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Seventh-day Adventist World
Church Strategic Plan

The mission of the Seventh-day Adventist
Church is to call all people to become
disciples of Jesus Christ, to proclaim the
everlasting gospel embraced in the three
angels’ messages [Revelation 14:6-12], and to
prepare the world for Christ’s soon return.
Objectives Objectives Objectives Objectives

1. To revive the concept of 5. That church members 8. To strengthen the To be defined as the
worldwide mission and regularly pray, study the redemptive role of pastors, Holy Spirit leads
sacrifice for mission as a Bible, read the writings of teachers, and other frontline
way of life involving not only Ellen White, and engage in workers and provide
pastors, but every church individual and corporate them with regular growth
member, young and old, in a worship opportunities
journey of discipleship 6. That individuals and families 9. To align world church
2. To strengthen Adventist are being nurtured and resources with strategic
outreach in large cities, discipled to walk with, and be objectives
across the 10/40 Window, faithful stewards of the gifts 10. To enhance the transparency,
among unreached and of, the Holy Spirit accountability, and
under-reached people 7. That youth and young adults credibility of denominational
groups, and to non-Christian manifest a biblical worldview organization, its operations,
religions by planting and that places God first; is and mission initiatives
discipling new worshipping consistent with Adventist
groups, creating Urban beliefs; and is integrated with
Centers of Influence (UCIs), information in ways that are
developing international ethically, socially, and morally
mission initiatives, and responsible
ministering to people caught
in mass migration and social
3. To make developing
resources for mission to non-
Christian religions and belief
systems a high priority
4. To strengthen Seventh-day
Adventist institutions in
upholding freedom, health,
and hope through Jesus, and
restoring in people the image
of God.

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1.1 Frontline missionaries invited to speak 2.2 Demonstrable increase in number five years) in the number of newly
at major camp meetings and at other of new believers in each conference, planted worshipping groups
large church gatherings mission, and region in the 10/40 2.11 Division presidents regularly reporting
1.2 Division mission rallies held annually Window progress toward achievement of KPIs
for church members involving 2.3 Increased number of total members relating to objective no. 2 to the GC
local administrators; GC officers, and congregations in all urban areas of Executive Committee
departmental directors, and associate one million people or more
directors; officers and departmental 2.4 At least one UCI operating in each 3.1 Each division coordinating interfaith
directors from other divisions; and urban area of one million people or dialogs, in cooperation with its
frontline workers from both their own more organizational units and with the
and other divisions 2.5 Mission initiatives in the 10/40 Window assistance of the Global Mission
1.3 Mission-focused morning devotional and large urban areas receiving Centers and GC Public Affairs and
books produced, which are aimed at assistance from institutions elsewhere Religious Liberty (PARL)
and made available to each grade level in the world 3.2 Global Mission Center directors
of elementary education 2.6 GC departments facilitating, initiating, reporting on interfaith dialogs to the
1.4 Mission readings for Adventist children and liaising between interdivisional 2023 and 2025 meetings of the Global
and teenagers produced in collaboration mission projects, with active support Mission Issues Committee
with GC Education, Children’s Ministries, from division and union officers 3.3 Global Mission Center directors
Health Ministries, Youth Ministries, and 2.7 Each division, with the assistance of the reporting yearly to Annual Council
the Office of Adventist Mission Office of Adventist Mission, identifying on approaches to, and progress in,
1.5 Increased proportion of missiologists and acknowledging all major reaching world religions and belief
teaching mission at Adventist tertiary unreached or under-reached majority systems
institutions, all of whom are faithful to populations in evangelized countries in
biblical missional principles, Adventist- their territories. Efforts to reach these 4.1 Every organization and institution
educated, and endorsed by IBMTE populations being reported annually to systematically reviewing and aligning
1.6 At least one story from the 10/40 the Global Mission Issues Committee resources with worldwide mission
Window or from large urban areas 2.8 Each division identifying all significant priorities
included in every issue of GC-funded immigrant/refugee populations in their
periodicals territories, developing initiatives to
1.7 Improved retention rates of audited reach them, and reporting progress
membership globally annually to the Global Mission Issues
1.8 Increased number of church members Committee
participating in outreach initiatives such 2.9 Each GC department developing
as Total Member Involvement (TMI) programs that respond to global
trends in immigration
2.1 A worshipping group established in 2.10 A five-year plan developed by each
each country of the 10/40 Window conference and mission outside the
where there currently is no Seventh- 10/40 Window to achieve a measurable
day Adventist presence and significant increase (e.g., 30% over

