga plant which initially manufactured polyester filament yarn and polyester staple
fibre.

In 1991, he set up Reliance Hazira, for the manufacture of petrochemicals—the next link in
thebackward integration chain. At the time, Reliance Hazira represented the single
largestinvestment made by a private sector group in India at a single location.

Meanwhile, Dhirubhai had firmed up plans of setting up a massive grassroots refinery—the

nextbig leap in his overall strategic roadmap for Reliance. Conceived as the world’s largest
grassrootsrefinery at the time, Jamnagar in Gujarat was to have an annual capacity of 27
million tonnes.
In the face of formidable challenges, including a massive cyclone that flattened the project
sitemid-way through construction, Reliance commissioned the Jamnagar facility in 1999. It
was afully integrated refinery, complete with a dedicated port and a captive supply of power.

The refinery was not only commissioned ahead of schedule, but also set up at a cost that
wassignificantly lower than the prevailing global benchmark for a project of such magnitude.

It was one of Dhirubhai’s great dreams in life to see ordinary Indians enjoy the
enormouseconomic benefits of being able to access affordable yet world class
telecommunicationsinfrastructure. He wanted Reliance to spearhead a communications
revolution that woulddramatically cut down the cost of connectivity, and propel India into the
digital age. His ultimateambition: To make the cost of a phone call cheaper than that of a post
card. It was therefore
entirely logical for Reliance to enter the telecommunications space when the sector was
openedup for private participation in the 1990s.

The rest, as they say, is history.

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Today, Reliance Communications is India’s largest information and communications
servicesprovider with over 20 million subscribers, and offers the full range of integrated
telecomservices—at prices that are, by far, the lowest anywhere in the world.

Dhirubhai left for his heavenly abode on July 6, 2002

CHAIRMAN'S PROFILE

Anil DhirubhaiAmbani

Chairman - Reliance Group

Personal :

Anil DhirubhaiAmbani, born on 4th June, 1959, in Mumbai.

He is the younger son of the visionary entrepreneur Shri DhirubhaiAmbani and lives with his
mother KokilabenDhirubhaiAmbani in Mumbai.

Graduated (B.Sc. in Science) from K.C. College, Mumbai University and MBA at Wharton,
University of Pennsylvania.

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He is married to former actress - Tina Munim and has two sons - Jai Anmol (23 Years) and
Jai Anshul (19 Years).

He has an elder brother Mr.MukeshAmbani and two younger sisters Mrs.DiptiSalgaocar and
Mrs. Nina Kothari.

Corporate :

Anil DhirubhaiAmbani is one of India's leading business leaders and founder of the Reliance
Group; whose constituent business enterprises are engaged in pivotal roles in the ongoing
economic transformation of India.

He is the Chairman of the Reliance Group; including, Reliance Communications, Reliance

Capital, Reliance Infrastructure, and Reliance Power.

Anil or ADA, as he is often referred to by his colleagues, founded the Reliance Group in
2006 and in less than 10 years, the Reliance Group has built a leadership position in major
growth sectors of the Indian economy, including telecommunications, generation,
transmission and distribution of renewable and non-renewable sources of power, national
road highways, metro rail systems, cement, financial services, education, healthcare, media
and entertainment.

Key Indicators of Reliance Group :

Reliance Group is amongst India's top 5 business houses and has the world's largest
Shareholder/Investor base of over 13 million shareholders and investors. Reliance Group has
assets in excess of Rs. 2,60,000Crore (US $ 43 billion); annual Revenues of the order of Rs.
56,000 Crore (US $ 9 billion); Net Worth of over Rs. 98,000 Crore (US $ 16 billion); and
over 1,00,000 employees.

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Business Partnerships :

 Reliance Life Insurance is in partnership with Nippon Life Insurance of Japan

 Reliance Asset Management is in partnership with Nippon Life Insurance of Japan.

 Sumitomo Mitsui Trust Bank (SMTB) is now one of the largest shareholders of
Reliance Capital Limited, through a strategic partnership.

 Veolia Transport of France is in partnership with Mumbai Metro One Pvt. Ltd.
(MMOPL) - part of Reliance Infrastructure Limited.

 Partnership with Steven Spielberg and DreamWorks Studios, USA, which has
produced highly acclaimed - Oscar winning/Oscar nominated movies, such as
Lincoln, War Horse, and The Help.

 Partnership with Bloomberg TV for one of India's most influential business TV

channels.

Beyond Reliance :

 Member of Wharton Board of Overseers, The Wharton School, USA.

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  Member of the President's Global Council, New York University, USA.

 Member of the Advisory Board of Warwick Business School (WBS), UK.

 One of the Founders of Indian School of Business (ISB), Hyderabad. ISB has
established formal partnerships with international business schools - Wharton and
Kellogg.

 Appointed by Prime Minister as Co-Chair of the India-China CEO Forum.

 Appointed by Prime Minister as Member of the US-India CEO Forum.

 Was elected in 2004 for a six-year term as an independent member of the RajyaSabha,
the Upper House of India's Parliament.

Beyond Business :

 Established Kokilaben Dhirubhai Ambani Hos

 pital (KDAH) - state of the art 750 bed multi-speciality hospital in Mumbai.

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  DhirubhaiAmbani Institute of Information and Communication Technology (DA-
IICT) in Gandhinagar, Gujarat - one of the foremost educational institutions.

 Mudra Institute of Communications (MICA), Ahmedabad - India's Premier

Management School for Strategic Marketing and Communication.

 Harmony Art Foundation - Organises Harmony Art, India's largest annual private
contemporary art show.

 Harmony for Silvers Foundation is a non-government organization working to

enhance the quality of life of the elderly in India.

 Ms. Tina Anil Ambani is the Chairperson, for all Corporate Social Responsibility
(CSR) programmes of the Group.

Passions :

 Anil is a long distance marathon runner and has been running for nearly 15 years. He
has successfully participated in over 50 half and full marathons.
 He is a nature and wildlife conservationist and deeply spiritual.

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Recognitions and Honours :

 Consistently featured every year as of one India's "Most Powerful and Influential
Person" in the annual power list of India Today Magazine.

 Also feature in list of India's 50 Most Powerful People by the US-based Business
Week magazine.

 4th amongst the list of India's Top 100 CEOs by The Economic Times.

 Included in UK-based Financial Times' selection of 50 Most Notable Business

Leaders from Emerging Markets.

 Conferred the 'CEO of the Year' by Platts Global Energy.

 Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in Business
and Finance' and was introduced as the only 'new hero' in Business and Finance from
India.

 Awarded the First Wharton Indian Alumni Award by the Wharton India Economic
Forum (WIEF)

 Rated as one of "India's Most Admired CEO's" by Business Barons’

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  Conferred "The Entrepreneur of the Decade Award" by the Bombay Management
Association.

HISTORY OF RELIANCE COMMUNICATION

Late DhirubhaiAmbani had a vision of making tools of communication available to

commoners thereby allowing them to overcome barriers of mobility. Likewise, Reliance
Communications is capable of delivering services covering entire gamut of information and

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communication value chain. Their products and services include infrastructure setting,
applications and consultancy.

Brief history

Reliance Communications was set up as Reliance Infocomm in 1999 and from 2000 onwards
laying of optical fibers started in Maharashtra, Gujarat and Andhra Pradesh. Reliance
Infocomm was inaugurated in 2002 and first of interconnect (POI) was established in New
Delhi in same year. Also in that year, Reliance Communications commissioned their 1st optic
fiber backbone. In 2005, this company launched global roaming facility and CDMA services.
Reliance Communications was formed in 2006 and listed in Bombay and National stock
exchanges.

Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-
2002) is the flagship company of the Reliance Anil DhirubhaiAmbani Group. It is India's
foremost truly integrated telecommunications service provider. With a customer base of over
36 million including close to one million individual overseas retail customers, Reliance
Communications ranks among the top ten Asian Telecom companies. Its corporate clientele
includes 600 Indian, 250 multinational corporations and over 200 global carriers and owns
and operates the world's largest next generation, IP enabled connectivity infrastructure,
comprising over 150,000 kilometers of fiber optic cable systems in India, USA, Europe,
Middle East and the Asia Pacific region. For more information, visit:

Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D
Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely,
Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural
Resources.

He is also the president of the DhirubhaiAmbani Institute of Information and

Communications Technology, Gandhinagar

An MBA from the Wharton School of the University of Pennsylvania, Shri Ambani is
credited with pioneering several financial innovations in the Indian capital markets. He

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spearheaded the country's first forays into overseas capital markets with international public
offerings of global depositary receipts, convertibles and bonds.

Under his chairmanship, the constituent companies of the Reliance ADA group have raised
nearly US$ 3 billion from global financial markets in a period of less than 15 months.

