Sample Healthy Snacks Market Analysis and Segment Forecast To 2025 PDF

MARKET ESTIMATES & TREND ANALYSIS
Healthy Snacks Market

By Product (Cereal & granola bars, Nuts & seeds snacks, Meat snacks, Dried Fruit, Trail
mix snacks)
Healthy Snacks Market Analysis and Segment Forecast to 2025
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Chapter 1 Executive Summary

The healthy snacks market is majorly driven by the growing demand
from the customers due to time constrained lifestyle. The increasing
awareness about the health and wellness benefits offered by healthy
snacks among the consumers is anticipated to fuel market growth
over the forecast period. High demand for ready to eat food owing to
The growing demand
hectic lifestyle is another factor attributed for the growth of healthy
for xx bars is
snacks market.
anticipated to drive
market.
Europe was the largest regional market and was valued at USD xx
billion in 2016. The increased demand is driven by growth of younger
population in the region which is attracted by the different types
benefits offered by healthy snacks. The healthy snacks offer grab
and go option coupled with convivence to serve the needs of
customers. The increase in spending capability of customers in the
region is expected to influence the market positively. The companies
in the healthy snacks manufacturing are also doing backward
integration, which would help to ensure and enhance the quality of
the product. In addition, healthy snacks demand is growing on
account of its ability to complete dietary requirements of sugar free,
low salt content and low cholesterol level.
Europe is expected to
The high cost of production due to volatile prices of raw materials,
reach USD xx million
that are required for producing healthy snacks are expected to affect
by 2025 owing to the
the market growth over the forecast period. Also, the price
growing demand from
fluctuations that are attributed to the change in demand-supply
young consumers
dynamics along with variations in inventory level of companies are
projected to challenge the market growth.
The market is fragmented with presence of regional and international

al companies. Key players in this market include General Mills,
Mondelez International, Inc., PepsiCo Foods, Nestle S.A., B&G
Food Inc., The Kellogg Company and others.

1.1 Market snapshot
FIG. 1 Market snapshot
By Product Type Segment Key facts
Growing awareness about health and

wellness is triggering healthy snacks
Product: xx (largest) market growth.
Higher demand from various

customers on account of growth in
Region: xx (largest) spending capability to fuel the market
growth.
Oligopolistic market. Market with

companies including General Mills,
Competitive landscape Mondelez International, Inc., PepsiCo
Foods, Nestle S.A., B&G Food Inc.,
The Kellogg Company
Drivers Restraints
• High production cost due to

• Higher spending capability
volatile raw material prices
and modernization driving the
coupled with stringent
healthy snacks demand
regulations
• Increasing awareness of
consumer about nutrition,
health and wellness
Global Cereal & Nuts & seeds Meat snacks Dried Fruit Trail mix snacks
granola bars snacks Snacks

Healthy Snacks Market Analysis and Segment Forecasts to 2025
Chapter 2 Healthy Snacks Market Variables, Trends

and Scope
2.1 Market segmentation& scope
FIG. 2 Market segmentation & scope
Healthy Snacks Market
Product Regional
▪ Cereal & granola bars ▪ North America

▪ Nuts & seeds snacks ▪ U.S.
▪ Meat snacks ▪ Canada
▪ Dried Fruit ▪ Europe
▪ Trail mix snacks ▪ UK

▪ Germany
▪ France
▪ Spain
▪ Asia Pacific
▪ China
▪ India
▪ Japan
▪ Australia
▪ Central and South America
▪ Brazil
▪ Middle East & Africa

Attribute Details
Base year used for market estimation 2016
Historic analysis Actual data from 2014 to 2015
Forecast 2017 to 2025
The study on healthy snacks market is segmented based on product type and regions. In terms
of product, the market is divided into five major segments including cereal & granola bars, nuts &
seeds snacks, meat snacks, dried fruit, and trail mix snacks.
Cereal & granola is a breakfast food or snack food consisting of rolled oats, nuts, honey or other
sweeteners such as brown sugar, and sometimes puffed rice, that is usually baked until it is crisp,
toasted and golden brown. Nuts & seeds are defined as dry, single-seeded fruits with a high oil
content, enclosed in a tough outer layer, which may be enclosed to serve as bar for snacks and
is one of the healthy snacks. Dried fruit snacks include peaches, apples, lychees, apricot, prunes,
figs, cranberries, currants, raisins, pears, tomatoes, jujube, mangoes, pineapples, cranberries,
bananas and may also include other conventional fruits. Meat snacks include turkey, chicken,
pork, bison, elk, ostrich, wild boar, lamb, salmon, and venison, fish and other poultry produce.
Trial mix snacks comes in different combinations of cereals, nuts, seed, and dried fruits and used
to introduce a product in the market. Trail mix snacks are helpful to promote the or launch a new
brand or category of products in the existing or new market.
On a regional level, the market has been segmented into North America, Europe, Asia Pacific,
South & Central America, and Middle East and Africa (MEA). The report on healthy snacks market
has been segmented based on product type and regions in terms of revenue (USD million), where
2016 has been considered as a base year and a forecast period of eight years between 2017 and
2025 has been considered.
In depth analysis on country level has been considered for regions which such as North America
comprising of the U.S. and Canada. Europe consisting of UK, Germany, France and Spain. The
Asia Pacific region includes countries such as China, India, Japan, and Australia. The South &
Central America region includes Brazil.
©Grand View Research, Inc., USA. All Rights Reserved.

