TITLE PAGE

CERTIFICATION AND APPROVAL SHEET

CERTIFICATION OF ORIGINALITY

ACKNOWLEDGEMENT

ABSTRACT

TABLE OF CONTENTS

LIST OF TABLES

FIGURE

Chapter 1 THE PROBLEM AND ITS BACKGROUND

Introduction

Background of the Study

Theoretical Framework

Conceptual Framework

Statement of the Problem

Scope and Limitations of the Study

Significance of the Study

Definition of Terms

Chapter 2 REVIEW OF RELATED LITERATURE

Synthesis of the Reviewed Literature and Studies

Chapter 3 RESEARCH METHODOLOGY

Method of Research

Population, Sample Size, and Sampling Technique

Description of Respondents

Research Instrument

Data Gathering Procedure

 Statistical Treatment of Data

Chapter 4 PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

Profile of the Respondents

Level of Effectiveness of Marketing Activities

Significant Difference in the Aspects of Marketing Strategies when Respondents are

Grouped According to Profile

Chapter 5 SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

Summary

Findings

Conclusions

Recommendations

BIBLIOGRAPHY

APPENDICES

Appendix 1 Sample Survey Questionnaire

Appendix 2 Curriculum Vitae