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International
Wine Tourism Conference
Exhibition & Workshop
CONFERENCE
PROGRAMME
ORGANIZED BY PREMIUM SPONSOR
CONTENTS
Welcome to IWINETC 2019. . . . . . . . . . . . . . 4 Conference Programme - Day 2 . . . . . . . . . . . . 22
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IWINETC 2019 3
WELCOME
TO IWINETC
2019
We are excited to bring the global wine and culinary tourism industry
together in the Green Capital of Vitoria-Gasteiz in the Basque Country
for 2 days of inspirational talks and exciting networking events and
tours. We’ve been working hard over the last 12 months with our
Premium Sponsors (Departamento de Turismo, Comercio y Consumo
del Gobierno Vasco; Departamento de Fomento del Empleo, Comercio y
Turismo de la Diputación Foral de Álava; Ayuntamiento de Vitoria-Gasteiz
& Ruta del Vino de Rioja Alavesa) to make sure you have a stimulating and
fruitful conference. We hope it proves to be professionally rewarding
and also personally enjoyable.
This year the Wine Tourism B2B Workshop will take place off site
and will be held in the Rioja Alavesa Wine Region where over 900
pre-scheduled appointments will take place between international
tour operators and agents and wine tourism experience providers
form around the world including countries such as Armenia, Greece,
Hungary, Italy, Portugal, Moldova, Spain, Uruguay and of course host
destination, the Basque Country.
Anthony Swift
IWINETC Director
IWINETC 2019 5
A-Z
IWINETC
INFORMATION
ACCESS EXHIBITION AREA
Wheelchair access is available from the main entrance Come along to the exhibitor area located in the Entrance
of the Palacio de Congresos Europa (IWINETC venue) to Hall and the Sala Green Capital Room. Discover grape
each of the seminar rooms, the exhibition area and the escape destinations and meet with the industry in a
coffee break and restaurant area. Toilets accessible by relaxed environment. Strengthen existing relationships
wheelchair are also available on each floor of the venue. and meet with new contacts, friends and colleagues. Wine
tastings on selected exhibitor tables available from 11.00
daily.
CAR PARKING
16.15 IWINETC Masterclass: Wines of the Basque Key note speaker, Judith Lewis will be running a SEO Site
Country Clinic where she will analyse your site, check your keyword
coverage and visibility, answer your questions, diagnose
Take your seat and join Master of Wine Sarah Jane Evans any problems you are having, and make recommendations
for the IWINETC Masterclass: Wines of the Basque of what you may wish to change and how (as well as why).
Country in the Sala Estíbaliz. Conference badges must be These site clinics will be available on day 2 of the conference
worn and shown to gain access. from 09.00 to 12.30 providing actionable advice for your
business as part of your IWINETC ticket. Limited number
20.00 Jardines de Uleta Suites Gala Evening (Ticketed of places so early booking is recommended. Bookings will
Event) be accepted on day 1 from 11.00 – 16.00 at the IWINETC
Registration Desk.
Tickets can be purchased at the IWINETC registration
desk until 15.00 on March 12th. There are a limited
number of places so book in the morning to avoid SIMULTANEOUS TRANSLATION
disappointment.
All of the talks programmed in the Auditorium María
de Maeztu will have simultaneous translation. Talks
WEDNESDAY 13TH MARCH delivered in Spanish or Euskara (Basque language) will be
simultaneously translated into English and talks delivered
19.30 BYOB Wine Tasting & Picoteo at El Portalón
in English will be simultaneously translated into Spanish.
(Ticketed Event)
Parallel talks delivered in both the Sala Estíbaliz and the
Sala Avenida will be in English only.
Join a small group of fellow-conference-goers at
El Portalón for a unique evening of wine sharing,
conversation, and tasting delicious Basque tapas - picoteo! TOURIST INFORMATION
Tickets are priced at just €35 and can be purchased at the
IWINETC registration desk until 13.00 on March 13th. Visit the exhibition area situated in the Entrance Hall for
(Space is limited to 30 participants, so book your spot early!) information on places of interest, restaurants, shopping,
entertainment and local amenities to enjoy during your
stay in the Basque Country.
IWINETC OPENING TIMES
WIFI
COFFEE TIME
Sala Green 10.45 – 11.25
Theme Grab a coffee, make friends with someone you don’t know and together browse the
Networking exhibition area.