Shri Ambani has been associated with a number of prestigious academic institutions in India
and abroad.

He is currently a member of:-

 Wharton Board of Overseers, The Wharton School, USA

 Board of Governors, Indian Institute of Management (IIM), Ahmedabad
 Board of Governors, Indian Institute of Technology (IIT), Kanpur
 Executive Board, Indian School of Business (ISB), Hyderabad

In June 2004, Shri Ambani was elected as an Independent member of the RajyaSabha - Upper
House, Parliament of India, a position he chose to resign voluntarily on March 25, 2006.

Select Awards and Achievements:-

 Voted 'the Businessman of the Year' in a poll conducted by The Times of India - TNS,
December 2006
 Voted the 'Best role model' among business leaders in the biannual Mood of the
Nation poll conducted by India Today magazine, August 2006
 Conferred 'the CEO of the Year 2004' in the Platts Global Energy Awards
 Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management
Association, October 2002

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  Awarded the First Wharton Indian Alumni Award by the Wharton India Economic
Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a
global leader in many of its business areas, December 2001

Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in Business and
Finance' and was introduced as the only 'new hero' in Business and Finance from India, June
1999.

VISION OF RELIANCE COMMUNICATION

VISION

"We will leverage our strengths to execute complex global-scale projects to facilitate leading-
edge information and communication services affordable to all individual consumers and
businesses in India.

We will offer unparalleled value to create customer delight and enhance business
productivity.

We will also generate value for our capabilities beyond Indian borders and enable millions of
India's knowledge workers to deliver their services globally."

Reliance Communications is now among the three most valuable private sector companies in
India, and the five most valuable telecom companies in Asia. In the current

Fiscal, Reliance Communications will spend Rs 16,000 crore to further expand and
strengthen its network coverage across India and the rest of the world.

In addition to organic growth, Reliance Communications will leverage the advantages

derived from this impressive financial platform to explore and pursue any significant

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Opportunities available in the telecommunications sector. "We are currently evaluating a
number of inorganic opportunities in select international markets to further expand our
footprint," Ambani said.

Reliance Communication's One India, One Tariff plan allowed millions to connect across
India at just one rupee a minute. The company was the first one to break the Rs 1,000 entry-
barrier with the launch of the lowest-cost classic brand handset at Rs 777.

As per its expansion plan, Reliance Communications will have the single largest wireless
network in the world, covering over 900 mn Indians or more than 15% of the global
population. It will cover 23,000 towns or every single Indian habitation with a population of
over 1,000. Reliance Communications will cover almost 100% of all rail routes, providing
seamless voice, video, radio, and Internet connectivity to 14 mn commuters every day. It will
also cover almost 100% of all national highways, and 84% of all state highways, giving
millions of users the power to talk, text, surf, play, chat or simply stay in touch across nearly
the entire length of India's 2,00,000-km-long road network.

Having achieved tremendous growth, the main challenge for Reliance Communications is to
improve quality of service and ARPU. Its enterprise business is also not in a position to
compete with the global majors. Stock market valuations may boost the fortunes of an
entrepreneur, but Ambani needs to address the issues faced by the growing mobile customer
base, especially in India, where bureaucracy takes pride in checking the businessman.

Mission: Excellence in Communication Arena

 To attain global best practices and become a world-class communication service

provider - guided by its purpose to move towards greater degree of sophistication and
maturity.

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 To work with vigour, dedication and innovation to achieve excellence in service,
quality, reliability, safety and customer care as the ultimate goal.

 To earn the trust and confidence of all stakeholders, exceeding their expectations and
make the Company a respected household name.

 To consistently achieve high growth with the highest levels of productivity.

 To be a technology driven, efficient and financially sound organisation.

 To contribute towards community development and nation building.

 To be a responsible corporate citizen nurturing human values and concern for Society,
the environment and above all, the people.

 To promote a work culture that fosters individual growth, team spirit and creativity to
overcome challenges and attain goals.

 To encourage ideas, talent and value systems.

 To uphold the guiding principles of trust, integrity and transparency in all aspects of
interactions and dealings

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CORPORATE PROFILE

Organizations, like individuals, depend for their survival, sustenance and growth on the
support and goodwill of the communities of which they are an integral part, and must pay
back this generosity in every way they can... This ethical standpoint, derived from the vision
of our founder, lies at the heart of the CSR philosophy of the Reliance - ADA Group.

While we strongly believe that our primary obligation or duty as corporate entities is to our
shareholders - we are just as mindful of the fact that this imperative does not exist in
isolation; it is part of a much larger compact which we have with our entire body of
stakeholders: From employees, customers and vendors to business partners, eco-system, local
communities, and society at large.

We evaluate and assess each critical business decision or choice from the point of view of
diverse stakeholder interest, driven by the need to minimize risk and to pro-actively address
long-term social, economic and environmental costs and concerns.

For us, being socially responsible is not an occasional act of charity or that one-time token
financial contribution to the local school, hospital or environmental NGO. It is an ongoing
year-round commitment, which is integrated into the very core of our business objectives and
strategy.

Because we believe that there is no contradiction between doing well and doing right. Indeed,
doing right is a necessary condition for doing well.

Board of Directors

 Shri Anil D. Ambani - Chairman (Promoter, non-executive and non-independent

Director)
 Prof. J Ramachandran (Independent Director)
 Shri Deepak Shourie (Independent Director)
 Shri A.K.Purwar (Independent Director)
 Shri R. N. Bhardwaj (Independent Director)
 Smt. ManjariKacker (Non-Executive non-independent Director)

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Shri Anil D. Ambani

Shri Anil D. Ambani, aged 55 years, is the Chairman of the Company, Reliance Capital
Limited, Reliance Infrastructure Limited and Reliance Power Limited. He is also on the
board of directors of Reliance Infratel Limited and Reliance Anil DhirubhaiAmbani Group
Limited. He is the president of the DhirubhaiAmbani Institute of Information and
Communication Technology, Gandhinagar, Gujarat. He is a member of the Stakeholders
Relationship Committee, the Nomination / Remuneration Committee, the Employee Stock
Option Scheme Compensation Committee ("ESOS Compensation Committee") and the
Corporate Social Responsibility ("CSR") Committee of the Company.

With a master's degree from the Wharton School of the University of Pennsylvania, Shri
Ambani is credited with having spearheaded the Reliance Group's first forays into the
overseas capital markets with international public offerings of global depository receipts,
convertibles and bonds.

Shri Ambani has been associated with a number of prestigious academic institutions in India
and abroad. He is currently a member of:

 Wharton Board of Overseers, The Wharton School, U.S.A.

 Executive Board, Indian School of Business (ISB), Hyderabad.

The Prime Minister of India nominated Shri Ambani as the Co-Chair from the Indian side of
the India-China CEO Forum in 2011.

28
Prof. J. Ramachandran

Prof. J. Ramachandran, Director, aged 57 years, is a Professor of Corporate Strategy and

Policy at the Indian Institute of Management, Bengaluru. He is a Chartered Accountant and
Cost Accountant and is a fellow of the Indian Institute of Management, Ahmedabad. He is
also a director of Reliance Infratel Limited, Sasken Communication Technologies Limited,
Redington (India) Limited and All Cargo Logistics Limited.

Prof. Ramachandran is a member of the Stakeholders Relationship Committee, the

Nomination / Remuneration Committee and ESOS Compensation Committee and the
chairman of the Audit Committee and the CSR Committee of the Company. He is a member
of the Audit Committee of Redington (India) Limited and Reliance Infratel Limited. He is a
Chairman of Investors Grievance Committee of Sasken Communication Technology Limited
and Radington (India) Limited.

Shri Deepak Shourie

Shri Deepak Shourie, Director, aged 65 years, holds a bachelor's degree in economics and has
more than 41 years' experience in general management with an emphasis on media, consumer
goods and corporate affairs. He was the Executive Vice President and Managing Director of
Discovery Communications of India and Director in South Asia for BBC Worldwide Media
Private Limited.

Shri Shourie is a member of the Audit Committee, the Nomination / Remuneration

Committee, the Stakeholders Relationship Committee and the CSR Committee and the
Chairman of the ESOS Compensation Committee of the Company.

29
Shri A. K. Purwar

Shri A. K. Purwar, Director, aged 68 years, was the former Chairman of State Bank of India
("SBI") and also former Managing Director of State Bank of Patiala. He holds a master's
degree in commerce and a diploma in business administration. He is also a director of
Vardhman Textiles Limited, Jindal Steel and Power Limited, Jindal Power Limited, Apollo
Tyres Limited, IL&FS Renewable Energy Limited, C & C Constructions Limited,
VardhmanChemtech Limited, IIFL Holdings Limited, ONGC Tripura Power Company
Limited and Sri Kavery Medical Care (Trichy) Limited.