6
2.2 Penetration & growth prospect mapping
FIG. 3 Penetration & growth prospect mapping
Uncharted territories Segment spearhead

Future growth prospects (Low to High along the axis)
Cereal & granola

bars
Nuts & seeds

snacks
Meat snacks
Dried Fruit
Trail mix snacks
The no go zone Mature

Penetration (Low to High along the axis)
Healthy snacks market is expected to witness a significant share of market demand on account
of growing demand from customers. Cereals & granola bars segment held the largest market
share because of its wide-scale usage. In addition, the advantage of cereal & granola bars due
on account of its ability to provide instant energy and nutrition is further expected to drive segment
growth.
The rising demand for meat snacks, due growth in purchasing power parity which increases
immensely, is likely to drive the demand over the next eight years. In addition, the growing use of
the dried fruit snacks by customers due to change in lifestyle is likely to fuel the growth over the
next eight years. This is further expected to be fueled by the increasing spending capability of
customers over the forecast period. In addition, the on the lifestyle is expected to boost the healthy
snacks market growth over the forecast period.

7
2.3 Value chain analysis
FIG. 4 Value Chain Analysis
Integration by companies including The Kellogg Company, Nestle .S.A., General Mills
Retail Stores
Healthy Snack
Raw material suppliers Distribution channels Consumers
Manufacturers
Online Stores
• Wheat, oats, potato flakes,

sugar, cocoa, sweeteners,
• Nuts, apple, orange, • Cereal & granola bars • Simply Seven
pineapple, grapefruit & other • Nuts & seeds snacks • Wal-Mart Stores, Inc
fruits • Meat snacks • HealthVend
• Rice, essential oils & vegetable • Dried Fruit • Real Foods
oils, • Trail mix snacks • Primal Joy Foods Ltd.
• Chicken, beef, pork, and other
meats
• Select Harvest • General Mills

• Tyson Foods, Inc. • Mondelez International, Inc
• Anik Industries Ltd • PepsiCo Foods
• Evans Fruit Company • Kind LLC
• Gebbers Farms • The Kellogg Company
• Gereawan Farming • Nestlé S.A.
2.4 Raw material outlook, 2014-2025
Healthy Snacks can be manufactured through different processes using various raw materials.
The raw materials required vary according to which type of healthy snacks is manufactured such
as cereal & granola bars, nuts & seeds snacks, meat snacks, dried fruit, and trail mix snacks.
2.4.1.1 Raw material for cereal & granola snacks
Cereal & granola snacks are manufactured using cereals. The grains which are used include
barley, oats, wheat, rice, and corn. They also tend to include cold cereals, plain shredded wheat,
and other ingredients such as flavoring agents, salt, sweeteners, yeast, vitamins, minerals,
coloring agents, sugar, brown sugar, and corn syrup and preservatives.
The different types of cereal bars incudes flaking cereals, puffed cereals, shredded cereals, and
other cereal. In addition, coating is done to flavor the bars and impart it various properties.

2.5 Market dynamics
Healthy snacks are being widely used in matured economies. The cereals & granola product
segment is further expected to drive the market demand over the forecast period. Rising
awareness about healthy snacks consumption is also likely to fuel the market growth over the
forecast period. The growing emphasis by consumers on quality products in the developed
economies such as Europe and North America region owing to increasing spending capability is
expected to drive the market over the forecast period.
In terms of raw material trends, volatile cost due to dependency on agricultural commodities along
with strict regulations laid down by various regulatory authorities is major restrain in the growth of
healthy snacks market.
In addition, fluctuation in the prices of raw materials owing to high demand from customers is
expected to impact the buying pattern over the forecast period. The rising investment in strategic
mergers and acquisitions activities by major players to develop low-cost manufacturing process
coupled with adherence to stringent compliance is expected to augment market demand over the
forecast period.
Rising investment to develop innovative quality heathy snacks, which focuses on reducing the
use of product differentiation is expected to drive demand over the forecast period. The growing
awareness among customers on account of various awareness campaign launched by
government, non- government organizations, and companies is likely to drive the demand over
the forecast period.
The increasing emphasis by the regional government to regulate the level of harmful elements is
expected to drive the market demand over the forecast period. In addition, various companies are
continuously emphasizing on the adherence to norms of compliance with the use of organic raw
material in healthy snacks manufacturing.

