DANIEL GAUJAC

75005 Paris
Tel.: +33 6 07 73 74 95
email: daniel.gaujac@orange.fr
Languages: French, English
Education: Graduated from ESSEC in 1983

CHIEF MARKETING OFFICER / GENERAL DIRECTOR

2009 ROLEX - Director, Branding Division - Rolex & Tudor

Reported to the CEO of Rolex SA – Member of the Executive Committee –
Managed staff at headquarters, in 24 affiliates and direct markets.

Missions

• Create and manage the “Branding Division”: integrating the

departments of Product design, Merchandising, Retail, Advertising,
Sponsoring and Promotions.
• Support business with a single Brand Identity : Product + Retail +
Communications

Achievements

• One brand Identity : One campaign ( vs 17 previously )

• Focused product offer : worldwide focus on 13 products ( vs 236
previously )
• Global China strategy : addressing the Chinese consumer in as well as
outside China ( from 8 to 24 % of total sales )
• Recruitment of new consumers : the young and women (from 15% to
40% of business )
• New Product development : 5 years pipeline for ROLEX and TUDOR

2004-07 LVMH - Executive Vice President , Dom Pérignon

Reported to the CEO – Member of the Executive Committee –
2007 sales: € 952 million.
Managed staff at headquarters, and in 90 affiliates

Missions

•
Launch Dom Pérignon as a standalone luxury brand (previously one
of the many products in the Moët range)
• Preside over the Dom Pérignon Brand Board: G8 of the top eight
world markets
• Develop P&L : Net sales doubled to €400 million, 96% of it outside
France with 60% profit
Achievements
 • Launched Brand with campaigns by Karl Lagerfeld: sevenfold return
on investment
• Recruited new luxury and HNW customers : accounting for 28 % of
total sales
• Increased brand volumes and value: double-digit growth over four
years ( Volume : + 33 %, average price/bottle: +35%)
• Doubled sales in emerging markets: Latin America, Asia Pacific &
Central Europe

1986-2004: O M N I C O M: WORLD’S LEADING C O M M U N I C A T

I O N GROUP

2002- 04 International Vice President in charge of luxury business unit

Reported to the President of TBWA worldwide. Network of 259 agencies in 77 countries. Gross
margin: €1 billion. 12,000 employees, including 1,100 in France.

• P&L responsibility: €100 million in billings ( + 43% in 2 years ) .

Profit: 25% of billings (average agency rate: 8%) Managed staff of 15 in
Paris and 70 in markets
• ABSOLUT VODKA, H.STERN, ESPRIT, MONTBLANC, CHIVAS REGAL,
UNGARO

1998- 04 International Vice President in charge of ABSOLUT outside the US

• Launched and developed ABSOLUT VODKA in 70 markets

• Double-digit growth in volume and value over 12 consecutive
years ( 1992 – 2004 )
• Innovative communication recognized worldwide. Awards: Effies, Epica,
Eurobest, Cannes Lions etc.
• Value growth outside the USA rose from zero to €3 billion

1992-98 Associate Director

• Relaunched APPLE : sales rose from €6 to €8 billion (+33% in two years

)
• Developped EVIAN Overseas (Australia, Japan, UK, USA). Share of sales
rose from 10% to 20%.
• Developed BARILLA: conquest of European leadership using
ambassador strategy: DEPARDIEU, PAVAROTTI, GRAFF, EDBERG. Awareness rose from
18% to 45% sales from €330 million to €631
• Relaunched WONDERBRA in Europe and USA. “Cult campaign”: €80
million worth of free editorial coverage. Sales increased fourfold
• Relaunched GUERLAIN MAKEUP France. Based on innovation
( Kisskiss ).Trunover doubled.
1986-92 Client Service Director

• Brand portfolio strategy: HENKEL, in 12 European countries (two

years)
• Pitching new clients: new business director for TBWA (three years)
• International account management: BULL Computers Europe (two
years)

CREATIVE AND CULTURAL COLLABORATIONS

• Damien Hirst, Louise Bourgeois, Maurizio Cattelan, Francisco Clemente,

Miquel Barcelo
• Musée des Arts Décoratifs, BiennaleVenezia, Château de Versailles
• Helmut Newton, Herb Ritts, Ridley Scott, David Lynch , Annie Leibovitz,
Jean-Baptiste Mondino
• Karl Lagerfeld, John Galliano, Jean-Paul Gaultier, Tom Ford, Dolce &
Gabbana
• Marc Newson, Martin Szekely
• DIFFA, Sidaction , Aides, Reporters sans Frontières