Shri Purwar has served on the board of governors of the Indian Institute of Management,
Lucknow, XLRI, Jamshedpur and as a member of the advisory board for the Institute of
Indian Economic Studies, Waseda University, Tokyo, Japan. He is the Chairman of the
Stakeholders Relationship Committee and member of the Audit Committee, Nomination /
Remuneration Committee, the CSR Committee and the ESOS Compensation Committee of
the Company. He is a member of the Audit Committee of Jindal Power Limited, ONGC
Tripura Power Company Limited and Sri Kavery Medical Care (Trichy) Limited.

Shri R. N. Bhardwaj

Shri R. N. Bhardwaj, aged 69 years, holds a master's degree in economics from the Delhi
School of Economics and a diploma in industrial relations and personnel management from
the Punjabi University, Patiala. He has over 38 years of experience in various sectors such as
economics, finance, investment and portfolio management. He was the Managing Director
and Chairman of Life Insurance Corporation of India. Shri R. N. Bhardwaj has also served as
a member of the Securities Appellate Tribunal ("SAT").

Shri Bhardwaj is also a director in Reliance Infratel Limited, Jaiprakash Associates Limited,
Jaiprakash Power Ventures Limited, Microsec Financial Services Limited, JaypeeInfratech
Limited, Dhunseri Petrochem & Tea Limited, Milestone Capital Advisors Limited, Amtek
Auto Limited, Rupa& Company Limited and SBI Life Insurance Company Limited.

Shri Bhardwaj is a member of the Audit Committee, the Stakeholders Relationship

Committee, the CSR Committee and the ESOS Compensation Committee and the Chairman

30
of the Nomination / Remuneration Committee of the Company. He is a Chairman of Audit
Committee of Jaiprakash Associates Limited. He is a meber of Audit Committee of Microsec
Financial Services Limited, Reliance Infratel Limited, Jaiprakash Power Venture Limited,
Milestone Capital Advisors Limited, SBI Life Insurance Company Limited and Rupa&
Company Limited. He is a Member of Shareholders / Investors' Grievance Committee of
Microsec Financial Services Limited.

Smt. ManjariKacker

Smt. ManjariKacker holds master's degree in chemistry and diploma in business

administration. She has more than 38 years experience in Taxation, Finance, Administration
and Vigilance. She was Indian Revenue Service batch of 1974. She held various assignments
during her tenure in the tax department and was also the member of Central Board of Direct
Taxes. She has also served as Functional Director (Vigilance and Security) in Air India and
have also represented India in international conferences. Presently she is a director of Life
Insurance Corporation of India.

31
ORGANIZATIONAL SET UP

CHAIRMEN

PRESIDENT PRESIDENT PRESIDENT

(PRESONAL BUSI.) (ENTERPRISES BUSI.) (HOME BUSI.)

`SENIOUR V.P

V.P

GM

DGM

32
AGM

SENIOUR MANAGER

MANAGER

DUPTY MANAGER

ASST.MANAGER

MANAGEMENT TRAINING

Code of Conduct

(Adopted by the Company)

Reliance Group of Companies continually reviews corporate governance best practices to

ensure that they reflect global developments. It takes feedback into account, in its periodic
reviews of the guidelines to ensure their continuing relevance, effectiveness and
responsiveness to the needs of local and international investors and other stakeholders.
The Code of Conduct(s) and Business Policies adopted by the Reliance Group Companies
are given here:-

33
1. Values and Commitments

2. Code of Ethics

3. Business Policies

4. Ethics Management

5. Prevention of Sexual Harassment

6. Policy on Insider Trading

1.Values and Commitments

Introduction

Every significant management decision has ethical value dimensions. Managing ethics is
particularly relevant for RADAG Companies today because it is critical to understand and
manage highly diverse values in the workplace. Attention to business ethics is critical during
times of fundamental change - times much like those faced now by businesses like ours. In
times of such fundamental change, values that were previously taken for granted are now
strongly questioned. Many of these values are no longer followed. Consequently, there is no
clear compass to guide us through complex dilemmas about what is right or wrong. To that
end, RADAG Companies' Values and Commitments are presented here. These should be
used to guide our actions in business conduct.

Ethics and Values at RADAG Companies

Background

At RADAG Companies, the issue of ethics is simple: it is a simple process that involves
defining what is right or wrong, and then doing the right thing. Ethics Management at
RADAG Companies is about values and associated behaviors. It is a process of defining
values and ensuring that corporate and individual employee behaviors epitomize those values.

34
We at RADAG Companies believe that any business conduct can be ethical only when it
rests on the nine core values of Honesty, Integrity, Respect, Fairness, Purposefulness, Trust,
Responsibility, Citizenship and Caring. Strong commitments to these high values have long
been building principles for RADAG Companies. These values are not to be lost sight of by
anyone at RADAG Companies under any circumstances irrespective of the goals that are
intended to be achieved. To us, means are as important as the ends. Though the deeper
significance of these values for us can not be captured in words, a brief description of what
we really feel about these virtues is outlined below:

Honesty

We are committed to be truthful in all our actions. We strive to be honest and forthright with
one another and with all our stakeholders.

Integrity

RADAG Companies insists on honesty, integrity and fairness in all aspects of its business
and expects the same in its relationships with all those with it does business. There exists a
clear vision and picture of integrity throughout RADAG Companies. Our reward and
promotion systems are aligned with this vision of integrity. Upholding the RADAG
Companies reputation is paramount. We are judged by how we act. Our reputation will be
upheld if we act with integrity in all our dealings, even at a personal level, and we always do
what we think is right at all times. We say what we mean, and deliver what we promise, and
promise to stand for what is right. We always honour all our commitments. We stand for
loyalty and trustworthiness.

Respect

We are committed to treat everyone fairly and with respect and dignity. We appreciate and
value the skills, strengths, and perspectives of our diverse workforce. We request the
uniqueness of each employee. We believe that each employee makes a meaningful
contribution in RADAG Companies' success.

35
Fairness

RADAG Companies is firmly committed to fairness and objectivity in all its action and
interactions. Justice and fairness imbibed in the Organization's fabric ensure procedural
fairness, impartiality and consistency in RADAG Companies operations.

Purposefulness

RADAG Companies sees its activities in terms of higher purposes and ideals. This
purposefulness is a way of operating which ties RADAG Companies to its environment at a
mutually beneficial dimension.

Trust

We endeavor to foster a participatory work environment where trust and confidence between
team members is spontaneous. We always encourage teamwork with open, candid and speedy
communication.

Responsibility

Our employees are expected to demonstrate highest levels of personal responsibility and
continually affirm that they are responsible to themselves for the pursuit of excellence. At
RADAG Companies accountability is individual rather than collective. Our employees are
committed and enthusiastic to assume responsibility for actions for the organization.

Citizenship

We are a fiercely patriotic company, fully committed to achieving and participating in every
conceivable way in the progress and integrity of India. We are committed to obey all the law
s of India and the countries in which we do business and to do our part to make the
communities in which we live better.

36
Caring

Compassion, sharing and kindness are values that we try to inculcate in our decision making
process to achieve fairness. It is imperative that each one of us gets intensely driven from the
heart towards upholding of these values in our day to day conduct. This initiative will further
stimulate the creation and maintenance of a highly ethical work environment.

Commitments

Background

A firm belief that every RADAG Companies team member holds is that the other person's
interests count as much as his / her own. It is not surprising that RADAG Companies has
always been able to strike a mutually profitable equilibrium with ease while interacting with
diverse internal and external stakeholder groups. RADAG Companies strives to make the
good of these diverse stakeholder groups as part of its good. RADAG Companies recognizes
that maintaining the trust and confidence of all its stakeholders is crucial to its continued
growth and success. We are aware that a company must be an integral part of the society in
which it operates: that it must fulfill a number of different expectations - financial, social and
environmental: and tha t there is no substitute to being right. We seek success by being
sensitive and alive to the interests and concerns of others in the society, and by working
constructively with them to find solutions of mutual benefit. In pursuit of these values
outlines above, we are committed to the ethical treatment of all our stakeholders.

Commitment to Stakeholders

In all our relationships we demonstrate our steadfast commitment to all our stakeholders:

Our employees

RADAG Companies recognize that its commercial success depends on the full commitment
of all employees. We are committed to respect the human rights of our employees. We strive
to treat our employees with honesty, just management, due dignity and fairness. We are
committed to provide our employees with a good, safe and healthy environment and
competitive terms and conditions of service. RADAG Companies promotes the development
and best use of human talent. It encourages the involvement of employees in the planning,

37
direction and fair appraisal of their work. The employees are also encouraged to participate in
the application of these ethics and values within the company.