9
FIG. 5 Market dynamics
Technology trends
• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxx.
xxxxxxxxxxxxxxxxx.
Raw material trends Regulatory trends
• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx • Government in matured economies

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx including Europe and North America
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx has laid down regulations that stress
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx on safe and organic products usage
xxxxxxxxxxxxxxxxx. in accordance with the U.S. FDA
Healthy Snacks Market regulations and EU directives
• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx • Rising emphasis by the government
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx to improve the composition of healthy
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx snack products is expected to drive
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx demand over the forecast period
xxxxxxxxxxxxxxxxx.
Buyer/application trends
xxxxxxxxxxxxxxxxx.
xxxxxxxxxxxxxxxxx.

10
2.5.1 Market Drive r Analysis
TABLE 1 Market Summary
FIG. 6 Market driver relevance analysis (Current & future impact)

High
Medium
Driver 1
Driver 2
Low
Current impact Short-term impact Long-term impact
2.5.1.1 Higher spending capability and modernization driving the

healthy snacks demand
High spending capability due to rise in disposable income of family is major driver for growth in
healthy snacks market. The reason attributed is the modernization and increase in number of
working personals is leading to rise in disposable income. The families in the age group of mid-
thirties to mid- forties, where financial stability & growth occurs, accounting for increased
spending on healthy snack products.
The emerging economies are witnesses a paradigm shift in the purchasing behavior and habits
of customers. The rapid urbanization and the growth of middle class in developing economies
has resulted in changing lifestyle and growth in demand for prepared healthy snack products.

FIG. 7 Global Purchasing Power Parity Trend, 2012-2015
1.04E+15
Global Purchasing Power Parity 1.02E+15
1E+15
9.8E+14
9.6E+14
9.4E+14
9.2E+14
9E+14
8.8E+14
2012 2013 2014 2015
2.5.2 Market Restra int An alysis
2.5.2.1 High production due to volatile raw material prices coupled with
stringent regulations
The growing competition among manufacturers for product differentiation and innovation has led
to the development of healthy snack products that are priced differently depending on the
requirement. Healthy snacks have to meet strict guidelines to comply with the use of chemicals
and their effect on human body.
The ability to meet the basic rating criteria depending on the product is likely to pose a challenge
to market growth over the next eight years. In addition, there is a rising pressure from the
consumers to buy quality healthy snacks. This has led to rise in the cost of healthy snacks whose
prices are mainly affected by the raw materials in use.
Investment in research and development on a continuous basis needs added funding as product
differentiation is essential for maintaining the market share along with a focus on the market
growth. The companies shave to invest heavily to induct trials before launching the product for
human usage. These factors are expected to affect the market growth over the forecast period.

12
2.6 Industry Analysis – Porter’s
FIG. 8 Porter’s Five Forces Analysis
Threat of new entrants: Medium
The presence of large players in the healthy snacks

industry including General Mills, Mondelez
International, Inc, PepsiCo Foods , Kind LLC, The
Kellogg Company, Nestlé S.A and fragmented nature of
the market are expected to keep the threat of new
entrants medium over the forecast period. This is
coupled with the requirement of huge initial
investments, technology and skilled labor which
makes the entry of new players in the market difficult
keeping the threat of new entrants medium over the
forecast period.
Bargaining power of suppliers: Competitive rivalry: High Bargaining power of buyers:

Medium Medium
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Threat of substitutes: Low
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

13
2.7 PESTEL Analysis
FIG. 9 PESTEL Analysis
Political Economic
➢ xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx ➢ xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxx xxxxxxxxxxx
Social Technological
Legal Environmental
➢ The healthy snacks has to meet stipulated requirement in standard European ➢ xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Union Regulation (EC) No 1924/2006 on “specification for nutrition and xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
health claims made on foods ” xxxxxxxxxxx
➢ Healthy snacks have to comply with the U.S. FDA testing and certifications ➢ xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
standard to comply with safety regulations for healthy snacks manufacturing xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxx
Summary
This section contains summary about the PESTEL analysis mentioned above.

Healthy Snacks Market Analysis and Segment Forecasts To 2025
Chapter 3 Healthy Snacks Market: Product Estimates & Trend Analysis
FIG. 10 Healthy snacks market application outlook: Key takeaways
Growing demand of healthy snacks due increasing health awareness among the customers
Product Statistics
14000
12000
Largest market. Share in 2016 – 10000

xxxxxxxxxxxxxxxxxxxxx
USD Million
xx%
8000
6000
Fastest growing segment. CAGR:
xxxxxxxxxxxxxxxxxxxxx 4000
xx%
2000
Lucrative future growth 0

xxxxxxxxxxxxxxxxxxxxx 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
expected (CAGR: xx%)
Cereal & granola bars Nuts & seeds snacks Meat snacks Dried Fruit Snacks Trail mix snacks
Competitive scenario: Key segments

Key developments/platforms Impact
Leading Segment Driving factor Future perspective
Demand is increasing due to

High demand for One of the pioneer of R&D for cost effective
awareness about snacks to xxxxxxxxxxxxxxxxxxxxxxx Nuts & seeds snacks
provide energy and nutrition healthy snacks product
Diversified product
xxxxxxxxxxxxxxxxxxxxx Cereal Snacks Better growth prospects
portfolio
Increased spending capability in
Healthy snacks growing in
matured economies is driving Further development of
the healthy snacks market
xxxxxxxxxxxxxxxxxxxxx Dried fruit snacks Strong pipeline innovative baby bath
products

