College of Commerce

Iloilo City

A Website Plan Presentation

For
Rumagangrang Beach (Guimaras Island)
Conservation and rehabilitation
“A unique inland nature reserve”
In partial fulfillment
of the requirement of the course
MM 414
(E Commerce and Internet Marketing)

Presented to:
Mr. Ivan Duran, MBA

Prepared by (MM 4-6):

Margallo Jr., Francisco
Bating, Mary Joy
Dormido, Beryl Joy
Parcon, Jetchi
Borromeo, Meriel Denise
Belandres, Jessa Hope
Buñi, Isa Mae Rose
Erfelua, Mary Margareth
I. Introduction.

In our generation today, we use the internet as a channel for business

distributorship. We display tangible goods for people to see and buy. Mainly for

business purposes. The website is different from all the other existing websites in the

internet, we may have few which we may think that are aligned with our purpose but

our main goal is to give awareness about the most crucial, timely and relevant

problem in our world today that is caused by climate change. The website will expose

the current situation and problem our natural environment is prone to. The advocacy

of raising awareness on how to protect and rebuild what was damaged in our natural

environment. The website is managed by a non-profit organization, an organization

that drives an advocacy of protecting and preserving Mother Nature for the future

generation that generates funds from donation to maintain its operation and existence.

SOSTAC PLANNING

II. Situation Analysis

a. Explain the situation you want to capitalize on your e-commerce business.

Escalating environmental threats, including those associated with climate

change, demand new types of responses to preserve the integrity of the world’s

ecosystems. Implementing these conservation responses requires significant

financial resources from both the public and the private sector. Conservation

organizations have been experimenting with ways to attract private sector partners

to help meet this financing demand. It is now time to consolidate our

understanding of such early experiences, identify best practices, and work towards

achieving impact at scale. The website seeks to inspire investments in

 conservation, and sustainability more broadly, by providing a practical framework

for evaluating opportunities and showcasing real world examples of conservation

finance. It discusses how conservation organizations can conceptualize

investment opportunities that amplify and accelerate their activities. The website

will also help analyze the different roles the organization Escalating

environmental threats, including those associated with climate change, demand

new types of responses to preserve the integrity of the world’s ecosystems.

Implementing these conservation responses requires significant financial

resources from both the public and the private sector. Conservation organizations

have been experimenting with ways to attract private sector partners to help meet

this financing demand. It is now time to consolidate our understanding of such

early experiences, identify best practices, and work towards achieving impact at

scale. The website seeks to inspire investments in conservation, and sustainability

more broadly, by providing a practical framework for evaluating opportunities

and showcasing real world examples of conservation finance.

b. Target Market

At 2.27 billion monthly active users, over a quarter of the entire world

population is accessing their social media accounts at least once a month. Nearly

1.5 billion of those users are checking their accounts daily and 1.3 billion users

are chatting with friends and family using different social media platforms.
 With 68% of adult social media users, it’s a pretty sure bet you’ll find an

audience on the website. Let’s take a closer look at the demographics of their user

base.

Demographic data 2019 age & gender demographics:

The exception of adults aged 65 and older, the internet is used by a majority of

adults amongst all other age ranges. The platform is nearly split down the middle

by gender, but leans more towards a female user base with 54% women and 46%

men. Plus, according to the Pew Research Center’s report, 62% of all online men

and 72% of all online women use social media plat forms, further speaking to its

reach.

Internet audience insights and social media demographics

51% of 13-17-year-old use the internet.

81% of 18-29-year-old use the internet.

78% of 30-49-year-old use the internet.

65% of 50-64-year-old use the internet.

41% of 65+ year old use the internet.

Internet location demographics

The internet is used all around the world, with about 89% of monthly active

users living outside of the US and Canada and more than 50% speaking a

language other than English. With such a diverse platform, it’s easy to find your

target audience no matter where they are.

Internet audience insights and social media demographics

 The largest user base out of any given country is actually India, growing to

14% of all internet users this year. The United States is in second place at 10%,

followed by Brazil and Indonesia at 6% each.

Internet users, here is the breakdown of use by region:

75% of adults living in urban areas.

67% of adults living in suburban areas.

58% of adults living in rural areas.

Internet for education demographics

60% of adults with a high school diploma use the internet.

71% of adults with some college experience use the internet.

77% of adults who graduated college use the internet.

Facebook income demographics

66% of adults who make less than $30,000 use the internet.

74% of adults who make between $30,000–$49,999 use the internet.

70% of adults who make between $50,000–$74,999 use the internet.

75% of adults who make over $75,000 use the internet.

Source: http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

c. SWOT analysis

Strength:

 Relevant and unique content

 User friendly design

 Quick sign up and check out process

 Good hosting service

Weakness:

 Poor content and images

 Long subscription process

 Poor mobile optimization

 Poor hosting service

Opportunities:

 New technology

 Internet on mobile phones

 Online transactions

 Innovative Marketing Strategies

Threats:

 New entrants (websites)

 Poor government policies

 Software privacy

 Fraudulent activities

d. Competitor analysis

Maintaining a website that does not offer or sell tangible goods, the

competitors that we have are the ones that has the same purpose of creating a

website like. Those who has advocacies aligned with ours, protection and

conservation or the natural environment.

Price
 As to the pricing, it is not determined. Being a non-profit website, the

income generated will depend on the donations given by our target audience.

Product

As to our product, we will be promoting Rumagangrang Beach as basis in

the progress of our advocacy. The conservation and rehabilitation of

Rumagangrang Beach updates will be uploaded to our website to raise awareness

to our donors that their money is put to good use, in line with our website’s

purpose.

Customer service

Our website will be operating 24/7. Contact numbers for inquiries, bank

accounts numbers for donations, and everything about our website will be posted.

There will be 2 persons in charge for online inquiries as well as managing the

website (1 in the morning and 1 at night) and there will also be 2 persons who will

be in charge of the callers (1 in the morning and 1 at night.)

III. Objectives

a. Vision

“To be the center of excellence in raising awareness in protecting and preserving

our Natural Environment in the Philippines and in the whole world.”

b. Mission

The main focus of our work is Rumagangrang Beach (Guimaras Philippines)’s

rehabilitation and conservation, “A unique inland nature reserve”, which we hold

as a registered, not-for-profit charity trust indefinitely for the community of

 Barangay Cabalagnan, Nueva Valencia, Guimaras. Our Goals for the coming

years are:

 We will enable and encourage more local people to make use of the Reserve

and to support the Trust in its conservation work.

 We will work to secure the long-term viability of the Reserve and the

development of its attractions and facilities for the benefit of our members

(the community) and visitors.

 We will grow our educational services to support four key community groups:

youth groups, including uniform associations (e.g. Scouts and Guides);

schools, from nursery to further education; adult social organizations (e.g.

Women’s Institute, Rotary Clubs); and vulnerable adult groups.

 We will explore ways to reach out to the disadvantaged emphasizing the value

of ecology as a significant contribution to mental and physical wellbeing.

 We will develop our research and analysis work, including habitat

management plans, and deliver educational courses for the local community.

 We seek to be fully inclusive, providing access to all, and incorporate this aim

in all of our development plans.

Our principal intention is to preserve this wonderful amenity for use by future

generations, while being of existing benefit to our local communities.

c. Objectives:

 To raise funds for sustainable protection and improvement of environment.

 Raise awareness in the prevention of hazards to human beings, other living

creatures, plants and property.

 To educate in the prevention and control of environment pollution.

 Laying standards for quality of environment.