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\section*{Contents}
\section{Introduction to Company}
\subsection{Core Values}
\section{Tools and Anaysis}
\subsection{Junaid Jamshed Brand Personality}
\subsection{Brand Personality Framework}
\section{SWOT analysis}
\subsection{Strengths}
\subsection{Weakness}
\subsection{Oppertunities}
\subsection{Threats}
\section{Current Market Situation}
\subsection{Market review }
\subsection{Product review}
\section{BCG Matrix}
\subsection{Internal analysis}
\subsection{External analysis}
\section{Competitive Review}
\subsection{Depak parwani}
\subsection{Maria B and HSY}
\section{Distribution Review}
\section{Issues}
\subsection{Objectives and issues}
\section{Segmentation}
\subsection{Geographic}
\subsection{Demographic}
\subsection{Psychographic}
\subsection{Behavioral}
\section{Target Market }
\section{Competitive Advantage}
\section{New Product Development}
\subsection{Idea Generation}
\subsection{Idea Screening}
\subsection{Concept Development Testing}
\section{Product life Cycle}
\section{Interview}
.......
\section{Some Pictures with manager}
\section{Bibliography}
\section{}
\section*{Introduction to Company}
Junaid Jamshed was a Pakistani recording artist, television personality,fashion
designer,occasional actor,singer-songwriter,and preacher.Junaid Jamshed (J dot) was
established in 2002
The main idea behind launching J. (J dot) was to reintroduce traditional clothes in
Pakistan with a blend of modernism. For this purpose, we initiated with reworking
on our Eastern dresses, especially Qameez Shalwar and made them contemporary with
the latest elaborations available. The experimentation with this rare combination
resulted in an increased interest of people toward modified Eastern ensembles,
which will always be in vogue.\\
\subsection*{Core Values}
Jamshed to present a glorious local heritage to the world in an aesthetic package.
Quality is
never compromised upon whether in a fabric. its cut or its stitching.
In fact attention is paid to the finer details such as nickel free buttons are used
on all Kurtas
as nickel is not environmentally friendly. Similarly all Sherwin�s are handmade to
achieve
finesse. Imported thread of a finer quality and strength is used in all products
which ensures
no puckering or tearing at the stitch.
Innovation is unbridled with the introduction of new products: abayas and
fragrances in the Pakistani market being a case in point.
Finally. Junaid Jamshed believes in unflinching integrity towards satisfying its
customer.
Beyond the Horizon:
Junaid Jamshed has its eyes firmly on expanding to various cities nationally and
internationally as well as diversifying its product range in line with market
trends to become
a complete fashion stop for its clientele.

\includegraphics{jhh.jpg}\\

\section*{Tools and Anaysis}

\subsection*{Junaid Jamshed Brand Personality}
Junaid jamshed is a 27 year old urban and educated male. He comes from a good
family background. He has a caring . loving and family oriented personality. He is
known to
be intelligent. efficient and good in giving advises to his family and friends. His
culture and
values meter to him a lot. He is well raveled and takes interest in music too. His
not afraid to
show he is proud of the culture he belongs to. He is social but has a few very
close best
friends who he trusts. JJ is not very talkative person. Although he is confident.
he is not likely
to talk about his feeling to every one he aspects a Jot from the people around him
and the
some times disappointed in his family and friends. He also tends to hold on
feeling,things and people. Loyalty is important to him in all relation ship its not
easy for him to completely
forgive and forget some thing or someone. Although a good decision maker he can get
a bit
dominating at times. Generally he is kind and courteous to others. He believes
moving with
the time is important but you should not sacrifices your values and culture for it.
He is very
highly protective oh his own self and family. He is good manger of money junaid
jamshed is
conscious of his looks. clothes. home, and surroundings. Sophistication in all of
these is
important to him. He is a determined person if he sets his eyes on something.
He usually gets
success in his ideas. His interest includes family,friends,work, charitable
work,pets,gadgets,cars and culture.
Although he dose not pray regularly. religion s important to him. His star sign is
cancer.
\subsection*{Brand Personality Framework}
According to the brand personality of Jennifer Aaker, junaid jamshed is
competent.He is reliable,intelligent and successful. He is hardworking. confident
and has leadership qualities.
\section*{SWOT analysis}
\subsection*{Strengths}
1) Junaid Jamshed is giving value and satisfaction to the customers through good
quality outfits and at comparatively low prices than the competitors.\\
2)All the designs of Junaid Jamshed are completely on eastern fashion.\\
3) People adore Junaid Jamshed also because of his popularity as a pop singer in
the 1990's.\\
4)JJ's outlets are located at those locations which are easily accessible to
everyone.\\
5)Junaid Jamshed has established largest number of outlets in Pakistan.\\
6)Another strength is that the combinations and matching's of the groom wear and
the bridal wear would be easy for the customers.
\subsection*{Weakness}
1)Their promotion in the market is comparatively less than other brands.\\
2)They are not offering any kind of photo shoots for the promotion of their
designs.\\
3) They are not arranging any kind of fashion shows.
\subsection*{Opportunities}
1) People of Pakistan prefer eastern clothes and the major focus of the designer of
JJ is on giving eastern touch to the outfits.\\
2)They have also opened some of their franchises in London too and that would be a
good opportunity for them to penetrate in international market.
\subsection*{Threats and Struggle}
1)The major threat for Junaid Jamshed is its competitors like Deepak Parwam, Maria
B and
HSY.
2)All these designers are into the fashion market from a very long time and they
have got good experience and good market share of Bridal Collection so it would be
difficult for Junaid Jamshed to attract people.\\
As Junaid Jamshed said : \\
"I love challenges � My whole life�s been a challenge! My family didn�t want me to
go into music since I come from a Pathan background. They had a severe problem with
it. Later I started learning about Islam and by then everyone knew me as a singer
so then I became a challenge for society. The point is that we have to return to
Allah, we are accountable to Him. We are all faced with challenges � some bigger
than others."\\

"When you start walking on the path of religion then you have to be careful. When
there are people in society that show love for you then it is an added
responsibility on you. So for us we have to take care of our brand Junaid Jamshed.
We have to make sure that whatever the women out there are wearing from our brand,
our family women will also wear the same. Another thing is that we have to showcase
the Pakistani culture to the whole world- to me our culture is the best! It�s a
blend of Islam � purity. We take all this to the west."
\section*{Current Market Situation}
In this section there is a brief description about the market segmentation of the
Junaid Jamshed. its product review, a review on the competitors and then lastly a
description on how they are distributing its products in the market.
\subsection*{Market review }
Junaid Jamshed has built credibility in the market as a designer wear outlet for
men and women with a unique range of products. Its target market includes the
people who are brand conscious and want quality seeker.They are more focusing on
the casual wear.Formal wear and groom outfits. Customer needs comfort and quality
designs which are in syne with the season and latest fashion.
\subsection*{Product review}
The product line which Junaid Jamshed is offering includes Kurtas, unsitiched Jawn.
groom wear,Naay Rang,kids wear,shoes bags,
perfumes,abayas and formal wear. Along with that JJ is also handling a Travel
agency with the name of Junaid Jamshed Pvt. Ltd. Right now the two products of
Junaid Jamshed which are Kurtas and groom wear have got high market share.
\section*{Competitor in the Market}
Competitive review gives the idea about the company�s competitors in the market.
Company tries to improve its performance by taking view about what the competitors
ane doing for the same product.Junaid Jamshed would also be having a tough
competition in the market
because many designers like HSY, Deepak Parwani and Maria B are already designing
the bridal. The competitive analysis of these designers is given below:
\subsection*{Depak parwani}
Deepak Parwani is a renounced designer in the Pakistan Fashion Industry. People
really prefer his designs and the quality of the products. The products lines which
he is offering include bridal wear,groom wear,party wear,casuals,sherwani along
with the different accessories. His outfits are comparatively higher in price then
Junaid Jamshed for example..His bridal wear starts with the range 160,000 which are
not affordable by many of the common people.
\subsection*{Maria B and HSY}
Maria B has also got good market position in fashion industry not only in Pakistan
but at international level also. Her designs are fine and unique. The products
lines which she is offering are bridal wear, party wear. casual wear. bags. shoes
and perfumes. The price range is comparatively high as compared to the market. Her
bridal wear prices are comparatively higher then Junaid Jamshed's.
Another competitor for Junaid Jamshed is HSY. He is a very well known designer of
Pakistan fashion industry at national and international level both. He offers a
wide range of products
which includes bridal wear, groom wear, party and casual wear for both men and
women.
\section*{Distribution Review}
The distribution review gives the description of the distribution process and the
outlets of Junaid Jamshed. Junaid Jamshed is the first designer of Pakistan who has
opened the largest number of outlets within Pakistan. There are almost 47 outlets
of Junaid Jamshed in 15 different cities of Pakistan. All these outlets are located
at very good areas where there is a tough competition between the designers and
where mostly people prefer to go for shopping.Like in Lahore the outlets are
located at MM Alam road. DHA, Fotress and at link road. In Islamabad the outlets is
in the most popular market i-e Jinnah market. Junaid Jamshed distribute its
products only through these outlets other than that there is no franchise of Junaid
Jamshed in Pakistan.
\section*{Issues }
\subsection*{Objectives and issues}
Objectives of a company helps its marketing managers to design strategies for the
company based on these goals and objectives.\\
Some Objectives :\\
1)Offering value added services to the product in order to make it more attractive
for the customers.\\
2)Attain good market share of the new product in the market.\\
3)Perform different promotions in order to increase the sales and profits of bridal
wear increase the positioning of brand and increase the trust of people so that
customer equity would also increase.\\
Issue Involved:\\
he various macro environmental issues could be a hurdle for the company to attain
the
stated objectives. Political Factor is one of the factors that could affect the
sales of the
market. The main office, factory and management of Junaid Jamshed are in Karachi.
These
days the political factors are not favorable. Every day some new problem arises due
to which the stock exchange is facing a severe decline and so as the business.Due
to karfues company has to close the factories and the offices which slow down its
sales.Another factor which would effect is the economic factor. Now-a-days whole
world is facing recession due to which the prices have raised. income of the people
have also lowered down
as a result the buying power of the customers have lowered down too. This has a
very bad impact on the whole economy of Pakistan and on individual business also.
\section*{Segmentation}
Segmentation is about dividing the market into smaller groups with distinct needs.
\subsection*{Geographic}
Geographic segmentation ts always based on the needs and wants of the customers.
The product should be easily available and accessible for the customers. In
Lahore,From shopping point of view the major area are MM Alam road and Fotress etc.
So keeping in view the convenience of the customer the product should be available
in the outlets of JJ at these places.
\subsection*{Demographic}
According to the demographic segmentation the following factors should be
followed:\\
1) Income\\
2) Gender\\
3)Age\\
The income of the person maters a lot for buying the bridal dress. As the bridal
dress would be launched by Junaid Jamshed so its prices would be comparatively high
because of it�s a brand name. The product will focus more on the females. Age would
also be an important factor in designing the bridal dress.

\subsection*{Psycho graphic}
Now as in psycho graphic segmentation, market is segmented on the basis of the
social classes of the society which is usually divided on the basis on economic
condition of the person. And as Our product carries a brand name so it would be
economical for the upper middle class and higher class.
\subsection*{Behavioral}
In behavioral segmentation market is segmented on the basis of the response and
altitude of the customers that at what time what product they need. Bridal dress
would be segmented on the occasional basis as the product is bought only on the
occasion on wedding.
\section*{Target Market }
A set of buyers sharing a common needs thats the company decided to serves.
\section*{Concept of Micro Marketing}
In micro marketing, customers are targeted on the basis of individual needs and
wants which include local marketing and individual marketing. In local marketing
brands are promoted
according the needs of the customers in cities and stores.
It would also include individual marketing in which the product i-e the bridal
dress would be designed according to the demand and wants of the customers.
Customers can select any design and any color combination other then the already
designed outfits. So we would be focusing more on the culture, demand, needs and
wants of the customers.
\section*{Competitive Advantage}
Competitive advantage is an advantage over the competitors gained by the company.
It could include giving extra benefits. could be in terms of price and greater
customer value. Some of the competitive advantage which Junaid Jamshed gains over
the competitors
is as follows:\\
1) The customers are completely satisfied for the amount they pay for buying any
product from J. The managers of each outlet explain each and everything about the
product like the material of the fabric they use and other material for designing
the outfit so customers never feel that they are paying more and the outfit is not
that much up to the mark.\\
2) Another advantage which Junaid Jamshed gains is his own name. Many people liked
Junaid Jamshed a lot as a singer in the early 90�s he had been one of the most
popular pop singer of Pakistan and gained lot of fame at that time.\\
3) Junaid Jamshed offer comparatively reasonable prices than the competitors.
\section*{New Product Development}
\subsection*{Idea Generation}
With the arrival of the new season Junaid Jamshed and his research and development
team thought of launching a new product which would be in accordance with the
season and also which is consistent with the customers wants. The systematic search
was conducted in order
to find out the new product ideas. We analyzed the demands of the customers and the
market. After the analysis they came up with different idea about the different
products. These include the embroidered lawn which is seasonal. changes in the kids
wear as its not gaining much of the market share and customers attractions. Another
idea about the new product was of launching the bridal wear.
\subsection*{Concept Development Testing}
The product concept that is the detailed view of the idea in terms of the
customers. Through this the company actually finds out that how attractive is the
new product concept to customers. The product concept of bridal wear could be
defined as follows:\\
� It�s a product which has a popular and strong brand name in the fashion world of
Pakistan like Junaid Jamshed.\\
� The product would be providing convenience to the customers in a way that they
could buy the groom wear and the bridal wear from one place which could save the
time and cost also.\\
� The designs would reveal the latest fashion which would be according to the
culture of Pakistan.
\section*{Interview}
Q: How Junaid Jamshaid has got into this field of business?\\
Junaid Jamshed has been in the limelight for years. First for his music, then for
his decision to quit music and now for his fashion label JJ. Junaid Jamshed was the
most successful singer of his time along with his band mates in the legendary Vital
Signs. When he quit music, he turned towards fashion designing and currently his
label JJ has over 30 outlets all over Pakistan. Junaid never realised that he would
get so much success in both music and fashion. "It was never about success.� he
says as he takes off his prayer cap and scratches his head. Junaid the man gives
off a warm vibe.\\
Q: What was the first product that Junaid Jamshed has launched?\\
Junaid Jamshed started his boutique in 2002 and became a huge hit with in first
couple of years. Junaid Jamshed also known as J.J or J. offers fit outs which
depicts the traditional and cultural values. Junaid Jamshed�s boutique has built
credibility in the market as a designer wear outlet for men and women with a unique
range of products. The J. products cater to men, women and now children also. J.
has established an image that is perfectly matched with the Pakistani cultural and
social values. The range of men wear includes formal kurtas, shalwar kameez,
kurtis, hand woven kurtas and chappals.\\
Q: Who is supplying you the fabric and material for designing the clothes?\\
We have our own unit to produced fabric of potential quality. And they are totally
handmade.\\
Q: Us there any outlet of JJ which is outside Pakistan?\\
Yes we have two franchises.\\
1. J dot boutique opens in Abu Dhabi\\
2. Second in Sharjah�s busy Zamzam market\\
And we were also planning for Bangladesh, India, Australia Company outlets.\\
Q: What ts the impression of JJ's brand in international market?\\
In a short time span of time. Junaid Jamshed has built credibility in the local or
international market as a designer wear outlet for men and women with a unique
range of products. J. helps people build an elegant image that is in syne with
their cultural and social values. And internationally j. is considered as Pakistani
luxury brand.\\
Q: From where you start your First setup?\\
Headquarters: Karachi\\
Founded: 2002\\
Flagship Store: Kurta Gali, Karachi\\
Approximately 34 outlets in 15 cities of Pakistan.
(Old record)\\
Q: When did you go for internationalization?\\
Alif Investments, a Dubai-based diversified business Alliance. has opened the first
j. (J dot)boutique in Abu Dhabi at the upscale Al Wahda Mall, bringing the total
number of boutiques to three in just one year. In 2010, the first boutique was
launched in Dubai's Meena bazaar and the second in Sharjah.\\
Q: Impact of internationalization on you organization?\\
There is no such effect we feel after internationalization because all those
customer outside the Pakistan were already purchasing out product online but now
they found it in there city.\\
Q: Impact on organization work environment?\\
No such impact on organization work environment because they have their own
setup.\\
Q: You Competitors?\\
The major competitors for Junaid Jamshed ts like Deepak Parwani, Maria B and HSY.
All these designers are into the fashion market from a very long time and they have
got good experience and good market share of Bridal Collection so it would be
difficult for Junaid Jamshed to attract people.\\
Q: What is you Turnover Ratio?\\
All the employees were happy with us there is a very very low turnover rate in our
organization.\\
Q: Who designs you dresses?\\
lndus Valley School of Art and Architecture (IVS) is our authorized designers.\\
Q: What kind of environment you have in your organization?\\
We have purely Islamic culture in our organization. All the staff pray five times a
day. and respect each other.\\
Q: Dose internationalization effects your profits?\\
Not really. there is a very minute effect on our prolit after
internationalization.\\
Q: Price packages are same in Pakistan or outside the Pakistan?\\
Yup is different according to location. But in Pakistan we have the same prices in
all the outlets. In Pakistan we have introduced royalty cards.\\
1) Silver Royalty Card. 7.5 percent off\\
2) Golden Royalty Card. 12.54 percent off\\

\section*{References}
1)www.prezi.com/3sbb-_7yxlcb/course-intructor\\
2) www.google.com\\
3) www.ask.com\\
4) www. junaidjamshed.net\\
5) www.pakpedia.pk/j-junaid-jamshaid-brand\\
6) www.brandsynario.com/junaid-jamshed-talks-about-j-the-evolution-of-pakistans-
leading-clothing-brand/\\
7) www. junaidjamshed. ne/Outets/OutetSearch.aspx\\
8) www.junaidjamshed.com/about-us/\\
9) www.facebook.com.\\
10) www.deepakperwani.com\\
11) www.pakistunidesigner.net/\\
12) www.hsy.com\\
\subsection*{Company�s references}\\
1. Mr.Sohail Raza� SALES MANAGER� (MM _ Alam road outlet Lahore).\\
2. Arshad Malik �SALES AND MARKETING MANAGER� Karachi.\\
Contact number: 0321 -2430672.\\
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