HOA Meeting

14 Februari 2019
New Packaging
Simple & Flexible Packaging wef 1 March

Skinny Bundle Family Pack Rp. 109,000 per bulan

Skinny Bundle
A MNC
MNC Infotainment, Health &
Beauty, Travel, Extreme, Games, Sports
MNC Drama, MNC Home & Living, Shop Trendy,
iNews
Ent, MNC Int’l, Shop Smart, Auto Gadget MNC IDX Hidayah
B MNC Music Ch, Comedy Movies MNC News Life
Kids Ch

14 Local FTA + 8 International FTA Channels

C1

Starter Pack Rp 69,000 per bulan

C2 Starter Pack
MNC Infotainment, Health MNC
& Beauty, Travel, Extreme, Sports
MNC Drama, MNC Ent, Games, Home & Living,
iNews IDX Hidayah
KOST MNC MNC Int’l, Music Ch, Shop Trendy, Shop Smart, MNC
MNC News Life
Kids Comedy Ch Auto Gadget Movies

14 Local FTA + 8 International FTA Channels

D
MNC Vision Gives You The Freedom to Choose from Rp 39K per month

Choose your favourite genre packs from as low as IDR 39K per month
2 Entry Level Packages targeting low and mid segments
FAMILY PACK STARTER FAMILY PACK STARTER
Rp. 109,900 Rp. 69,900 7 Life Style MNC Infotainment MNC Infotainment
1 FTA lokal
MNC Travel MNC Travel
2 FTA Intl
3 Kids MNC Kids MNC Kids MNC Life Style MNC Life Style
besmart besmart MNC Shop Smart MNC Shop Smart
Baby TV
Disney Jr MNC Shop Trendy MNC Shop Trendy
Boomerang MNC Auto &
Gadget MNC Auto & Gadget
CN CN
4 Entertainmen Drama Channel Drama Channel 8 Religi LIFE LIFE
Hidayah Hidayah
MNC Entertainment MNC Entertainment
9 Knowledge NatGeo Wild NatGeo Wild
MNC International MNC International
Nat Geo
Music Channel Music Channel
Comedy Channel Comedy Channel
1
Warner TV Warner TV
0 Sport MNC Sports MNC Sports
AFC
FOX channel FOX channel
One Channel
Waku Waku Japan
5 News iNews iNews
iDX iDX
MNC News MNC News
6 Movies MNC Movie MNC Movie
Zbioskop Zbioskop
FFM
 Choose from 9 Add-on Packages from only Rp 39,000
FOX Sports + Fight Sports
Cost 42.393
Retail Price 69.000
ENTERTAINMENT KIDS PACK
GM 39%
Price 39,000 1 Disney Channel
1 Animax 2 Cbeebies
Bein Sports + Soccer Channel
2 AXN NEWS & KNOWLEDGE PACK 3 Nickelodeon
Cost 120.951
3 FX 1 BBC World News 4 Nick Jr
Retail Price 69.000
4 KIX 2 CNN International 5 Disney XD
GM -75%
5 FMN 3 CNBC Asia 6 Miao Mi
6 Warner TV 4 SKY News Price 49,000 HBO Pack
7 FOX Channel 5 FOX News
1 HBO 30.394
8 DIVA 6 BBC Earth
ASIAN MOVIES 2 HBO Hits
9 Lifetime 7 Discovery Channel
3 HBO Family
10 FOX Crime 8 NatGeo Channel 1 TVN Movies
4 HBO Signature
9 Animal Planet 2 SCM
5 Cinemax 10.007
10 FYI 3 SCM Legend
LIFE STYLE Cost 40.402
11 History 4 Celestial Movies
1 E! Entertainment Retail Price 69.000
12 CI Celestial Classic
2 Food Network 5 Movies GM 41%
13 NatGeo Wild
3 HGTV 6 Thrill
4 NatGeo People
Retail Price 39,000 FOX MOVIES PACK
Retail Price 49,000
5 TLC 1 FOX Movies
6 Channel [V] 2 FOX Action Movies
7 NatGeo Music 3 FOX Family Movies
Retail Price 39,000 Retail Price 69,000
Value Packs to Promote Upsell and Importance of Reinforcing Service Value

Value Bundles to Promote Upsell Promote Service Value and

To Add-Ons Upsell Opportunities

Ultimate Pack
@ IDR316,900 per bulan
Basic + 5 Add-Ons
Buy 3 Get 2 Free

Movie Lovers Pack @

IDR247,900 per bulan
Basic + 4 Add-Ons
Buy 2 Get 2 Free

All-Time Favourite Pack

@ IDR 217,900 per bulan
All-Time
Basic + 3 Add-Ons
Favorite Buy 2 Get 1 Free
 Value Packs for More Channels and Greater Savings

