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Change Management
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Introduction
The assignment covers the management of change proposed in the organisation in different
environment or the introduction of the new system with which the employees are not currently
familiar. Such a condition refers to change as something new, irregular and different from
current situation happen in the organisations. Such a change is sometimes adaptable and some
inadaptable by the personnel. Therefore, the change management becomes crucial while
The change management refers to managing the change in a way that the entire workforce
accepts it. The change is managed often by handling the change in a positive way and by
assuring the workforce that all the change is adaptable. Also the training and development
opportunities make it easy for the workforce to accept the change and implement it in the most
appropriate way. The continuous training makes it convenient to accept the change as the change
does not seem to be abrupt and it is adapted gradually. Thus the change management in any
organisation is essential because the technology is developing day by day and the overall impact
of the technology advancement is faced by the business sector. The reason is that they have to
make the products that satisfy the customers, which is possible by keeping state-of-the-art
Any change brought about by the organisation in it’s strategically courses for instance any
change in the core policies of the organisation, it core purpose, goals, objectives, mission vision
etc. are referred as strategic change. These changes are projected to the entire organisation and
its operations as the change in strategy is followed by all departmental strategies and policies.
For instance if an organisation imposes a strategic change, each and every unit associated with
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the organisation has to merge its activities according to the changes (Ancona & Caldwil, 2009).
All the stakeholders get affected by the strategic change of organisation because this change is
subjected to a native variation in the policies of the organisation. After the strategic change being
proposed, all the departments have to redefine their policies to conform them to the changed
strategic objective. The marketing department will change by keeping in consideration the new
target market, the new core purpose, the new product or service offering and the new objective of
sales. Similarly, the finance department will build up new finance structures, new budgets and
new cost predictions. Likewise, the human resource department will engage its entire personnel
in the new activities designed to meet new strategic goals and objectives. Same is the case with
each and every department as all of them will have to tailor their functional strategies in order to
synchronize them to the ultimate strategic objective of the organisation. Therefore, any strategic
plan imposed in the organisation effects each and every individual associated with the firm as
they have a number of functions running all of which are required to be changed according to the
When a change in proposed in an organisation, Managers are the ones who get most effected as
they are the one who have to actually implement that change in the organisation upper
management is targeted to proposing a changing and they are subjected to test the feasibility of
the change and measure its worth. Upper management is concerned with the benefits that
strategic change will help achieving and it only implements a change when the benefit of the
change comes out to be greater than the cost because it is preferable to implement that change
only when it benefits the organisation. When the benefits of the change are estimated to be less
than the cost then it is evidently considered to be not so good option because the change will
decline the profits of organisation by increasing its cost. Therefore, upper management takes into
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account all such factors and then finalizes the decision that whether or not it should implement
the change (Ardon & James, 2009). If upper management founds it to be feasible for the
organisation to implement the strategic then it merely puts up the change in the strategic
documents of the organisation. While the practical implementation of the change is subjected to
the middle management of the organisation because middle management is responsible for
taking out the decisions of upper management in practice (Bigdar & Sizlerna, 2010).
The planned changed are proposed to all the predicted changes of the organisation however the
cultural reflects the change in native policies and nature of the entire organisation, its operations
and management. The models of planned change can merely predict the changes in the
organisation’s operations, performance and productivity but not in the ways these operations are
being conducted and performed throughout the organisation. The changes in the culture reflects
the changes in the ways the instructions flow across the organisation and the way instructions are
fulfilled by the Managers and line managers (Katz, 2000). As it is a famous proverb “habits
change; nature doesn’t” similarly in the case of organisations it is easy to propose a model for
planned change because the planned changes are already notified and studied adequately by
various levels of management. These changes are already defined and tested through various
feasibility tests. The benefit to cost ratio of these changes is also evaluated that whether the
planned change brings about positive returns by improving profitability of the organisation or
whether it increases the cost of the company (Mathans & Langril, 2011). A change with high
benefit to cost ratio is preferred as this signifies that the change will result in positive returns to
the organisation. But the profits are not the only focus while implementing change, there are
several areas where the management is concerned about. These include the non-monetary values
of the organisations which cannot be measured through profits or benefit to cost ratio. These are
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the employee commitment and employee loyalty along with their motivation and dedication
factors. These are the factors that directly ad to the performance of the organisation but measured
For instance in terms of the Wal-Mart super store, the planned change incurred when they
decided to change their inventory recording system from manual to automated. This change was
planned due to the increased supplies of a number of different products from massively different
suppliers who belonged to different states. Thus in order to keep every product in a distinguished
category, the need of changing the inventory recording system was encountered. This change is
referred as planned change as it incurred due to change in the planning of the organization in
order to improve the strategic position of the organization. On the other side, the emerged change
is when the technological advancements were emerged the gadgets in the organizations were
replaced with the new technology. For instance, the FedEx Corporation changed their hardware
so that the latest operating could be installed into them without any delay in the working. This
required them to deploy the training and development sessions in order to improve the technical
skills of the employees. Thus in order to improve functioning of the systems the hardware was
When a planned change in implemented all these factors is evaluated and thus the models for
planned change always work out in positive ways. But when cultural changes are predicted, they
are concerned with the entire organisation’s way of operating business. These changes could not
be implemented by the models of planned change, as they are subjected to a broader perspective
and to a wider audience (Dyer & Singh, 2008). The cultural change includes all the elements of
organisation. These elements are loving and non-living; tangible and intangible; and predicted
and unpredicted. All the assets and physical property of the organisation is effected by the
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cultural change, all the personnel involved in conducting organisational activities are highly
focused and the intangible assets like goodwill, loyalty, commitment, motivation etc. are highly
considered and lastly the unpredicted elements are also given place in the change management
because the change in culture of organisation leads to so many variations in the entire working
unit which may affect the stakeholders in the most unpredicted ways (Mathans & Langril, 2011).
