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Pertemuan ke 13 bahasa inggris

Grammar (Excutive Meetings)


1. This memo shows what they will talk about at the meeting.
You said: T ​ rue
The correct answer is True. The memo shows the "agenda" for the meeting and lists the
things they will talk about.
Great! You got it right.
2. They will talk about company cars at the meeting.
You said: F ​ alse
The correct answer is False. "Company cars" are not mentioned on the agenda, so they will
not talk about these at the meeting.
Great! You got it right.
3. If you have something more to talk about at the meeting, you should call Clare.
You said: T ​ rue
The correct answer is True. The memo says, "If you have anything to add to the agenda,
contact me as usual on Ext: 213," so if someone has something more to talk about, you
should call Clare.
B.
1. punctuality
2. enjoy
3. organization
4. attracts
5. punctual
6. organize
7. personality.
8. personal
PRACTICE :
1. That company likes to ​attract​ the best. All of its employees are highly skilled.
2. She is not very​ punctual​ . She never gets to work on time.
3. We are going to ​invest ​a lot of money in the new project.
4. The Internet is the best place to find any ​information​ you want.
5. We have the same ​discussion​ at every meeting!
6. The company is successful because we ​manage​ it well.
7. I would like to see an ​improvement ​in your punctuality!
8. The ​election​ of the new chairperson is tomorrow.
9. His work is very ​weak​ . He needs help.
10. He writes well, but his ​spelling​ is terrible!
C.
1. He's not very good at his job, but people like him because of his great ​personality .
2. I've made a big ​investment ​of time and money in this company.
3. We can get all the​ information​ we need from the Internet.
4. I hate ​driving ​in bad weather because I'm afraid I'll have an accident.
5. George W. Bush won the U.S. presidential ​election​ in 2004.
6. I made an ​arrangement​ to meet everyone from work in a restaurant tonight.
7. When I turned out the lights, the room was in total ​darkness
8. I'm such a fool! It was because of my own ​stupidity​ that I didn't take that good job.
TEST
1 . When the sun went down, we were left in ​ ​ .
You said: d ​ arkness
The correct answer is darkness.​ You need a noun after ​in​. You form this noun by adding
-ness​ to the adjective ​dark​.
Great! You got it right.
2. "Was there any ​ ​ at the wedding?" "Yes, there was a jazz band."
You said: ​entertainment
The correct answer is entertainment.​ You need a noun after ​any​. ​entertainer​ is a noun,
but this is incorrect because you need a plural noun after ​any​ or an uncountable noun like
entertainment.​ You form the noun by adding ​-ment​ to the verb ​entertain.​
3. If you have any new ​ ​ , then call me.
You said: ​information
The correct answer is information.​ You need a noun after the adjective ​new​. You form this
noun by adding ​-ation​ to the verb ​inform​.
4. She doesn't have a big ​ ​ . She's very quiet.
You said: ​personality
The correct answer is personality. ​You need a noun after the adjective ​big​. ​person​ is
incorrect because the key phrase "She's very quiet" describes her ​personality​.
5. Your plan has several ​ ​ , so we need to change it.
You said: ​weaknesses(benar)
The correct answer is weaknesses.​ You need a plural noun after ​several​. You form this
noun by adding ​-ness​ to the adjective ​weak​.
6. This student's ​ ​ has not been good. He was late six times this month.
You said: ​punctuality(benar)
The correct answer is punctuality.​ You need a noun after s​ tudent's​. You form the noun by
adding ​-ity​ to the adjective ​punctual.​ ​punctualness​ is grammatically incorrect.
7. Our company has increased its foreign ​ ​ this year.
You said: ​investment
The correct answer is investment.​ You need a noun after the adjective ​foreign​. You form
investment​ by adding ​-ment​ to the verb ​invest.​ The other choices are all verb forms.
8. My biggest problem in English is my ​ .​
You said: ​spelling
The correct answer is spelling.​ You need a noun after ​my​. You form the noun by adding
-ing​ to the verb ​spell​. ​spells​ can also be a noun, but it refers to magic spells, not the spelling
of words.
9. Your ​ ​ is terrible — you drive too fast.
You said: ​driving
The correct answer is driving.​ You need a noun after Y ​ our.​ ​driver​ is a noun, but it is
incorrect because the phrase "you drive too fast" shows the first sentence is about the way
the person drives, not their driver. You form the noun by adding ​-ing​ to the verb ​drive​ without
the ​-e​.
10. The restaurant is under new ​ ​.
You said: ​management
The correct answer is management.​ You need a noun after ​new.​ ​manager​ is a noun, but it
is incorrect because you need the article ​a​ or ​the​ before it. You form the noun by adding
-ment​ to the verb ​manage​.
11. I like the school because the quality of the ​ ​ is so high.
You said: ​teaching
The correct answer is teaching. ​You need a noun after ​the​. You cannot say ​the quality of
the teacher is high,​ but you can say ​the quality of the teaching is high.​ You form this noun by
adding ​-ing​ to the verb ​teach​.
12. I work for an ​ ​ that raises money for charity.
You said: ​organization
The correct answer is organization.​ You need a noun after ​an​. You form the noun by
adding ​-a​ + ​-ion​ to the verb ​organize​ without the ​-e.​
13. I've seen a great ​ ​ in your English.
You said: ​improvement
The correct answer is improvement.​ You need a noun after ​a great​. You form the noun by
adding ​-ment​ to the verb ​improve.​
14. I didn't vote in the last ​ ​ .
You said: ​election
The correct answer is election.​ You need a noun after the adjective l​ ast​. ​elector​ is
incorrect because you ​vote in​ an ​election​. You form ​election​ by adding ​-ion​ to the verb ​elect​.
15. The main ​ ​ of living in Europe is the mixture of cultures.
You said: ​attraction
The correct answer is attraction. ​You need a noun after the adjective ​main​. You form this
noun by adding ​-ion​ to the verb ​attract​.
16. Her ​ ​ means it is difficult for her to enjoy parties and social events.
You said:​shyness (benar)
The correct answer is shyness.​ You need a noun after ​Her.​ You form the noun by adding
-ness​ to the adjective ​shy​.
17. I ​ ​ a very important business meeting last week.
You said: ​arranged (benar)
The correct answer is arranged. ​You need a verb after the subject ​I.​ The key phrase is
"last week," so you need the past simple. The past simple of ​arrange​ is ​arranged.​
18. What was his ​ ​ to the idea?
You said: ​reaction
The correct answer is reaction. ​You need a noun after ​his.​ You form the noun by adding
-ion​ to the verb ​react.​
19. The government is having ​ ​ about the problems in hospitals.
You said: ​discussions
The correct answer is discussions​. You need a noun after ​having​ because you say ​to
have discussions.​ You form the noun by adding ​-ion​ to the verb ​discuss​. The ​-s​ makes it
plural.
20. It was because of my own ​ ​ that I lost the keys to my house.
You said: ​stupidity
The correct answer is stupidity. ​You need a noun after the possesive adjective ​my​. You
form this noun by adding ​-ity​ to the adjective s​ tupid.​
Pertemuan ke 13 (READING CREATING BRAND AWARENESS)
STUDY
1.a name or a symbol on a product that identifies the company that made it​ ​trademark

2. to pay for an event or party in order to advertise ​sponsor


3.a short song, often in a commercial, that is about a company, its services, or products
jingle

4. a picture or design that a company uses to identify itself ​logo

5. to sell an image or concept to be used on other products ​marchandise

6. a legal registration which indicates that something created belongs to a


person or company​ ​copyright

7. an event which a company pays for in order to get advertising ​PR EVENT

8. the percentage of a specific market that a company sells to or aims to sell to


MARKET SHARE
B.
1. We can't use any of these symbols on our products. They are the ​t​rademarks​ of other
companies.
2. That American bank ​sponsors ​many outdoor sporting events each year.
3. Artists should always get the ​copyright​ on any original artwork put online to protect it from
unauthorized use.
4. The company has a very small ​market share​, but the management is hoping to increase
it to 5% in the next three years.
5. The company, called Peter & Paul, has a ​logo ​with a small circle and two connecting Ps
inside it.
6. The company is​ ​merchandising​ ​its name on thousands of hats, jackets, shirts, and
backpacks.
7. The company is holding two ​PR events​ this month: a singing competition and a street
party downtown.
8. Everyone is singing the​ ​jingle​ ​from that new ad on TV.
PRACTICE
1.What is the main idea of this article?
You said: ​ Ways of creating a strong brand image.
B.
1. What are some of the tips the article suggests about company logos?
You said: ​They should be simple and represent the company's spirit.
The correct answer is They should be simple and represent the company's spirit. ​The
article says, "A logo should be simple both in design and color. It should also represent the
'spirit' of the company."
2. What kinds of logos do banks often use?
You said: ​Big and solid logos to represent stability.
The correct answer is Big and solid logos to represent stability. ​The article says,
"Banks often use bulky and wide logos that give the impression of stability."
3. Why is a logo so important?
You said: it's used on many things from clothing to business cards
The correct answer is It's used on many things from clothing to business cards.​ The
article says, "A logo will represent the company not only in advertising but in countless other
ways…(such as) its employee business cards... it can be used on products like hats, mugs,
pens, jackets, backpacks, etc."
4. Which two examples of PR events does the article mention?
You said: ​Film festivals and banquets
The correct answer is Film festivals and banquets.​ The article mentions both "film
festivals" and "a banquet" for scholarship awards. The other choices are not mentioned.
5. What is one benefit of a PR event according to the article?
You said: ​PR events help a company target specific markets.
The correct answer is PR events help a company target specific markets​.
The article says, "These kinds of events also help a company focus their products or service
on a very specific market…"

Soal :
Being successful in business takes much more than just a good product or service. With
more and more competition for consumers' business, companies want to maximize every
advertising dollar they spend. But while many companies focus mainly on TV commercials,
there are other ways of creating a brand image without spending huge amounts of money on
TV ads.

First, companies should choose their logo very carefully. A logo should be simple both in
design and color. It should also represent the "spirit" of the company. For example, airlines
like logos that are both solid and full of open space, representing security, motion, and the
open sky. Banks often use bulky and wide logos that give the impression of stability. A logo
will represent the company not only in advertising but in countless other ways: on its
letterhead, its website, its employee business cards, etc. But more than this, when
companies merchandise their logo, they release it so that it can be used on products like
hats, mugs, pens, jackets, backpacks, etc. These products can be sold or given out as gifts.
These products, often produced cheaply, are then given to customers who give the company
even more exposure.

Another alternative to expensive TV advertising can be accomplished by sponsoring big PR


events. For example, by spending $10,000 and setting up a scholarship for poor university
students, a company can host a banquet to give the scholarship money away, introducing
hundreds, if not thousands, of new people to its products. Other companies prefer to host
public events like film festivals. The company gives money to the organizers of the festival
and, in exchange, gets to advertise in printed programs and signage, as well as before or
after the films play in the theater. These kinds of events also help a company focus their
products or service on a very specific market, unlike TV ads which generally appeal to a
wider, less defined market of consumers.
By considering interesting and unusual ways of spendi
translate :
Menjadi sukses dalam bisnis membutuhkan lebih dari sekedar produk atau layanan yang
bagus. Dengan semakin banyaknya persaingan untuk bisnis konsumen, perusahaan ingin
memaksimalkan setiap dolar iklan yang mereka belanjakan. Tapi sementara banyak
perusahaan fokus terutama pada iklan TV, ada cara lain untuk menciptakan citra merek
tanpa menghabiskan uang dalam jumlah besar di iklan TV.

Pertama, perusahaan harus memilih logo mereka dengan sangat hati-hati. Logo harus
sederhana baik dalam desain dan warna. Itu juga harus mewakili "semangat" perusahaan.
Misalnya, maskapai seperti logo yang padat dan penuh ruang terbuka, mewakili keamanan,
gerak, dan langit terbuka. Bank sering menggunakan logo besar dan lebar yang memberi
kesan stabilitas. Sebuah logo akan mewakili perusahaan tidak hanya dalam periklanan
tetapi dalam banyak cara lain: pada kop suratnya, situs webnya, kartu nama karyawannya,
dll. Tetapi lebih dari ini, ketika perusahaan menjual logo mereka, mereka merilisnya
sehingga dapat digunakan pada produk seperti topi, mug, pena, jaket, ransel, dll. Produk ini
dapat dijual atau diberikan sebagai hadiah. Produk-produk ini, seringkali diproduksi dengan
harga murah, kemudian diberikan kepada pelanggan yang memberi perusahaan lebih
banyak keterpaparan.

Alternatif lain untuk iklan TV mahal dapat dicapai dengan mensponsori acara PR besar.
Misalnya, dengan membelanjakan $ 10.000 dan menyiapkan beasiswa bagi mahasiswa
universitas yang miskin, perusahaan dapat menyelenggarakan perjamuan untuk
memberikan uang beasiswa, memperkenalkan ratusan, jika tidak ribuan, orang baru untuk
produknya. Perusahaan lain lebih suka menyelenggarakan acara publik seperti festival film.
Perusahaan memberikan uang kepada penyelenggara festival dan, sebagai gantinya,
mendapat untuk mengiklankan dalam program dan tanda-tanda dicetak, serta sebelum atau
setelah film diputar di teater. Kejadian semacam ini juga membantu perusahaan
memfokuskan produk atau layanan mereka pada pasar yang sangat spesifik, tidak seperti
iklan TV yang umumnya menarik bagi pasar konsumen yang lebih luas dan kurang
terdefinisi.

Dengan mempertimbangkan cara-cara belanja yang menarik dan tidak biasa.

TEST

Dear Staff:

As you all know, our company is sponsoring two exciting PR events this summer. The first is
the ​Main Street Art Gala,​
and we will be hosting a table there in order to attract new customers.
This festival will start on the 9th and run until the 14th of next
month. Two weeks later, we will be sponsoring the ​Heart Matters Marathon
for the Heart Disease Foundation. While we won't have a table at this
event, we will be providing staff members to assist Marathon organizers
on the day of the event.

We are seeking volunteers for both events. For any employees who
wish to volunteer their time on weekends, we will provide one half day
of vacation time for any full day at the Gala. The festival will need a
few staff members for weekday afternoons, but we are mainly seeking
weekend volunteers at this point. The Marathon day is scheduled for
Saturday the 30th of next month; any staff members who wish to
participate on this day will be given one half day of vacation time.
Note that all weekend volunteer activities will include one FULL day of
volunteer work.