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5.1 Significant increase in number of church of Ellen White’s writings in print, on the belief (FB 22) that the body is the
members regularly praying, studying mobile devices, and on social media temple of the Holy Spirit, abstaining
the Bible, reading the writings of Ellen from alcohol, tobacco, recreational use
White, using the Adult Bible Study 6.1 Increased number of church members of drugs, and other high-risk behaviors;
Guide, and engaging in other personal involved in fellowship and service, embracing church teachings (FB 23) on
devotions both in the church and in the local marriage; and demonstrating sexual
5.2 Significant increase in number of church community purity
members regularly attending divine 6.2 Evidence of greater unity and 7.3 Increased student use of media
service and Sabbath School community among church members, platforms ethically and responsibly
5.3 Significant increase in acceptance and and of reduced conflict in local
practice of the church’s distinctive churches
beliefs, especially: Creation (FB 6); 6.3 Evidence of new members being
Salvation by faith (FB 10); State of the nurtured through active discipleship
dead and the power of prayer over programs
witchcraft and spiritualism (FB 26, FB 6.4 Significant increase in number of
11); Remnant Church (FB 12, FB 14); church members regularly engaging in
Principles of healthful living (FB 22); family worship
Sanctuary/Investigative Judgment (FB 6.5 Stewardship principles regarding
24); Second Coming (FB 25); and the time, spiritual gifts, and tithes and
nature of the Fundamental Beliefs, as a offerings embraced and practiced by
whole, as Bible-centered doctrines that all members and yet-to-be-baptized
reflect a loving, gracious God young people
5.4 Increased number of people using 6.6 Church members exhibiting cross-
Adventist social media when studying cultural understanding and respect for
the Bible, learning about Ellen White all people
and reading her writings, conducting 6.7 Evidence that local churches are
personal devotions, and promoting responding to the opportunities mass
mission migration provides for ministry, and
5.5 Increased number of local churches and that immigrants are being assimilated
individuals using Hope Channel, AWR, and integrated into local Adventist
Adventist World, and other official church communities
publications and media
5.6 Increased number of church members 7.1 Bible classes teaching the
participating in corporate prayer historical-grammatical method, the
initiatives historicist approach to the study of
5.7 Evidence of better understanding of the prophecies, confidence in the Bible
prophetic role of Ellen White and the as divine revelation, trust in God, and
process of inspiration commitment to His mission
5.8 Increased availability in local languages 7.2 Youth and young adults embracing

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8.1 Evidence that most pastors feel

supported by church members and by 10.1 Widespread adoption of approved
conference administrators, that they membership software to enhance
continue to feel called to ministry, and accuracy and accountability of records
that they are engaging in continuing of local church membership
education and development 10.2 Development and widespread
8.2 Pastors with limited Seventh-day implementation of orientation process
Adventist education working to for officers and executive committee
complete course work necessary to members of all units of denominational
meet their local BMTE requirements structure
8.3 Opportunities being given to frontline 10.3 Evidence that pastors and church
workers to deepen their passion leaders demonstrate the highest
for and broaden their experience of standards of integrity and ethical
mission behavior in interpersonal relations and
in finances
9.1 Increased availability of all General 10.4 Progress in achieving the objectives
Conference departments’ time and and KPIs of the I Will Go plan reported
resources to the 10/40 Window, large annually by divisions: both via an
urban areas, and unreached people online form with standardized
groups, and departmental use of time summative information and by a
and resources reported by GC Treasury presentation at each Annual Council
to the 2023 Spring Meeting of the GC 10.5 Quinquennial reports from GC
Mission Board departments, institutions, and agencies
9.2 Increased number of International to Annual Council focused on their
Service personnel, volunteers, and contribution to achieving these
Global Mission pioneers serving in the objectives and KPIs of the I Will Go plan
10/40 Window, in large urban areas,
and among unreached people groups
9.3 Recommendations made to Annual
Council by the General Conference
Appropriations Committee of ways to
allocate more appropriations to the
10/40 Window, to large urban areas,
and to unreached people groups
9.4 The General Conference and its entities
developing an integrated media
plan that maximizes the potential of