Our customers

We are committed to produce reliable, world-class quality products and services, delivered on
time, at a fair price. RADAG Companies strives to win and maintain customers by
developing and providing products and services which offer value in terms of price, quality,
safety and environmental impact, which are supported by the requisite technological,
environmental and commercial expertise.

Our environment

RADAG Companies are committed to acting as a concerned and responsible community

participant reflecting all aspects of good corporate citizenship. RADAG Companies are
committed to achieving the global standards of health, safety and environment. RADAG
Companies works with its community by volunteering and supporting education, medical
welfare and other worthy causes that lead to sustainable development.

Our shareholders

We are committed to pursuing sound growth and earnings objectives and to exercising
prudence in the use of our assets and resources. Enhancing shareholder value remains the
prime driving force of RADAG Companies' business and financial decisions. We will ensure
our success by satisfying our customers and increasing shareholder value.

Our lenders and other investors

We are committed to truthful disclosure of all material facts and the regular and timely
payment of all our debt service obligations.

Our Suppliers and other service providers

We are committed to fair competition and the sense of responsibility required of a good
customer.

38
The government

RADAG Companies are fiercely patriotic company and is enthused and proud to be a home-
grown enterprise. We are committed to the payment of all-applicable taxes and duties and
adherence to allapplicable laws and regulations.

2. Policy on Code of Ethics

Background
Reliance Group Companies’ Code of Ethics is in alignment with its values and commitments.

The essence of this code is that each employee should conduct the Company’s business in
away that upholds its values and commitments.

This code expects every employee to conduct business with integrity, in compliance
withapplicable laws, and in a manner that excludes consideration of direct or indirect
personaladvantage / gains.
It is the individual responsibility of each one of Reliance Group Companies’ employee
toensure that all of us are aware of these values, commitments, and procedures, and behave
inaccordance with the spirit as well as the letter of this code.

Reliance Group Companies recognize that it is vital that the behaviour of its
employeesmatches the high intentions and values. Hence, adherence to all the elements of
this codeand the accompanying principles and procedures is necessary. The principles
andprocedures in this Code of Ethics apply to all material transactions, large or small,
anddescribe the conduct expected from every Reliance Group Companies’ employee.

Issues dealt with by Reliance Group Companies’ Code of

Ethics
Code of Ethics contains the policy on the following:

I. Conflict of Interest

39
II. Payments and Gifting

III. Receipt of Gifts

IV. Purchases through suppliers and other service providers

V. Regarding full-time consultants, agents, representatives and others

VI. Political Contributions

3. Business Policies

I. Fair Market Practices

II. Inside Information

III. Financial, Records and Accounting integrity

IV. External Communication

V. Work Ethics

VI. Personal Conduct

VII. Health safety environment

VIII. Quality

40
4.Ethics Management

RADAG Companies have established an elaborate Ethics Management Organization to

underscore our commitment to ethical conduct throughout our Company. It is a key part of
vigorous corporate-wide efforts to promote a positive and ethical work environment. Ethics
Compliance Process.

RADAG CompaniesCode of Ethics and Business Policies are applicable to: · all personnel
in the management cadre; and · all full-time consultants, representatives, suppliers, contract
ors and agents Applicability of the code and policies to other employees will be reviewed at a
later date.

Step 1 : Adoption and Acceptance of the Code and Policies

All employees should adopt and accept the code and policies with immediate effect. A letter
containing an affirmation / undertaking to that effect will be kept on record from each
employee in and above the management cadre. This will be a one-time requirement. Such
acceptance of the code and the policy will be considered as an automatic amendment of the
terms and conditions of employment as outlined in the letter of appointment. Refusal by an
employee to accept this policy / code will lead to his / her dismissal.

Step 2 : Disclosure

Every person covered under this code shall submit, no later than fifteen days from the date of
the acceptance letter as explained in step 1, to the Ethics Office all the information required
for the implementation and enforcement of the Code of Ethics. This will also be a one-time
requirement

Step 3 : Annual Reporting

Every person covered under this code shall file, before each January 1, with the Ethics
Office: · an affirmation of personal compliance with Code of Ethics and Business Policies
in the preceding year, and · a statement listing all his potential conflicts of interest as
defined in the Code of Ethics, or if there are none, a statement to that effect. · the duly filled
questionnaire on ethics compliance; and · the duly filled information disclosure forms.

41
Step 4: Compliance review process

The Ethics Compliance Process comprises of the following:

1. Employees are urged to resolve all conflicts of interest and violations of the policy by self-
regulation.

2. Ethics Office will use information collected from the disclosure and annual report process
and if required obtain additional information to ensure that no conflict of interest or violation
of ethics policy exists.

3. Conflicts of interest and violation of the policy will be promptly resolved by immediate
termination of relevant contracts and / or appropriate disciplinary action.

4. For current year (2006 ), all conflicts of interest and violation of the policy will be resolved
by termination and / or disciplinary action within 15 days of acceptance of the policy / code.

The employee should note the following details:

All actual / existing conflicts of interest and violations of the code should be promptly
resolved by the employee by the process of self-regulation involving immediate termination
of relevant contracts / arrangements. If the employee cannot for any reasons resolve conflicts
and violations by self-regulation, he or she should to seek clarification of, and discuss
questions about, each actual or potential conflicts and violations of the policy with the Ethics
Office. Each actual or potential conflict of interest or violation of policy should be reported
promptly with full disclosures to the Ethics Office as soon as the conflict / violation arise.
Employee must also note the conflicts / violation in his / her annual business ethics report.
Requests for a conflict of interest and violation of policy determination will be reviewed on a
case-by-case basis. The request should include, as a minimum, the following information: A
description of the employee's duties and responsibilities with RADAG Companies . In respect
of actual or potential conflict of interest, a description, in general terms, of the proposed
outside activities to be performed by the employee, including the name, product lines, and
market of the outside company or business in which the employee proposes to become
involved.

42
A description of the relationship of the outside company or business to RADAG Companies ,
if any (for example, supplier, customer, similar products o r, competitor). The proposed level
of the employee's involvement in, or proposed position to be held with, the outside company
or business (for example, owner, employee, representative, consultant, advisor). Any other
details in respect of an actual or p otential violation of the code. If the situation is deemed not
to be a potential conflict of interest or a violation of the code, management should notify the
employee of the decision in writing. When the potential conflict of interest or a violation
exists and it is considered to be unacceptable the Ethics Office should promptly resolve the
matter by initiating the actions that lead to termination of relevant contracts and / or
appropriate disciplinary action. All information disclosed to management as required by this
code shall be treated confidentially, except to the extent necessary to protect the Company's
interest; principles of natural justice would be applicable to the decisions and review
processes of the Ethics Office.

Step 5: Ongoing Counseling and Ethics Education

In order to support its ethics programme, RADAG Companies will develop a comprehensive
ethics education and communication programme. These programmes will be developed to
provide employees with job-specific information to raise their level of awareness and
sensitivity to key ethical issues. While strongly recommending that employees err on the side
of the caution, to begin with, here are some practical ways to hone individual sensitivities
towards ethical dimensions in decision making.

(5) Policy on Prevention of Sexual Harassment

1.1. Objective
to promote a productive work environment;

1.2 not to tolerate verbal or physical conduct of a sexual nature by any employee
thatharasses, disrupts, or interferes with another’s work performance or that creates
anintimidating, offensive, or hostile environment.

43
Harassment that is unchecked has the potential to hurt the employer’s operationsthrough
decreased productivity and increased employee turnover.

2. Scope

This policy is applicable to all allegations made against an employee, irrespective ofwhether
sexual harassment is alleged to have taken place within or outside Companypremises.

3. What constitutes Sexual Harassment?

3.1 Sexual harassment can be defined as unwelcome sexual advances, requests forsexual
favours, and other verbal and physical conduct of a sexual nature by anyperson(s) when:
􀂃submission to that conduct is made either explicitly or implicitly a term or
condition of an individual’s employment;
􀂃submission to or rejection of that conduct by an individual is used as the
basis of employment decisions affecting the individual or denying equal
opportunity in pursuit of career development; or
􀂃the conduct has the purpose or effect of unreasonably interfering with an
individual’s work performance or creating an intimidating, hostile, or offensive
working environment.

3.2 This conduct includes:

a. Unwanted physical contact or conduct of any kind, including sexual flirtations,touching,
molestation, advances, or propositions;Verbal harassment of a sexual nature, such as lewd
comments, sexual jokes orreferences, and offensive personal references;Demeaning,
insulting, intimidating, or sexually suggestive comments (oral or written)about an
individual’s personal appearance or electronically transmitted messages;

The display in the workplace of demeaning, insulting, intimidating, pornographic orother

offensive or derogatory or sexually suggestive objects, pictures, photographs;.