Unfortunately, we will not be able to provide any payment for these


days (beyond the vacation time given), though lunch will be provided at
both events. We have allowed both organizations to merchandise our
trademark name and logo for these events, so all volunteers will receive
a jacket with the company logo on the front and the Main Street Gala on
the back. Marathon volunteers will receive a T-shirt with the ​Heart Matters Marathon​ logo on
the front. Any staff member can volunteer for one or both events.

Please contact Mary Lou in Human Resources if you are interested in


volunteering your time. The deadline is the 2nd of next month. Thanks
in advance for everyone willing to offer your free time.

Sincerely,

Magda Thomas

TRANSALTE :

Staff yang terhormat:

Seperti yang Anda semua ketahui, perusahaan kami mensponsori dua acara PR yang
menarik musim panas ini. Yang pertama adalah Main Street Art Gala, dan kami akan
menyelenggarakan meja di sana untuk menarik pelanggan baru. Festival ini akan dimulai
pada tanggal 9 dan berlangsung hingga tanggal 14 bulan depan. Dua minggu kemudian,
kami akan mensponsori Heart Matters Marathon untuk Yayasan Penyakit Jantung.
Meskipun kami tidak akan memiliki meja di acara ini, kami akan menyediakan anggota staf
untuk membantu penyelenggara Marathon pada hari acara.

Kami mencari sukarelawan untuk kedua acara tersebut. Bagi karyawan yang ingin
menyumbangkan waktu mereka di akhir pekan, kami akan memberikan satu setengah hari
waktu liburan untuk hari penuh di Gala. Festival ini akan membutuhkan beberapa anggota
staf untuk sore hari kerja, tetapi kami terutama mencari relawan akhir pekan pada titik ini.
Hari maraton dijadwalkan untuk Sabtu tanggal 30 bulan depan; setiap anggota staf yang
ingin berpartisipasi pada hari ini akan diberikan satu setengah hari waktu liburan. Perhatikan
bahwa semua kegiatan sukarela akhir pekan akan mencakup satu hari penuh kerja
sukarela.

Sayangnya, kami tidak akan dapat memberikan pembayaran apa pun untuk hari-hari ini (di
luar waktu liburan yang diberikan), meskipun makan siang akan disediakan di kedua acara.
Kami telah mengizinkan kedua organisasi untuk memperdagangkan nama merek dagang
dan logo kami untuk acara ini, sehingga semua relawan akan menerima jaket dengan logo
perusahaan di bagian depan dan Gala Main Street di bagian belakang. Para sukarelawan
maraton akan menerima kaos dengan logo Heart Matters Marathon di bagian depan. Setiap
anggota staf dapat menjadi sukarelawan untuk satu atau kedua acara.

Silakan hubungi Mary Lou di bagian Sumber Daya Manusia jika Anda tertarik untuk menjadi
sukarelawan waktu Anda. Batas waktu adalah tanggal 2 bulan depan. Terima kasih
sebelumnya untuk semua orang yang bersedia menawarkan waktu luang Anda.

Hormat saya,

Magda Thomas
TEST
This means you passed the test.
Great! You got it right.
1. Why is Magda writing this letter?
You said: ​To ask employees for help at PR events.
The correct answer is ​To ask employees for help at PR events​. Magda says, "…our
company is sponsoring two exciting PR events…We are seeking volunteers for both events."
Great! You got it right.
2. How long will the PR events last?
You said: ​One is for six days; the other is for one day.
The correct answer is ​One is for six days; the other is for one day​. Magda says, "The
Main Street Art Gala…will start on the 9th and run until the 14th…" and "The Marathon day
is scheduled for Saturday the 30th…"
Great! You got it right.
3. Which statement is true?
You said: ​The company will only have a table at the Gala.
The correct answer is ​The company will only have a table at the Gala​. Magda says that at
the Gala, "…we will be hosting a table…," and at the Marathon, "…we won't have a table at
this event…"
Great! You got it right.
4. What will employees get paid?
You said: ​Nothing
The correct answer is ​Nothing​. Magda says, "Unfortunately, we will not be able to provide
any payment for these days (beyond the vacation time given), though lunch will be provided
at both events."
Great! You got it right.
5. How many events can a staff member volunteer for?
You said: ​Two
The correct answer is ​Two​. Magda says, "Any staff member can volunteer for one or both
events." There are only two PR events.
Great! You got it right.
6. How can a staff member volunteer?
You said: ​Contact Mary Lou
The correct answer is ​Contact Mary Lou​. Magda says, "Please contact Mary Lou in Human
Resources if you are interested in volunteering your time."

LISTENING (JOB INTERVIEWS)

STUDY
1. you really want to be successful and powerful ambitious

2. to give other people a good opinion of yourself ​make a good impression

3. physical actions that tell people what you are like or thinking — no eye
contact is an example of this ​body language
4. you can change easily to different situations — in a job, for example ​flexible
5.you use this to describe when a man looks smart and tidy because he wears a suit and
has short hair ​clean-cut appearance

6. academic and business diplomas ​qualification


7.the work you have done before for other organizations that helps you in your current ​job
previous experience.
8.a new job in a company that gives you more responsibility and a higher salary ​promotion
9.a chance to do something​ opportunity
10.you behave in a way that people can trust you​ responsible
B.
1. He has a lot of ​previous experience​. ​He had the same job at NBG Bank for five years.
2. ​I​ trust him to take care of the business while I'm away. He's very​ responsible​ .
3. Our boss is leaving. This is a great ​opportunity ​for me to get his job.
4. He didn't get the job because the other people they interviewed had studied more and had
better​ ​qualifications​ ​from their colleges.
5. Even if people meet her for just a short time, they like her. She​ makes a good
impressio​n ​on people.
6. He told me he wants to be the boss in three years' time! He's very ​ambitious .
7. ​H​e always looks​ clean-cut​ . His clothes are clean and his hair is nice.
8. He's very ​flexible​ . He will do anything you ask him to.
9. She could be a good manager. I think we should give her a ​promotion​ and more money.
10. He sat with his arms crossed and didn't look at me. This is bad ​body language ​.
Practice
Great! You got it right.
1. What are they talking about?
You said: ​A job interview
The correct answer is A job interview. Bill says, "I had my interview for that sales job at
Anderson Imports this morning." Ann then asks him about the interview, so this is the only
possible answer.
Great! You got it right.
2. How does Ann feel at the end of the conversation?
You said: ​Confused
The correct answer is Confused. Ann says, "Huh?" at the end of the conversation, which
implies she is confused. Bill gives Ann the impression that the interview did not go well, so
she is confused when he tells her he got the job.
C.
Great! You got it right.
1. Bill thinks the interviewers didn't like him.
You said: ​True
The correct answer is True.​ Bill says, "I think I made a bad impression," and "I just felt they
didn't like me as soon as I entered the room."
Oops! You got it wrong.
2. Bill doesn't have enough qualifications.
You said: ​True
The correct answer is False.​ Ann says, "Well, you have the qualifications they're looking
for, right?" Bill replies, "Yes," so he has enough qualifications.
Oops! You got it wrong.
3. Bill didn't say very much during the interview.
You said: ​True
The correct answer is False.​ Bill says he talked about how he works with other people, his
qualifications, and that he is looking for promotion. This implies that he spoke a lot in the
interview.
Oops! You got it wrong.
4. Bill doesn't have any sales experience.
You said: ​True
The correct answer is False​. Bill says, "All my previous sales experience at Transcom
must help," so he has sales experience.
Great! You got it right.
5. Ann thinks all of Bill's answers were fine.
You said: ​True
The correct answer is True.​ Ann says, "So what was the problem?" after listening to Bill's
answers. This implies that Ann thinks all of Bill's answers were fine.
Oops! You got it wrong.
6. Bill thinks his body language was bad.
You said: ​True
The correct answer is False.​ Ann asks, "What about your body language? Was that the
problem?", and Bill replies, "I don't think so."
Great! You got it right.
7. Bill looked smart at the interview.
You said: ​False
The correct answer is False​. Ann says, "You didn't go there wearing those jeans, did you?"
and Bill replies, "Yes." Ann's question implies that his jeans are not smart enough for an
interview.
Oops! You got it wrong.
8. Ann thinks Bill's shoes are okay for a job interview.
You said: ​True
The correct answer is False.​ Ann says, "Your shoes are dirty, too!", so she does not think
his shoes were okay for an interview.
TEST
Oops! You got it wrong.
1. You said: A ​
The correct answer is B. The question is "Should we give him a promotion?", so "Yes.
He seems very responsible," is the only logical answer. "No. He's too responsible" is
not logical because "No" and "too responsible" contradict each other. "Yes. I don't
like his body language is not logical because "Yes" and "I don't like his body
language" contradict each other.
Oops! You got it wrong.
2. You said: B ​
The correct answer is A. The question is "Why do you want this job?", so "Because I
want a promotion," is the only logical answer. The other choices are not logical
because they say negative things about her.
Oops! You got it wrong.
3. You said: A ​
The correct answer is C. The question is "Do you have any previous experience as a
journalist?", so "Yes, a little" is the only logical answer.
Oops! You got it wrong.
4. You said: C ​
The correct answer is A. The question is "Why didn't you like her?", so "She didn't
make a good impression," is the only logical answer. The other choices are not logical
because they say positive things about her.
Oops! You got it wrong.
5. You said: C ​
The correct answer is B. The question is "How did the interview go?", so "Pretty well"
is the only logical answer. ​Pretty well​ in this situation means ​I think the interview went
quite well​.
Oops! You got it wrong.
1.Which is correct?
You said: ​He got the job because he has a lot of experience.
The correct answer is He didn't get the job because he doesn't have a lot of
experience. The man says, "They needed someone with more experience."
Oops! You got it wrong.
2. Which is correct?
You said: ​He had the interview and was offered the job.
The correct answer is He had the interview, but doesn't know if he got the job. The
man says, "The interview went OK. They'll tell me next week."
Oops! You got it wrong.
3. Which is correct?
You said: ​One interviewer didn't like her.
The correct answer is Both interviewers like her. The man describes her as "very
responsible," and the woman says "very clean-cut," so this is the only logical answer.
They will interview another person before deciding, so They decided to give her the
job is incorrect.
Oops! You got it wrong.
4.Which is correct?
You said: ​The woman thinks the man can't do the job.
The correct answer is The man thinks he can do the job. He says, "That's no problem.
I'm very flexible." This implies that he can do the job. When the man says this, the
woman says "Good!", so The woman thinks the man can't do the job is incorrect.
Oops! You got it wrong.
5.What do they talk about?
You said: ​Her clothes for tomorrow
The correct answer is His clothes for tomorrow. The man says, "I have an interview
tomorrow," and the woman says, "…wear nice clothes to make a good first
impression."

Pertemuan 12
Reading Tourist Industry
STUDY
A.
1. to go to a place because you want to visit it — you organize it before you go ​TAKE A
TRIP
2. belonging to the place where people live and work ​LOCAL
3. ​a place that people go to for a vacation ​RESORT
4. ​the typical weather you find in a place at different times of the year ​CLIMATE
5. someone who visits a place for interest or pleasure ​TOURIST
6. something that you buy to remember a place you visit ​SOUVENIR
7. a style of cooking which belongs to a particular place or country ​CUISINE
8. a place or something that people visit because it is interesting, enjoyable, famous
ATTRACTION

B.
1. The local ​cuisine​ in Sichuan, central China, has many spicy dishes made with red
peppers.
2. Thailand has a hot ​climate​ . It's either hot and wet or hot and dry.
3. Every year, millions of British and German tourists stay at ​beach resorts​ in Spain.
4. The Taj Mahal is one of the biggest tourist ​attractions​ in India.
5. If you go to Scotland, try one of the​ local​ malt whiskies.
6. Tea, biscuits, sweaters, and china are all popular ​souvenirs​ from the UK.
7. In 1999, 500,000 Japanese ​tourists​ visited Queensland, Australia.
8. With the Channel Tunnel, you can take a day ​trip​ from London to Paris by train.

PRACTICE
1. The Gold Coast, Australia
With 300 days of sunshine every year, the climate here is perfect for a vacation at any
time. Attractions include golf courses, theme parks such as 'Sea World' and 'Movie
World,' and long, golden beaches. There are luxury hotels and cheap hostels.
'Pacific Fair,' one of Queensland's biggest shopping centers, has stores selling
everything you could want. At the local markets, you can find home-made food and
interesting souvenirs such as pottery and aboriginal paintings.
The local cuisine makes use of the fantastic seafood and tropical fruits. There are also
more than 500 restaurants offering Chinese, Indian, French, Japanese, and almost
every other kind of food. You have to try the Australian wine. The red, fruity Shiraz is
very good.
Now you know why the Gold Coast is called 'Australia's Playground.'
Translate :
The Gold Coast, Australia
Dengan 300 hari sinar matahari setiap tahun, iklim di sini sangat cocok untuk liburan kapan
saja. Objek wisata termasuk lapangan golf, taman hiburan seperti 'Sea World' dan 'Movie
World,' dan pantai yang panjang dan keemasan. Ada hotel mewah dan hostel murah.
'Pacific Fair,' salah satu pusat perbelanjaan terbesar di Queensland, memiliki toko yang
menjual semua yang Anda inginkan. Di pasar lokal, Anda dapat menemukan makanan
buatan sendiri dan suvenir menarik seperti lukisan tembikar dan lukisan asli.
Masakan lokal memanfaatkan makanan laut yang fantastis dan buah-buahan tropis. Ada
juga lebih dari 500 restoran yang menawarkan masakan Cina, India, Perancis, Jepang, dan
hampir semua jenis makanan lainnya. Anda harus mencoba anggur Australia. Shiraz merah,
buah sangat enak.
Sekarang Anda tahu mengapa Gold Coast disebut 'Arena Bermain Australia'.
Soal
A.

B.
1. Test
Artikel :

Mix Business and Pleasure

Are you going to Paris on business? Take your family with you for a vacation.
Jeff Parker, an IT manager from London, his wife Julie, and their three young
children stayed at Paris Disney Resort last time he visited France on business.

Each morning Jeff took a high-speed train into central Paris and Julie enjoyed
the attractions at Disney and Walt Disney Studios with the children. In the
evenings, they met at the hotel for dinner. "We're so happy to see Jeff while
he's here on business," said Julie. "The great thing about Paris Disney is that
it's so convenient for both of us."

