Pokemon Shop Business Plan 2

PAGSULHUGON NATIONAL HIGH SCHOOL
The
BUSINESS
PLAN
SECTION I
EXECUTIVE SUMMARY
Pokemon is one of the most famous anime and manga series in Japan that also gained
popularity around the world especially here in the Philippines. Developers even created a game
featuring Pokemon characters that is really popular until now.
Pokemon Shop is a pastry shop selling variety of cookies with the Pokemon theme together
with different kinds of chocolate drinks. It will also accept to host birthday parties and serve
Pokemon cookies together with a free Pokemon-Themed Cake and requested Pokemon Mascot.
The business expects to catch the interest of lot of costumers, generally moms with their kids
or even adults who love Pokemon as well as chocolate lovers. We also expect regular customers
that will be interested with the variety of cookies and chocolate drinks. The business is planned
to be realized in a town since the competition will not be very tight yet there are still a lot of
people and tourists.

SECTION II
PERSONAL DETAILS
The Proponents
MARK ANTHONY B.
MABANSAG
He was born in October 20, 1999 in Brgy. Victory, Babatngon, Leyte. His parents are
Adelina Mabansag and Diosdado Mabansag. He is currently studying at Pagsulhugon National
High School. In the future, he will become a Chef.
ALENA P.
BIBLIOTICA
She was born in November 6, 2000 in Tacloban City, Leyte. Her parents are Rosalina
Bibliotica and Alfredo Bibliotica. She is currently studying at Pagsulhugon National High
School. In the future, she will become a Certified Public Accountant.

JERALYN E.
BIROS
She was born in April 24, 1999 in Brgy. Victory, Babatngon, Leyte. Her mother is
Catalina Biros. She is currently studying at Pagsulhugon National High School. In the future, she
will become a Teacher.
REY EDWARD L.
MACASA
He was born in December 13, 1994 in Malabon, Metro Manila. His parents are Amparo
Macasa and Rodrigo Macasa. He is currently studying at Pagsulhugon National High School. In
the future, he will become a Seaman.

JIMMYLYN C.
GAYO
She was born in January 1, 2001 in Dasmariñas, Manila. Her mother is Demetria Gayo.
She is currently studying at Pagsulhugon National High School. In the future, she will become a
Chef.
SALVADOR JR.
SOBIONO
He was born in March 16, 2000 in Brgy. Pagsulhugon, Babatngon, Leyte. His father is
Salvador Sobiono Sr.. He is currently studying at Pagsulhugon National High School. In the
future, he will become a Police.

THE ADVISER
MRS. MARIA THERESA
HERBOLINGO
SECTION III
OVERVIEW OF THE BUSINESS
The Pokemon Shop brings you cute cookies that have unique and new taste that will suit
the Filipino-Style taste. It serves products with common Filipino ingredients yet in new delicious
flavors. Pokemon Shop also serves variety of Chocolate Drinks that catches the attention of all
chocolate lovers. Pokemon Shop gives the best service and the best cookies together with a fun
vibe that makes it memorable to every customer.
NAME OF THE BUSINESS
We named the business “Pokemon Shop” since it mainly serves cookies with the
Pokemon Theme.
SECTION IV
BUSINESS PLAN PROPER
THE NEEDS
The information shown below are the necessities for the realization of the business based
on the data gathered.
1. The Best Ingredients
In order to satisfy the taste preference of the customers and their expectation from the
cute design of the cookies, we need to have the best ingredients.
2. Talented Bakers
The best ingredients need talented chefs for the cookies to be baked well and delicious as
well as have the expected appearance of the cookies.
3. Variety of Well-Made Chocolate Drinks
The shop does not only offer cookies but delicious chocolate drinks as well. Of course, to
serve delicious cookies and satisfy the customers, promising drinks should be served as
well.
4. Pokemon Party Costumes
Pokemon Shop will also host kids’ birthday parties so pokemon costumes are also needed.
5. Pokemon Souvenirs
The shop will be needing pokemon souvenirs that will catch the attention of the
customers for them to become more interested in buying our products.
6. One-Stop-Shop
A pastry shop is needed to bring all the necessities mentioned above to the customers.
VISION, MISSION AND VALUES
The information below shows the vision, mission and values of the business based
on the concept of the business prepared.
VISION
“To be the best pastry shop that will bring sweetness everyday together with a spark of
fun for everyone, a stress-reliever and a shop that will be memorable to every costumer.”
MISSION
“To become a business that will profit and become successful generally for making every
costumer happy while giving them the best service. We want to give reasonable income that
will return the hard work of every employee and a satisfaction to the investors while keeping
the sweet and fun vibe of the business.”
VALUES
“We value unity to serve as a whole team with the aim to realize the vision and mission
of the business together with the passion to give our customers the best service and bring the
best products.”
MARKETING PLAN
The information below presents the marketing plan A, B, and C based on the product
concept and data gathered. It shows the features of the product or service, the target market and
the marketing strategies.
MARKETING PLAN A
PRODUCT
The products we would like to offer are about Pokemon. These are pokemon cookies
with different flavors.
Sample Pokemon Butter Cookies