44
3.3 Based on these criteria, sexual harassment typically is categorized into two types:
a. "Quid Pro Quo (this for that) Harassment": Sexual harassment by managers
andsupervisors generally is considered "quid pro quo" harassment when it involves
thesolicitation of sexual favours in exchange for some type of employment decision. Toprove
quid pro quo harassment, a complaining employee must show that he/she wassubject to an
unwelcome request for sexual favours by a supervisory employee andthat his/her
acquiescence to, or rejection of, the request was used as the basis fordecisions affecting
his/her compensation, terms, conditions, or other privileges ofemployment. Preferential
Treatment also may constitute quid pro quo harassment.

b. "Hostile Work Environment Harassment": Harassment by nonsupervisory

employees generally falls into the category of "hostile environment" sexual
harassment rather than "quid pro quo" harassment. Typically, there is no direct linkbetween
the offensive conduct and a tangible job benefit or detriment in hostileenvironment cases. An
employer is responsible for hostile environment harassmentby nonsupervisory employees
only if the employer knew or should have known of theharassment and failed to take
immediate and appropriate remedial action.

3.4 Sexually harassing or offensive conduct in the workplace, whether committed

bysupervisors, managers, nonsupervisory employees, or non-employees, is prohibited.

3.5 Any of the above conduct, or other offensive conduct, directed at individuals because
oftheir race, caste, creed, religion, physical disability, family background, pregnancy or ageis
also prohibited.

4. Responsibility of the Employee

Any employee who believes that a supervisor’s, manager’s or other employee’s actions
orwords constitute unwelcome harassment has a responsibility to report or complain aboutthe
situation as soon as possible. The report or complaint should be made to thedepartment head
or Personnel Manager.

5. Compliant Procedure

45
5.1 The report or complaint should be made to the employee’s supervisor or to thedepartment
head or Personnel Manager if the complaint involves the supervisor ormanager.

5.2 Complaints of harassment will be handled and investigated under the

Company’sgrievance policy, unless special procedures are considered appropriate.

5.3 All complaints of harassment will be investigated promptly as per the

InvestigationProcedure and in as impartial and confidential a manner as possible.

5.4 Employees are required to cooperate in any investigation.

5.5 Each complaint should be resolved within a period of 2 months from the complaint
andcommunicated to the parties involved.

5.6 Any employee utilizing the compliant procedure will be treated courteously.

5.7 A person knowingly making a false claim shall also be subject to disciplinary action.

6. Investigation Procedure

6.1 A timely investigation of allegations of sexual harassment is important. A

complainingemployee or unjustly accused individual also may suffer increasing emotional
distress thelonger any resolution is delayed.

6.2 The investigator

The supervisor or other person receiving the complaint should refer the complaint to
thepersonnel department without delay. The personnel department should choose
aninvestigator. Typically, the investigator should be a human resources professional who
isspecially trained to conduct sexual harassment investigations. The investigator should
besensitive to the emotional nature of this type of investigation. He/She should
alsounderstand what constitutes sexual harassment under both the employer’s policy and
thelaw in order to evaluate the complaint properly. Apart from business

46
relationship,investigators should not have any involvement with the complainant or the
allegedharasser.

6.3 The investigation process

The process should provide a fair method for both sides to be heard and to
receiveinformation. The employer and its investigator should not prejudge the alleged
harasser’sguilt. Witnesses should be interviewed as soon as possible. All responses should
bedocumented and, if possible, statements should be written and signed by the
personproviding the information. In addition, all participants in the investigation should
bereminded that their cooperation and confidentiality are required.

6.4 Interviewing the involved parties

The investigator should be prepared to deal with the complaining employee’s
embarrassment and anger by patiently, but firmly, explaining that details are needed foran
accurate investigation.

The complaining party should be interviewed first, to ensure that all important details
andwitnesses are identified promptly.

It is important for interviewers to be objective and nonjudgmental and allow the

allegedharasser to respond to each allegation. The investigator also should inform him of
thetype of disciplinary action that may be taken if the allegations are found to be true.

Both parties should be told to avoid contact with one another, and ways to minimizecontact
should be implemented.

The complaining employee should be encouraged to report any further incidents

ofharassment or retaliation.

Witnesses should be told as little as possible about the details of the complaint in order
toreduce the employer’s exposure to later claims of defamation.

47
The investigator should recognize that there might be no eyewitnesses. Thus, theemployer
may have to resolve a sexual harassment claim based on the credibility of theparties.

7. Training for Supervisors and Employees

7.1 To be effective, a policy against sexual and other harassment must be

implementedcarefully and should include training for all personnel. The training should
identify thetypes of behaviours that are offensive or prohibited and educate all employees to
respondappropriately to harassing situations.

7.2 Training for all employees should include:

a. a statement that the employer condemns harassment of any kind, even if it is notexplicitly
prohibited by the employer’s policy or by law;

b. the definition of harassment, with particular attention paid to the legal definitions ofsexual
harassment;

c. a description of prohibited conduct, as is provided in the Policy;

d. the consequences of violating the policy against harassment, and the types of
behaviour that may lead to immediate termination;

e. the grievance procedure for handling complaints;

f. encouragement to report harassment and reassurance that there will not be any
retaliation for complaints or reports of harassment.

7.3 In addition to training, all employees should receive a copy of the written policy and
anyfurther revisions. Employers also should provide training for all new hires and for
thoseemployees who are new to management positions.

8. Training for supervisory personnel

48
8.1 Supervisors and managers play a key role in preventing and eliminating harassmentsince
they are in a position to identify potentially harassing behaviour.

8.2 Training for supervisory personnel should include:

a. an awareness of harassment;

b. methods of prevention of harassing behaviour and

c. appropriate responses when an employee complains of harassment.

8.3 However, supervisors and managers can cause severe problems if they engage in anyform
of harassment themselves. If proved guilty, they will be subject to strict disciplinaryaction, up
to and including termination.

9. Consequences of Violation of the Policy

Any employee, supervisor, or manager who is found to have violated the harassmentpolicy
will be subject to appropriate disciplinary action, up to and including termination.

The Company prohibits any form of retaliation against employees for bringing bona
fidecomplaints or providing information about harassment. However, if an investigation of
acomplaint shows that the complaint or information was false, the individual who
providedthe false information will be subject to disciplinary action, up to and including
termination.

(6) Code of Conduct for Prevention of Insider Trading

The Policy and Obligations

The Company endeavors to preserve the confidentiality of un-published price
sensitiveinformation and to prevent misuse of such information. The Company is committed
totransparency and fairness in dealing with all stakeholders and in ensuring adherence to
alllaws and regulations.

49
Every director, officer, designated employee of the Company has a duty to safeguard
theconfidentiality of all such information obtained in the course of his or her work at
theCompany. No director, officer, designated employee may use his or her position or
knowledgeof the Company to gain personal benefit or to provide benefit to any third party.

To achieve these objectives, Reliance Communications Limited hereby notifies that this
Codeof conduct is to be followed by all Directors, officers, designated employees and
connected persons.

Why Rcom?

An exciting future at Reliance Communications

Our service is based on a very simple principle: provide the world's best customer experience.
This we achieve through a winning combination of global competencies, pioneering
technology and state-of-the-art customer-centric systems and processes.

Leadership is the key that differentiates us and fuels our growth. Our leaders are defined by
their:

 Customer centricity.
 Initiative and an attitude of ownership.
 Passion for excellence and an ability to energise.
 Problem solving and an innovative "can do" mindset.
 Entrepreneurship and stretch.

We invite you to join us at Reliance Communications and create an exciting future. Be a

leader in a global service company committed to changing and improving lives.

Send us your resume so we can match your profile to our requirements and embark on a
mutually fulfilling relationship.

50
We offer challenging assignments and career opportunities to engineers, MBAs, Telecom
network and IT specialists, profit centre heads as well as young professionals.

We recognise and reward your merit

Reliance Communications is in the process of setting up best-in-class work facilities across

major cities in India. At Mumbai, the DhirubhaiAmbani Knowledge City (DAKC) hosts more
than 10000 professionals with a range of office complexes, food courts, avenues and
boulevards, fountains and video conferencing.

In addition to providing invigorating physical work settings, Reliance Communications

fosters a work culture marked by positive energy, team work and performance ethic.

We are committed to building a non-hierarchical and open work environment and a result-
driven meritocracy.