"It's tourist heaven," said Jeff. "Good hotels, movie theaters, restaurants,
souvenir shops, and it's easy to go to Paris. The kids loved the attractions and
we loved the French cuisine. I hope to take my family next time I come here
on business!"
Translte

Mix Business and Pleasure


Apakah Anda akan pergi ke Paris untuk berbisnis? Ajaklah keluarga Anda bersama
Anda untuk berlibur.
Jeff Parker, seorang manajer TI dari London, istrinya Julie, dan ketiga anak mereka
yang masih kecil tinggal di Paris Disney Resort terakhir kali dia mengunjungi Prancis
untuk berbisnis.
Setiap pagi Jeff naik kereta api berkecepatan tinggi ke pusat kota Paris dan Julie
menikmati atraksi di Disney dan Walt Disney Studios bersama anak-anak. Di malam
hari, mereka bertemu di hotel untuk makan malam. "Kami sangat senang melihat Jeff
ketika dia di sini untuk urusan bisnis," kata Julie. "Hal hebat tentang Paris Disney
adalah sangat nyaman bagi kami berdua."
"Ini surga turis," kata Jeff. "Hotel yang bagus, bioskop, restoran, toko suvenir, dan
mudah untuk pergi ke Paris. Anak-anak menyukai tempat-tempat menarik dan kami
menyukai masakan Prancis. Saya berharap dapat membawa keluarga saya lain kali
saya datang ke sini untuk berbisnis!"

KUIS TEST
1.

2.
3.

PERTEMUAN 12 LISTENING AIRPORT ANNOUNCEMENT


STUDY
1. the place where you get on or off a plane​ Gate
2. someone who travels on public transport ​Passenger
3. the card you need to show to get on a plane ​boarding pass
4. to say sorry formally ​apologize
5. food or drink — a snack ​refreshement
6. to ask someone formally to do something​ request
7. when your flight leaves ​departure
8. a short statement giving you information​ announcement
9. the place where you wait before you go to the gate in an airport ​departure lounge
10. the journey on a plane ​flight

2.
1. Will all ​passengers​ sitting in rows 20-30 please now board the plane?
2. Delta Airlines would like to announce the ​departure ​of flight 652 to New York.
3. The plane is leaving from departure ​gate​ 7.
4. Passengers on ​flight​ 568 to Chicago, please go to gate 2.
5. American Airways would like to​ apologize ​for the problem with the air conditioning.
6. On international flights the ​refreshement​ are free.
7. Passengers are ​requested​ not to smoke until they are outside the airport building.
8. You need to show your ​boarding pass ​to go on the plane.
9. I love shopping in the tax-free shops in the ​departure lounge ​.
10. I didn't hear the ​announcement ​about the flight. What did they say?

PRACTICE
Listening: Soalnya Mendengarkan yang ada di LEARNING
A.

B. Soalnya Mendengarkan di really english


C. Soalnya Mendengarkan di really english
1.
2.

3.

4.
5.

6.
TEST
SOALNYA MENDENGARKAN DI REALLY ENGLISH
Pertemuan 12 GRAMMAR (TROUBLE IN THE OFFICE)

STUDY
1.cant't be
2. may be
3. might be
4. must be
5. may be
6. can't be
7. might be
8. mus't be
PRACTICE
1. "I bought my girlfriend a diamond ring this weekend." "You ​must ​love her very much."
2. Her car's not here and neither is her coat. She ​can't​ still be in the building.
3. "Why isn't Kim at work today?" "I don't know, she ​may​ be sick, or maybe she's just late."
4. "Tom's in his office." "He ​can't​ be! I called him two minutes ago, and he wasn't there."
5. "Where's Jon?" "He ​is​ over there. I can see him talking to Kevin."
6. "John has lost his gold watch." "Oh, no! He ​can't​ be very happy."
7. Michael's bag is in his office, so he ​must s​ till be here. He always takes his bag home.
8. "I just arrived. My flight took nine hours!" "Oh, you​ MUST​ be tired."

1. This fish tastes bad, so​ it can't be fresh.


2. The traffic is bad today, so​ she may get home late.
3. His company is having problems, so ​he might lose his job​.
4. She's never late, so there ​may be a problem on the subway.
5. The lights are not on, so ​they can't be at home.
6. He hasn't eaten today, so ​he must be hungry.
7. She's blonde and has blue eyes, so ​it can't be her.
8. The sky is gray, so ​it might rain.
9. I often see him at the music store, so ​he must like music.
10. He plays tennis every day, so​ he must be healthy.
TEST
PERTEMUAN KE 11

LISTENING (WHY E-LEARNING IS GOOD)

STUDY
1. allowing people to work at their own speed
JAWAB : ​Self-placed
2. talking or having contact with other people
jawab : ​intercation
3. a person who is your equal in society, work, or at school
jawab : ​peer
4. all around the world
jawab :​global
5. available all the time: 24 hours a day and 7 days a week.
jawab : ​24/7
6. classes for adult part-time students, or for people who have finished university and want to
keep studying
jawab :​ containing education
7. two or more people working together
jawab : ​collaboration
8. money paid for school or classes
jawab : ​tuition
2.
1. I learn a lot from my ​peers ​at work…more than I learn from my boss.
2. The great thing about the take-home test is that it's​ self-paced​. You can take as little or
as much time as you need.
3. I like working in sales because there's a lot of ​interaction​ with other people, and I love
talking.
4. I thought I was done with school when I got my degree, but I am still taking ​continuing
education ​classes. I guess I'll always be a student!
5. The library is open ​24/7 ​during exams, so you can study all night if you need to.
6. I have been saving money for a long time so that I can afford my son's​ tuition​ for college
7. I wrote this paper in ​collaboration​ with my classmates, so all of our names are on it.
8. China and India have had a large impact on the ​global ​economy.
PRACTICE
B. PRACTICE
TEST/KUIS (soalnya mendengarkan di really english)
International Business (Reading)
1. to make plans or preparations for something in the future
jawab : ​make an arrangement
2. to tell people about something formally
jawab : ​make an announcement
3. to lose money in business because your costs were higher than the money you made
from selling your goods or services
jawab : ​make a loss
4. to go to a series of lessons or training sessions on the same subject
jawab : ​do a course
5. to do a detailed and careful study of something to find out more information about it
jawab :​ do research
6. to make money in business by selling goods or services for more than they cost you
jawab : ​make a profit
7. to buy or sell goods or services to make money
jawab : ​do business
8. to change something so that it is better
jawab : ​make improvements
2.
1. Last year was a very bad year for HTO Industries. In fact, they ​made a loss ​of $20,000.
2. The PP Corporation does a lot of ​business​ with Canadian companies. Their three
biggest customers are Canadian firms.
3. GW Electronics had a very good year. They ​made a profit​ of $3,000,000.
4. My assistant will make the ​arrangements​ for your trip to Hong Kong.
5. Our computers are very old. We need to make some ​improvements​ to the system.
6. The manager made an important ​announcement​ today. He told us we are going to open
a new office in Vancouver.
7. Next year, my company is sending me to a business school to ​do a course​ in marketing.
8. We don't know enough about the market. We need to ​do more research​ .

PRACTICE

INTERCO ONE
Do you do business overseas? Too busy to make your own travel arrangements? Interco
One can help. Interco One is a dynamic international company, which organizes everything
for the busy business traveler.
We help individuals or groups. We can organize national and international travel by air, train,
and car. We can make arrangements for hotels, conference centers, and even entertainment
for you and your clients. Because we contact the airlines and hotels directly, we can offer the
best service at the best price.
Worried about languages? No problem. Interco One can also arrange for interpreters to
meet you at the airport. So there is no need to do a language course before you do business
overseas.
We make the arrangements, so you can do your job!

Translate
INTERCO ONE
Apakah Anda melakukan bisnis di luar negeri? Terlalu sibuk untuk membuat pengaturan
perjalanan Anda sendiri? Interco One dapat membantu. Interco One adalah perusahaan
internasional yang dinamis, yang mengatur segalanya untuk pelancong bisnis yang sibuk.
Kami membantu individu atau kelompok. Kami dapat mengatur perjalanan nasional dan
internasional melalui udara, kereta api, dan mobil. Kami dapat membuat pengaturan untuk
hotel, pusat konferensi, dan bahkan hiburan untuk Anda dan klien Anda. Karena kami
menghubungi maskapai penerbangan dan hotel secara langsung, kami dapat menawarkan
layanan terbaik dengan harga terbaik.
Khawatir tentang bahasa? Tidak masalah. Interco One juga dapat mengatur juru bahasa
untuk menemui Anda di bandara. Jadi tidak perlu melakukan kursus bahasa sebelum Anda
melakukan bisnis di luar negeri.
Kami membuat pengaturan, sehingga Anda dapat melakukan pekerjaan Anda!
1. who does interco one help?
jawab : Business People
TEST

Profits Up at SKO
SKO Technologies said yesterday that they made record profits in the last financial year. Mr.
Brian Duffey, son of Louis Duffey (who started the successful electronics company twenty
years ago), is the new CEO. He made the announcement at a press conference in Seattle.
He said that the company made more than $3 billion last year, 10% more than the year
before. The company has done a lot of market research in the last eighteen months. It is
starting to do business with new clients and has spent a total of $3 million on advertising. He
also explained that the company has made changes to its research department, employing
200 new engineers to work on CD players, televisions, and personal computers.
Recent reports suggest that Mr. Duffey would like to move into the cell phone market in the
near future. And the reason for the success? Mr. Duffey thinks that it is about taking care of
your workers. "Happy workers are good workers," he said.
TRANSLATE
Keuntungan Naik di SKO

Teknologi SKO mengatakan kemarin bahwa mereka membuat rekor keuntungan di tahun
keuangan terakhir. Mr. Brian Duffey, putra Louis Duffey (yang memulai perusahaan
elektronik yang sukses dua puluh tahun yang lalu), adalah CEO baru. Dia membuat
pengumuman pada konferensi pers di Seattle.

Dia mengatakan bahwa perusahaan membuat lebih dari $ 3 miliar tahun lalu, 10% lebih dari
tahun sebelumnya. Perusahaan telah melakukan banyak riset pasar dalam delapan belas
bulan terakhir. Ini mulai melakukan bisnis dengan klien baru dan telah menghabiskan total $
3 juta untuk iklan. Dia juga menjelaskan bahwa perusahaan telah membuat perubahan pada
departemen penelitiannya, mempekerjakan 200 insinyur baru untuk bekerja pada pemutar
CD, televisi, dan komputer pribadi.

Laporan terbaru menunjukkan bahwa Mr. Duffey ingin pindah ke pasar ponsel dalam waktu
dekat. Dan alasan keberhasilannya? Tn. Duffey berpikir ini tentang merawat pekerja Anda.
"Pekerja yang bahagia adalah pekerja yang baik," katanya
SOAL TEST
PERTEMUAN KE 11 GRAMMAR WORK EXPERIENCE
Study
1. They didn't ​use to​ go out much
2. Did ​HE use TO​ play badminton with you?
3. She didn't ​use to​ enjoy school
4. Did ​you use to​ have long hair?
5. We ​used to see​ him a lot.
6. I ​used to eat​ too much.
7. She ​used to ​work here.
8. Did ​she use to ​drive a motorbike?
2.Practice
1. She ​used to​ hate school, but now that she's made new friends, she's much happier
2. "Do you play any sports?"
"Not any more, but ​I used to​ play football when I was at school."
3. ​I used to​ go to bed late, but since I started the new job, I've started going to bed much
earlier.
4. We all ​used to ​go to the same college.
5. "Did you ​use to​ go out with Sarah?"
" Yes, but I've got a new girlfriend now."
6. Did you​ use to ​work at AJB?
7. Anita ​lived​ in Portugal when she was young.
8. "I didn't ​use to ​like working here much."
"No me neither, but I love it now."
9. Wendy ​used to smoke​ , but she stopped when she got pregnant.
10.​ I used to​ be very thin a few years ago, but I've put on a lot of weight since then.
3.
Great! You got it right.
1.You said: ​use to like
The correct answer is use to like​. You use u ​ se to​ in questions and negative statements.
You use ​used to​ in affirmative statements, so ​used to like​ is incorrect. You use the infinitive
(without ​to​) after modal and auxiliary verbs such as ​did,​ so ​liked​ is incorrect.
Great! You got it right.
2.You said: ​used to hate
The correct answer is used to hate​. You use ​use to​ in questions and negative statements,
so ​use to hate​ is incorrect. ​hate​ is incorrect because the sentence is about the past.
Oops! You got it wrong.
3. You said: ​usually have to
The correct answer is used to have to.​ You use the infinitive (without ​to)​ after ​use to/used
to​, so ​used to had to​ is incorrect. ​usually have to​ is incorrect because the sentence is about
the past.
Oops! You got it wrong.
4. You said: ​used to forget
The correct answer is forgot. ​You use ​used to​ to talk about past habits and routines, so
used to forget​ is incorrect. ​forget​ is incorrect because this sentence is about the past.
Oops! You got it wrong.
5. You said: ​gives
The correct answer is gave.​ The key phrase is "one day" at the beginning of the sentence.
You use ​used to​ to talk about past habits and routines in affirmative statements, so ​use to
give​ is grammatically incorrect. ​gives​ is incorrect because this sentence is about the past.
Great! You got it right.
6. You said: ​Did you use to wear
The correct answer is Did you use to wear.​ You use ​use to​ in questions and negative
statements. You use ​used to​ in affirmative statements, so ​Did you used to wear​ is incorrect.
Great! You got it right.
7. You said: ​used to wear
The correct answer is used to wear.​ You use ​used to​ in affirmative statements. You use
use to​ in questions and negative statements, so "use to wear" is incorrect. ​didn't use to wear
is not a logical answer because he describes the uniform he wore.
Great! You got it right.
8. You said: ​use to
The correct answer is use to.​ You use ​use to​ in questions and negative statements. You
use ​used to​ in affirmative statements, so this is incorrect. ​Use/used​ is different to ​use
to/used to​.
Great! You got it right.
9. You said: ​used to
The correct answer is used to. ​You use ​used to​ in affirmative statements. ​use to​ is
incorrect because you use it in questions and negative statements. ​use​ is different to ​use
to/used to​.
Great! You got it right.
10.You said: ​use to enjoy
The correct answer is use to enjoy. ​You use ​use to​ in questions and negative statements.
You use ​used to​ in affirmative statements, so ​used to enjoy​ is incorrect. You use the
infinitive (without ​to)​ after modal and auxilliary verbs like ​did,​ so ​enjoyed​ is incorrect.
4. TEST
Work experience

