Survey on Brand advocacy for online shopping portal

The purpose of this research is to understand effect of Dynamic pricing in online shopping portals
brands

Q1. Thinking of the most positive shopping experience that you have had while shopping online,
please indicate which of the online shopping portals mentioned below is most applicable to you(any
one)?

Amazon

Flipkart

Jabong

Myntra

Paytm

Others

Q2)How frequently do you think of this shopping portal?

A)Daily B) Once a week C)Twice a week D) Once a month

Gender: Male Female

Annual Income
Less than 50,000 p.a 50,000 – 1,00,000 p.a

1,00,000 – 1,50,000 1,50,000 – 2.00,000

above 2,00,000

Age Group - 18-25 b) 25-30 c) 30-45 d)above 60

Q3 Given below are statements related to perception of various aspects of shopping portal. Thinking
of the portal where you had the most favorable and positive shopping experience please indicate
the extent to which you agree or disagree with the following statements.

1)Performance
Compared with other online shopping portals, this portal satisfy the basic shopping
needs well
This shopping portal have more special features.
This shopping portal is reliable.
The after sales service of this portal can be easily availed.
This portal completely satisfy my shopping requirements
This portal’s service is very efficient in terms of delivery speed, responsiveness, and
so forth
This portal keeps latest products.
The look of the website, and other aspects of this shopping portal is up to the mark
2)Judgments

Quality
The product’s quality of this portal is very good
This shopping portal meets my expectation well.
Credibility
I trust the sellers of this portal much.
The portal understand my needs
The portal acts on my feedback
Consideration
I will recommend this shopping portal to my friends, family, colleagues?
This portal is relevant to me
Superiority
This shopping portal is unique.
This shopping portal is superior.
This Portal offer advantages that other
Brands cannot
3)Feelings
This shopping website gives me a feeling of excitement
This portal’s website give me a feeling of security
This portal’s website is user friendly
4)I intend to continue purchasing from this portal
I will happily buy a product which I need urgently, even if
I will happily buy a product which I need urgently, even if the price is higher than
expected.
I will postpone the purchase if I feel the price is higher and the product is not urgently
required.
5)Sense of Value Proposition
After making the purchase from this portal ,I have peace of mind .
I feel happy/good when I catch a cheap deal
When I intend to purchase a product from this portal, I restlessly keep on checking
the prices frequently.
6)Pricing
The portal provide special privileges for being a long time customer
The portal provide surprise discounts after being a long time customer
The portal provide special offer or coupon on birthdays/anniversaries.
The portal provide special gift during the festive season based on what they often
purchase.
6)Brand equity
I will happily make a purchase from this portal even if the price is higher compared to
its competitors
I consider myself loyal to this portal
In future ,this shopping portal would be my first choice for online shopping