People Management

Our people, our strength

"We bet on people," said DhirubhaiAmbani, our legendary founder. This is at the core of
Reliance Communications' business philosophy. Reliance Communications believes in hiring
world-class talent and supporting them with an enabling organisational framework.

We have already invested in 50,000 person training days and state-of-the-art e-learning
facilities. We are introducing several progressive and employee friendly HR practices in e-
HR, Employee Self Service, Performance Management System, 360° Feedback and
Leadership Development initiatives.

Our Vision is to develop Global Leaders in India by providing them opportunities to learn
through a comprehensive and contemporary framework of continuing education.

51
PRODUCTS AND SERVICES

MOBILE

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Global Calling Cards

MRP TALKTIME VALIDITY BENIFITS

100 89.00 30 BANGLADESH PACK - Rs 2.99/min**
115 102.35 45 USA - Rs 4 / min
125 111.25 45 USA - Rs 4 / min
200 178.00 30 BANGLADESH PACK - Rs 2.99/min**
225 200.25 60 USA - Rs 4 / min
449 399.61 60 FAR EAST PACK - Singapore, Thailand,
Malaysia, China, Hong Kong - Rs 3.25 / min
575 511.75 60 USA & FAR EAST - Rs 3.25 / min
699 622.11 60 Bahrain & Kuwait - Rs 6.4 /min
786 699.54 60 Saudi - Rs 7.86 / min, UAE - Rs. 8.76 / min
1130 1005.70 90 USA - Rs 3.25 / min
1900 1690.99 90 USA - Rs 1.99 / min

52
2250 2002.49 90 USA - Rs 1.75 / min
2500 2224.99 90 BEST RATES USA - Rs 1.2 / min, Saudi - Rs
7.86 / min, UAE - Rs. 8.76 / min

Get the Reliance Global Calling Card Edge

No security deposits - You can make ISD-calls from any Reliance phone, even from those
without ISD facility.

No hidden costs: - No additional monthly rental. No administration fee.

Complete control over ISD usage - No bills shocks — Budget your ISD usage as per your
requirement.

Complete convenience

 Recharge with your Global Calling Card PIN just once. No need to re-enter it every
time you make a call.
 24 x 7, all-India, toll free, single customer service number.
 Carry forward unused talk time if you recharge within the grace period.

Dial *345 to avail Global Call Card rates

To avail Global Call Card rates, make sure that you dial *345 and then enter the ISD
numbers. If you don't do this, standard rates as per the subscribed tariff plan shall apply.

Get Started

 Buy the Reliance Prepaid Global Call Card from your nearest Reliance retail outlet.
Ensure the silver foil at the back of the card is intact and scratch-free.
 Scratch the silver foil on the reverse to reveal the 12-digit PIN.
 Enter *347 (toll free number) from your Reliance phone and press the 'Call' or 'green'
button.

53
  You will then be prompted to enter the 12-digit PIN.
 Enter the 12-digit PIN. Once this PIN is entered your phone will be ready to make
ISD calls.
 The talktime value once credited to a particular Reliance phone number can only be
used for making ISD calls from that number.

Make a Call

 Once you have recharged, enter *345 followed by the international access code (00) +
Country code + international number and then press the 'call' or 'green' button.
 The call gets connected.
 To end the call, just disconnect by pressing the 'end' or 'red' button.

Check Balance

 Dial *348 to know the balance in your voucher (CDMA & GSM )

STD Calling Cards from Reliance Mobile

Reliance mobile users can now make STD calls from their Reliance phones without
activating the STD service and this facility is provided to Reliance users through the STD
calling cards. Reliance promises that customers using STD calling cards would incur no
additional monthly rental, no processing/administrative fees and no bill shocks.

Reliance STD calling cards provide a number of denominations to choose from. The details
about each denomination are as follows:

54
How to get started

1. Buy the Reliance Prepaid STD Call Card from your nearest Reliance retail outlet.

2. Scratch the silver foil on the reverse to reveal the 12-digit PIN.

3. Enter *347 (toll free number) from your Reliance phone and enter the 12-digitPIN as per
instructions.

4. Once this PIN is entered your phone will be ready to make STD calls.

55
5. The talk time value gets credited to your account and you will hear the balance and validity
date.

How to make a call

1. Once you have recharged, enter *375 followed by the national access code (0) + National
number and then press the ‘call’ button.

2. The current balance in your account and the available talk time will be played and then the
call will get connected.

Reliance STD calling cards are available at all Reliance retail outlets. The 12-digit PIN once
entered need not be re-entered before making every call but don’t forget to dial *375 before
making your STD call otherwise the call will be charged as per the normal STD tariff. The
unused talk time on the calling card can be carried forward if the user recharges within the
grace period.

PLANS AND PACKS IN CDMA

CircleName: Rajasthan
Top-Up Voucher

Admin Service
Recharge Type MRP Talktime
Fees Tax
Extra Talktime 300 310.00 0.00 36.84
500 540.00 0.00 61.40

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 1000 1135.00 0.00 122.81
1000 1135.00 0.00 122.81
Talktime
Full Talktime 110 Rs.110(Rs97.90 0.00 12.10
core+Rs12.10 promo)
Talktime
150 Rs.150(Rs133.5 0.00 16.50
core+Rs16.50 promo)
160 160.00 0.00 19.65
250 250.00 0.00 30.70
400 400.00 0.00 49.12
550 550.00 0.00 67.54
Regular Talktime 10 7.77 1.00 1.23
20 15.54 2.00 2.46
30 23.32 3.00 3.68
40 32.09 3.00 4.91
50 40.86 3.00 6.14
70 61.40 0.00 8.60
80 67.18 3.00 9.82
90 75.95 3.00 11.05
100 84.72 3.00 12.28
120 102.26 3.00 14.74
130 111.04 3.00 15.96

1. "As per TRAI regulations w.e.f 22nd March '13, Services to any Prepaid Mobile
connection will be deactivated for subscribers with less than Rs.20 balance and if there is no
usage i.e. without any usage (incoming or outgoing voice/video calls, Outgoing SMS, Mobile
Internet / Data usage, VAS usage or purchases with balance) for 90 days.

2. Prepaid Mobile connections can be reactivated within grace period of 15 days from the
date of deactivation, by making payment of Rs.20.

57
One India One Rate

Always wondered why outgoing calls while roaming are more expensive?
Why should incoming calls on roaming not be free too?
Why should we pay roaming charges anyway?
Why can't we have one rate while being in any part of the country?

We've got a pack that sorts it all out for you.

The One India, One Rate pack.

You can now enjoy free incoming calls and make local or STD calls at the same rate even
when you are roaming.

Circle MRP (Rs.) Local / STD Incoming Roaming Validity

Andhra Pradesh 44 40p/min Free 30 days

Bihar 46 40p/min Free 30 days

Delhi 53 40p/min Free 28 days

Gujrat 49 35p/min Free 28 days

Haryana 42 40p/min Free 30 days

Himachal Pradesh 47 40p/min Free 30 days

Karnataka 47 1.2p/2sec Free 30 days

Kerala 47 1.2p/2sec Free 30 days

Kolkata 46 40p/min Free 30 days

Madhya Pradesh 43 1.8p/2sec Free 30 days

Maharashtra & Goa 46 35p/min Free 30 days

Mumbai 46 40p/min Free 30 days

Orissa 53 40p/min Free 30 days

Punjab 47 40p/min Free 30 days

58
Rajasthan 43 40p/min Free 30 days

Tamil Nadu & Chennai 47 40p/min Free 30 days

Uttar Pradesh East 41 35p/min Free 30 days

Uttar Pradesh West 41 35p/min Free 30 days

West Bengal 46 40p/min Free 30 days

PLANS & PACKS IN GSM

Circle Name: Rajasthan

Top-Up Voucher

Recharge Type MRP Talktime Admin Fees Service Tax

Full Talktime 150 150.00 0.00 18.42
160 160.00 0.00 17.60
170 170.00 0.00 20.88
250 250.00 0.00 27.50
500 500.00 0.00 55.00
550 550.00 0.00 60.50
Regular Talktime 10 7.90 1.00 1.10
20 15.80 2.00 2.20
30 23.70 3.00 3.30
50 41.50 3.00 5.50
60 50.40 3.00 6.60
70 61.30 1.00 7.70
100 86.00 3.00 11.00
200 175.00 3.00 22.00
300 264.00 3.00 33.00
400 353.00 3.00 44.00
1000 887.00 3.00 110.00

59
One India One Rate

Always wondered why outgoing calls while roaming are more expensive?
Why should incoming calls on roaming not be free too?
Why should we pay roaming charges anyway?
Why can't we have one rate while being in any part of the country?

We've got a pack that sorts it all out for you.

The One India, One Rate pack.

