SGPC’s GURU NANAK INSTITUTE OF MANAGEMENT STUDIES

Matunga (E), Mumbai – 400 019

General Management Project

Titled

“DIGITAL MARKETING INFLUINCING E-RESTAURANT ”

Submitted in partial fulfilment for the award of the degree of

Master of Management Studies (MMS)

(Under University of Mumbai)

Submitted By

Mr. Verma Pavan Ramshiromani

MMS, A-58

Semester IV& Specialization: Finance

Batch: 2017-19

Under The Guidance of

Prof. Subhash Yadav

2018-19
 CERTIFICATE

This is to certify that project titled “DIGITAL MARKETING INFLUINCING

E-RESTAURANT” is successfully completed by Mr. Verma Pavan
Ramshiromani during the IV semester in partial fulfilment of the Master’s
Degree of Management Studies recognized by the University of Mumbai for the
academic year 2018-2019 through GURU NANAK INSTITUTE OF
MANAGEMENT STUDIES.

This project work is original and not submitted earlier for the award of any
degree/Diploma or associate ship for any other university or institution.

Name:

Place: Mumbai

Date: (Signature of the Guide)

 DECLARATION

I hereby declare that this Project report submitted by me to Prof. Subhash

Yadav, Guru Nanak Institute of Management Studies is a bonafide work
undertaken by me and it is not submitted to any other University or Institution for
the award of any degree/ diploma certificate or published anytime before.

Name: Pavan Verma

Roll no: A- 58 ( Signature of the student)
 ACKNOWLEDGEMENT

I am using this opportunity to express my gratitude to everyone who supported

me throughout the course. I am also thankful to “Guru Nanak Institute of
Management Studies” for making all the facilities available and supporting the
cause of my research.
My genuine heartfelt gratitude to my project guide Prof. Subhash Yadav for his
valuable time, abundant patience and acute contribution in the making of my
project, which has also helped me to increase my knowledge about the subject to
a great extent. Without his support and guidance, the completion of this project
would not have been possible.
I also thank all my well-wishers for their encouragement in completing this
project.

Pavan Verma
 TABLE OF CONTENT
Sr No. Topic Page
1. Executive Summary 1
2. Introduction 2
3. Literature Review 12
4. Methodology
• Objectives & Limitations of Study
• Research Methodology
15
• Sources of Data
• Data Collection Instrument
5. Data Interpretation & Analysis 16
6. Key Learnings 28
7. Conclusion 29
8. Bibliography 30
9. Annexure 31
INTRODUCTION
LITERATURE REVIEW
METHODOLOGY
RESULTS
CONCLUSION
BIBLIOGRAPHY
DATA INTERPRETATION