3.1 Product Movement Analysis & Market Share, 2016 & 2025
Cereal & granols bars is the major product segment
Cereals & granola bars is accounting for xx% of global healthy snacks market share in
expected to dominate the healthy 2016. The product segment is expected to witness growth on
snacks market on account of
account of gaining popularity of healthy sacks due to
popularity due to awareness
among customers about health & awareness among customers about the health, wellness and
wellness. nutritional offered by these products. The cereal & granola
segment is expected to dominate the healthy snacks market
over the forecast period.
FIG. 11 Healthy snacks market: Product movement analysis, 2016 and 2025
2025
2016
Cereal & granola bars Nuts & seeds snacks Meat snacks
Dried Fruit Snacks Trail mix snacks
Meat snacks accounted for xx% of global market share in 2016 and is expected to hold xx% of
total share by 2025. This expansion in the market share of meat snacks is due to increasing
population as well as increasing awareness about the nutritional value of meat product.

3.2 Cereal & granola bars

3.2.1 Global cerea l & gra nola bars market es tima tes and forecas ts, 2014 –
2025 (USD M illion)
TABLE 2 Global cereal & granola bars market estimates and forecasts, 2014 – 2025
(USD Million)
CAGR
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 (2017
– 25)
Revenue
(US 6,430 xx xx xx xx xx xx xx xx xx xx xx xx
Million)
Global cereal & granola market was valued at USD xx million in 2016 and is projected to reach
USD xx million by 2025, expanding at a CAGR of xx% from 2017 to 2025.
Granola & cereals bars has immense health benefits, such as increase energy, its ability to lower
cholesterol, aid in weight loss attempts, regulate digestion, improve heart health. It is also useful
to build stronger bones, improve skin quality, manage diabetes, lower blood pressure, increase
cognitive. There has been an extensive research to reduce the usage of synthetic chemicals in
the manufacturing process of cereal & granola bars. The change in lifestyle of customers is major
reason, which is anticipated to drive the cereal & granola market.
3.2.2 Global cerea l & g ra nola bars marke t es timate s and forecasts , b y reg ion,
2014 – 2025 (USD M illion)
TABLE 3 Global cereal & granola bars market revenue, by region, 2014 – 2025 (USD
Million)
CAGR
Region
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 (2017 –
25)
North 1,364 xx xx xx xx xx xx xx xx xx xx xx xx
America
Europe xx xx xx xx xx xx xx xx xx xx xx xx xx
Asia xx xx xx xx xx xx xx xx xx xx xx xx xx
Pacific
South &
Central xx xx xx xx xx xx xx xx xx xx xx xx xx
America
MEA xx xx xx xx xx xx xx xx xx xx xx xx xx
Total xx xx xx xx xx xx xx xx xx xx xx xx xx

17
Chapter 4 Healthy Snacks Market: Regional Estimates & Trend Analysis, by

Product
FIG. 12 Regional market place: Key takeaways
Europe
Revenue in 2016: $xx Bn
Revenue in 2025: $ xx Bn
CAGR: xx %
Notable markets: UK,
Germany, France, Spain
Asia Pacific
North America CAGR: xx %
Notable markets: China,
Revenue in 2016: $ xx Bn India, Japan, Australia
CAGR: xx %
Notable markets : U.S.,
Canada
Central & South

America MEA
Revenue in 2016: $ xx Bn Revenue in 2016: $ xx Bn
Revenue in 2025: $ xx Bn Revenue in 2025: $ xx Bn
CAGR: xx % CAGR: xx %
Notable markets : Brazil

4.1 Regional Movement Analysis & Market Share, 2016 & 2025
In terms of revenue, Europe was the dominating player,

Rising demand in the Asia accounting for xx% of global healthy snacks market in
Pacific countries is projected to
2016.The global high spending capability and modernization
motivate the market growth.
are the key factors which stimulate the market growth. The
increasing awareness about the health, nutrition, and
wellness offered by these products is predicted to spur the
demand for healthy snacks in the Europe region. The
regulators across the matured economies have laid down
strict regulations for manufacturing of healthy snacks, which
incurs a cost, and this may challenge the market growth over
the forecast period.
FIG. 13 Regional outlook, 2016 & 2025
2025
2016
North America Europe Asia Pacific
Central & South America Middle East & Africa
In terms of revenue, Asia Pacific was the second largest market, accounting for xx% of global
healthy snacks market in 2016. Purchasing power parity growth in developing countries such as
China, and India has generated substantial demand for healthy snacks. The manufacturing
companies encourage the use of healthy snacks through various awareness campaigns, which
is major impact factor in emerging economies. In terms of revenue, the shares of Asia Pacific
are expected to reach xx% in 2025.