You scored: ​60%


Sorry this means you failed the test.
But you can retake the test anytime in order to finish this lesson.
Great! You got it right.
1. "Did Lydia use ​ ​ out with Dave?" "Yes, but now she's going out with Carlos."
You said: t​ o go
The correct answer is to go​. The correct form is ​use/used to​ + infinitive (without ​to​), so this
is the only possible answer.
Great! You got it right.
2. Did you ​ ​ sing in a rock band?
You said: u ​ se to
The correct answer is use to.​ You use ​use to​ in questions and negative statements. ​used
to​ is incorrect because you use it in affirmative statements.
Great! You got it right.
3. When I first arrived in Korea, I ​ ​ feel homesick, but I'm much happier now.
You said: u ​ sed to
The correct answer is used to.​ You use ​used to​ in affirmative statements. ​use to​ is
incorrect because you use it in questions and negative statements.
Oops! You got it wrong.
4. I ​ ​ a lot in my job these days. Before, I spent all my time in the office.
You said: ​used to travel
The correct answer is travel. ​The key phrase is "these days," so ​travel​ is the only possible
answer. You use the simple present to describe present habits and routines.
Great! You got it right.
5. "Do you live in Boston?" "Not anymore. I ​ ​ live there, but now I live in New York."
You said: u​ sed to
The correct answer is used to. ​You use ​used to​ in affirmative statements. ​use to​ is
incorrect because you use it in questions and negative statements. ​use/used​ is different to
use to/used to.​ ​usually​ is incorrect because he doesn't live in Boston anymore.
Great! You got it right.
PERTEMUAN KE 10 (ONLINE SHOOPING)
1. ​goods you have bought are brought to your home
jawab : ​home delivery
2. ​a secret word/number that you have to type into a computer system to be able to use it...
JAWAB :pASSWORD
3. a website where you can buy products
JAWAB: SHOPPING SITE
4. the name that you call yourself when you register with or use a website
JAWAB : USER NAME
5. a small, black, vertical line on a computer screen that shows the position you are at
JAWAB: CURSOR
6. to give your name and other details to a website so that you can become a user of that
website
JAWAB : REGISTER
7. to do the actions that allow you to start using a computer system
jawab: log on
8. safe and you do not have to worry about it
jawab : secure
9. the webpage on a shopping site where you pay for the goods you have bought
jawab : checkout
10. ​a program that searches the Internet for you, like "Google"
jawab : search engine
B.
1. ​When you finish shopping, go to the ​checkout​ ​and pay.
2. Before you give your credit card details, you should be sure the site is ​secure​ , and that
your payment details are safe.
3. Usually, your shopping is sent to you by​ ​home delivery​ .
4. Then you need to type in your ​user name​ - don't use your real name, and choose a
password.
5. A ​shopping site​ ​sells all kinds of things on the Internet.
6. First you need to ​register​ ​and open an account.
7. When you register, you will be asked to choose a ​password​ . You cannot tell this to
anyone
8. When you choose something, move the ​CURSOR​ onto the shopping basket and click.
9. You can use a ​search engine​ to find new sites.
10. The second time you go to a site, you don't need to register, you just need to​ ​log on
PRACTICE
1.
1.What is the problem?
You said: ​He doesn't know how to buy something on the Internet.

The correct answer is ​He doesn't know how to buy something on the Internet​.
Chris says, "I've never bought anything on the Internet before!" and Robert shows
him how to do it.

Great! You got it right.

2.Chris is the son, and Robert is the father. Which statement is correct?

You said: ​Chris has a problem and Robert helps him.

The correct answer is ​Chris has a problem and Robert helps him​. Robert helps
Chris with
Great! You got it right.

1. Chris tried to order a book by calling the bookstore.

You said: ​True

The correct answer is ​True​. Chris says, "I want to order a book from a bookstore
in town, but the line is always busy." He tried calling, but he cannot get through.

Oops! You got it wrong.

2. Chris knows how to use a search engine.

You said: ​False

The correct answer is ​False​. Robert says, "Then go to a search engine." Chris
says, "How?", so he does not know how to use a search engine.

Great! You got it right.

3. Chris can't remember the title of the book he wants to buy.

You said: ​False

The correct answer is ​False​. Robert says, "Do you know the title?" and Chris says,
"Yes," so Chris "can't remember" is incorrect.

Great! You got it right.

4.The online bookshop doesn't have the book Chris wants.

You said: ​False

The correct answer is ​False​. Chris says, "Oh, good! They have it. "

Oops! You got it wrong.

5.Chris wants to buy more than one book.

You said: ​False

The correct answer is ​False​. Robert says, "Do you want any other books?" Chris
says, "No, just that one."
Great! You got it right.

6.Chris has to register before he can pay.

You said: ​True

The correct answer is ​True​. Chris says, "Now it wants to know if I have a
password." Robert says, "Okay — so you'll have to register...Then you'll be able to
pay."

Great! You got it right.

7.Chris is worried about paying by credit card online.

You said: ​True

The correct answer is ​True​. Chris says, "But is it secure? I don't want other people
using my credit card." This implies that he is worried about paying online

TEST. (SOAL LISTENING SOALNYA MENDENGARKAN DI REALLY)

You scored: ​100%


This means you passed the test.

Great! You got it right.

Great! You got it right.


1. You said: ​A
The correct answer is A. The man says, "I've forgotten my password!", so "Oh dear,
are you sure?" is the most logical response.
Great! You got it right.
2. You said: ​C
The correct answer is C. The question is, "How can I find the web page if I don't
know its address?", so "Use a search engine" is the most logical response.
Great! You got it right.
3. You said: ​B
The correct answer is B. The man says, "I have everything I need in my shopping
basket," so "Okay. Now go to the checkout" is the most logical response.
Great! You got it right.
4. You said: ​C
The correct answer is C. The man says, "I don't have a password," so "You need to
register" is the most logical response.
Great! You got it right.
5. You said: ​A
The correct answer is A. The question is "How do I click on the box?", so "Move the
cursor with the mouse" is the most logical response.
Great! You got it right.
What does the woman want?
6. You said: ​To buy something else
The correct answer is To buy something else. She says, "I don't want to go to the
checkout. I need another book."
Great! You got it right.
What did the woman do?
7. You said: ​She made a spelling mistake.
The correct answer is She made a spelling mistake. The man says, "Did you type in
the title correctly?" The woman says, "Oh, no! I made a mistake," so this implies
that she made a spelling mistake.
Great! You got it right.
Which statement is correct?
8. You said: ​The man is looking for the cursor.
The correct answer is The man is looking for the cursor. The man says, "I can't see
where the cursor is!" After the woman helps him, he says, "Oh yes, here it is!"
Great! You got it right.
What's the problem?
9. You said: ​The bookstore doesn't have the book he wants.
The correct answer is The bookstore doesn't have the book he wants. He says, "It
says the book I want isn't available."
Great! You got it right.
Who thinks you shouldn't buy things over the Internet?
10. You said: ​Neither
The correct answer is Neither. The woman says she thinks it's secure to pay by
credit card, so the man says, "Okay. I'll buy it then."

PERTEMUAN 10 ​READING ( Geniuses of the world )


A.
1.​not intelligent, but not 'stupid,' 'silly,' or 'foolish'
jAWAB : unintelligent
2. the same meaning as 'intelligent' or 'smart'
jawab : ​clever
3. a person who does something that is stupid or not wise — investing all your
money in one company for example
jawab : ​fool
4. the same meaning as 'intelligent' or 'clever'
jawb :​ smart
5. you are not intelligent or you do things that are not intelligent — the same
meaning as 'silly,' but the meaning is stronger.
jawb : ​stupid
6. a person who has a very rare and natural ability
jawab:​genius
7. the adjective from 'fool'
jawab :​ foolish
8. the same meaning as 'stupid,' but the meaning is less strong than 'stupid'
jawb ;​ silly
9. you can learn and understand things quickly — the same as 'smart' and 'clever'
jawb : ​intelligent
10. you are very skilled at one thing — for example as a musician
jawb : ​brilliant
B.
1. ​ ​Albert Einstein was one of the most ​brilliant​ ​men ever to have lived.
2. Sometimes you shouldn't be too ​smart ​because it makes other people feel stupid
beside you!
3. I'm always doing ​silly​ things that make people very angry.
4. My dad is very ​clever​ . You can ask him anything and he always knows the
answer.
5. Leonardo da Vinci was a ​genius​ because, as well as being a great painter, he
designed the first helicopter.
6. It's much harder for students at school who are ​unintelligent​ if the others are very
smart.
7. I wish I was more ​intelligent​, so I could pass my exams.
8. I always do ​stupid​ things if I drink too much. Then I feel bad the next day.
9. My friends are all very intelligent people, but they do very ​foolish​ ​things
sometimes.
10. My brother's very sensible, but I've always been a bit of a​ ​fool
PractiCE
A. genius or idiot
We often celebrate people for being intelligent or brilliant in certain areas, such as
Albert Einstein, the scientific genius. But we don't often reward people for being
really unintelligent. Since the mid-1990s however, a website called the Darwin
Awards has told true stories about the silly things people do.
For example, there is the story of a nineteen-year-old fool in Ohio in the United
States. He put his head in front of a train to see how close he could get to the
moving train before it hit him. Then there was the story of a stupid criminal from
Connecticut. He tried to escape from the police by driving into the local prison,
which he thought was a shopping mall.
Another criminal who wasn't very clever was the Frenchman who robbed two
American Olympic runners at Seville Airport in Spain. Larry Wade and Maurice
Green, two of the fastest men on Earth, ran after the Frenchman and quickly
caught the foolish thief. The Frenchman said he was an innocent tourist, but a
Spanish television crew had filmed everything and quickly called the police.
We often celebrate people for being intelligent or brilliant in certain areas, such as
Albert Einstein, the scientific genius. But we don't often reward people for being
really unintelligent. Since the mid-1990s however, a website called the Darwin
Awards has told true stories about the silly things people do.
For example, there is the story of a nineteen-year-old fool in Ohio in the United
States. He put his head in front of a train to see how close he could get to the
moving train before it hit him. Then there was the story of a stupid criminal from
Connecticut. He tried to escape from the police by driving into the local prison,
which he thought was a shopping mall.
Another criminal who wasn't very clever was the Frenchman who robbed two
American Olympic runners at Seville Airport in Spain. Larry Wade and Maurice
Green, two of the fastest men on Earth, ran after the Frenchman and quickly
caught the foolish thief. The Frenchman said he was an innocent tourist, but a
Spanish television crew had filmed everything and quickly called the police.
We often celebrate people for being intelligent or brilliant in certain areas, such as
Albert Einstein, the scientific genius. But we don't often reward people for being
really unintelligent. Since the mid-1990s however, a website called the Darwin
Awards has told true stories about the silly things people do.
For example, there is the story of a nineteen-year-old fool in Ohio in the United
States. He put his head in front of a train to see how close he could get to the
moving train before it hit him. Then there was the story of a stupid criminal from
Connecticut. He tried to escape from the police by driving into the local prison,
which he thought was a shopping mall.
Another criminal who wasn't very clever was the Frenchman who robbed two
American Olympic runners at Seville Airport in Spain. Larry Wade and Maurice
Green, two of the fastest men on Earth, ran after the Frenchman and quickly
caught the foolish thief. The Frenchman said he was an innocent tourist, but a
Spanish television crew had filmed everything and quickly called the police.
We often celebrate people for being intelligent or brilliant in certain areas, such as
Albert Einstein, the scientific genius. But we don't often reward people for being
really unintelligent. Since the mid-1990s however, a website called the Darwin
Awards has told true stories about the silly things people do.
For example, there is the story of a nineteen-year-old fool in Ohio in the United
States. He put his head in front of a train to see how close he could get to the
moving train before it hit him. Then there was the story of a stupid criminal from
Connecticut. He tried to escape from the police by driving into the local prison,
which he thought was a shopping mall.
Another criminal who wasn't very clever was the Frenchman who robbed two
American Olympic runners at Seville Airport in Spain. Larry Wade and Maurice
Green, two of the fastest men on Earth, ran after the Frenchman and quickly
caught the foolish thief. The Frenchman said he was an innocent tourist, but a
Spanish television crew had filmed everything and quickly called the police.
We often celebrate people for being intelligent or brilliant in certain areas, such as
Albert Einstein, the scientific genius. But we don't often reward people for being
really unintelligent. Since the mid-1990s however, a website called the Darwin
Awards has told true stories about the silly things people do.
For example, there is the story of a nineteen-year-old fool in Ohio in the United
States. He put his head in front of a train to see how close he could get to the
moving train before it hit him. Then there was the story of a stupid criminal from
Connecticut. He tried to escape from the police by driving into the local prison,
which he thought was a shopping mall.
Another criminal who wasn't very clever was the Frenchman who robbed two
American Olympic runners at Seville Airport in Spain. Larry Wade and Maurice
Green, two of the fastest men on Earth, ran after the Frenchman and quickly
caught the foolish thief. The Frenchman said he was an innocent tourist, but a
Spanish television crew had filmed everything and quickly called the police.
TRANSLATE
Kita sering merayakan orang karena menjadi cerdas atau cemerlang di bidang
tertentu, seperti Albert Einstein, jenius ilmiah. Tetapi kita tidak sering menghargai
orang karena benar-benar tidak cerdas. Namun, sejak pertengahan tahun 1990-an,
situs web yang disebut Darwin Awards telah menceritakan kisah nyata tentang
hal-hal konyol yang dilakukan orang.

Misalnya, ada kisah tentang seorang bodoh berusia sembilan belas tahun di Ohio di
Amerika Serikat. Dia meletakkan kepalanya di depan kereta untuk melihat seberapa
dekat dia bisa naik ke kereta yang bergerak sebelum menabraknya. Lalu ada kisah
tentang penjahat bodoh dari Connecticut. Dia mencoba melarikan diri dari polisi
dengan mengemudi ke penjara lokal, yang menurutnya adalah pusat perbelanjaan.

