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Although there is significant noise around digital disruption and life shifting to a virtual reality;
interestingly, TV is growing at 14.2 % with 542 billion INR industry size. The growth, for print media
too has been 7.2 % with 283 billion INR industry size. Film, radio, music, digital etc. are growing at
the rate of 9.3%, 15.3%, 10.2% and 38.2% respectively (ibid). However, despite all this growth,
almost 40% of Indian population still remain in the Media dark era and waiting to explore the
world of Media & Entertainment. The country with one of the largest market in the world with 1.35
billion population, 2 trillion economy, more than 7% GDP growth is waiting to explore the new
phenomena of Media & Entertainment.
Media & Entertainment Industry is no more the subsidiary industry in the economy but has taken
the leading seat to become the leader in the Indian market and started contributing
substantially to the economy. Considering the growth and scope of the industry, there is an
utmost need for trained professionals to become the growth drivers to achieve newer heights.
With the promise to contribute and partnering in the growth drive of the 'Media and
Entertainment' industry MICA as one of the leading institute of the country considers 'media and
entertainment management' as one of its core domain of studies. Along with all its regular
courses, MICA is now proposing to offer a certificate online program specifically designed for the
media and entertainment industry professionals and enthusiasts looking for an in-depth
knowledge and a career path in the sector.
• To equip the participants with workable knowledge of the latest developments in the
media and entertainment space.
• Insights into the modern and emerging trends in the Media and Entertainment Industry.
• Gain deeper understanding of the nuances of the Business of Media with focus on
specific in-demand areas like Film Marketing and Sports Management.
• Fully Online Course with LIVE online interactive lectures that provides a “real” classroom
experience in a “virtual” environment. No isolated learning experience.
• Seamless technology that can transmit lecture videos effectively at home broadband
connection of 512 kbps.
• User friendly and easy to use technology interface. No expensive and time consuming
software/hardware installations required at your end.
• Virtual classrooms that allow for active interactions with other fellow students and
faculty.
• In the event that students miss attending the LIVE lecture on the Virtual Classroom for
some reason, students will be granted access to the recorded sessions for a specified
number of days/times.
• TALENTEDGE’s Cloud Campus – Students on our virtual social learning platform are
provided access to course presentations, projects, case studies, assignments and other
reference materials as applicable for specified courses. Students can raise questions
and doubts either real time during the live class or offline through the Cloud Campus.
• Consumer Behaviour
• Media Ecosystem
• Communication Planning
• Audience Research
• Business of Media
• Film Marketing
• Sports Management
The importance of content - Paid content and consumer generated content
Program Director
Dr. Darshan Ashwin Trivedi
Assistant Professor & Head - Media and Entertainment Management
Studies(MEMS),
Area Leader - Media and Entertainment Management
Academic Area: Media & Entertainment Management
Eligibility
• For Indian Participants – Graduates or Diploma Holders (10+2+3) from a recognized
university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
• For International Participants – Graduation or equivalent degree from any recognized
University or Institution in their respective country.
How to apply
For admissions, students can register at : www.talentedge.in