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1. A plan developed by every local church 7. Services to refugees developed by 14. Interdivisional mission projects initiated
in consultation with its conference/ church administrators in collaboration and facilitated by division and union
mission to reach its community through with the Adventist Development and officers
a variety of mission initiatives (UCIs, Relief Agency (ADRA) 15. Increased number of church members
Mission to the Cities, Comprehensive 8. Programs that respond to global involved in distributing Adventist
Health Ministry, TMI, “Christ’s method,” trends in immigration developed by literature
work for and with immigrants and departments at division and union 16. Positive relationships developed in the
different ethnic groups) levels community that draw on the resources
2. An integrated media plan developed by 9. Partnerships created between selected of GC PARL and ADRA
every organization that connects global institutions and mission initiatives in the 17. Departments at every level and
and local initiatives 10/40 Window institutions/agencies collaborating with
3. Members and organizations familiar 10. Church organizations from other young people who create, plan, and
with and actively using the integrated divisions actively assisting in mission implement mission initiatives
media plan as part of their personal initiatives in the 10/40 Window and in 18. Young people involved by all
witness large urban areas denominational organizations,
4. Mission-focused social media, Bible 11. Increased number of church members including local churches, in decision-
study, and other mobile applications and students in Adventist schools making forums, in implementation
designed and widely used by young involved in reading Adventist literature of programs, and in preparation for
people 12. Increased training of church members leadership roles
5. Annual mission rallies held by every in the “Christ’s method” missional 19. All strategic mission priorities of the
post-secondary educational institution methodology General Conference, division, union,
6. Best practices in working with 13. Increased implementation of the local conference/mission, institutions,
immigrants shared by divisions with Comprehensive Health Ministry and local church understood by every
impacted territories approach to mission organization and church member

20. Enhanced profile for Sabbath School and and Nurture and Retention committees in the areas of discipling, nurture, and
increased group study of the Adult Bible designated in each division and union retention
Study Guide in Adventist churches 23. A conference held by each division 25. Widespread implementation of unions’
21. Ten Days of Prayer and programs for on discipling, nurture, retention, and discipleship programs by local churches
prayer for revival, reformation, and reclamation 26. A Nurture and Retention coordinator
repentance strongly promoted by each 24. An active discipleship program adopted designated in each local church
union by every union, including preparation 27. Provision of training in conflict resolution
22. Nurture and Retention coordinators of materials that meet expressed needs and reconciliation for pastors and local

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church members 30. Teaching developed that inspires 32. Evidence of successful fostering of
28. The role of families as the basic unit of students to study the Bible and is youth resilience for physical, mental,
the church and of society affirmed and consistent with Fundamental Beliefs emotional, and social well-being
strengthened 31. Intentional collaboration, allocation of 33. Increased number of local churches and
29. Increased systematic training and resources, and involvement of young individuals using Hope Channel, AWR,
development of talents and spiritual gifts people in the mission of the church and regional church publications
of children and youth locally and globally

34. All pastors engaged in continuing biblically grounded and are faithfully 41. Implementation of training in conflict
education that nurtures their sense of nurturing members resolution and reconciliation among
calling and commitment to mission 39. Administrators actively and intentionally union and conference administrators
35. Pastors trained to be trainers, thus leading church members to recognize 42. Completion of leadership training among
facilitating TMI the need for, and to support the role all newly elected leaders, as conducted
36. Pastors encouraged to value, support, of, organizational structure for the by a higher level of organization
and promote Adventist education accomplishment of mission 43. Demonstration of self-reliance,
37. Every organization systematically 40. Respective roles in denominational commitment to the world Church, and
reviewing and aligning resources with structure and in mission understood financial integrity among all church
worldwide mission priorities and embraced by all board members, entities
38. Seminary and post-seminary training administrators, and employees of
provided that ensures pastors are institutions/agencies


44. GC Departments supported by division identified by respective divisions and 49. Every church institution (division, union,
and union officers in initiating and initiatives developed to reach these or conference/mission) providing
facilitating interdivisional mission populations orientation for members of governing
projects 47. Every denominational organization boards and executive committees
45. Major unreached or under-reached systematically reviewing and aligning
majority populations within evangelized resources with worldwide mission
countries identified and acknowledged priorities
by respective divisions, and initiatives 48. Administrative entities providing the
developed to reach these significant necessary opportunities to pastors
populations and frontline workers that enable
46. Any significant immigrant/refugee achievement of the KPIs associated with
populations within evangelized countries objective no. 7

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