Penjahat lain yang tidak terlalu pintar adalah orang Prancis yang merampok dua
pelari Olimpiade Amerika di Bandar Udara Seville di Spanyol. Larry Wade dan
Maurice Green, dua orang tercepat di Bumi, mengejar orang Prancis itu dan dengan
cepat menangkap pencuri yang bodoh itu. Orang Prancis itu mengatakan dia
adalah turis yang tidak bersalah, tetapi seorang kru televisi Spanyol telah
memfilmkan semuanya dan dengan cepat menghubungi polisi.

soal :

Great! You got it right.

1. What are the Darwin Awards given for?

You said: ​The stupid things people do

The correct answer is ​The stupid things people do​. The article says, "...a
website called the Darwin Awards has told true stories about the silly things that
people do," so it gives awards for stupid things, NOT clever things.

Great! You got it right.

2. How many stories about foolish people are there in the article?

You said: ​3
The correct answer is ​3​. There is a story about a nineteen-year-old in Ohio, a
story about a criminal in Conneticut, and a story about a Frenchman in Spain.

D.

Great! You got it right.

1.The Darwin awards are unusual.

You said: ​True

The correct answer is ​True​. The article says, "...we don't often reward people for
being really unintelligent...however, a website called the Darwin Awards has told
true stories about the silly things people do." The Darwin Awards are "unusual"
because people usually get awards for clever things.

Oops! You got it wrong.

2.The Awards first started 90 years ago.

You said: ​True

The correct answer is ​False​. The article says that the Darwin Awards have told
true stories about the silly things people do "Since the mid-1990s...," so the
Darwin Awards started around 1995, not 90 years ago.

Great! You got it right.

3.The boy from Ohio wanted the train to hit his head.

You said: ​False

The correct answer is ​False​. The article says, "...a nineteen-year-old fool in
Ohio...put his head in front of a train to see how close he could get to the moving
train before it hit him," so he did not want the train to actually hit his head.

Oops! You got it wrong.

4.One criminal escaped from prison in a police car.


You said: ​True

The correct answer is ​False​. The article says, "...a stupid criminal from
Connecticut...tried to escape from the police by driving into the local prison..."

Great! You got it right.

5.The criminal from Connecticut thought the prison was a shopping mall.

You said: ​True

The correct answer is ​True​. The article says, "...a stupid criminal from
Connecticut...tried to escape from the police by driving into the local prison, which
he thought was a shopping mall."

Great! You got it right.

6.The Frenchman stole from two men who could run very fast.

You said: ​True

The correct answer is ​True​. The article says, "...the Frenchman who robbed two
American Olympic runners...two of the fastest men on Earth..."

Great! You got it right.

7.The Frenchman was a tourist.

You said: ​False

The correct answer is ​False​. The article says, "The Frenchman said he was an
innocent tourist, but a Spanish television crew had filmed everything..." The
Frenchman said he was a tourist, but actually he was a thief.

TEST

The problems of being a child genius

Having a child who is very clever could be much more difficult for the parents than
a child who is unintelligent, according to scientists. Dr. Peter Congdon from the
Gifted Children's Information Center has seen many children with brilliant minds
and believes that it is not easy for these children to have normal lives.

One famous story was of a girl in England in the early 1980s called Ruth
Lawrence. She was such a genius that she went to Oxford University when she
was 12 years old! It was almost impossible for her to have a normal life because
she was so intelligent that most other people felt stupid or foolish when they were
with her.

So how do you know if your child is a genius? Dr. Congdon says that there are
ways to recognize if your child is very smart. First, the child could be
super-intelligent if he or she asks a lot of questions and has a very good memory.
Also, the child could be above average if he or she likes solving problems. Very
clever children also get bored at school, which was the same problem Albert
Einstein had when he was a child.

TRANSLATE

Masalah menjadi anak jenius


Memiliki anak yang sangat pandai bisa jauh lebih sulit bagi orang tua daripada anak
yang tidak cerdas, menurut para ilmuwan. Dr. Peter Congdon dari Pusat Informasi
Anak Berbakat telah melihat banyak anak dengan pikiran cemerlang dan percaya
bahwa tidak mudah bagi anak-anak ini untuk memiliki kehidupan yang normal.

Salah satu kisah terkenal adalah seorang gadis di Inggris pada awal 1980-an yang
disebut Ruth Lawrence. Dia sangat jenius sehingga dia pergi ke Universitas Oxford
ketika dia berumur 12 tahun! Hampir tidak mungkin baginya untuk memiliki
kehidupan normal karena dia sangat cerdas sehingga kebanyakan orang lain
merasa bodoh atau bodoh ketika mereka bersamanya.

Jadi bagaimana Anda tahu jika anak Anda jenius? Congdon mengatakan bahwa
ada cara untuk mengenali apakah anak Anda sangat pintar. Pertama, anak itu bisa
sangat pintar jika dia mengajukan banyak pertanyaan dan memiliki ingatan yang
sangat baik. Juga, anak bisa berada di atas rata-rata jika dia suka memecahkan
masalah. Anak-anak yang sangat pintar juga bosan di sekolah, yang merupakan
masalah yang sama dengan Albert Einstein ketika dia masih kecil.

TEST

You scored: ​100%

This means you passed the test.

Great! You got it right.

1.Who thinks that having very clever children could be a problem?

You said: ​Scientists

The correct answer is ​Scientists​. The article says, "Having a child who is very
clever could be much more difficult for the parents than a child who is
unintelligent, according to scientists."

Great! You got it right.

2.Why did Ruth Lawrence go to college so young?

You said: ​She was very clever.

The correct answer is ​She was very clever​. The article says, "...Ruth
Lawrence...was such a genius that she went to Oxford University when she was
12 years old!"

Great! You got it right.

3.How did a lot of people feel when they were with her?

You said: ​Unintelligent


The correct answer is ​Unintelligent​. The article says, "...most other people felt
stupid or foolish when they were with her."

Great! You got it right.

4.How do you know if your child is clever?

You said: ​If he or she asks lots of questions

The correct answer is ​If he or she asks lots of questions​. The article says that
your "...child could be super-intelligent if he or she asks a lot of questions..." ​If he
or she gets bored​ is incorrect because the article only says, "Very clever
children also get bored at school..." It does not say if they get bored in general.

Great! You got it right.

5.Why did Albert Einstein feel bored at school?

You said: ​He was too intelligent.

The correct answer is ​He was too intelligent​. The article says, "Very clever
children also get bored at school, which was the same problem Albert Einstein
had when he was a child."

Pertemuan14 (English )

Reading ( Managing diversity in the workplace )


STUDY
A
1. to promote the growth of -​foster
2. able to adjust because of a change in the situation-​adaptable
3. very different from each other- ​heterogeneus
4. very similar to each other-​homogeneus
5. included in a group to make people think it has all types of people when it hasn't-
token
6.to​ look like-​resemble
7.to​ sharpen or perfect-​hone
8. the quality of having differences-​diversity
B

1. Companies should-​foster-​ a productive atmosphere.


2. As more immigrants move to the United States, the resulting -​diversity​- has
challenges as well as benefits.
3.A good company is-​adaptable​- to the changing needs of its customers.
4. If you live in a -​homogeneous​- neighborhood, the people will be from the same
background.
5. Mark found out that he was just a-​token​ -of minority hiring - he thought he was
going to work for a multicultural organization.
6. We have very -​heterogeneous- ​personalities and have very different interests.
7. I can cook well but I want to- ​hone​ -my skills until I am perfect.
8. People often confuse me with my sister because we -​resemble​- each other so
much.

PRACTICE
With greater globalization, the ability to not only tolerate but also to manage diversity
in the workplace becomes very important. Businesses and organizations have clients
and customers from all over the world, and their employees are increasingly
reflecting a similar diversity. Effective managers must learn to foster a productive
multicultural atmosphere in the workplace.

The advantages of a diverse workplace are many. One of the most important
benefits is that a diverse workforce will more closely resemble the organization's
client base. Customers will be more attracted to a company that understands their
issues. A heterogeneous workforce will be more likely to bring multiple perspectives
to problem-solving, whereas a homogenous workforce may be more limited. Diverse
workplaces must hone communication skills to bring different people together as a
team. In today's world, soft skills like communication are vital to a company's health.
Companies with experience in managing diversity tend to be more flexible and
adaptable to changing environments. A diverse workforce will also attract employees
from a variety of backgrounds.

There are potential difficulties that may arise as a company moves towards a more
heterogeneous staff. Current employees may react to the new diversity with jokes or
negative remarks. Companies may believe they are satisfying the goal of greater
diversity by hiring a few token members of a particular group. When an organization
practices tokenism, it is unlikely to realize the benefits of diversity. Employees and
customers will recognize that the diversity is not genuine. Tokenism also puts a lot of
pressure on the few representatives of a group. They will be less happy and less
productive.

Good management of diversity means training employees on the advantages of


diversity, good communication skills, and effective problem-solving. It means
watching out for negative reactions to greater diversity and responding quickly.
When managed well, diversity can bring rewards to the organization, and also to the
individual employees.

TRANSLATE
Dengan globalisasi yang lebih besar, kemampuan untuk tidak hanya mentolerir
tetapi juga mengelola keragaman di tempat kerja menjadi sangat penting. Bisnis dan
organisasi memiliki klien dan pelanggan dari seluruh dunia, dan karyawan mereka
semakin mencerminkan keragaman yang serupa. Manajer yang efektif harus belajar
untuk menumbuhkan suasana multikultural yang produktif di tempat kerja.

Keuntungan dari beragam tempat kerja sangat banyak. Salah satu manfaat
terpenting adalah bahwa tenaga kerja yang beragam akan lebih mirip dengan basis
klien organisasi. Pelanggan akan lebih tertarik pada perusahaan yang memahami
masalah mereka. Tenaga kerja yang heterogen akan lebih mungkin membawa
banyak perspektif untuk pemecahan masalah, sedangkan tenaga kerja yang
homogen mungkin lebih terbatas. Tempat kerja yang beragam harus mengasah
keterampilan komunikasi untuk menyatukan orang-orang yang berbeda sebagai satu
tim. Di dunia sekarang ini, keterampilan lembut seperti komunikasi sangat penting
untuk kesehatan suatu perusahaan. Perusahaan dengan pengalaman dalam
mengelola keragaman cenderung lebih fleksibel dan mudah beradaptasi dengan
lingkungan yang berubah. Tenaga kerja yang beragam juga akan menarik karyawan
dari berbagai latar belakang.

Ada potensi kesulitan yang mungkin timbul ketika perusahaan bergerak ke arah staf
yang lebih heterogen. Karyawan saat ini dapat bereaksi terhadap keragaman baru
dengan lelucon atau komentar negatif. Perusahaan mungkin percaya bahwa mereka
memuaskan tujuan keragaman yang lebih besar dengan mempekerjakan beberapa
anggota token dari kelompok tertentu. Ketika sebuah organisasi mempraktikkan
tokenisme, tidak mungkin untuk menyadari manfaat dari keberagaman. Karyawan
dan pelanggan akan menyadari bahwa perbedaan itu tidak asli. Tokenisme juga
memberikan banyak tekanan pada beberapa perwakilan dari suatu kelompok.
Mereka akan kurang bahagia dan kurang produktif.

Pengelolaan keragaman yang baik berarti melatih karyawan tentang keunggulan


keragaman, kemampuan komunikasi yang baik, dan penyelesaian masalah yang
efektif. Itu berarti mengawasi reaksi negatif terhadap keragaman yang lebih besar
dan merespons dengan cepat. Ketika dikelola dengan baik, keberagaman dapat
membawa imbalan bagi organisasi, dan juga kepada karyawan individu.
A.
1. The main idea of this article is diversity in the workplace brings more
benefits than difficulties.
You said: ​True
The correct answer is ​True​. Although there may be some difficulties, the article
discusses more advantages.
B.
Great! You got it right.
1. Customers in a global business world prefer a homogeneous company to
handle their needs.
You said: False
The correct answer is False. The article says, "…a diverse workforce will more
closely resemble the organization's client base. Customers will be more attracted to
a company that understands their issues."
Great! You got it right.
2. One problem with a homogenous workforce is that employees tend to think
more like each other.
You said: True
The correct answer is True. The article says, "A heterogeneous workforce will be
more likely to bring multiple perspectives to problem-solving, whereas a
homogenous workforce may be more limited."
Great! You got it right.
3. Increasing diversity can help companies respond well to change.
You said: True
The correct answer is True. The article says, "Companies with experience in
managing diversity tend to be more flexible and adaptable to changing
environments."
4.As a company becomes more diverse, there may be bad feelings.
You said: tRUE
The correct answer is True. The article says, "Current employees may react to the
new diversity with jokes or negative remarks.".
5. Hiring token minority employees is enough to create diversity.
You said: FALSE
The correct answer is False. The article says, "Companies may believe they are
satisfying the goal of greater diversity by hiring a few token members of a particular
group. When an organization practices tokenism, it is unlikely to realize the benefits
of diversity."
Great! You got it right.
6.If there are only a few minority employees, they tend to be ignored.
You said: False
The correct answer is False. The article says, "Tokenism also puts a lot of pressure
on the few representatives of a group." This suggests that people pay attention to
what the token workers are doing.

TEST

Dear Career Doctor,

When I was first hired by my company, I was really excited. It was the perfect
job for me, and I was going to have a lot of responsibility. Unfortunately, it
hasn't worked out as well as I hoped. The company told me they had a diverse
workforce, but that wasn't true. As a member of a minority group, I am one of a
few token minority employees. I am in a high visibility position, and when the
company meets with minority clients, I am always included. This makes me
unhappy because I feel like I'm telling a lie. Also, some of my coworkers seem
unhappy with my hiring. They were a fairly homogenous group and some of
them have made jokes or comments about my background. Now, I am thinking
about quitting. What should I do?

Tom Token

Dear Tom Token,

It sounds like your new company is making some common mistakes. When
companies decide to make their workforce more heterogeneous, they don't
always plan as well as they should. Tokenism is not diversity. As your
experience shows, it can create bad feelings in everyone. The first thing you
should do is share your feelings and experience with someone who can help. If
you communicate well with your supervisor, you could talk to him or her.
Another good resource is the human resources department. Find out if there
are plans to hire more minorities. Describe your experience so far.
Management or Human Resources can arrange for training in communication
and problem-solving.