4.2 North America

4.2.1 North Ame rica Hea lth y Snacks marke t e stima tes and foreca st, 2014 –
2025 (USD M illion )
TABLE 4 North America Healthy Snacks market estimates and forecast, 2014 – 2025
(USD Million)
CAGR
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 (2017 –
25)
Revenue
(USD 4,073 xx xx xx xx xx xx xx xx xx xx xx xx
Million)
North America healthy snacks market in terms of revenue, was valued at USD xx million in 2016
and is expected to reach USD xx million by 2025, growing at a CAGR of xx% from 2017 to
2025.
North America held a significant share of market demand for healthy snacks on account of rising
demand from the customers due to increase in snacking habit. The changing lifestyle due to rising
standard of living is responsible for the growth of healthy snacks market in the region. There are
different retail chain in the region which are advertising these products, and in turn attracting
customers to spend more on healthy snacking alternative.
4.2.2 North America hea lth y snacks ma rket estimate s and forecast, b y
product type , 2014 – 2025 (USD M illion )
TABLE 5 North America healthy snacks market revenue, by product type, 2014 –
2025 (USD Million)
CAGR
Product 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 (2017 –
25)
Cereal &
1,364 xx xx xx xx xx xx xx xx xx xx xx xx
granola bars
Nuts &
seeds xx xx xx xx xx xx xx xx xx xx xx xx xx
snacks
Meat snacks xx xx xx xx xx xx xx xx xx xx xx xx xx
Dried Fruit xx xx xx xx xx xx xx xx xx xx xx xx xx
Trail mix
xx xx xx xx xx xx xx xx xx xx xx xx xx
snacks
The meat segment held the second largest market share by revenue of xx% during 2016. Meat
snacks are widely consumed across the North America region due to new flavors introduced
coupled with the discounts offered and attractive packaging used which helps to attract & retain
new customers.

20
4.2.3 U.S.
4.2.3.1 U.S. healthy snacks market estimates and forecast, 2014 – 2025
(USD Million)
TABLE 6 U.S. healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)
CAGR
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 (2017 –
25)
Revenue
(USD 3,186 xx xx xx xx xx xx xx xx xx xx xx xx
Million)
In terms of revenue, the U.S. healthy snacks market was valued at USD xx million in 2016 and is
expected to reach USD xx Million by 2025, growing at a CAGR of xx% from 2017 to 2025.
The consumer in the U.S are changing perceptions towards heathy diet, which also incorporates
an increase in the consumption of healthy snacks. The on the lifestyle in the country is boosting
the healthy snacks market over the forecast period. The convenience and easy to carry options
offered by the healthy snacks options is also an additional factor boosting the healthy snacks
market.
4.2.3.2 U.S. healthy snacks market estimates and forecast, by product

type, 2014 – 2025 (USD Million)
TABLE 7 U.S. healthy snacks market volume, by product type, 2014 – 2025 (USD
Million)
CAGR
Product 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 (2017 –
25)
Cereal &
1,087 xx xx xx xx xx xx xx xx xx xx xx xx
granola bars
Nuts &
seeds xx xx xx xx xx xx xx xx xx xx xx xx xx
snacks
Meat snacks xx xx xx xx xx xx xx xx xx xx xx xx xx
Dried Fruit xx xx xx xx xx xx xx xx xx xx xx xx xx
Trail mix
xx xx xx xx xx xx xx xx xx xx xx xx xx
snacks
The cereal & granola bars market in the U.S. was valued at USD xx million in 2016 and is expected
to reach USD xx million expanding at a CGAR of xx% over the forecast period. The cereal &
granola bars are source of instant energy which is expected to boost the market over the forecast
period.

21
Chapter 5 Competitive Landscape

5.1 Vendor landscape
Company Name Presence in the value chain
Tyson Foods, Inc. Raw Material Supplier
Anik Industries Ltd Raw Material Supplier
Evans Fruit Company Raw Material Supplier
Gebbers Farms Raw Material Supplier
Gereawan Farming Raw Material Supplier
General Mills, Inc. Manufacturer
Mondelez International, Inc. Manufacturer
PepsiCo, Inc. Manufacturer
Hormel Foods Corporation Manufacturer
Kind LLC Manufacturer
Tyson Foods, Inc. Manufacturer
Select Harvests Manufacturer
Nestlé S.A Manufacturer
B&G Foods Manufacturer
Hain Celestial Group Manufacturer
Calbee, Inc. Manufacturer
The Kellogg Company Manufacturer
Simply Seven Supplier