Sample Pokemon Special-Flavor Cookies
TARGET MARKET
Kids in Babatngon with age range 5-12 years old.
Pokemon Lovers who would like to try cookies with the Pokemon Theme and the
character they like.
Teenagers in Babatngon who likes cute stuffs and are Pokemon fans/lovers.
Chocolate Lovers since we have Pokemon Cookies that are mainly chocolate flavored.
Moms in Babatngon who likes to buy cute cookies for their kids.
Tourists who would like to try unique cookies.

MARKETING PLAN B
PRICING
Our shop will consider the affordability of our products to meet with the needs and
demand of our consumers while considering the quality of the products we will offer. Generally,
the price of our products will be based on the cost of the production plus a small mark-up for the
profit.
ADVERTISING
Our shop will use the following medium of advertisement:
Cellphone – this will be for better communication with the customers.
Newspaper - this will be used to publicize the business especially in the opening.
Posters - this is for potential customers who might be interested in visiting the shop.
Sample Poster
Social Media - this will be used for the promotion of our shop and the products.
Sample Social Media Ad

Radio Ads - a lot of people still loves to listen to the radio so it will be a big help in terms of
promotion and is affordable.
MARKETING PLAN C
Public Relations
In order to get the attention of the potential customers, we can use the following:
Newspapers. It will publicize the shop for the customers to know about it. The page will include
the shop's location, the date of the shop opening and the products and services it will offer.
Promotions. We will use the social media, flyers and posters to advertise our shop together with
the products and services we offer to the customers.
In order to deliver the products to our customers, we will use the following:
Special Prices. This is to attract potential customers to buy a certain product.
Pokemon Stuff Freebies. This is to attract the potential customers to buy products that will
reach a certain amount to avail freebies.
Kids Birthday Party Hosting Offers. This is to attract potential customers to get our service
that will also grant them a Pokemon Mascot with the Pokemon Character of their choice.
OPERATIONAL PLAN/PRODUCTION AND TECHNICAL PLAN
The diagram below shows the production paradigm of our business based on our concept.
INPUT TRANSFORMATION OUTPUT

PROCESS
Raw Ingredients Finished Products:
Gathering of all the Raw
Butter Cookies
Ingredients Needed
Special-Flavor Cookies
Baking of the Cookies
with the Raw Ingredients
Gathered
Packaging of the Products

Based on their Flavors and
the Pokemon Characters
The Production Paradigm
The raw ingredients for the cookies will be determined and gathered. After everything is
ready, the production of the cookies will start through the help of our talented patissiers. All
cookies will be packed based on their flavors and the pokemon character.
ORGANIZAION OR MANAGEMENT PLAN
This part presents the organizational chart of our chosen business.
Organizational Chart
MARK ANTHONY MABANSAG

Owner/Manager
ALENA BIBLIOTICA REY EDWARD MACASA JERALYN BIROS

Financial Staff Head Chef Sales Staff
SALVADOR SOBIONO JR. JIMMYLYN GAYO

Patissier Patissier
Contribution in the Business
POSITION CONTRIBUTION
Owner/Manager He is the one responsible for the whole
business flow. He must ensure that the
employees/staffs are properly doing their job
and the business is going smoothly.
Financial Staff She is the one responsible for the pricing,
constructing of the liquidation and ensuring the
profit of the business.
Sales Staff She is responsible for the promotion of the
business. She is the one to produce innovative
ideas and use different kinds of media in order
to advertise the shop and the products to attract
customers.
Head Chef He is responsible for the kitchen management.
He is also the one to choose the best
ingredients to be used in the production of the
cookies ensuring its quality.
Patissiers They are the one to bake the cookies ensuring
the taste that will meet the expectation and/or
demand of the consumers.
SECTION V
SUSTAINABILITY
This section presents the financial plan, projected cost revenue, projected revenue,
projected income statement, and cash flow.
FINANCIAL PLAN
Capitalization
Pokemon Shop's initial capital is P 42,600.00. There will be 6 members and each member
shall share P 7,100.00.
Monthly Expenses
The table below presents the projected expenses per month during the initial year of our
operation based on our product.

