BUSINESS PLAN

1
 TABLE OF CONTENT

Executive Summary ……………………………………………………………………………………………………….. 3

Key to Success ………………………………………………………………………………………………………………… 4

Company Profile………………………………………………………………………………………………………………. 5

Services ………………………………………..………………………………………………………………………………. 6

Organizational Structure…………………………………………………………………………………………………. 7

Marketing Plan ………………………………………………………………………………………………………………. 8

Financial Plan ...……………………………………………………………………………………………………………….. 9

2
Executive Summary

Company will provide top-quality professional services related to Management

Consultancies, Corporate Services Providers, Tax Consultancies, Documents Clearing
Services and Tourism & Recreations Consultants services.
The objectives for Coaching Company over the next three years are:

 Achieve sales revenues of approximately AED 1,245,000 by end of year one.

 Achieve sales revenues of approximately AED 2,178,700 by year three.

 Achieve a client mix of 60% small business, 30% entrepreneurial, 10%

individuals approximately per year.

The company will provide its services in the professional and most effective manner
and with an on-going comprehensive quality-control program to provide 100% client
satisfaction. The company's principal officer sees each contract as an agreement not
between a business and its clients, but between partners who wish to create a close and
mutually-beneficial long-term relationship. This will help to provide greater long-term
profits through referrals and repeat business.

Company is a start-up DMCC consisting of 2 Shareholders. ILDAR KHISAMOV

(Managing Director) will be investing significant amounts of his own capital into the
company to cover start-up costs and future growth. The Company will be operated
through home office, in Dubai, UAE and services will be contracted across the world.

3
Key to Success

 Excellence in fulfilling the promise – completely confidential, reliable,

trustworthy expertise and information.

 Developing visibility to generate new business leads.

 Consistently developing productive and through provoking learning

experiences to maintain growth and success with each client.

 Easy access to services

 Establishing seasoned advisory team

4
Company Profile

Company will operate under one of the Following names, which ever will be approved
from DMCC:

 PASS DMCC
 PASSPO DMCC
 DIT.LV DMCC

Business Activities

Activity Code Activities

1. 7414-05 Management Consultancies

2. 7499-72 Corporate Services Provider (CSP)
3. 7412-04 Tax Consultancies
4. 7499-06 Documents Clearing Services
5. 7414-11 Tourism & Recreation Consultants

Shareholders Details

Shareholder # 1 Mr. Ildar Khisamov

Shareholder # 2 Mr. Igors Tukacinkis

Managing Director: Mr. Ildar Khisamov

Paid up Capital

AED 100,000 divided in equal 100 shares, each share value AED 1,000

Capital Distribution

Name of Shareholders No. of Shares Share Value Total Value

Mr. Ildar Khisamov 50 AED 1,000 AED 50,000
Mr. Igors Tukacinkis 50 AED 1,000 AED 50,000

5
Services

A. Management Consultancies
- Providing Administrative Consultancies and Studies to public departments
and companies as regarding Administrative performance analysis,
procedural engineering, laying flow-charts and related documents
circulation, internal policy formulation, organizational restructuring,
strategic plans development, innovating work procedures designing
balanced scorecards.

B. Corporate Service Provider

- Providing assistance in companied registration and establishing their
businesses on behalf of its founding members, assists companies in their
partnerships with foreign companies, provision of secretarial and other
related services, it excludes provision of any kind of legal service.

C. Tax Consultancies
- Company will involve in services related to tax advisory to foreign
companies & individuals in UAE, and also provision of services related to
avoid double taxation, reviewing the periodical forms/statements of the
companies, services related to VAT & filling returns of VAT to VAT
authorities.

D. Documents Clearing Services

- Company aim to provide different document services, which assist clients to
receive government approvals and attestation for all clients’ important
contracts and documents and also submitting them to related
government/non-government bodies and follow up them until finalization.

E. Tourism & Recreation Consultants

- Company will engaged in preparing marketing and feasibility studies along
with the required surveys and field questionnaires, involving identifying
opportunities for new tourist facilities and services, business plans and
project evaluation programs project management.

6
Organizational Structure

Managing Director

Marketing
Admin

Accounting & Operations

Secretary (1)
Marketing Executives
Accountant (1)
(1)

Company will operates and run its’ operations under the supervision of Mr. Ildar
Khisamov (Managing Director) and in the first year of operations company is
planning to higher 3 employees for three main departments i.e. Marketing, Accounting
& Operations and administrative department.

7
Marketing Plan

A. Market Segmentation

Company will focus on two types of major clients’ segments i.e. Small
Business segment (Businesses with more than one employee/owners) and the
entrepreneur segment (one person business operations). Our goal is to obtain
two third of revenue from small company segment and this segment will be
considered as the company’s cash cow.

