POCA

High level of
Loss of clients Affected users and competence for the Loss of credibility in
hosts company the company
EFFECTS

It generates risks for the User prefers hotel Generates fines and
integrity of users chains discredit

AIRBNB HAS NONCONFORMING USERS FOR FALLIBLE

SERVICE

POCA
CAUSES

AIRBNB there is no security There is no formality

User uncomfortable
system

AIRBNB does There is a The rules of the Cancellation There are

not control Perform room at the last movable
breach by both house must be
the behavior cleaning minute. and
parties followed
of guests or immovable
hosts damages
 STRENGTHS. WEAKNESSES
Great Growth since its creation in 2008 thanks to its The price, the offers, the availability, the minimum stay and the
mobile application. deposit are parameters established by the owners according to
They have a secure payment system. their criteria and the market.

SWOT ANALYSIS Guests have a telephone service called "concierge".

The company guarantees that the accommodation
offered corresponds to the published photos, to avoid
fraud or misunderstandings
Hosts are covered by up to $ 42,000 in insurance to
cover damage or theft.
The company can not take part in these decisions.
the hosts can cancel the reservation at the last moment and
therefore leave the guest without accommodation.
Large investments in the web platform to improve security
because it is the basis of the business.

OPPORTUNITIES SO WO
Growth Market that allows companies such
as Airbnb to gain a foothold in the market by
offering alternatives to traditional
accommodation Great reception in the market for Apply fines for the party that does not
The increasing degree of use of the network ease of use of virtual platform and comply with the deal in addition to
as a channel of purchase and access to the
line width for an increasing percentage of the special experiences in hosting insurance for damages granted to the
population is an opportunity for the company
that only uses the Internet as the only means
host
of sale and promotion.
The increasing use of smartphones by users.

THREATS ST WT
Similar web competition, very clone business
model. Harnessing the market to generate Support the investments made to the
The fact that entry barriers are low
encourages the creation of similar companies innovation and added values to the platform with other virtual businesses to
Competition of hotels and other forms of service provided to reduce solve economic problems and establish a
accommodation.
Possible change in the legislation that competition security system to avoid clonability
regulates this type of business where the
host receives income that in many is not
declared.
Changes in tourism trends and the possibility
of creating more innovative accommodation
businesses or with other philosophies.
However large it is, it is not a known
company. This can cause one of its imitators
to enter the market and advertise
aggressively to gain customers.