Table 1. Monthly Expenses
FIXED COST JANUARY FEBRUARY
Rental P 1,200.00 P 1,200.00
Salaries 4,000.00 4,000.00
(A) Total Fixed Cost P 5,200.00 P 5,200.00
VARIABLE COST
Raw Materials
Pokemon Butter Cookies P 13,640.00 P 12,820.00
Pokemon Special-Flavor 17,890.00 17,390.00
Cookies
Electricity Bills 720.22 789.33
Miscellaneous 1,350.00 3,500.00
(B) Total Variable Cost P 33,600.22 P 34,499.33
(A+B) Total Monthly Cost P 38,800.22 P 39,699.33
Table 1 presents the projected expenses per month during the initial year of operation. It
is noted that fixed cost is lower than the variable costs.

Computation of Projected Cost and Revenue
Table 2. Projected Revenue
Types of Costing Projected Daily Projected Monthly Yearly
Product/s Volume Revenue Volume Revenue Projected
Daily (C x PVD) Monthly (DR x 30) Revenue
(PVD x 30) (MR x 12)
Butter C – 49.00 9 441.00 270 13,230.00 158,760.00
Cookies M – 21.00
SP – 70.00 630.00 18,900.00 226,800.00
Special- C – 84.00 7 588.00 210 17,640.00 211,680.00
Flavor M – 28.00
Cookies SP – 784.00 23,520.00 282,240.00
112.00
TOTAL _ 16 C– 480 C– C–
1,029.00 30,870.00 370,440.00
SP - SP – SP –
1,414.00 42,420.00 509,040.00
Legend:
C – Cost
M – Mark-Up
SP – Selling Price
Note: The basis for the cost is the cost per pack.
Table 2 and 3 presents the projected cost and revenue by month. Based on the table, the
Total Revenue is P 509,040.00 with the fixed and variable cost combined. It indicates that
Pokemon Shop has a great chance of gaining profit.
Table 3. Projected Cost Revenue
JAN FEB MAR APR MAY JUN
Revenue 42,420.00 40,390.00 43,180.00 41,930.00 44,450.00 42,420.00
Cost 30,280.00 13,360.00 15,450.00 14,460.00 16,400.00 15,220.00
Projected 12,140.00 27,030.00 27,730.00 27,470.00 28,050.00 27,200.00
Net Profit
JUL AUG SEP OCT NOV DEC TOTAL
42,660.00 42,960.00 42,590.00 43,880.00 42,910.00 42,250.00 512,040.00
15,460.00 15,600.00 15,370.00 15,890.00 15,120.00 15,300.00 197,910.00
27,200.00 27,360.00 27,220.00 27,990.00 27,790.00 26,950.00 314,130.00
The table above shows that the month of May is the leading month. It is assumed that the
business gains more profit in the month of February to November and is weak in the month of
December.
Computation of the projected income statement for the year ended and cash flow for the first
quarter of the year based on our product concept.
PROJECTED INCOME STATEMENT FOR THE YEARS ENDED
2017 2018
Revenue P 512,040.00 P 544, 350.00
Cost/Expenses P 197,910.00 P 210,150.00
Total Net Profit P 314,130.00 P 334,200.00
Projected profit for the year is expected to rise by at least 7%.
Cash Flow for the 1st Quarter of 2017
JANUARY FEBRUARY MARCH
Cash Balance 42,600.00 6,940.00 21,800.00
Beginning
Cash Inflows
Net Income 42,420.00 40,390.00 43,180.00
Cash Outflow
Fixed Cost 5,200.00 5,200.00 5,200.00
Variable Cost 30,280.00 13,390.00 15,450.00
Cash Balance Ending 6,940.00 21,800.00 22,530.00