22
Chapter 6 Company Profiles

6.1 General Mills, Inc.,
6.1.1 Company Overview
General Mills, Inc., was established in 1928 with its’ headquarters in the U.S. The company is
engaged manufacturing, and selling of consumer foods, with different brand names. It operates
in three principal business segments which include U.S. retail, convenience stores and
foodservice, and international trade. The company’s product categories include snacks yogurt,
ice cream, pasta, baking products, dough/ pastries, organic/natural, pizza, soup, spices, fruit,
vegetables, meals cereals and, through more than hundred plus brands.
The company has a global presence across geographies including Europe, Asia Pacific, North
America, and Latin America. In addition, to the global presence, it has established joint ventures
with Cereal Partners Worldwide (CPW) and Häagen-Dazs Japan (HDJ) to improve its market
position. It sells healthy snacks products under the brands Cascadian Farm, Foot, Lärabar, Nature
Valley, Yoki, and others. The company has engaged a workforce of 39,000 employees as of 2016.
6.1.2 Financial Perfo rman ce
2015 2016
USD 17.63 Billion (Net Sales) USD 16.56 Billion (Net Sales)
6.1.3 Product Benchmarking
Product Description
Snacks & Bars The products manufactured under this category include bars, snack mixes, chips
& crackers, fruit snacks, soft baked snacks
The products manufactured under this category include single serve cereal, bulk
Cereal
cereal, portable cereal, hot cereal, box cereal
6.1.4 Strategic Initia tives
• In January 2017, General Mills, Inc., launched a new series of products to address the
increasing demand of snacks across the globe. The product range includes brands such as
Nature Valley Granola bars, Häagen-Dazs ice cream, Yoplait Custard and other brands in
healthy food category. This would enhance the company’s ability adapting to growing
consumer interest in providing healthy snacks.

23
6.2 Mondelez International, Inc.,
6.3 PepsiCo Foods
6.4 Hormel Foods Corporation
6.5 Kind LLC
6.6 Tyson Foods, Inc
6.7 Select Harvest
6.8 Nestlé S.A.
6.9 B&G Food Inc
6.10 Hain Celestial Group
6.11 Calbee Inc
6.12 The Kellogg Company

24
Table of Contents
Chapter 1 Methodology and Scope

1.1 Research methodology
1.2 Research scope & assumptions
1.2.1 Research Scope
1.2.2 Assumptions
1.3 List of data sources
Chapter 2 Executive Summary

2.1 Market snapshot
Chapter 3 Healthy Snacks Market Variables, Trends and Scope

3.1 Market segmentation& scope
3.2 Penetration & growth prospect mapping
3.3 Value chain analysis
3.4 Raw material outlook, 2014-2025
3.4.1.2 Raw material for nuts & seeds snacks
3.4.1.3 Raw material for Meat snacks
3.5 Regulatory Framework
3.6 Market dynamics
3.6.1 Market Driver Analysis
3.6.2 Market Restraint Analysis
3.7 Industry Analysis – Porter’s
3.8 PESTEL Analysis
Chapter 4 Healthy Snacks Market: Product Estimates & Trend

Analysis
4.1 Product Movement Analysis & Market Share, 2016 & 2025
4.2 Cereal & granola bars
4.2.1 Global cereal & granola bars market estimates and forecasts, 2014 – 2025 (USD
Million)
4.2.2 Global cereal & granola bars market estimates and forecasts, by region, 2014 –
2025 (USD Million)
4.3 Nuts & seeds snacks

25
4.3.1 Global nuts & seeds snacks market estimates and forecasts, 2014 – 2025 (USD
Million)
4.3.2 Global nut & seed snacks market estimates and forecasts, by region, 2014 – 2025
(USD Million)
4.4 Meat Snacks
4.4.1 Global meat snacks market estimates and forecasts, 2014 – 2025 (USD Million)
4.4.2 Global meat snacks market estimates and forecasts, by region, 2014 – 2025 (USD
Million)
4.5 Dried fruit snacks
4.5.1 Global dried fruit snacks market estimates and forecasts, 2014 – 2025 (USD
Million)
4.5.2 Global dried fruit snacks market estimates and forecasts, by region, 2014 – 2025
(USD Million)
4.6 Trail Mix snacks
4.6.1 Global trail mix snacks market estimates and forecasts, 2014 – 2025 (USD Million)
4.6.2 Global nut & seed snacks market estimates and forecasts, by region, 2014 – 2025
(USD Million)
Chapter 5 Healthy Snacks Market: Regional Estimates & Trend

Analysis, by Product
5.1 Regional Movement Analysis & Market Share, 2016 & 2025
5.2 North America
5.2.1 North America Healthy Snacks market estimates and forecast, 2014 – 2025 (USD
Million)
5.2.2 North America healthy snacks market estimates and forecast, by product type,
2014 – 2025 (USD Million)
5.2.3 U.S.
5.2.3.1 ....... U.S. healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)
5.2.3.2 U.S. healthy snacks market estimates and forecast, by product type, 2014
– 2025 (USD Million)
5.2.4 Canada
5.2.4.1 . Canada healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)
5.2.4.2 ..... Canada healthy snacks market estimates and forecast, by product type,
5.3 Europe
5.3.1 Europe healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)Error! Bookmark not defined.