ALL TIME FAVORIT PACK MOVIE LOVERS ULTIMATE PACK

Content
Buy 2 Get 3 Retail Price Content Cost Buy 2 Get 4 Retail Price Content Cost Buy 2 Get 5 Retail Price
Cost
FAMILY PACK 109,900 61,524 FAMILY PACK 109,900 61,524 FAMILY PACK 109,900 61,524
Entertainment 39,000 16,166 Kids 49,000 16,961 Entertainment 39,000 16,166
Kids 49,000 16,961 Asian Movies 49,000 10,931 Lifestyle 39,000 5,056
Movies 69,000 40,402 HBO 69,000 40,402 HBO Movies 69,000 40,402
FOX Movies 69,000 41,413 FOX Movies 69,000 41,413
FOX Sport 69,000 42,393

Retail Price 266,900 135,053 Retail Price 345,900 171,230 Retail Price 394,900 206,953

Discount 49,000 16,961 Promo 98,000 27,892 Promo 78,000 21,222

Discount % 18% Discount % 28% Discount % 20%

Promo Price 217,900 118,091 Promo Price 247,900 143,338 Promo Price 316,900 185,731
New Channels to Look Forward to in Q2 2019
Competitor Update
 MARKET HIGHLIGHTS
Big TV Freeze Parabola ≠ FTA Piracy
Per Oktober 2018 penyedia jasa TV Dalam rangka mendukung persaingan dunia tv
berlangganan berbayar Big TV tidak lagi berbayar yang lebih sehat, MNC group telah
menerima pelanggan baru sampai batas waktu menindaklanjuti berbagai bentuk ketidakadilan
yang tidak ditentukan dalam berbisnis salah satunya ialah memerangi
piracy.

Salah satulah ialah, seluruh saluran FTA MNC (RCTI,

GTV, MNC TV & Inews) di Ninmedia telah
diberhentikan sejak awal bulan february 2019.
 MARKET HIGHLIGHTS
OTT Update

• Dunia OTT semakin gencar melakukan inovasi bisnis di indonesia. Salah

satunya HOOQ yang kini dapat diakses di aplikasi Grab, dimana semua
pengguna Grab dapat menonton HOOQ lewat apps Grab selama di
perjalanan

• NETFLIX semakin gencar dengan konten original series yang semakin banyak yang VIRAL
seperti BirdBox dan Kingdom

Live TV Catch-Up 7 Days

STRATEGI SERANG BALIK
• MNC Now yang semakin berinovasi dengan sekarang
telah memiliki fitur LIVE TV dan fitur CATCH-UP 7 Days
yang dapat diakses lewat perangkat mobile

• MNC Vision juga menerapkan strategi serupa dengan

membuat orginal konten seperti Petir extended yang
lampau dan beberapa original content yang akan
dirilis dalam waktu datang.
Customer Experience
MNC Self-Care Application

Pay Bills, Add Channels, Enjoy Promos All in One Place with MNC Self-Care App

Registration
Billing Cek Paket Inbox Message
Online
• Cek Tagihan • Paket Berlanggan • Daftar • Reminder
• Pembayaran • No ID Pelanggan Berlangganan Payment
• Upgrade (2nd • Invitation Loyalty
Phase) • Informasi
program promo
Self Care Application
Self Care Application
Promotions & Privileges
Marketing Activity FEB - 2019
ACQUISITION
Activity Period Area Target

Angpao prepay promo 5 Feb – 28 Feb 10 Area Potential New sales, upsell, and
CCR
HBO and HD STB March to April National sales, upsell, retention,
upgrade incentive rejoin, CCR
Comsales Client April Bali Loyalty & opportunity
Gathering new commercial client

LOYALTY CAMPAIGN
Activity Period Area Target
Lego Movie 2 16 Feb 2019 5 Cities Loyalty Subscriber
10 Staff / Cities
Captain Marvel 24 Feb 2019 Jakarta Only Loyalty Subscribers

AWARENESS
Activity Period Area Target
DW Founders Forum – 21 Feb’19 Jakarta Media, Start Up
Women Entrepreneurship community, Subscribers

Cbeebies Friends LIVE 1 – 28 Feb’19 Nasional Website Quiz

1 Family for 4 pax Trip
PROMO NASIONAL

MNC Bank 6+6 POID

 Free BP
 Free BP
 Disc 50% Super Galaxy (SA)
 Free iuran basic bulan 7-12
 Disc 25% Super Galaxy (DA)
 Free OAC bulan 1-4
 Disc 25% Galaxy dan Venus
Periode : 1 Dec 2018 - 31 Dec 2019
Periode : 1 Dec 2018 - 31 Dec 2019

AP 9+3 DOUBLE BONUS

 Free BP
 Free iuran basic bulan 10-12
 Free OAC bulan 1-4
Periode : 1 Dec 2018 - 31 Dec 2019
 Free BP
 Free iuran basic bulan 10-12
 Free OAC bulan 1-4
Periode : 1 Dec 2018 - 31 Dec 2019

WEB PROMO
 Free BP
 Pay 3 bulan
 Free OAC bulan 1

Periode : 1 Januari -31March2019

Priority Program by Area

SUM 1

JABODETABEK

JATIM

BALINUSRA

Notes :
• Perlu menambah merchant2yang sesuai di Region2
• Setidaknya setiap region memiliki 1 mercahant di setiap
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