Chapter 2

Marketing Aspect

Introduction

Nowadays, some people prefer to hire an event planner to make their occasions extra

special and memorable not only to them but also to others. Since most of the Filipinos are

inclined or fond of attending and celebrating different events, the proponents are planning to

establish an event planning services that will satisfy the needs and wants of our client, and

also it was aimed to reduce the customer’s stress and hassle in preparing such occasion.

The marketing aspect of the feasibility aspect will consider the major nature of the

business, service description, the marketplace and industrial analysis and the marketing

strategy. Demand and supply will be analyzed to know the target market share. The

marketing is considered the most important area. This is because it describes market

situations, where the product or service can be identified through the demand analysis.

Vision

EventOries Planner is looking forward for an opportunity to create a signature event

as the leading provider in the Philippines. To be known for creating high class venues and a

front-runner of innovations and outstanding services.

Mission

Communication is vital in our fast-paced world. EventOries Planner strives to be the

best choice of our clients by helping to ease their event planning burden. That will ensure a

worry and hassle-free event at a reasonable price.

 To develop and deliver the most unforgettable event experience, deliver quality

service that contributes to company strength, establish and sustain a competitive advantage

through professional, reliable, trustworthy, and affordable event planning services.

Our mission is to provide an approach that is different from our competitors, because

it creates a signature event that is unbelievable and one of a kind every time. To meet and

exceed our customers’ satisfaction as well as building a formal relationship among us, our

staffs, clienteles to maintain the quality of our services.

Summary of Survey Questionnaires

The survey was conducted in nearby barangays of Burgos Street, District 2, Cauayan

City, Isabela. The respondents are

Slovin’s Formula

District 2 population (N) = 3,482

At Level of Confidence = 90% e = .10

n = N/ (1 + 𝑁𝑒 2 )

n=3,482/ (1+ (3,482x (. 1)2

n=3,482 / (1+ 34.82)

n= 3482/ 35.82)

Sample Size = 97
Company Logo

A company logo represents the company’s identity as it gives the customer the first

impression. A good logo is a good representation of the company for it gives an insight of its

values and key points.

Service Logo

There

Trademark of the Service

Event planning is in unique position of competition. The company

Service Description

Eventories Planner is a start-up business that aims big time. It brings to the

community of Cauayan City a new breath of air in the event planning market. By combining

worked and reworked experiences, going the extra mile, EventOries Planner will lead the

market providing the best-quality results, at all times.

It is an equal opportunity business making its expertise and its products available to

help its customers plan their own events.

Marketing Strategies

The most important element of our Marketing Strategy is the provision of quality

service and to serve according to the clients’ requirement or request and set- up
arrangements. Being tactful, courteous, and diplomatic we need to persuade clients. Good

communication and people skills are also vital to build up clients’ repertoire for successful

events. The marketing strategy will increase and build customer awareness in EventOries

Planner.

The strategy will use several methods to achieve the goal. Our marketing objectives is

to increase steadily our market share and if exhaust the possible market.

This study shall also use demographic segmentation for its personnel. It is based on

variables which divides the market into different life stage group and allows for messages to

be tailored accordingly.

Price

The price of service depends on the theme and arrangements, number of guests

according to clients request and budget.

Promotion

It is aimed to boost its name using “word of mouth” marketing. Public relations will

help in this area. Also it will use New Media,(Facebook, Twitter, and blogging sites)to freely

advertise EventOries Planner services. The website will be used not only to communicate

information to prospective customers, but also a method of communication where Eventories

Planner can provide more specialized information such as cost estimate as well as answering

questions through the site.

Physical environment
Market Segmentation

The breakdown of the market for event planning falls in a wide, very diverse

grouping. Individuals as well as organizations demand this kind of service. In order to

provide the greatest depth of information, the market segments have been breakdown into

private and public organizations, and age groups.

1. Private Organizations and Businesses

Private organizations make up the single largest portion of Occasions’ client base.

Private organization such as businesses, corporations, and political parties host the most

events on the largest scale, therefore these events generate larger revenues per event. The

majority of larger scale holiday function will fall under this segment.

2. Public Organizations

Government agencies host many events every year. Occasions hopes to alleviate the

pressure of event planning for public employees. The second single largest segment, the

public sector, can save money and give back to its community at the same time. These events

are moderate in scale with middle to low revenues generated. Emphasis is placed on the

visibility of the event public viewing. The majority of organizational family function will fall

under this segment.

3. Age Breakdowns

Under 24: Persons under the age of twenty-four (24) using an event planner are rare at

best. We hope to top the early college graduates who have begun their professional careers

but have not yet started their families. These events will focus mainly on themes with

moderate to high energy appeal. The revenues generated will range from moderate to high,

depending on the event. The majority weddings will fall into this segment.
 Age 25-55: The persons that fall into this age group are employed, middle to upper-

class families. The reason that they choose event planner is they are too busy to do it

themselves. Therefore, Occasions will be on hand for questions, contact will be moderate in

length but occur regularly so as not to disturb the daily life of the families. These events will

generate moderate revenues, with a few generating low revenues. The majority of special

occasion planning will occur in this market segment.

Age 56 and above: Persons over the age of 55 have reached the turning point oflife.

Many are retiring, others are celebrating anniversaries of significant years, and still others are

seeing that their children’s special occasions are taken care of. These events will generate

moderate to high income depending upon the income level of the family (direct correlation to

social status). Most holiday parties, and other special occasions, such as wedding receptions

and reunions will occur in this market segment.

4. Others

This segment has no direct information to compile for a description. It consists of any

event planned that does not fit into one of the above categories.

Competitive Advantage
Demand

Supply
Projected Revenue

Market Share
Industry Analysis