26
5.3.2 Europe Healthy Snacks market estimates and forecast, by product type, 2014 –
2025 (USD Million)
5.3.3 UK
5.3.3.1 UK healthy snacks market estimates and forecast, 2014 – 2025
(USD Million)
5.3.3.2 UK Healthy Snacks market estimates and forecast, by product
5.3.4 Germany
5.3.4.1 Germany healthy snacks market estimates and forecast, 2014 –
2025 (USD Million)
5.3.4.2 Germany healthy snacks market estimates and forecast, by product
5.3.5 France
5.3.5.1 France healthy snacks market estimates and forecast, 2014 – 2025
(USD Million)
5.3.5.2 France Healthy Snacks market estimates and forecast, by product
5.3.6 Spain
5.3.6.1 Spain healthy snacks market estimates and forecast, 2014 – 2025
(USD Million)
5.3.6.2 Spain healthy snacks market estimates and forecast, by product
5.4 Asia Pacific
5.4.1 Asia Pacific healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)
5.4.2 Asia Pacific healthy snacks market estimates and forecast, by product type, 2014 –
2025 (USD Million)
5.4.3 China
5.4.3.1 China healthy snacks market estimates and forecast, 2014 – 2025
(USD Million)
5.4.3.2 China healthy snacks market estimates and forecast, by product
5.4.4 India
5.4.4.1 India healthy snacks market estimates and forecast, 2014 – 2025
(USD Million)
5.4.4.2 India healthy snacks market estimates and forecast, by product
5.4.5 Japan
5.4.5.1 Japan healthy snacks market estimates and forecast, 2014 – 2025
(USD Million)

27
5.4.5.2 Japan healthy snacks market estimates and forecast, by product

5.4.6 Australia
5.4.6.1 Australia healthy snacks market estimates and forecast, 2014 –
2025 (USD Million)
5.4.6.2 Australia healthy snacks market estimates and forecast, by product
5.5 South & Central America
5.5.1 South & Central America healthy snacks market estimates and forecast, 2014 –
2025 (USD Million)
5.5.2 South & Central America healthy snacks market estimates and forecast, by
product type, 2014 – 2025 USD Million)
5.5.3 Brazil
5.5.3.1 Brazil healthy snacks market estimates and forecast, 2014 – 2025
(USD Million)
5.5.3.2 Brazil healthy snacks market estimates and forecast, by product
5.6 Middle East & Africa
5.6.1 Middle East & Africa healthy snacks market estimates and forecast, 2014 – 2025
(USD Million)
5.6.2 Middle East & Africa healthy snacks market estimates and forecast, by product
Chapter 6 Competitive Landscape

6.1 Vendor landscape
6.2 Competitive environment
6.3 Company market positioning
6.4 Strategic Framework
Chapter 7 Company Profiles

7.1 General Mills, Inc.,
7.1.2 Financial Performance
7.1.4 Strategic Initiatives
7.2 Mondelez International, Inc.,

28

7.3 PepsiCo Foods
7.4 Hormel Foods Corporation
7.5 Kind LLC
7.6 Tyson Foods, Inc
7.7 Select Harvest
7.8 Nestlé S.A.
7.9 B&G Food Inc
7.10 Hain Celestial Group

29

7.11 Calbee Inc
7.12 The Kellogg Company
List of Tables
TABLE 1 Market Summary

TABLE 2 Global cereal & granola bars market estimates and forecasts, 2014 – 2025
(USD Million)
TABLE 3 Global cereal & granola bars market revenue, by region, 2014 – 2025 (USD
Million)
TABLE 4 Global nuts & seeds snacks market estimates and forecasts, 2014 – 2025
(USD Million)
TABLE 5 Global nuts & seeds snacks market volume, by region, 2014 – 2025 (USD
Million)
TABLE 6 Global meat snacks market estimates and forecasts, 2014 – 2025 (USD
Million)
TABLE 7 Global meat snacks market revenue, by region, 2014 – 2025 (USD Million)
TABLE 8 Global dried fruit snacks market estimates and forecasts, 2014 – 2025 (USD
Million)
TABLE 9 Global dried fruit snacks market revenue, by region, 2014 – 2025 (USD
Million)
TABLE 10 Global trail mix snacks market estimates and forecasts, 2014 – 2025 (USD
Million)
TABLE 11 Global nuts & seeds snacks market volume, by region, 2014 – 2025 (USD
Million)
TABLE 12 North America Healthy Snacks market estimates and forecast, 2014 – 2025
(USD Million)