B. Marketing Strategy

Company will use strategies and plans to reach mainly 3 objectives to achieve
the goals and put focusing efforts on following key objectives and
corresponding strategies:

 Expand statewide marketing platform

 Enrich the Company’s brand
 Deepen clients engagement

The fundamental trust of our marketing strategy consists of attracting

executives and business owners by personal contacts and through social media
and seminars. We intend to reach business owners by conducting seminars on
business planning strategies, and publishing "How To" reports at no cost to the
prospective client. Advertising will be placed in the classified ads of leading
business publications and through earned media.

C. Short term Plan

Our short term plan which will take 2-3 years, we will operate from the one
service office in Dubai, UAE; meanwhile, we will expand to other Emirates
according to the business needs. We will focus our marketing campaign in the
local UAE.

D. Long term Plan

While, the long term plan which will last for 3-5 years, we will open branches
for other Emirates in UAE.

8
Financial Plan

Our financial plan is based on conservative estimates and assumptions. We will need
initial investment to make the financials work, but the owner is prepared to contribute
that funding.

We can minimise risk factors by:

 Obtaining initial capitalization of the company to sustain operations

through year one.
 Maintaining low overheads through the use of service office space.
 Developing a strong customer base through aggressive marketing.
 Creating strong community ties and involvement.

Start-up costs are to be financed by owners’ personal funds

Start-up Funding

Description Amount (AED)

Setup Cost 32,000
Office rentals 84,000
Other Expenses 5,000
Rental Security Deposits 14,000
Fixed Assets 25,000
TOTAL 160,000

Planned Investment

Description Amount (AED)

Mr. Ildar Khisamov – Shareholder 80,000
Mr. Igors Tukacinkis – Shareholder 80,000
Investor – Other -
Loan -
TOTAL 160,000

9
Forecasted Profit & Loss (THREE YEARS)

Description Amount (AED) Amount (AED) Amount (AED)

2017 2018 2019
Revenues 1,245,000 1,556,000 2,178,700
Less: Direct Cost (150,400) (180,590) (230,050)
Gross Profits 1,094,600 1,375,410 1,948,650
Gross Profit
Margin 87.9% 88.3% 89.4%

Less: Administrative Expenses

Set-up Cost 32,000 - -
Salaries & Other 150,000 185,000 250,000
Benefits
Staff Visa 25,000 10,000 45,000
Expenses
Office Expenses 35,000 39,500 43,800
Office Rent 84,000 92,400 101,640
Depreciation 5,000 5,000 7,500
Traveling 14,000 18,250 24,400
Expenses
Marketing & 75,000 84,500 90,500
Advertising
Commission 24,900 27,230 53,110
Net Profits 649,700 913,530 1,332,700
Net Profit
Margins 52.18% 58.71% 61.16%

10
Forecasted Balance Sheet (THREE YEARS)

Amount (AED) Amount (AED) Amount (AED)

2017 2018 2019
Non- Current 20,000 15,000 20,000
Assets
Total Non-
Current Assets 20,000 15,000 20,000

Current Assets
Trade receivables 326,500 490,500 850,200
Advances &
Other receivables 185,000 194,500 250,400
Cash & Cash 512,000 713,700 1,004,700
equivalents
Total Current
Assets 1,023,500 1,398,700 2,105,300

Current Liabilities
Trade & Other 233,800 190,470 369,370
Payables
Total Current 233,800 190,470 369,460
Liabilities
Net Working 789,700 1,208,230 1,735,840
Capital
Total Investment 809,700 1,223,230 1,755,840
Financed

Equity
Share Capital 100,000 100,000 100,000
Share holders’ 60,000 60,000 60,000
Current Account
Retained Earnings 649,700 1,063,230 1,595,930
Total Equity 809,700 1,223,230 1,755,930

11
Forecasted Cash flow (THREE YEARS)

Amount (AED) Amount (AED) Amount (AED)

Incoming 2017 2018 2019
Starting cash position - 512,000 713,700
Investment 100,000 - -
Revenues 918,500 1,392,000 1,819,000
Shareholders' Current
Accounts 60,000 - -
Current Liabilities 233,800 (43,330) 178,900
Total 1,312,500 1,860,670 2,711,600

Outgoing
Direct Expenses 150,400 180,590 230,050
Set-Up Cost 32,000 - -
Administrative
Expenses 407,900 456,880 608,450
Dividend paid - 500,000 800,000
Fixed Assets 25,000 - 12,500
Advances & Other
receivables 185,000 9,500 55,900
Total 800,300 1,146,970 1,706,900
Closing cash position 512,000 713,700 1,004,700

12
Break even Analysis (THREE YEARS)

Amount (AED) Amount (AED) Amount (AED)

Incoming 2017 2018 2019
Revenue 1,245,000 1,556,000 2,178,700
Direct Cost (150,400) (180,590) (230,050)
Gross Profit 1,094,600 1,375,410 1,948,650
Gross Profit Margin 87.9% 88.3% 89.4%

Administrative
Expenses 444,900 461,880 260,050
Fixed Assets 25,000 - 12,500
Security Deposits 14,000 - -
Dividends - 500,000 800,000
Total Cost to Cover 483,900 961,880 1,428,450

Break Even Point 550,389 1,088,174 1,597,087

13