SESSION 1.3
Auditorio María de Maeztu 11.30 – 12.15
SESSION 1.4
Auditorio María de Maeztu 12.30 – 13.15
SESSION 1.4
Sala Avenida 12.30 – 13.15
SESSION 1.5
Sala Estíbaliz 14.30 – 15.15
SESSION 1.6
Auditorio María de Maeztu 15.15 – 16.00
SESSION 1.7
Sala Estíbaliz 16.15 – 17.30
Enoturismo MICE:
Cómo Enfocarnos hacia este Sector
Dentro del mundo turístico, seguramente será el sector MICE el que exige un mayor
Keynote Speaker
nivel de especialización por parte de los prestatarios. Son muchos los componentes que
Alicia Estrada,
Vinoturismo diferencian este sector del clásico enoturismo vinculado al ocio vacacional. Analizaremos
estos factores y expondremos algunos enfoques que pueden ayudarnos en la conversación
Theme
tanto con clientes de empresa como con los operadores MICE.
Branding & Marketing
COFFEE TIME
Sala Green 10.30 – 10.55
SESSION 2.2
Sala Avenida 11.00 – 11.45
SESSION 2.4
Sala Estíbaliz 12.00 – 12.45
Theme
Branding & Marketing
SESSION 2.4
Auditorio María de Maeztu 12.15 – 13.00
SESSION 2.5
Sala Estíbaliz 14.30 – 15.15
SESSION 2.5
Sala Avenida 14.30 – 15.15
SESSION 2.6
Sala Estíbaliz 15.30 – 16.15
Speakers
Emilio Zunino & Andrea
Torassa, Maiora Solutions
Theme
Branding & Marketing
Tourism promotion is highly oriented to food and wine lovers, a great example is the
creation of the “Wine and Dine Route of Friuli Venezia Giulia”: a profound food and wine-
based holiday experience that takes your senses on a journey which ideally connects
the coast with the mountainous area, whilst passing along the vineyards and regional
inland hills. Six experiences are offered to help tourists discover the region and meet the
producers and their productions.
Speaker
Sergio Emidio Bini.
The 2020 edition of IWINETC will take place in Trieste, the most international city in the
Assessore al Turismo
e Attività Produttive region, suspended between a glorious past of “Little Vienna on the Sea” and the present
& Lucio Gomiero, cosmopolitan city. Set in an unrivalled corner of the world, between the white karst
Direttore Generale landscape and the dazzling blue of the northernmost part of the Adriatic Sea, has always
PromoTurismoFVG been a vital meeting point between the East and the West because of the central role of
its’ port. The city that for centuries belonged to everyone and is nowadays a place where
Theme
different cultures, languages, religions and traditions can meet.
Grape Escape
Destinations
We look forward to meeting you in Friuli Venezia Giulia!
BYOB NETWORKING
EVENING AT
EL PORTALÓN
TICKETS AVAILABLE AT THE IWINETC
REGISTRATION DESK IN THE ENTRANCE HALL
ABOUT US
The Ministry of Tourism, Trade & Consumer Affairs of the Basque Government
leads the consolidation of the Basque Country as a tourist destination and
defines the strategy for the region for the next years. According to this strategy,
Gastronomy and wine tourism are established as one of the main products to
be boosted. Although high class Basque gastronomy and Rioja Alavesa wines
are more and more well-known all around the world, it is important to mention
some other aspects that make the offer complete, such as txakoli wines, cider
Alameda Urquijo, 36 - 5ª Planta
houses, pintxos, cheese makers and some gastronomy experiences ideal for Edificio Bizkaia
food and wine lovers. Bilbao, Vizcaya 48011
NOTES www.basquetour.eus
ABOUT US
The Diputación Foral de Álava has among its powers the promotion of tourist Plaza de la Provincia, 14 - 2 planta
attractions in the province, the improvement of infrastructures and services Vitoria - Gastéiz, Álava 01001
aimed at visitors, and the training and qualification of workers of companies www.araba.eus
in the sector. It also promotes the launch of new tourism products through
various programs. Wine is our business card all over the world. Wine tourism
and enogastronomy are therefore fundamental axes of the tourism strategy
of the institution with the Rioja Alavesa region as its maximum exponent. Rioja
Alavesa, one of the three subzones in which the Rioja Qualified Designation of
Origin (DOC Rioja) is divided, has nearly 300 centuries-old and avant-garde
wineries that have been producing wines of recognized international prestige
for centuries. Its offer is completed with a well-preserved landscape and
medieval villages. Ayala, and its wineries of txakoli, a high quality white wine, are
the second focus of wine tourism in Álava
NOTES
NOTES
NOTES
ABOUT US
Join us along the “wine and dine route of Friuli Venezia Giulia”! A profound food
Via Locchi, 19 - Trieste, and wine-based holiday experience that takes your senses on a journey which
Friuli Venezia Giulia 34123
ideally connects the coast with the mountainous area, whilst passing along
www.turismofvg.it the vineyards and regional inland hills. Six experiences are offered to help you
discover the region and meet the producers and their productions.