On the positive side, your company has made a decision to increase diversity.
The company probably wants to build and/or maintain relationships with
minority customers. This provides a powerful incentive to get this right. I think
you should give your employers the opportunity to correct their mistakes. If
they don't respond effectively, then you should begin looking for another job.

Career Doctor
TRANSLATE
Dokter Karir yang terhormat,

Ketika saya pertama kali dipekerjakan oleh perusahaan saya, saya benar-benar
bersemangat. Itu adalah pekerjaan yang sempurna untuk saya, dan saya akan
memiliki banyak tanggung jawab. Sayangnya, itu tidak berhasil sebaik yang
saya harapkan. Perusahaan mengatakan kepada saya bahwa mereka memiliki
tenaga kerja yang beragam, tetapi itu tidak benar. Sebagai anggota kelompok
minoritas, saya adalah salah satu dari beberapa karyawan minoritas token.
Saya dalam posisi visibilitas tinggi, dan ketika perusahaan bertemu dengan
klien minoritas, saya selalu disertakan. Ini membuat saya tidak bahagia karena
saya merasa seperti berbohong. Juga, beberapa rekan kerja saya tampak tidak
senang dengan perekrutan saya. Mereka adalah kelompok yang cukup
homogen dan beberapa dari mereka telah membuat lelucon atau komentar
tentang latar belakang saya. Sekarang, saya sedang berpikir untuk berhenti.
Apa yang harus saya lakukan?

Tom Token

Tom Token yang terhormat,

Kedengarannya seperti perusahaan baru Anda membuat beberapa kesalahan


umum. Ketika perusahaan memutuskan untuk membuat tenaga kerja mereka
lebih heterogen, mereka tidak selalu merencanakan sebaik yang seharusnya.
Tokenisme bukan keragaman. Seperti yang ditunjukkan oleh pengalaman
Anda, itu dapat menciptakan perasaan buruk pada semua orang. Hal pertama
yang harus Anda lakukan adalah berbagi perasaan dan pengalaman Anda
dengan seseorang yang dapat membantu. Jika Anda berkomunikasi dengan
baik dengan supervisor Anda, Anda dapat berbicara dengannya. Sumber lain
yang baik adalah departemen sumber daya manusia. Cari tahu apakah ada
rencana untuk mempekerjakan lebih banyak minoritas. Jelaskan pengalaman
Anda sejauh ini. Manajemen atau Sumber Daya Manusia dapat mengatur
pelatihan dalam komunikasi dan pemecahan masalah.

Di sisi positif, perusahaan Anda telah membuat keputusan untuk


meningkatkan keragaman. Perusahaan mungkin ingin membangun dan / atau
mempertahankan hubungan dengan pelanggan minoritas. Ini memberikan
insentif yang kuat untuk mendapatkan hak ini. Saya pikir Anda harus memberi
majikan Anda kesempatan untuk memperbaiki kesalahan mereka. Jika mereka
tidak merespons secara efektif, maka Anda harus mulai mencari pekerjaan
lain.
Karir Dokter

TEST
1. What is the writer's problem?
You said: He is one of only a few minority employees
The correct answer is He is one of only a few minority employees. The letter says,
"As a member of a minority group, I am one of a few token minority employees."

2. Why does Tom Token feel like he is telling a lie?


You said: The clients he meets might think the company is very diverse.
The correct answer is The clients he meets might think the company is very diverse.
The letter says, "I am in a high visibility position, and when the company meets with
minority clients, I am always included." This makes him unhappy because he feels
like he is telling a lie.

3. What is one problem Tom Token has had?


You said: Coworkers have made negative comments.
The correct answer is Coworkers have made negative comments. The letter says,
"…some of them have made jokes or comments about my background."

4. Who does the Career Doctor suggest he talk to first?


You said: His supervisor or the Human Resources department
The correct answer is His supervisor or the Human Resources department. The
letter says, "If you communicate well with your supervisor, you could talk to him or
her. Another good resource is the human resources department."

5. According to the Career Doctor, what is an incentive for the company to do a


better job in managing diversity?
You said: To maintain good relationships with customers
The correct answer is To maintain good relationships with customers. The letter
says, "The company probably wants to build and/or maintain relationships with
minority customers. This provides a powerful incentive to get this right."

6. What is the Career Doctor's final piece of advice?


You said: He suggests first giving the employer a chance to fix the situation.
The correct answer is He suggests first giving the employer a chance to fix the
situation. The Career Doctor's earlier advice is to communicate with a supervisor or
Human Resources and take training courses. His final piece of advice is to give the
"employers the opportunity to correct their mistakes," before considering leaving.
PERTEMUAN 14
GRAMMAR (Working overseas)
A.
LISTENING SOALNYA
1. What do you know about Brad's new job?
You said: He is still working for the same company.
The correct answer is He is still working for the same company. Brad says, "...it's
strange working overseas even though I'm still working for the same company." He is
replacing someone who is moving to his company's headquarters, not a new
company.
Great! You got it right.
2. Where was Brad when he was involved in an accident?
You said: On his way to the hotel
The correct answer is On his way to the hotel. He says, "...as we were being driven
to the hotel, our car was involved in an accident." The accident happened between
the airport and the hotel.
B​.
MENDENGARKAN :
1. were being driven
2. I'm being shown
3. are taking.
4. I'm being put up
5. I'm being trained
6. They expect
7. I was met.
8. I'm being treated

PRACTICE
A.
1. The lion that escaped from the zoo-​was found-​ this morning by the police and zoo
staff.
2. The truck -​was being driven​ -by an experienced driver.
3. As we speak, tomorrow's newspapers- ​are being printed​.-
4. All the passengers on flight BA 768- ​are being questioned​- by the police at the
moment.
5. Quick, turn on the TV! The prime minister -​is being interviewed​- about his
economic policy.
6. Her car ​-was stolen​- from outside her house last night.
7.Last weekend -​we were taken​- on a guided tour of the city.
8.These days, most computers -​are made in​ -China.
9. What is your coat -​made of​-?
10. When I saw the boy climbing through my neighbors' window,- ​Icalled​- the police.

B.
1. The highway bridge -​was being repaired​- all weekend. That's why they closed
the road, but it's open again this morning.
2. Over two million people -​read​ -The Daily Times every day. It's the biggest selling
newspaper.
3. The new sports stadium -​is being buil​t- on the site of an old train station. It's
nearly finished.
4. The missing child -​was discovered​- hiding in the cellar last night.
5. The match -​IS being played​- in Tokyo. It's live on TV now if you want to watch it.
6. My brother fell off his motorbike last Thursday and -​broke​- his arm.
7. When I left the building about ten minutes ago, the offices- ​were being cleaned​-
by a team of over 50 people.
8. Chocolate -​is made​- from cocoa beans.
9. The telephone rang for almost two minutes before anyone-​ answered​ -it.
10. No one -​was injured​ -when the front tire of the bus blew out.

TEST

1. You said: is being transferred


The correct answer is is being transferred.​ The present continuous passive
verb-form is correct because the emphasis of the sentence is on the "production of
the new luxury MBW sports car." The key words are "This will take two months," so
this is referring to a temporary, ongoing activity that is happening now.
2. You said: are paid
The correct answer is are paid.​ The present simple passive verb-form is correct
because the emphasis of the sentence is on the "wages" that employees get. The
key words are "Average wages in Sao Paolo are," so this is referring to a permanent
fact, not a temporary ongoing activity.
3. You said: are losing
The correct answer is are losing​. The present continuous active verb-form is
correct because the emphasis of the sentence is on the "employees." The key words
are "2,000 employees…their jobs…because of the move," so this is referring to a
temporary, ongoing activity that is happening now.
4. You said: are being offered
The correct answer is are being offered.​ The present continuous passive
verb-form is correct because the emphasis of the sentence is on "500." This refers to
the number of people and who is offering the jobs is not mentioned. The offer is
happening now, so you use the present continuous passive-verb form.
5. You said: is struggled
The correct answer is struggled​. The past simple active verb-form is correct
because the emphasis of the sentence is on "management." The key words are
"Over the last 12 months," so this is referring to a past situation, not a present
situation.
6. You said: were being lost
The correct answer is were being lost.​ The past continuous passive verb-form is
correct because the emphasis of the sentence is on "orders" and not on who lost
these orders. The key words are "Over the last 12 months," so this is referring to a
past situation, not a present situation.
7. You said: were being produced
The correct answer is were being produced.​ The past continuous passive
verb-form is correct because the emphasis of the sentence is on the "cars," and not
who was producing the cars. The key words are "In the last six-month period," so this
is referring to a past situation, not a present situation.
8. You said: is are predicting
The correct answer is are predicting​. The present continuous active verb-form is
correct because the emphasis of the sentence is on the "Managers" — they are
making predictions. The key words are "the new factory," so this is referring to a
present situation, not a past situation.
9. You said: is being cleared
The correct answer is is being cleared​ The present continuous passive verb-form
is correct because the emphasis of the sentence is on the changes that are
happening now to the "site" where the factory was. The key words are "The factory
closed its gates two weeks ago, but already," so this is referring to a present
situation.
10. You said: is was made
The correct answer is was made.​ The past simple passive verb-form is correct
because the emphasis of the sentence is on "The prestigious XZ model," and not the
people who made it. The key words are "the 1960s," and the writer is referring to a
fact in the past.
Pertemuan ke 14 Listening ( Complaining about a service )
A.
1. to deal with someone or something, especially a difficult situation- ​handle
2. solving a problem, argument, etc., in a satisfactory way​-resolution
3. clear and confident in expressing what you think or want-​ assertive
4. to stay strong and steady in what you think or want despite pressure from other
people to change-​ stand your ground
5. the thing that helps after you have tried everything else and had no success-​ last
resort
6. to stay calm and relaxed when you feel annoyed or angry inside- ​keep cool
7. to act or behave toward someone in a particular way- ​treat
8. to begin to do something to solve a problem or difficult situation-​take action

B.
Study
1. The service was great — the waiter​( treated )​us like we were his friends!
2. If there is no immediate ​(resolution )​ to a customer's complaint, we take their
name and phone number and get back to them in 24 hours.
3. I tried to ​(stand my ground) ​but after half an hour of arguing with them, I gave up.
4. The best way to get what you want is to be ​(assertive​) without getting angry.
5. The company ​(took action​) immediately — they delivered a new refrigerator to
me the very next day and took away the broken one.
6. Our employees are trained to ​( keep cool)​ even when they feel like they want to
yell at the customer!
7. We try to ​(handle)​ complaints from customers quickly and politely, but if a
customer gets violent, we have to call the police.
8. Taking a company you are unhappy with to court is complicated and expensive
and should be considered a ​(last resort)​.

PRACTICE

LEARNING SOALNYA
1. The woman is giving advice to employees on how to deal with customers
who complain.
You said: False
The correct answer is False. The woman says, "your complaint" and "let them know
'I have a problem...'" The woman is giving advice to customers on how to complain
effectively.
Great! You got it right.
2. The woman thinks you should always complain if you are not happy with the
service.
You said: True

B.
1. Customers should complain in a loud voice.
You said: False
The correct answer is False. The woman says, "…keep cool and be very polite...if
you're yelling and screaming and swearing, your complaint won't be taken
seriously...Staying calm is the surest way to get the resolution you want." Her advice
is to talk in a calm voice without yelling or screaming.
2. Always try to get the company to give you money back or money off a future
product or service.
You said: False
The correct answer is False. The woman says, "Think about what result you want
before you begin and then stand your ground. Make sure you get some sort of
refund or compensation for your trouble, or at least an apology." She gives the
example of a refund (your money back), but says to decide yourself what result you
want, which might not be money but another kind of compensation or an apology.
3. Always complain straight to a manager or supervisor.
You said: False
The correct answer is False. The woman says, "If you're not happy with the way the
person is handling the situation, work your way up the ladder until you get somebody
who can help you. Generally, once you mention the word 'supervisor' or 'manager,'
people start taking you seriously." She means that if the first person you talk to
(which is usually an employee at a lower level) is not helpful, speak to a manager or
supervisor, but she does not say to always go straight to them.
4. If the company doesn't help you with your complaint, tell other people about
your bad experience with them.
You said: True
The correct answer is True. The woman says, "But if the company still doesn't take
action, as a last resort, your best weapon is word-of-mouth." Word-of-mouth means
spreading information or stories by telling other people, who then tell other people.
5. Fifty-one percent of customers don't go back to a company again if they
have had a bad experience with them.
You said: False
The correct answer is False. The woman says, "Fifty-one percent of consumers who
hear a negative story about a store or restaurant from a friend will actually not go
there again themselves." Fifty-one percent of people who hear about someone else's
bad experience with a company don't go back to them.

TEST
A.
1. What does she say about complaining in restaurants?
You said: She feels more confident about doing it now than she did in the past.
The correct answer is She feels more confident about doing it now than she did in
the past. The woman says, "I never used to complain in restaurants. I didn't feel
comfortable doing it, but over the years, I've become more assertive, so now if I'm
unhappy with the food or the service, I always say something." She used to feel
uncomfortable complaining in restaurants, but she is more assertive and confident
about doing it now. She doesn't complain every time she goes to a restaurant, just if
she is unhappy with something.
2. Why does she wait until she is paying the check to complain?
You said: Because she is worried the waiter might do something bad to her
food.
The correct answer is Because she is worried the waiter might do something bad to
her food. The woman says, "You have to be careful about complaining to somebody
who is going to touch your food though — they could do something awful to it! — so I
don't usually complain until I'm paying the check." She is worried that if she
complains before or during her meal, the waiter may do something bad to her food.
3. What problem did she have at the Italian restaurant?
You said: is There was a fragment of shell in her food
The correct answer is There was a fragment of shell in her food. The woman says,
"...halfway through a pasta dish in an Italian restaurant I found a piece of shell in it,
from a mussel or something...I could easily have broken my tooth on it." There was a
piece of shell in her pasta, perhaps a fragment of mussel shell. She only says she
could have broken her tooth on it, not that she did.
4. What happened as a result of this problem?
You said: The manager let her have the meal half price
The correct answer is The manager let her have the meal half price. The woman
says, "As I was leaving, I quietly told the manager about it and he gave me a 50
percent discount just like that. Perfect resolution!" The manager cut the cost of the
meal by 50 percent, or half.