SOCIAL IMPACT
In this part, the social impact of our chosen business is shown by answering the following
questions:
1. What the desired outcome of your business is as stated in your vision statements?
According to our vision which is “To be the best pastry shop that will bring
sweetness everyday together with a spark of fun for everyone, a stress-reliever and a shop
that will be memorable to every costumer.”, the desired outcome of our business is to
become successful in terms of serving as happiness to our customers and for every one of
them to remember about the vibe we give in our shop for them to have the urge to come
back all over again.
2. What are the business activities and its corresponding social impact? Write it in the
appropriate column.
Business Activities Social Impact
Customized Pokemon Cookie The customers can order a cookie inspired
by the Pokemon Character of their choice.
This will make them feel more excited with
the outcome of the cookies as well as its
taste.
Kids Birthday Party Hosting The shop will offer kids birthday party
hosting together with a pokemon mascot of
the character of their choice and a pokemon
theme cake which most customers like.
Giving Out Pokemon Freebies The shop will give Pokemon Collectible
Freebies for customers who buys products
for a certain amount. Customers will
become excited collecting the different
kinds of freebies especially the Pokemon
Lovers who would like to add the freebies
to their collections.
Discount Offers Customers will get our products for a lower
price. This is what customers usually like.
3. What is your business programs directly benefiting the following stakeholders?
a. Employees
Employees will be given reasonable income in terms of their work. The shop will
also give 13th month pay to every employee every year before Christmas in order to
give back the efforts and loyalty they gave to the business and for being a part of its
success. Employees will also be allowed to file for leave for a certain time period.
b. Community
The business can contribute to the innovation of the community being the first
pastry shop in the area. The business administration will also conduct job hiring
whenever needed in order to help those deserving people in the community to find job
in our shop.

Pokemon Shop Business Plan 2

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PAGSULHUGON NATIONAL HIGH SCHOOL

featuring Pokemon characters that is really popular until now.

people and tourists.

Adelina Mabansag and Diosdado Mabansag. He is currently studying at Pagsulhugon National

High School. In the future, he will become a Chef.

School. In the future, she will become a Certified Public Accountant.

will become a Teacher.

the future, he will become a Seaman.

future, he will become a Police.

MRS. MARIA THERESA

vibe that makes it memorable to every customer.

NAME OF THE BUSINESS

on the data gathered.

1. The Best Ingredients

cute design of the cookies, we need to have the best ingredients.

well as have the expected appearance of the cookies.

3. Variety of Well-Made Chocolate Drinks

4. Pokemon Party Costumes

customers for them to become more interested in buying our products.

VISION, MISSION AND VALUES

on the concept of the business prepared.

the sweet and fun vibe of the business.”

the marketing strategies.

with different flavors.

Sample Pokemon Butter Cookies

Sample Pokemon Special-Flavor Cookies

Kids in Babatngon with age range 5-12 years old.

character they like.

Tourists who would like to try unique cookies.

Our shop will use the following medium of advertisement:

Cellphone – this will be for better communication with the customers.

Sample Social Media Ad

promotion and is affordable.

the products and services we offer to the customers.

Special Prices. This is to attract potential customers to buy a certain product.

reach a certain amount to avail freebies.

OPERATIONAL PLAN/PRODUCTION AND TECHNICAL PLAN

INPUT TRANSFORMATION OUTPUT

Packaging of the Products

The Production Paradigm

ORGANIZAION OR MANAGEMENT PLAN

This part presents the organizational chart of our chosen business.

MARK ANTHONY MABANSAG

ALENA BIBLIOTICA REY EDWARD MACASA JERALYN BIROS

SALVADOR SOBIONO JR. JIMMYLYN GAYO

Contribution in the Business

projected income statement, and cash flow.

shall share P 7,100.00.

operation based on our product.

Table 1. Monthly Expenses

FIXED COST JANUARY FEBRUARY

Rental P 1,200.00 P 1,200.00

Salaries 4,000.00 4,000.00

(A) Total Fixed Cost P 5,200.00 P 5,200.00

Pokemon Butter Cookies P 13,640.00 P 12,820.00

Pokemon Special-Flavor 17,890.00 17,390.00

Electricity Bills 720.22 789.33

Miscellaneous 1,350.00 3,500.00

(B) Total Variable Cost P 33,600.22 P 34,499.33

(A+B) Total Monthly Cost P 38,800.22 P 39,699.33

is noted that fixed cost is lower than the variable costs.

Computation of Projected Cost and Revenue