Here in Friuli Venezia Giulia, the doors of the wineries, agrifood companies and
restaurants are open to all those who would like to learn more about the true
soul of the region.
NOTES
ABOUT US
Assignan is a small village located in the south of France. 24 refined guest rooms
and suites in several different houses, and a hotel concierge located in the
former grocery. Castigno offers a cuisine in their 3 restaurants where organic
and creative cooking combine with a passion for the finest local produce, making
7, Carriera Dals Camps, every meal a memorable one. To celebrate the 10 years of Château Castigno
Assignan 34360, France wines a new winery was built in the form of a bottle of 80 meters long and got
villagecastigno.com voted the most beautiful winery of France. The building is entirely covered with
bark from cork oak, giving it a raw natural aspect perfectly in keeping with the
natural environment. Viewed from above the bottle shape is clearly visible.
NOTES
ABOUT US
Set out on a wine tourism journey through a great story. Grupo Faustino, a
fourth generation family business, has become the undisputed leader in the Crta. de Logroño, s/n
production and export of high quality wines. The fourth generation modern Oyón, Álava 01320
management led to a consolidation of the group based on vineyards, quality and
innovation. Since it opened up for business in 1861, Grupo Faustino has grown www.visitabodegasgrupofaustino.com
to include seven wineries, located in five key Spanish designations of origin. It is
also noted for its export focus, its wines are sold in more than 102 countries and
it is the largest exporter of Gran Reserva wines in Rioja.
NOTES
ABOUT US
Bodegas Luis Alegre was founded in 1968 and, since its origin, our philosophy
has been working to get the highest quality. We work with a firm objective: to
elaborate wines with personality. To do it, we combine evolution and tradition,
optimizing and even reinventing what already exists, always respecting the Ctra. Navaridas, s/n
Laguardia 01300, Álava
tradition and the wine heritage. This fusion made us being pioneers at the use
of the selection table. All of our grapes are hand selected. Under the wing of the www.luisalegre.com
Sierra de Cantabria mountains, in Rioja Alavesa, our vineyards are formed by
limestone soils with sandy inserts, and saline and ferric influences so it gives our
wines a high quality.
NOTES
ABOUT US
Bodegas BAIGORRI is located in the town of Samaniego, 26 km from Logroño,
Ctra. Vitoria-Samaniego, Km. 53 at the foot of the Sierra Cantabria. A glass box, perfectly integrated into its
Samaniego, Álava 01307 surroundings, emerges from a privileged location in Rioja Alavesa. It was
www.bodegasbaigorri.com designed and built by the architect Iñaki Aspiazu, who tailored the building to the
unique way our wines are made, creating an architectural landmark in the area
which blends with its surroundings. The building is fully adapted to the existing
topography and to the work carried out underneath its surface. It is a wide-open
space, where cleanliness and order impress the visitor. A space that shows in
full view and in an instructive manner the winemaking process at harvest time.
NOTES
ABOUT US
Granbazán Winery, founded in 1981, is located in the Salnés Valley, in the
heart of Rías Baixas. Granbazán is one of the first and most beautiful châteaux
Lugar de Tremoedo, 46 of Galicia, surrounded by a sea of vineyards. The Tremoedo plantation is a
Vilanova de Arousa,
reference in the Rías Baixas appelation of origin, just three kilometres away
Pontevedra 36628
from Cambados, wine capital of albariño and a dream destination to enjoy the
www.agrodebazan.com surroundings, learn about the viticulture of the area and taste the full range of
Granbazán wines.
NOTES
ABOUT US
Our challenge is the pursuit of perfect wines. Craftsmanship starts with the
best vines, where we practice rational viticulture respecting the environment
throughout the growing cycle.