There are a number of alternate approaches that are being implemented in the organisations in
order to accept change without any inconvenience. The alternate approaches include the training
and development opportunities for the employees in order to enhance their skills to learn the
changing trends gradually. This overcomes the problem of facing the abrupt changes and makes
it easier for the personnel to work according to the changing environment easily. Moreover, the
training programs not only sharpens the skills of the employees but also make them able to adopt
and adapt change but also enhances their ability to work for the changing trends and sometimes
enhances the confidence level of the employees to such a level that they propose the stances of
Another example of planned change is when the McDonalds started their operations in India and
realized that Beef was forbidden their therefore, they planned a change in the menu of the Indian
franchises and introduced vegetable burgers instead of mutton or beef. This enhanced their sales
and acceptability in the Indian culture. Similarly in the Muslim states, McDonalds planned the
change to provide halal food in all their meals otherwise their survival would become intricate
this is how the planned change was induced in order to increase the sales in different regions all
The example for an emerged change is when textile brands change their design due to the change
enforced by the latest trends in the market. The example of such a case would be of Levi’s which
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introduces the jeans according to the latest trends and thus in every six months a sale is devised
by Levi’s in order to sell the previous stock. The sale is devised because there is no other option
to sell the products which is getting out-dated. Thus the fashion brings about an emerged change
in the clothing brands whether they are stitched or unstitched (Ancona & Caldwil, 2009).
When a change will be introduced in the organisation, these employees will face a positive
impact as they may get to avail new opportunities as a result of change proposed and they may
get a chance to have their voice in the policy making and decision making process or the
organisation. The change will brighten up a positive vibe for the employees that will increase
their level of commitment towards the organisation and will enhance his motivation and
Conclusion
The evaluation of strategic change and the manager’s support and resistance against them has
concluded that the Managers are the one who get most affected by the strategic changes
proposed in the organisation because they have to deal with the practical situation while the
upper management is merely confined to designing policies in black and white. Plus the models
for planned change cannot bring about cultural change these changes are projected to the
performance and productivity and cultural change is way more about the productivity there fore
they can’t be availed by models of planned changes. In The end, an evaluation of leadership
behaviours and their impact both negative and positive on the employee commitment in terms of
proposed change is done which reflects that the leadership style plays a significant role in
predicting and implementing a change. And before imposing any change, the negative and
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positive impacts of change with respect to leadership behaviour must be considered in order to
Reference
Ancona, D., & Caldwil, F. (2009). Demography and Design: Predictors of New Product Team
Ardon, W. B., & James, A. (2009). Impact of Motivational Factors of Employees' Performance. Journal
Bigdar, R. M., & Sizlerna, M. (2010). Implementation of Motivational theories in workplace. Workplace
Carroll, A., & Buchholtz, A. (2014). Business and society: Ethics, sustainability, and stakeholder
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Dehkordi, G. J., & Rezvani, S. (2012). A Conceptual Study on E-marketing and Its Operation on Firm's
Dyer, B., & Singh, H. (2008). The relational view: Cooperative strategy and sources of inter-
Katz, K. L. (2000). Improving Customer Satisfaction through the management of Perceptions. Journal
Mathans, M. B., & Langril, B. W. (2011). Organization Structure; Organisation Culture and
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