B.
1. What happened to the person who was coming to fix her dishwasher?
You said: He didn't come
The correct answer is He didn't come. The woman says, "My dishwasher broke the
other day and the company said they'd send someone to fix it between 9 and 2, so I
waited around all day but by 3:30 no one had showed up." The person didn't come
between 9 and 2 as arranged.
2. What happened on the phone?
You said: She spoke to lots of people, but no one solved the problem.
The correct answer is She spoke to lots of people, but no one solved the problem.
The woman says, "So I called them and the person who answered said, 'OK, well, I
can't really help you. Let me transfer you to somebody else,' and I was transferred
from person to person, telling the same story over and over but without anyone
actually taking action." She was passed from person to person and had to say what
her problem was many times, but no one took action and solved the problem. They
did put her on hold for 10 minutes at one point, but she did get to speak to people.
3. How did she behave on the phone?
You said: Calm at first, then angry
The correct answer is Calm at first, then angry. The woman says, "I tried to keep
cool but after they put me on hold for 10 minutes, I went crazy." She kept cool or
calm for the first part of the call, but then got crazy or angry later, after they had put
her on hold for 10 minutes.

C.
1. When was the woman's meeting?
You said: The day after the flight she had booked
The correct answer is The day after the flight she had booked. The woman says,
"The woman at the check-in counter told me my flight had been cancelled...I told
them I had to be in Milan that night for a meeting the next day." Her meeting was the
next day, the day after the flight she had booked (which was cancelled).
2. What did the woman at the check-in counter tell her?
You said: She would not be able to fly until the next day.
The correct answer is She would not be able to fly until the next day. The woman
says, "The woman at the check-in counter told me my flight had been cancelled...and
they would put me on their first flight the next morning instead." The woman told her
that her flight was completely cancelled and she would not be able to fly until the
next morning.
3. Why did she finally get to fly on the day she wanted?
You said: Because she kept complaining until she got what she wanted.
The correct answer is Because she kept complaining until she got what she wanted.
The woman says, "I wasn't happy, believe you me. I told them I flew with them
regularly and had spent thousands and thousands of dollars on flights with their
company, and finally one of the managers said that as a last resort, they could put
me on a flight with another airline. Just goes to show what you can get if you stand
your ground." By standing her ground and not giving up, she got them to arrange a
flight for her with another airline.

PERTEMUAN KE 13 (JOB INTERVIEWS)


STUDY
1.​ ​you really want to be successful and powerful ​ambitious

2. to give other people a good opinion of yourself ​make a good impression

3. physical actions that tell people what you are like or thinking — no eye
contact is an example of this ​body language
4. you can change easily to different situations — in a job, for example ​flexible
5.you use this to describe when a man looks smart and tidy because he wears a suit
and has short hair ​clean-cut appearance

6. academic and business diplomas ​qualification


7.the work you have done before for other organizations that helps you in your
current ​job previous experience.
8.a new job in a company that gives you more responsibility and a higher salary
promotion
9.a chance to do something​ opportunity
10.you behave in a way that people can trust you​ responsible
B.
1. He has a lot of ​previous experience​. He had the same job at NBG Bank for five
years.
2. ​I​ trust him to take care of the business while I'm away. He's very​ responsible​ .
3. Our boss is leaving. This is a great ​opportunity​ for me to get his job.
4. He didn't get the job because the other people they interviewed had studied more
and had better ​qualifications​ from their colleges.

5. Even if people meet her for just a short time, they like her. She​ makes a good
impressio​n on people.
6. He told me he wants to be the boss in three years' time! He's very ​ambitious .
7. ​H​e always looks​ clean-cut​ . His clothes are clean and his hair is nice.
8. He's very ​flexible​ . He will do anything you ask him to.
9. She could be a good manager. I think we should give her a ​promotion​ and more
money.
10. He sat with his arms crossed and didn't look at me. This is bad ​body language ​.

practice
Great! You got it right.
1. What are they talking about?
You said: ​A job interview
The correct answer is A job interview. Bill says, "I had my interview for that sales job
at Anderson Imports this morning." Ann then asks him about the interview, so this is
the only possible answer.
Great! You got it right.
2. How does Ann feel at the end of the conversation?
You said: ​Confused
The correct answer is Confused. Ann says, "Huh?" at the end of the conversation,
which implies she is confused. Bill gives Ann the impression that the interview did
not go well, so she is confused when he tells her he got the job.
c.
Great! You got it right.
1. Bill thinks the interviewers didn't like him.
You said: ​True
The correct answer is True.​ Bill says, "I think I made a bad impression," and "I just
felt they didn't like me as soon as I entered the room."
Oops! You got it wrong.
2. Bill doesn't have enough qualifications.
You said: ​True
The correct answer is False.​ Ann says, "Well, you have the qualifications they're
looking for, right?" Bill replies, "Yes," so he has enough qualifications.
Oops! You got it wrong.
3. Bill didn't say very much during the interview.
You said: ​True
The correct answer is False.​ Bill says he talked about how he works with other
people, his qualifications, and that he is looking for promotion. This implies that he
spoke a lot in the interview.
Oops! You got it wrong.
4. Bill doesn't have any sales experience.
You said: ​True
The correct answer is False​. Bill says, "All my previous sales experience at
Transcom must help," so he has sales experience.
Great! You got it right.
5. Ann thinks all of Bill's answers were fine.
You said: ​True
The correct answer is True.​ Ann says, "So what was the problem?" after listening
to Bill's answers. This implies that Ann thinks all of Bill's answers were fine.
Oops! You got it wrong.
6. Bill thinks his body language was bad.
You said: ​True
The correct answer is False.​ Ann asks, "What about your body language? Was
that the problem?", and Bill replies, "I don't think so."
Great! You got it right.
7. Bill looked smart at the interview.
You said: ​False
The correct answer is False​. Ann says, "You didn't go there wearing those jeans,
did you?" and Bill replies, "Yes." Ann's question implies that his jeans are not smart
enough for an interview.
Oops! You got it wrong.
8. Ann thinks Bill's shoes are okay for a job interview.
You said: ​True
The correct answer is False.​ Ann says, "Your shoes are dirty, too!", so she does
not think his shoes were okay for an interview.
TEST

Oops! You got it wrong.


1. You said: ​A
The correct answer is B. The question is "Should we give him a promotion?", so
"Yes. He seems very responsible," is the only logical answer. "No. He's too
responsible" is not logical because "No" and "too responsible" contradict each other.
"Yes. I don't like his body language is not logical because "Yes" and "I don't like his
body language" contradict each other.
Oops! You got it wrong.
2. You said: ​B
The correct answer is A. The question is "Why do you want this job?", so "Because I
want a promotion," is the only logical answer. The other choices are not logical
because they say negative things about her.
Oops! You got it wrong.
3. You said: ​A
The correct answer is C. The question is "Do you have any previous experience as a
journalist?", so "Yes, a little" is the only logical answer.
Oops! You got it wrong.
4. You said: ​C
The correct answer is A. The question is "Why didn't you like her?", so "She didn't
make a good impression," is the only logical answer. The other choices are not
logical because they say positive things about her.
Oops! You got it wrong.
5. You said: ​C
The correct answer is B. The question is "How did the interview go?", so "Pretty well"
is the only logical answer. ​Pretty well​ in this situation means ​I think the interview
went quite well​.
Oops! You got it wrong.
1.Which is correct?
You said: ​He got the job because he has a lot of experience.
The correct answer is He didn't get the job because he doesn't have a lot of
experience. The man says, "They needed someone with more experience."
Oops! You got it wrong.
2. Which is correct?
You said: ​He had the interview and was offered the job.
The correct answer is He had the interview, but doesn't know if he got the job. The
man says, "The interview went OK. They'll tell me next week."
Oops! You got it wrong.
3. Which is correct?
You said: ​One interviewer didn't like her.
The correct answer is Both interviewers like her. The man describes her as "very
responsible," and the woman says "very clean-cut," so this is the only logical answer.
They will interview another person before deciding, so They decided to give her the
job is incorrect.
Oops! You got it wrong.
4.Which is correct?
You said: ​The woman thinks the man can't do the job.
The correct answer is The man thinks he can do the job. He says, "That's no
problem. I'm very flexible." This implies that he can do the job. When the man says
this, the woman says "Good!", so The woman thinks the man can't do the job is
incorrect.
Oops! You got it wrong.
5.What do they talk about?
You said: ​Her clothes for tomorrow
The correct answer is His clothes for tomorrow. The man says, "I have an interview
tomorrow," and the woman says, "…wear nice clothes to make a good first
impression."

Pertemuan ke 13 bahasa inggris


Grammar
STUDY
1. This memo shows what they will talk about at the meeting.
You said: ​True
The correct answer is ​True​. The memo shows the "agenda" for the meeting and lists
the things they will talk about.
Great! You got it right.
2. They will talk about company cars at the meeting.
You said: ​False
The correct answer is ​False​. "Company cars" are not mentioned on the agenda, so
they will not talk about these at the meeting.
Great! You got it right.
3. If you have something more to talk about at the meeting, you should call
Clare.
You said: ​True
The correct answer is ​True​. The memo says, "If you have anything to add to the
agenda, contact me as usual on Ext: 213," so if someone has something more to talk
about, you should call Clare.
B.
1. ​punctuality
2. ​enjoy
3. ​organization
4. ​attracts
5. ​punctual
6. ​organize
7. ​personality​.
8. ​personal
PRACTICE
1. That company likes to ​attract ​the best. All of its employees are highly skilled.
2. She is not very​ punctual ​. She never gets to work on time.
3. We are going to ​invest ​a lot of money in the new project.
4. The Internet is the best place to find any ​information​ you want.
5. We have the same ​discussion​ at every meeting!
6. The company is successful because we​ manage​ it well.
7. I would like to see an​ improvement​ in your punctuality!
8. The ​election​ of the new chairperson is tomorrow.
9. His work is very​ weak​ . He needs help.
10. He writes well, but his ​spelling​ is terrible!
C.
1. He's not very good at his job, but people like him because of his great​ personality
.
2. I've made a big ​investment ​of time and money in this company.
3. We can get all the​ information​ we need from the Internet.
4. I hate ​driving​ in bad weather because I'm afraid I'll have an accident.
5. George W. Bush won the U.S. presidential ​election​ in 2004.
6. I made an​ arrangement​ to meet everyone from work in a restaurant tonight.
7. When I turned out the lights, the room was in total ​darkness
8. I'm such a fool! It was because of my own​ stupidity​ that I didn't take that good
job.
TEST
1 . When the sun went down, we were left in ​ ​ .
You said: ​darkness
The correct answer is ​darkness​. You need a noun after ​in​. You form this noun by
adding ​-ness​ to the adjective ​dark.​
Great! You got it right.
2. "Was there any ​ ​ at the wedding?" "Yes, there was a jazz band."
You said: ​entertainment
The correct answer is ​entertainment​. You need a noun after ​any​. ​entertainer​ is a
noun, but this is incorrect because you need a plural noun after ​any​ or an
uncountable noun like ​entertainment.​ You form the noun by adding ​-ment​ to the verb
entertain.​
3. If you have any new ​ ​ , then call me.
You said: ​information
The correct answer is ​information​. You need a noun after the adjective ​new​. You
form this noun by adding ​-ation​ to the verb ​inform.​
4. She doesn't have a big ​ ​ . She's very quiet.
You said: ​personality
The correct answer is ​personality​. You need a noun after the adjective ​big.​ ​person
is incorrect because the key phrase "She's very quiet" describes her ​personality.​
5. Your plan has several ​ ​ , so we need to change it.
You said: ​weakness(salah)/ weaknesses(benar)
The correct answer is weaknesses​. You need a plural noun after ​several.​ You
form this noun by adding ​-ness​ to the adjective ​weak​.
6. This student's ​ ​ has not been good. He was late six times this month.
You said: ​punctual(salah)/ punctuality(benar)
The correct answer is ​punctuality​. You need a noun after ​student's​. You form the
noun by adding ​-ity​ to the adjective ​punctual.​ ​punctualness​ is grammatically
incorrect.
7. Our company has increased its foreign ​ ​ this year.
You said: ​investment
The correct answer is ​investment​. You need a noun after the adjective ​foreign​. You
form ​investment​ by adding ​-ment​ to the verb ​invest​. The other choices are all verb
forms.
8. My biggest problem in English is my ​ .​
You said: ​spelling
The correct answer is ​spelling​. You need a noun after ​my.​ You form the noun by
adding ​-ing​ to the verb ​spell​. ​spells​ can also be a noun, but it refers to magic spells,
not the spelling of words.
9. Your ​ ​ is terrible — you drive too fast.
You said: ​driving
The correct answer is ​driving​. You need a noun after ​Your​. ​driver​ is a noun, but it is
incorrect because the phrase "you drive too fast" shows the first sentence is about
the way the person drives, not their driver. You form the noun by adding ​-ing​ to the
verb ​drive​ without the ​-e​.
10. The restaurant is under new ​ .​
You said: ​management
The correct answer is ​management​. You need a noun after ​new​. ​manager​ is a
noun, but it is incorrect because you need the article ​a​ or ​the​ before it. You form the
noun by adding ​-ment​ to the verb ​manage.​
11. I like the school because the quality of the ​ ​ is so high.
You said: ​teaching
The correct answer is ​teaching​. You need a noun after ​the.​ You cannot say ​the
quality of the teacher is high​, but you can say ​the quality of the teaching is high.​ You
form this noun by adding ​-ing​ to the verb ​teach.​
12. I work for an ​ ​ that raises money for charity.
You said: ​organization
The correct answer is ​organization​. You need a noun after ​an.​ You form the noun
by adding ​-a​ + ​-ion​ to the verb ​organize​ without the ​-e.​
13. I've seen a great ​ ​ in your English.
You said: ​improvement
The correct answer is ​improvement​. You need a noun after ​a great.​ You form the
noun by adding ​-ment​ to the verb ​improve.​
14. I didn't vote in the last ​ ​ .
You said: ​election
The correct answer is ​election​. You need a noun after the adjective ​last.​ ​elector​ is
incorrect because you ​vote in​ an ​election​. You form ​election​ by adding ​-ion​ to the
verb ​elect​.
15. The main ​ ​ of living in Europe is the mixture of cultures.
You said: ​attraction
The correct answer is ​attraction​. You need a noun after the adjective ​main.​ You
form this noun by adding ​-ion​ to the verb ​attract.​
16. Her ​ ​ means it is difficult for her to enjoy parties and social events.
You said: ​shy (salah)/ shyness (benar)
The correct answer is ​shyness​. You need a noun after ​Her.​ You form the noun by
adding ​-ness​ to the adjective ​shy​.
17. I ​ ​ a very important business meeting last week.
You said: ​arranging (salah)/ arranged (benar)
The correct answer is ​arranged​. You need a verb after the subject ​I.​ The key phrase
is "last week," so you need the past simple. The past simple of ​arrange​ is ​arranged.​
18. What was his ​ ​ to the idea?
You said: ​reaction
The correct answer is ​reaction​. You need a noun after ​his.​ You form the noun by
adding ​-ion​ to the verb ​react​.
19. The government is having ​ ​ about the problems in hospitals.
You said: ​discussions
The correct answer is ​discussions​. You need a noun after ​having​ because you say
to have discussions.​ You form the noun by adding ​-ion​ to the verb ​discuss.​ The ​-s
makes it plural.
20. It was because of my own ​ ​ that I lost the keys to my house.
You said: ​stupidity
The correct answer is ​stupidity​. You need a noun after the possesive adjective ​my.​
You form this noun by adding ​-ity​ to the adjective ​stupid​.
Pertemuan ke 13 (READING CREATING BRAND AWARENESS)
STUDY
1.a name or a symbol on a product that identifies the company that made it
trademark

