A PROJECT REPORT ON

SALES STRATEGIES OF F.D.KHAN &CO

Project Report submitted in partial fulfillment for
The award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

BY

ABDULLA FAHAD

ROLL NO: 1402-17-672-178

DEPARMENT OF BUSINESS ADMINISTRATION

AMJAD ALI KHAN COLLEGE OF BUSINESS
ADMINISTRATION
Affiliated to Osmania University
BANJARAHILLS-HYD
(2017-2019)
 DECLARATION

I hereby declare that the project entitled “SALES STRATEGIES OF F.D. KHAN &CO”

submitted by me to AMJAD ALI KHAN COLLEGE OF BUSINESS ADMINISTRATION, is a

bonafide work undertaken by me in the guidance of Mrs. RAHELA TABASSUM, project guide,

AMJAD ALI KHAN COLLEGE OF BUSINESS ADMINISTRATION,

The result embodies in this project work have not been submitted to any other university or
institution for the award of any degree/certificate or published anytime before.

Name: ABDULLA FAHAD

HT.NO: 1402-17-672-178
 CERTIFICATION

This is to certify that the project work entitled “SALES STRATEGIES OF F.D. KHAN &CO”

‘is being submitted in partial fulfillment for the award of degree of Master of Business Administration

to Osmania University, a record of bonafide is carried out by Mr. ABDULLA FAHAD bearing

HT.NO 1402-17-672-178 The result in this report has not been submitted to any other University or

Institution for award of any degree or diploma.

PROF. SHEBAZ AHMED

DIRECTOR
 CERTIFICATION

This is to certify that the Project Report title “SALES STRATEGIES OF F.D.KHAN &CO”

submitted in partial fulfillment for the award of MBA Programme of Department of Business

Management, O.U. Hyderabad, was carried out by ABDULLA FAHAD under my guidance. This has

not been submitted to any other University or Institution for the award of any

degree/diploma/certificate.

Mrs. RAHELA TABASSUM

Assistant Professor
Internal Guide Signature of the Guide
 ACKNOWLEDGEMENT

It is great pleasure to acknowledge the kind of help & suggestions given by various

individuals the persons during my project work.

I express my deep sense of gratitude to Prof. SHEHBAZ AHMED, Director, AMJAD ALI

KHAN COLLEGE OF BUSINESS ADMINISTRATION, for extending his support.

I would like to thank my project guide Mrs. RAHELA TABASSUM, Assistant Professor,

AMJAD ALI KHAN COLLEGE OF BUSINESS ADMINISTRATION for his valuable

guidance & enthusiastic encouragement in motivating me to take up the project by providing

valuable ideas & suggestions to carry the project in this endeavor.

I would like to thank one & all, who directly & indirectly extended their valuable support in

completing this project.

I take this opportunity to express my deep felt gratitude to my family members for being a

source of strength & moral support throughout the course of my study.

(ABDULLA FAHAD)

1402-17-672-178
 CONTENTS

S. No DESCRIPTION PAGE NO’s

INTRODUCTION 1-5

OBJECTIVES OF THE STUDY

NEED OF THE STUDY

SCOPE OF THE STUDY

RESEARCH OF METHODOLOGY

LIMITATIONS OF THE STUDY

CHAPTER - 1

REVIEW OF LITERATURE 6-31

CHAPTER - 2

INDUSTRY PROFILE 32-42

CHAPTER - 3 COMPANY PROFILE

DATA ANALYSIS AND 43-57

INTERPRETATION

CHAPTER - 4

CONCLUSION 58-64

BIBLIOGRAPHY
 CHAPTER - 5 QUESTIONNAIRE

ABSTRACT

A sales strategy consists of a plan that positions a company’s brand or product to gain a

competitive advantage. Successful strategies help the sales force focus on target market

customers and communicate with them in relevant, meaningful ways. Sales representatives

need to know how their products or services can solve customer problems. The study is

conducted at F.D Khan & Co, Abids. The primary objective of the project is to study the

existing sales strategies of the company and suggest for improvements. 100 customers are

selected as a sample by using simple random sampling technique, the sample respondents

belong to the customers limited to F.D Khan & Co. The primary data is collected from the

customers by using questionnaire and secondary data is collected from books, journals and

website. Customers of F.D Khan & Co are satisfied with the overall experience at the

company.
 CHAPTER I

INTRODUCTION
 CHAPTER II

LITERATURE REVIEW
 CHAPTER-III

COMPANY PROFILE
 CHAPTER IV

DATA ANALYSIS & INTERPRETATION

 CHAPTER-V

FINDINGS, SUGGESTIONS & CONCLUSION