Wine tourism is a voyage through the emotions. We offer a unique experience Ctra. Samaniego, 10
that will immerse you in the secrets behind our wines. Come and experience Villabuena de Álava 01307, Álava
wine tourism in any of our three wineries (Bodegas Luis Cañas, Bodegas Amaren www.luiscanas.com
(D.O.C. La Rioja) and Dominio de Cair (Ribera del Duero). From your arrival at
the winery itself, surrounded by vineyards, you will gradually discover every
corner of our house. We invite you to feel the heartbeat of the wine among
barrels, to imbibe its colors, aromas and flavors, and to share in our passion for
the land, its history and its people. A whole legacy of emotions to enjoy wine with
all 5 senses.
NOTES
GOARMENIA ARMENIA
Ms Lilith Sarafyan incoming@goarmenia.am
Ms Grant Babayan
NOTES
ABOUT US
Wine routes in the region of Murcia. The Bullas, Jumilla and Yecla designated
origin wine -producing areas are waiting with open arms to welcome you and to
introduce you to their wines, which are increasingly gaining in prestige around
the world; to their bodegas, where tradition is combined with new wine-making
technology; and to their restaurants and accommodation, set in exceptional
surroundings that are sure to delight. An experience for the senses. The kingdon
of Monastrell! Opportunities.
NOTES
Avenida Juana Jugán, 2,
Edificio CCT,
Murcia 30006
www.murciaturistica.es
ABOUT US
Terra Dominicata Hotel & Winery is a unique and landmark property in the
La Morera de Monstant, Tarragona middle of the natural park of Montsant, in the heart of the Priorat, one of the
www.terradominicata.com most appreciated wine regions of the world. The Vives family offers a haven of
peace with 26 rooms, a fine dining restaurant and a beautiful oustide area with
pool. We also offer a wide range of activities and experiences.
NOTES
ABOUT US
The Txakoli Route is located in The Valle de Ayala (The Ayala Valley), 20 km from
Bilbao and 35 km from Vitoria-Gasteiz, in the North East of Álava, in The Basque
Country. A place of stunning beauty which combines natural environment,
cultural heritage and gastronomy. If we add to this the family wineries where
our Txakoli is produced, we find a place just waiting to be discovered.
Elespide, 2
NOTES Respaldiza 01476, Álava
aiaraldea.org/es/ruta-del-txakoli
ABOUT US
Wine & gourmet tours at Lake Balaton and all around in Hungary with
internationally awarded premium wines, premium spirit distilleries, enriched
by innovative eco concept. Gourmet focus on local organic culinary delights,
artisian organic food, cooking course on request. Beyond winery visits, wine and
Budapest Str. 6 spirit tastings we provide tailor-made combined programs like:
8200 Veszprém “ ecotouristic active: hiking, biking, paragliding, caving, sailing, bird watching
www.natureandwinetravel.com “ healthy-fitness/wellness /yoga/ treatment
“ corporate conferences enriched with wine & gourmet and active experiences.
Excellent references from Nordic countries: Norway, Sweden, Finland. Clients:
leisure groups, corporate, associations, wine clubs. Full package, complex
service on tailor-made group requests from airport to airport..
NOTES
ABOUT US
Wine & Senses is an innovative experience to enjoy wine culture and heritage
across Europe. A COSME European Project whose aim is to create a unique
transnational touristic route that will mix sensorial experiences, wine tasting and
sustainable tourism in five countries which represent over half the production of
wine in the EU and have been elected also for their important cultural heritage
background: Duero/Douro region (Spain and Portugal), South Moravia (Czech
Republic), Tokaj – Mad (Hungary) and Cinque Terre (Italy). Wine & Senses will
make a link between cultural heritage, territory identity and wine tourism in
a common, transnational model, as any territory will be able to adapt it to its
Avenida de Ronda, 1
own characteristics. This innovative model will convert the visit in unforgettable
Aguilar de Campoo,
Palencia 34800 sensorial experiences.
The Wine & Senses consortium is conformed by CULTUR VIAJES, Národní
www.culturviajes.org Památkový Ústav, AEICE, Parco Nationalle delle Cinque Terre, MÁD CIRCLE
and RECEVIN.
NOTES
PREMIUM SPONSORS
44 IWINETC 2019
SUPPORTERS
(In no particular order)
IWINETC 2019 45
NOTES
46 IWINETC 2019
A DIFFERENT WINERY IN
A UNIQUE LANDSCAPE
Bodegas BAIGORRI is designed to visit its facilities in the middle of
the grape harvest and to contemplate in a didactic way the reception
of grapes and how all the wine-making processes are developed by
gravity through its seven underground floors.