2. to pay for an event or party in order to advertise ​sponsor


3.a short song, often in a commercial, that is about a company, its services, or
products​ jingle

4. a picture or design that a company uses to identify itself ​logo

5. to sell an image or concept to be used on other products ​marchandise

6. a legal registration which indicates that something created belongs to


a person or company ​copyright
7. an event which a company pays for in order to get advertising ​PR
EVENT

8. the percentage of a specific market that a company sells to or aims to


sell to ​MARKET SHARE
B.
1. We can't use any of these symbols on our products. They are the ​t​rademarks​ of
other companies.
2. That American bank ​sponsors ​many outdoor sporting events each year.
3. Artists should always get the ​copyright​ on any original artwork put online to
protect it from unauthorized use.
4. The company has a very small ​market share​, but the management is hoping to
increase it to 5% in the next three years.
5. The company, called Peter & Paul, has a ​logo ​with a small circle and two
connecting Ps inside it.
6. The company is​ ​merchandising​ ​its name on thousands of hats, jackets, shirts,
and backpacks.
7. The company is holding two ​PR events​ this month: a singing competition and a
street party downtown.
8. Everyone is singing the​ jingle ​from that new ad on TV.
PRACTICE
1.What is the main idea of this article?
You said: ​ Ways of creating a strong brand image.
B.
1. What are some of the tips the article suggests about company logos?
You said: ​They should be simple and represent the company's spirit.
The correct answer is They should be simple and represent the company's
spirit. ​The article says, "A logo should be simple both in design and color. It should
also represent the 'spirit' of the company."
2. What kinds of logos do banks often use?
You said: ​Big and solid logos to represent stability.
The correct answer is Big and solid logos to represent stability. ​The article
says, "Banks often use bulky and wide logos that give the impression of stability."
3. Why is a logo so important?
You said: it's used on many things from clothing to business cards
The correct answer is It's used on many things from clothing to business
cards.​ The article says, "A logo will represent the company not only in advertising
but in countless other ways…(such as) its employee business cards... it can be used
on products like hats, mugs, pens, jackets, backpacks, etc."
4. Which two examples of PR events does the article mention?
You said: ​Film festivals and banquets
The correct answer is Film festivals and banquets.​ The article mentions both
"film festivals" and "a banquet" for scholarship awards. The other choices are not
mentioned.
5. What is one benefit of a PR event according to the article?
You said: ​PR events help a company target specific markets.
The correct answer is PR events help a company target specific markets​. The
article says, "These kinds of events also help a company focus their products or
service on a very specific market…"
Being successful in business takes much more than just a good product or service.
With more and more competition for consumers' business, companies want to
maximize every advertising dollar they spend. But while many companies focus
mainly on TV commercials, there are other ways of creating a brand image without
spending huge amounts of money on TV ads.

First, companies should choose their logo very carefully. A logo should be simple
both in design and color. It should also represent the "spirit" of the company. For
example, airlines like logos that are both solid and full of open space, representing
security, motion, and the open sky. Banks often use bulky and wide logos that give
the impression of stability. A logo will represent the company not only in advertising
but in countless other ways: on its letterhead, its website, its employee business
cards, etc. But more than this, when companies merchandise their logo, they release
it so that it can be used on products like hats, mugs, pens, jackets, backpacks, etc.
These products can be sold or given out as gifts. These products, often produced
cheaply, are then given to customers who give the company even more exposure.

Another alternative to expensive TV advertising can be accomplished by sponsoring


big PR events. For example, by spending $10,000 and setting up a scholarship for
poor university students, a company can host a banquet to give the scholarship
money away, introducing hundreds, if not thousands, of new people to its products.
Other companies prefer to host public events like film festivals. The company gives
money to the organizers of the festival and, in exchange, gets to advertise in printed
programs and signage, as well as before or after the films play in the theater. These
kinds of events also help a company focus their products or service on a very
specific market, unlike TV ads which generally appeal to a wider, less defined market
of consumers.

By considering interesting and unusual ways of spendi


translate :
Menjadi sukses dalam bisnis membutuhkan lebih dari sekedar produk atau
layanan yang bagus. Dengan semakin banyaknya persaingan untuk bisnis
konsumen, perusahaan ingin memaksimalkan setiap dolar iklan yang mereka
belanjakan. Tapi sementara banyak perusahaan fokus terutama pada iklan TV,
ada cara lain untuk menciptakan citra merek tanpa menghabiskan uang dalam
jumlah besar di iklan TV.

Pertama, perusahaan harus memilih logo mereka dengan sangat hati-hati.


Logo harus sederhana baik dalam desain dan warna. Itu juga harus mewakili
"semangat" perusahaan. Misalnya, maskapai seperti logo yang padat dan
penuh ruang terbuka, mewakili keamanan, gerak, dan langit terbuka. Bank
sering menggunakan logo besar dan lebar yang memberi kesan stabilitas.
Sebuah logo akan mewakili perusahaan tidak hanya dalam periklanan tetapi
dalam banyak cara lain: pada kop suratnya, situs webnya, kartu nama
karyawannya, dll. Tetapi lebih dari ini, ketika perusahaan menjual logo mereka,
mereka merilisnya sehingga dapat digunakan pada produk seperti topi, mug,
pena, jaket, ransel, dll. Produk ini dapat dijual atau diberikan sebagai hadiah.
Produk-produk ini, seringkali diproduksi dengan harga murah, kemudian
diberikan kepada pelanggan yang memberi perusahaan lebih banyak
keterpaparan.

Alternatif lain untuk iklan TV mahal dapat dicapai dengan mensponsori acara
PR besar. Misalnya, dengan membelanjakan $ 10.000 dan menyiapkan
beasiswa bagi mahasiswa universitas yang miskin, perusahaan dapat
menyelenggarakan perjamuan untuk memberikan uang beasiswa,
memperkenalkan ratusan, jika tidak ribuan, orang baru untuk produknya.
Perusahaan lain lebih suka menyelenggarakan acara publik seperti festival
film. Perusahaan memberikan uang kepada penyelenggara festival dan,
sebagai gantinya, mendapat untuk mengiklankan dalam program dan
tanda-tanda dicetak, serta sebelum atau setelah film diputar di teater. Kejadian
semacam ini juga membantu perusahaan memfokuskan produk atau layanan
mereka pada pasar yang sangat spesifik, tidak seperti iklan TV yang umumnya
menarik bagi pasar konsumen yang lebih luas dan kurang terdefinisi.

Dengan mempertimbangkan cara-cara belanja yang menarik dan tidak biasa.

TEST

Dear Staff:

As you all know, our company is sponsoring two exciting PR events this summer.
The first is the ​Main Street Art Gala​,
and we will be hosting a table there in order to attract new customers.
This festival will start on the 9th and run until the 14th of next
month. Two weeks later, we will be sponsoring the ​Heart Matters Marathon
for the Heart Disease Foundation. While we won't have a table at this
event, we will be providing staff members to assist Marathon organizers
on the day of the event.

We are seeking volunteers for both events. For any employees who
wish to volunteer their time on weekends, we will provide one half day
of vacation time for any full day at the Gala. The festival will need a
few staff members for weekday afternoons, but we are mainly seeking
weekend volunteers at this point. The Marathon day is scheduled for
Saturday the 30th of next month; any staff members who wish to
participate on this day will be given one half day of vacation time.
Note that all weekend volunteer activities will include one FULL day of
volunteer work.

Unfortunately, we will not be able to provide any payment for these


days (beyond the vacation time given), though lunch will be provided at
both events. We have allowed both organizations to merchandise our
trademark name and logo for these events, so all volunteers will receive
a jacket with the company logo on the front and the Main Street Gala on
the back. Marathon volunteers will receive a T-shirt with the ​Heart Matters Marathon
logo on the front. Any staff member can volunteer for one or both events.

Please contact Mary Lou in Human Resources if you are interested in


volunteering your time. The deadline is the 2nd of next month. Thanks
in advance for everyone willing to offer your free time.

Sincerely,

Magda Thomas
TRANSALTE :

Staff yang terhormat:

Seperti yang Anda semua ketahui, perusahaan kami mensponsori dua acara PR
yang menarik musim panas ini. Yang pertama adalah Main Street Art Gala, dan kami
akan menyelenggarakan meja di sana untuk menarik pelanggan baru. Festival ini
akan dimulai pada tanggal 9 dan berlangsung hingga tanggal 14 bulan depan. Dua
minggu kemudian, kami akan mensponsori Heart Matters Marathon untuk Yayasan
Penyakit Jantung. Meskipun kami tidak akan memiliki meja di acara ini, kami akan
menyediakan anggota staf untuk membantu penyelenggara Marathon pada hari
acara.

Kami mencari sukarelawan untuk kedua acara tersebut. Bagi karyawan yang ingin
menyumbangkan waktu mereka di akhir pekan, kami akan memberikan satu
setengah hari waktu liburan untuk hari penuh di Gala. Festival ini akan
membutuhkan beberapa anggota staf untuk sore hari kerja, tetapi kami terutama
mencari relawan akhir pekan pada titik ini. Hari maraton dijadwalkan untuk Sabtu
tanggal 30 bulan depan; setiap anggota staf yang ingin berpartisipasi pada hari ini
akan diberikan satu setengah hari waktu liburan. Perhatikan bahwa semua kegiatan
sukarela akhir pekan akan mencakup satu hari penuh kerja sukarela.

Sayangnya, kami tidak akan dapat memberikan pembayaran apa pun untuk hari-hari
ini (di luar waktu liburan yang diberikan), meskipun makan siang akan disediakan di
kedua acara. Kami telah mengizinkan kedua organisasi untuk memperdagangkan
nama merek dagang dan logo kami untuk acara ini, sehingga semua relawan akan
menerima jaket dengan logo perusahaan di bagian depan dan Gala Main Street di
bagian belakang. Para sukarelawan maraton akan menerima kaos dengan logo
Heart Matters Marathon di bagian depan. Setiap anggota staf dapat menjadi
sukarelawan untuk satu atau kedua acara.

Silakan hubungi Mary Lou di bagian Sumber Daya Manusia jika Anda tertarik untuk
menjadi sukarelawan waktu Anda. Batas waktu adalah tanggal 2 bulan depan.
Terima kasih sebelumnya untuk semua orang yang bersedia menawarkan waktu
luang Anda.

Hormat saya,

Magda Thomas
TEST
1.
Oops! You got it wrong.
Why is Magda writing this letter?
You said: ​To announce the changes to upcoming PR events.
The correct answer is ​To ask employees for help at PR events​. Magda says,
"…our company is sponsoring two exciting PR events…We are seeking volunteers
for both events."
Oops! You got it wrong.
How long will the PR events last?
You said: ​One is for nine days; the other is for fourteen days.
The correct answer is ​One is for six days; the other is for one day​. Magda says,
"The Main Street Art Gala…will start on the 9th and run until the 14th…" and "The
Marathon day is scheduled for Saturday the 30th…"
Oops! You got it wrong.
Which statement is true?
You said: ​The volunteer work is for half of a day.
The correct answer is ​The company will only have a table at the Gala​. Magda
says that at the Gala, "…we will be hosting a table…," and at the Marathon, "…we
won't have a table at this event…"
Great! You got it right.
What will employees get paid?
You said: ​Nothing
The correct answer is ​Nothing​. Magda says, "Unfortunately, we will not be able to
provide any payment for these days (beyond the vacation time given), though lunch
will be provided at both events."
Great! You got it right.
How many events can a staff member volunteer for?
You said: ​Two
The correct answer is ​Two​. Magda says, "Any staff member can volunteer for one or
both events." There are only two PR events.

You scored: ​100%


This means you passed the test.
Great! You got it right.
1. Why is Magda writing this letter?
You said: ​To ask employees for help at PR events.
The correct answer is ​To ask employees for help at PR events​. Magda says,
"…our company is sponsoring two exciting PR events…We are seeking volunteers
for both events."
Great! You got it right.
2. How long will the PR events last?
You said: ​One is for six days; the other is for one day.
The correct answer is ​One is for six days; the other is for one day​. Magda says,
"The Main Street Art Gala…will start on the 9th and run until the 14th…" and "The
Marathon day is scheduled for Saturday the 30th…"
Great! You got it right.
3. Which statement is true?
You said: ​The company will only have a table at the Gala.
The correct answer is ​The company will only have a table at the Gala​. Magda
says that at the Gala, "…we will be hosting a table…," and at the Marathon, "…we
won't have a table at this event…"
Great! You got it right.
4. What will employees get paid?
You said: ​Nothing
The correct answer is ​Nothing​. Magda says, "Unfortunately, we will not be able to
provide any payment for these days (beyond the vacation time given), though lunch
will be provided at both events."
Great! You got it right.
5. How many events can a staff member volunteer for?
You said: ​Two
The correct answer is ​Two​. Magda says, "Any staff member can volunteer for one or
both events." There are only two PR events.
Great! You got it right.
6. How can a staff member volunteer?
You said: ​Contact Mary Lou
The correct answer is ​Contact Mary Lou​. Magda says, "Please contact Mary Lou in
Human Resources if you are interested in volunteering your time."

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