30
TABLE 13 North America healthy snacks market revenue, by product type, 2014 – 2025
(USD Million)
TABLE 14 U.S. healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)
TABLE 15 U.S. healthy snacks market volume, by product type, 2014 – 2025 (USD
Million)
TABLE 16 Canada healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)
TABLE 17 Canada healthy snacks market volume, by product type, 2014 – 2025 (USD
Million)
TABLE 18 Europe healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)
TABLE 19 Europe Healthy Snacks market revenue, by product type, 2014 – 2025 (USD
Million)
TABLE 20 UK healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)
TABLE 21 UK Healthy Snacks market volume, by product type, 2014 – 2025 (USD
Million)
TABLE 22 Germany healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)
TABLE 23 Germany healthy snacks market volume, by product type, 2014 – 2025 (USD
Million)
TABLE 24 France healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)
TABLE 25 France Healthy Snacks market volume, by product type, 2014 – 2025 (USD
Million)
TABLE 26 Spain healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)
TABLE 27 Spain healthy snacks market volume, by product type, 2014 – 2025 (USD
Million)
TABLE 28 Asia Pacific healthy snacks market estimates and forecast, 2014 – 2025
(USD Million)
TABLE 29 Asia Pacific healthy snacks market revenue, by product type, 2014 – 2025
(USD Million)
TABLE 30 China healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)
TABLE 31 China healthy snacks market volume, by product type, 2014 – 2025 (USD
Million)
TABLE 32 India healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)
TABLE 33 India healthy snacks market volume, by product type, 2014 – 2025 (USD
Million)
TABLE 34 Japan healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)
TABLE 35 Japan healthy snacks market volume, by product type, 2014 – 2025 (USD
Million)

31
TABLE 36 Australia healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)
TABLE 37 Australia healthy snacks market volume, by product type, 2014 – 2025 (USD
Million)
TABLE 38 South & Central America healthy snacks market estimates and forecast,
TABLE 39 South & Central America healthy snacks market revenue, by product type,
TABLE 40 Brazil healthy snacks market estimates and forecast, 2014 – 2025 (USD
Million)
TABLE 41 Brazil healthy snacks market volume, by product type, 2014 – 2025 (USD
Million)
TABLE 42 Middle East & Africa healthy snacks market estimates and forecast, 2014 –
2025 (USD Million)
TABLE 43 Middle East & Africa healthy snacks market revenue, by product type, 2014 –
2025 (USD Million)
List of Figures
FIG. 1 Market snapshot

FIG. 2 Market segmentation & scope
FIG. 3 Penetration & growth prospect mapping
FIG. 4 Value Chain Analysis
FIG. 5 Market dynamics
FIG. 6 Market trends & outlook
FIG. 7 Market driver relevance analysis (Current & future impact)
FIG. 8 Global Purchasing Power Parity Trend, 2012-2015
FIG. 9 Porter’s Five Forces Analysis
FIG. 10 PESTEL Analysis
FIG. 11 Healthy snacks market application outlook: Key takeaways
FIG. 12 Healthy snacks market: Product movement analysis, 2016 and 2025
FIG. 13 Regional market place: Key takeaways
FIG. 14 Regional outlook, 2016 & 2025
FIG. 15 Strategy mapping of key market players

32
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MARKET ESTIMATES & TREND ANALYSIS

Healthy Snacks Market

G syndicated research reports, customized research reports, and consulting services. To

Copyright © 2017 Grand View Research Inc., USA

©Grand View Research, Inc., USA. All Rights Reserved. 2

Chapter 1 Executive Summary

The market is fragmented with presence of regional and international

©Grand View Research, Inc., USA. All Rights Reserved. 3

1.1 Market snapshot

FIG. 1 Market snapshot

By Product Type Segment Key facts

Growing awareness about health and

Higher demand from various

Oligopolistic market. Market with

• High production cost due to

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Chapter 2 Healthy Snacks Market Variables, Trends

2.1 Market segmentation& scope

FIG. 2 Market segmentation & scope

Healthy Snacks Market

▪ Cereal & granola bars ▪ North America

▪ Trail mix snacks ▪ UK

©Grand View Research, Inc., USA. All Rights Reserved. 5

Base year used for market estimation 2016

Historic analysis Actual data from 2014 to 2015

Forecast 2017 to 2025

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2.2 Penetration & growth prospect mapping

FIG. 3 Penetration & growth prospect mapping

Uncharted territories Segment spearhead

Cereal & granola

Nuts & seeds

Trail mix snacks

The no go zone Mature

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2.3 Value chain analysis

FIG. 4 Value Chain Analysis

• Wheat, oats, potato flakes,

• Select Harvest • General Mills

2.4 Raw material outlook, 2014-2025

2.4.1.1 Raw material for cereal & granola snacks

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2.5 Market dynamics

©Grand View Research, Inc., USA. All Rights Reserved.

FIG. 5 Market dynamics

Raw material trends Regulatory trends

• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx • Government in matured economies

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2.5.1 Market Drive r Analysis

TABLE 1 Market Summary

FIG. 6 Market driver relevance analysis (Current & future impact)

Current impact Short-term impact Long-term impact

2.5.1.1 Higher spending capability and modernization driving the

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FIG. 7 Global Purchasing Power Parity Trend, 2012-2015

Global Purchasing Power Parity 1.02E+15

2.5.2 Market Restra int An alysis

©Grand View Research, Inc., USA. All Rights Reserved.

2.6 Industry Analysis – Porter’s

FIG. 8 Porter’s Five Forces Analysis

Threat of new entrants: Medium

The presence of large players in the healthy snacks

Bargaining power of suppliers: Competitive rivalry: High Bargaining power of buyers: