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3005 Eagandale Place #217.

Eagan, MN 55121 Email:
Tel (704) 488-4080

Results-driven professional with over fifteen years of proven marketing and business development experience in the Unites States and
international markets. Specific expertise includes strategic planning, brand and distribution channel management, marketing
campaign execution and media management for both the general and multicultural markets. Outstanding communicator with proven
ability to build and lead highly efficient teams, genuine ability to identify business partnerships and deliver successful metrics on
product success. Extensive international experience, including assignments in Mexico, Brazil, Argentina, Colombia, Costa Rica,
Venezuela, Germany and others. Fluent English- Spanish with conversational Portuguese.


 Managed national and international marketing campaigns for retail networks with over 2500 locations, coordinated
communications in 16 languages, developed customer acquisition strategies, managed products and services.
 Experience in development of global brand management programs: crafting and positioning of new brands and brand
architecture support. Increased brand recognition within multiple industries and ethnic markets.
 Proven successful return on investment: consistent contribution to market share increase, effective customer acquisition and
retention and delivery on program goals.

 Dependable business development growth in over 12 countries with sales surpassing 5 million dollars.
 Over 8 years experience developing international channel partners, training sales teams with effective sales strategies and
providing tools to deliver outstanding customer support
 Proven consistent sales growth in Latin America and local markets.

 E-Commerce: Conceptualized, directed and blue-printed multiple e-commerce portals. Utilizing multiple scripting languages,
trained web editors on CMS management and search engine optimization. Maintained consistent client support and
 TV Ads & E-learning: Directed and produced videos for television campaigns and e-learning resources.
 Media Management: Created, and distributed media outreach campaign for radio, print, television, direct mail, online and
social media.
 Project Management: Managed highly complex technology projects (Online payments, Social Media Apps, ATM services
Display, Corporate Private Network and Online University) involving multiple customer engagement methodologies and
always delivered successful results and added value to product.
 Event Speaker: Experience delivering seminars and keynote addresses at multiple industry functions as well as non-profit
youth conferences.

Client Companies include; Bank of America, Sigma Alimentos, U.S. Bank, City of Saint Paul, Citigroup (Banamex), Scotia Bank, University of Minnesota, Bayer,
Petrobras, Harley Davidson, Telefonica, Minnesota State Department, Household Financial, Multicultural Media Consortium, Inver Hills Community College, Wal-
Mart, Government of Mexico Agencies, MoneyGram, TACA Airlines, etc.



Consulting Director Jul. 2008 – Current
 Conceptualized, crafted and executed marketing and brand management campaigns resulting in increased product positioning
and customer preference through multiple media channels, business line reorganization and always achieved measurable ROI
 Directed and blue-printed e-commerce, e-learning, social media apps and I Phone applications with internal staff.
 Developed and implemented comprehensive media plans in radio, print, television, internet and special events for the
national multicultural market.
 Effected market segment analysis defining subsequent product positioning, ensuing strategies aimed at capturing and
retaining consumer segment.
 Designed concepts for short and long-term marketing programs with measurable results.
 Directed, wrote and produced multiple television advertisements for commercial and corporate training purposes.
U.S. BANK ~ Saint Paul, MN
Multicultural Banking / Senior Segment Manager Oct. 2005 – July, 2008
 Managed portfolio of multicultural products including Checking, MoneyGram, small business loans and credit cards.
 Developed and created new products employing alternative customer channels: call centers, retail, ATM and web.
 Surpassed sales goals of managed products and improved product performance.
 Designed short and long term marketing programs and surpassed expected results.
 Coordinated national, multicultural market events and coordinated with local leaders to maximize participation.
 Quantified multiple report data indicating product growth, target segment opportunity and ROI.
 Managed product campaigns over 2500 retail locations across 24 states.
 Developed business plans for products and multicultural segments within annual budget parameters.


Consulting Director / Sales Manager Jun. 2003 – Sep. 2005
 Analyzed market segment needs and designed marketing campaigns directly reaching the Hispanic segment.
 Designed short and long term marketing programs with measurable results.
 Developed and crafted comprehensive media plans in radio, print, TV, internet and special events.
 Created marketing concepts through innovative promotional products.
 Directed point of sale representatives and developed sales steps increasing product sales.
 Deployed marketing campaign programs and tracking (ROI) results.


Latin America Sales Manager Jan. 2001 – Apr. 2003
 Developed business channel partnerships in three countries (Mexico, Brazil and Colombia) with subsequent market, sale and
manage projects support throughout the region. Surpassed business analysis forecast by developing new partnerships to
increase profitability.
 Managed multiple product branding, nomenclature, brand architecture, strategy, and global market brand adaptation.
 Served as project manager applying multiple methodologies reaching measureable, specific goals and within project
timelines and goals.
 Measured project requirements, analyzed marketing strategy options, developed communication standards and implemented
project initiatives.

PROGRAFICA ~ San José, Costa Rica

Business Development Manager /Marketing Manager Jun. 1998 – Dec. 2000
 Negotiated international business contracts with multiple top companies (La Nacion, Carvajal, Graphic of the Americas, etc)
in Latin America.
 Managed local and international trade shows (Comdex, Drupa, and Graphic Arts).
 Participated as segment trainer case study at industry seminars and sales expansion events.


Marketing and Sales Manager Jul. 1997 – Jun. 1998
 Worked with customers in defining practical solutions for functional product systems.
 Developed business expansion growth plans and customer relation management online tools. Acted as hands on project
manager for clients that applied new equipment and business solutions
 Coordinated marketing and promotion efforts for channel partners at commercial events.


Project Manager / Human Resources May. 1992 – May. 1997
 Two years special issues supervisor at call center and O’Hare Airport.
 Two years billing Auditor at the Freight Accounting department.
 One year human resources specialist in the Flight attendant division.


UNIVERSITY OF SAINT THOMAS ~ Minneapolis, Minnesota Mini MBA (2007)

UNIVERSIDAD LATINA ~ San José, COSTA RICA MBA in Marketing (2001)

TRITON COLLEGE ~ River Grove, IL Bachelor – Business Administration (1994)