You can now enjoy free incoming calls and make local or STD calls at the same rate even
when you are roaming.

Circle MRP (Rs.) Local / STD Incoming Roaming Validity

Andhra Pradesh 44 40p/min Free 30 days

Bihar 46 40p/min Free 30 days

Delhi 53 40p/min Free 28 days

Gujrat 49 35p/min Free 28 days

Haryana 42 40p/min Free 30 days

Himachal Pradesh 47 40p/min Free 30 days

Karnataka 47 1.2p/2sec Free 30 days

Kerala 47 1.2p/2sec Free 30 days

Kolkata 46 40p/min Free 30 days

Madhya Pradesh 43 1.8p/2sec Free 30 days

Maharashtra & Goa 46 35p/min Free 30 days

Mumbai 51 40p/min Free 28 days

Orissa 53 40p/min Free 30 days

Punjab 47 40p/min Free 30 days

60
Rajasthan 43 40p/min Free 30 days

Tamil Nadu & Chennai 47 40p/min Free 30 days

Uttar Pradesh East 41 35p/min Free 30 days

Uttar Pradesh West 41 35p/min Free 30 days

West Bengal 46 40p/min Free 30 days

RELIANCE MOBILE HAND-SET

MOBILE CUSTOMER PRICE RETAILER PRICE

RD LG 3000 1199/- 1165/-

RD LG 3500 1299/- 1265/-

RD LG 3600 1799/- 1690/-

RDLG 6100 2699/- 2540/-

FULL NAME OF SOME KINDS OF SERVICE

LTV - Life Time Validity

CAF - Customer Application form

GSK - Get started Kit

FWP - Fix Wireless Phone

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STV - Special Tariff voucher

OTAF - Over The Air Fulfillment

FRC - First Recharge Coupon

GSM - Global System of Mobility

CDMA - Code Dual Module Assessment

CONSUMER ENTERPRISE

 Mobile: CDMA /GSM  BlackBerry

 Wireless Phone  Office Centrex E1DID

 Wireless Terminal  One Office Duo

 BlackBerry  Audio Conferencing

 Roaming  Reliance PCO

 BroadNet  Toll-Free ITFS

 Reliance Landline  Broadband

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  Reliance Netconnect  Business Broadband Internet

 R World : CDMA | GSM  Leased Line IPLC

 Reliance Global Call  Ethernet Leased Lines

 Reliance Passport  Virtual Private Network (VPN)

 Reliance IPTV  Wireless Data VPN

 Video Conferencing

 Common Service Center  Internet Data Center (IDC)

Mobile :

CDMA

Prepaid

Designed for Your Calling Needs

Reliance Mobile postpaid plans are 'designed to fit' your calling needs. If you are looking for
some great tariffs, we are sure to have one appropriate for you. You can choose your plan
from a variety of affordable tariff plans.

63
Local Plans

PLAN NAME SP SUP SU NJ JA NJ75 MY MY

149 ER1 PE 25 A 0 LO MB
99 R 0 D PLA CA L
GR 19 RJ U N L UN
OUP 9 24 299 LT
LO 9 R D
CA ON
L NE
T
770
Rental 124 199 19 25 24 750 299 770
9 0 9
Clip 25(o 0 0 0 0 0 0 0
ption
al)
Plan charges 0 0 0 0 0 0 0 0
Monthly commitment 124 199 19 25 24 750 299 770
9 0 9
Free intra circle talk time worth Rs. NA 0 0 15 15 Rs.15 Rs 0
0 0 0 150
(L Lo (Intra Loc
oc cal &Inte al
al) & rcircl onn
Int e) = et&
ra - 1500 Rs
On onnet 150
net mins loca
+ free l
Off @.15 offn
net /min et
Intra circle

64
On net 0.5 0.05 0.4 0.5 0.5 0.15 0.50 Onn
9 0 et
Mo
bile
=0
Onn
et
othe
rs@
.50
p
Cell 0.5 1 0.4 0.5 0.5 0.8 0.50 0.5
9 0 0
Fixed 1 1 0.4 0.5 0.5 1.2 0.50 0.5
9 0 0

Inter circle
On net 1.5 1.5 1.5 1.5 1 1.5 1.5 Onn
et
Mo
bile
=0
Onn
et
othe
rs@
Re.
1
Cell 1.5 1.5 1.5 1.5 1 1.5 1.5 1
Fixed 1.5 1.5 1.5 1.5 1 1.5 1.5 1

International
US, Canada,Fixed Lines in 6.40 6.40 6.4 6.4 6.4 6.40 6.40 6.4

65
Europe,Australia,Newzealand and 0 0 0
South East Asia
Mobile phones in Europe, 9.19 9.19 9.1 9.1 9.1 9.19 9.19 9.1
SAARC,Gulf,MiddleEast,UAE,Africa 9 9 9 9
and Rest of the world.
Bissau,Nauru,Norflokisland,SaoTome, 40.0 40.0 40. 40. 40. 40.00 40.0 40.
Sakhalin,SolomomnIsland,Tokelau,Tuv 0 0 00 00 00 0 00
alu,Vanuatu

Rate /SMS(164 characters)

Local SMS 1 1 1 0.5 0.5 1 1 0.5
National SMS 2 2 2 2 1 2 2 1
International SMS 5 5 5 5 5 5 5 5

Roaming Rates
Local
Onnet 1 1 1 1 1 1 1 1
Offnet 1 1 1 1 1 1 1 1
Landline 1 1 1 1 1 1 1 1

STD 1.5 1.5 1.5 1.5 1 1.5 1.5 1

Incoming 1 1 1 1 1 1 1 1

Post paid

Load it forget it ïƒ Discover the power of prepaid. No more headaches of paying monthly
rents, or the shock of running up huge bills. Our prepaid plans are specifically designed to
suit each and every budget. We offer a wide choice of plans with economical tariff rates.:

66
Basic Plan:

Tariff

All Local Calls Rs. 0.99

All STD Calls Rs. 1.50

All Incoming & Local Outgoing calls Rs.1.00

Roaming
All STD Outgoing calls Rs.1.50

International Call Rates :

Countries/Region New Tariff

One Nation All other Plans

Plans

USA, Canada, Fixed lines in Europe, Australia, New Rs.6.00 per min. Rs.6.40 per min.
Zealand

Mobile phones in Europe, Bangladesh, Bhutan, Rs.8.00 per min. Rs. 9.19 per min
Maldives, Gulf, Middle East, UAE, Africa, Rest of
World

67
Cook Island, Cuba, Diego Garcia, Guinea Bissau, Rs.40.00 per min. Rs. 40.00 per
Nauru, Norfolk Island, Sao Tome, Sakhalin, min.
Solomon Island, Tokelau, Tuvalu, Vanuatu

Satellite calls to Inmarsat region (00870) - call rate at Rs.5.83/second

National Roaming :

All Incoming & Local Outgoing calls Rs.1.00

All STD Outgoing calls Rs.1.50

Local Rs.1.00

Application Rs.3.00

SMS
National Rs.2.00

International Rs.5.00

SMS 51234.
Get tips on lifestyle, sports, news cricket scores, entertainment and a whole lot more. Just
SMS 51234.

Reliance Mobile World.

68
Experience movie clips, music, TV news channels, live cricket updates and more only on R
World just at the press of a button. (Available on select handsets)

Reliance Netconnect.
Get connected to the Internet instantly and experience high speed access of up to 144 Kbps,
even while you're on the move. With RIM Prepaid's revolutionary Reliance Netonnect.

Value-added services at the best rates

Voicemail retrieval will be charged at local call rates to RM i.e. 99 paise per minute.

Reliance Netconnect has no rental, Just usage charge.

More coverage. More clarity. More affordable.

A 80,000 km seamless, pan-India fibre optic backbone ensures a congestion free network and
almost zero call drops, in addition to superior voice clarity in every corner of the country.

GO MOBILE WITH RELIANCE MOBILE PREPAID'S UNBEATABLE OFFER

For further details contact any of our Reliance Worlds / Authorised Retail Centers /
Independent Sales Agents or call 30336969
Conditions Apply. Incoming calls are free in home circle only and not while Roaming.
Reliance Communications Limited reserves the right to withdraw and or alter any of the
terms and conditions of this offer at any time without prior notice. For circle definition click
here. This brochure contains information for the Guidance of customers without creation of
liability. Marketed by Reliance Communications Infrastructure Limited.. Internet services
provided by Reliance Communications Infrastructure Limited

GSM

India's best tariff plan...

Welcome to Reliance Mobile GSM Service with 3G Ready network capabilities.

69
Reliance Mobile is the only operator in the country with CDMA and GSM dual technology.
Our next generation GSM network lets you enjoy seamless coverage across India and
unleashes a world of endless possibilities. Beyond calling and messaging, it lets you e-mail,
MMS, download videos, get live cricket scores, listen to music of your choice, blog and even
surf the Net. All this made vey simple, flexible and convenient to meet your every demand.

So let's get started and explore our unparalled services that will bring alive your
conversations and enrich your every experience like never before.

Base Tariff Plan

All Local/Intra Circle Calls Rs.1.00

All STD Calls Rs.1.50
Roaming All Incoming & Local Rs.1.00
Outgoing calls
All STD Outgoing calls Rs.1.50
Local Rs.1.00
Application Rs.3.00
SMS
National Rs.1.50
International Rs.5.00

International Call Rates :

Countries/Region All other Plans
USA, Canada, Fixed lines in Europe, Australia, New Zealand Rs.6.40 per min.
Mobile phones in Europe, Bangladesh, Bhutan, Maldives, Gulf, Rs. 9.19 per min.
Middle East, UAE, Africa, Rest of World
Cook Island, Cuba, Diego Garcia, Guinea Bissau, Nauru, Rs. 40.00 per min.
Norfolk Island, Sao Tome, Sakhalin, Solomon Island, Tokelau,
Tuvalu, Vanuatu

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BLACK BERRY

It's smart and stylish!

BlackBerry® from Reliance Mobile is empowered with a smart CDMA technology that
allows faster downloads of emails and attachments, faster internet browsing, instant chats,
and much more. Whether you are a working executive, a student, a professional or a
businessman operating on your own, BlackBerry® from Reliance helps you communicate
better and stay connected always.

Easy communication with colleagues, friends and family:

Experience clarity and reach on through the Reliance network across 15, 000 towns and 4
lakh villages as well as key national highways and major railway routes in India on
BlackBerry® .

Sending/receiving e-mails:

With the BlackBerry® from Reliance Mobile , you can easily send/receive pop3 enabled e-
mails from wherever you are.

Text & Multimedia Messaging

communicate with your colleagues through an easy mode of SMS & MMS

Instant messaging

You shouldn't have to quit chatting just because you're away from your computer. now, you
can stay in touch with all your Im contacts just about anytime on yahoo!® Messenger and
googletalk™ from wherever you choose. On your BlackBerry®from Reliance Mobile
smartphone you'll find many of the same desktop instant messaging features you already
know and love.

71
Organize work efficiently:

You can organize your work and schedule your activities easily with a BlackBerry® device
from Reliance Mobile.theBlackBerry® is packed with applications, which include:

 calendar
 address book
 task list
 memo pad
 calculator

RESEARCH METHODOLOGY

A Research Design is the framework or plan for a study which is used as a guide in collecting
and analyzing the data collected. It is the blue print that is followed in completing the study.
The basic objective of research cannot be attained without a proper research design. It
specifies the methods and procedures for acquiring the information needed to conduct the
research effectively. It is the overall operational pattern of the project that stipulates what
information needs to be collected, from which sources and by what methods.

RESEARCH PROBLEM

 Collection of Data of other companies -Tata indicom, Airtel & BSNL

 Retailers some time gives wrong data

 Limitation of time and money

72
RESEARCH OBJECTIVE

 To know the demand of Rcom bundle offer along with LGRD 3000 and 6100 as Ill as
the demand of RcomBachat pack Sim in the market

 To help in development and introduction of new product

 To identify the company position among competitors

 To determine those factors which persuade retailers for sale of RCOM sims/product

 To find out which type of schemes retailers prefer and why?

 To study the effect of irregular supply on the sale of the product

SUB OBJECTIVE

 To compare the Airtel and Tata indicom Bundle offer with RDLG 3000, 3500 & 6100
for analyzing the status of RCOM Bundle Offer

 To identify the Market share of RCOM

73
  To find out the basic problems of retailers

 To find out the performance of Distributor

 To find out the basic problems of Channel of Distributor

 To find out the Claims pending of Retailers

INFORMATION REQUAREMENT

Complete Price structure of Rcom, Airtel & Tata indi.offer which includes

 Sim Processing Fees

 Discount Offered

 Schemes offered

 Service Tax

SOURCES OF INFORMATION

 Data collected from the Company

74
  Secondary Data

 Internet

 Retailers

 Distributor

 Sales Executives

 Other Trainees (Runner)

FINDINGS

RELIANCE COMMUNICATION LIMITED

Strength Weakness

 Low Entry Cost  Branding Image

 Commission Structure  Distribution problem
 Fast Activation Process  Limited product portfolio- Only
 Network Mobile
 Lack of Competitive Strength

75
  Connectivity  Limited Budget
 Data GPRS

Opportunity Threat

 Preference of GSM over CDMA  Political destabilization.

 New Specialist Application  New Entrants
 Rural Telephony  IT Development
 New Market, Vertical, Horizontal  Market Demand
 Competitors` Vulnerabilities  Seasonality, Weather Effects

PROBLEM BEING FACED

 Lack of communication between retailers and distributor

 Lack of improper distribution channel

 Competitors

 Not regular visit of DSE and Runner

 All retailers are not aware of new scheme of RCOM

 Lack of sales promotion and advertisement

 Retailer doesn't get claim at proper time

 No visit of TSM or any other person to the retailer's shop

76
WHAT DOES COMPANY EXPECT TO DO BY SOLVING THE
PROBLEM

 Customer Satisfaction

 Retailer Satisfaction

 Increase in Sale

 Sales Promotion

 Proper Distribution Channel

Conclusion

Indian economy is an emerging one and is growing very fast at the average GDP rate 8-9% so
in this emerging market competition level among telecommunication services provides new
players are coming who will necessarily intensify the competition. New products and new
schemes are being offered by the telecom service providers. The need for large information
capacity has grown tremendously due to the demand of real time information.
Telecommunication has now become a major information transmission system and telecom
has undoubtedly emerged as the most important industry in India. Indian telecom companies
are putting in their best offer to rope in major telecom operators of the world e.g. Vodafone,

77
Aircel and MTN etc. are playing their role in synergy with the operation of the Indian
companies. Process of acquisition and merger are in process and future will be only for those
companies who have an edge over others in the field. Service provided and the better quality
of network etc. is provided at affordable cost. In this process of competition it is assumed that
only those companies will survive who adopt suitable market strategy and technology
innovation and up gradation to suit the aspiration and demand of the consumer.

RCOMM cellular ltd. An Anil Ambani Group of cos. Is very fast catching up with the market
by providing cheaper calling rates. The market strategies adopted by its executives are
bearing fruits and the company although being the Second one to enter the market of Delhi
has found a suitable niche and recognition in the consumer. But this is not a thing for self
contentment as the survey reveals that in network, service and distributor, its place is very far
behind to other competitors viz. Airtel, MTNL, and Tata indicom etc. so to withstand the
competition resources mobilization and technological innovation on the part of cos. To
upgrade its quality of network and services is urgently called for.

Market access and growth is alright but the improvement of quality on the above counts is
necessity of the time.

Retailers Finding

Services provided by Retailers: -

All the retailers are dealing in all services i.e. providing Recharge Voucher, SIM, and Tariff
Voucher of all the cellular service companies present in Delhi zone. Also most of them
provide only pre-paid connection.

Satisfaction: -

Most of the retailers i.e. around 74% of respondents are satisfied with RCOMM brand, 10%
of them push RCOMM brand to the customer and rest 16% retailers are not satisfied with
RCOMM brand due to claim pending and the distributor. The retailers don't get schemes
communicated in time by distributor and distributor does not provide RCV & e-Top properly.

78
Problems: -

Around 15% of the respondents that there is network problem with RCOMM, on the other
hand they found its competitors viz. Airtel, BSNL, TATA indicom network connectivity of
very good to good level.

Around 16% retailers which are under puja enterprises distributor projected problem with
distributors. They don't get schemes communicated in time by distributor and distributor does
not provide RCV & e-Top.

Support from company: -

Most of the retailers ensnared that they are supported by the companies' personnel &
companies' helpline.

All companies provide POP at right time and in adequate number.

Claim process:-

In case of RCOMM process is be claimed very belatedly i.e. almost 77% of the cases take 60-
90 days, where as in case of Airtel most of the i.e. 88% is being finalized in time limit 0-30
days.

The claim process services of other competitors viz. AirCel, Smart, & Tata Indicom are
almost at par with the IDEA cellular ltd.

BIBLIOGRAPHY

 2009 Annual Corporate report

 RELIANCE COMMUNICATION’s Corporate History

79
REFRENCES:-

 www.reliancecommunication.com
 www.google.com
 www.wikipedia.org
 www.yahoo.com

80