“Raw pressery is India's first

brand to provide cold

pressed juices made from
vegetable seeds and nuts
spices and fruits for a
healthier YOU.

Every bottle of RAW juice is

oozing with the goodness
and freshness of nature!

WE ARE ALL GOOD & NO

BAD!”
www.rawpressery.com
 OUTDOOR
MEDIA
AND NOTHING
ELSE.
RAWBOARDS
 SOCIAL
MEDIA
AND NOTHING
ELSE.
#UAEgetsRAW
AND NOTHING
ELSE.
Instagram
AND NOTHING
ELSE.
• 52.2k followers
• 1k posts
• Aesthetic feed
• Reposts followers’ images
• Uses hashtags like
#rawpressery, #coldpressed,
#veganism
AMAZON INDIA FASHION WEEK #AIFWSS18
TWITTER.
AND NOTHING
ELSE.
AND NOTHING
ELSE.
YouTube
AND NOTHING
ELSE.
STATisticS

Facebook-Likes 77,444 3511 113,499

Instagram- 54.7K 2382 241K

Followers

Twitter-Followers 3703 255 27.2K

Youtube- 231 None 176

Subscribers
Email marketing
Mood Board
 Digital Ads
AND NOTHING
ELSE.
Google Ads
Landing
page
Remarketing
SEO AUDIT
AND NOTHING
ELSE.
Keywords Raw comes first
for
High DA backlinks
SEO SUGESTION
 IMPROVEMENTS TO BE
DONE
Combine Increase
Reduce
files to the page
the page
make the load
size. 3.4
HTTP speed. 11
Mb is a
request seconds is
big page.
less not ideal.
WHERE WILL CHANGES BE
MADE IN SEO?
Meta description

Title Tag- H1

Image Alt Tags

 KEYWORD
KEYWORD NAME
Juice Cleanse
SUGGESTIONS
AVG MONTHLY SEARCH
100-1K
COMPETITION
High

Juicing for weight loss 100-1K High

Cold press Juice for breakfast 10-100 Medium

Cold press Juice benefits 10-100 Low

Cold press Juice advantages 10-100 Low

Cold press Juice delivery 10-100 -

Cold press Juice health benefits 10-100 -

Cold press juicer 100-1K -

Cold press juice vs Fresh Juices 100-1K -

BUYER PERSONA
 JAY SHAH
• Age 26
• Stays in Worli
• Graduated SP Jain school of
Global Management
• Data scientist at Accenture
• Income: 16 Lakhs PA

• Uses Facebook and Linkedin

• Goes to the gym 4 times a
week
 MALINI
ARORA
• Age 42
• Stays in Delhi

• Studied interior designing at

Parsons New York
• Has her own interior designing firm
• Income: 22 lakhs PA

• Active on Facebook and Instagram

• Vacations abroad every year
 KANISHKA
ASSUDANI
• Age 19
• Stays in bandra

• Studies BBA at Podar World

college
• Dependent on parents’ incom

• Active mainly on Instagram

• Travels internationally
every year
• Parties every
weekend
 CAMPAIGN 1
Mumbai Marathon
 CAMPAIGN 2
Raw Pressery x Vogue
 CAMPAIGN 3
#TakeRawWithYou
Best photos under the hashtag
will be:
1. Showcased on the website
2. Reposted on Raw’s
Instagram account
3. Winners will be sent a free
drink of their choice

Winners will be selected on

the basis of uniqueness,
aesthetic appeal and likes.
Suggestion to
improve Raw’s
Instagram feed
 MEDIA PLAN BUDGET:
₹2,00,000
Facebook and Instagram Google Ads

Facebook:₹60,000Instagram: ₹60,000 Search: ₹30,000 Display: ₹50,000

FACEBOOK
ADS
v
v
v
FACEBOOK
AD-2
TARGETING
Landing Page
Facebook Remarke
GOOGLE ADS
Google
Search
Ads

Tomato Soup
Ad Group
Google
Display Ads
Display ADS copy
 BUNDLE CLEANS LEAR
SHOP S ES N
Here’s what juice cleanse does to your body

Why Keto diet is the new fitness sensation

Your detox guide for this wedding season

How to get that beauty glow

Battle royal: Cold pressed juice vs Fresh

juice. Who wins?
Here’s what juice cleanse does to your
Talk about juice cleanse, it’s types, why is it
body
important

Why Keto diet is the new fitness Give details about Keto diet, how it works, which
sensation celebrities are on the diet, role of juice in it.

Your detox guide for this wedding Talk about detoxifying, effects of toxic food on
season the body

How to get that beauty glow Skincare and health tips, Raw beauty cleanse

Difference between cold press juice, why is cold

Battle royal: Cold pressed juice vs Fresh press better, advantages and disadvantages of
juice. Who wins? both, what helps more in losing weight and being
healthy
CONTENT B
• Campaigns • Aesthetic
• Twitter Polls
• Blog updates posts
• Ask for
• Facebook • Product
opinions/enga
stories on showcases
gement
events • Reposts from
• Customer
concerning fans and
service
Raw influencers
• Funny and
• Contests • Instagram
quirky content
stories
 Travelling photos
GIFs Influencer’s photos

Nutrition and health related listicles

Polls
ONLINE REPUTATION
QUORA
TWITTER
FACEBOO
K
REVIEWS
ONLINE
PLATFORMS TO
BE ACTIVE ON
• Quora.com
• Fitday.com
• HealthBoards.com
• HealthFitnessIndia.com
 EMAIL AUTOMATION
Here’s your coupon
code

Transactional E-mail following up with the lead generation offer.

Yes N
o
 We’ve gone nuts behind
You really should check this out!
this

Provide incentives in the form of more

Trying to get users to utilize the discounts. Subject is catchy enough
discount code and access the for them to open the email.
website.
Yes Yes N
o
This shake is B-A-N-A-N- Double Up on
A-S beauty

Talk about banana juices and how crazy See the beauty cleanse juices at 25% o
the deals are.

Yes Yes N
o
 The bundle of your
Behind the curtains
dreams

Talk about the science that goes into Provide a custom subscription email in
cold press juice which the subscriber can choose what
mix and match bundles they want
 MEET OUR
INFLUENCERS
••@beerbiceps on instagram
@yasminkarachiwala on instagram
•• @santoshishetty
87.6k on ig
• 436k followers
followers
•• 353k
Fitnessfollowers
trainer and blogger
• Celebrity fitness trainer
•••Lifestyle
Talk postsblogger
Sheabout how Raw helps
her workout in losing
routines on
• Integrate
weight because he has
#TakeRawWithYou
her Instagram and lost achannel.
YouTube lot of
weight
• campaignand is
Talk about asTanmay
why she isBhat’s
Rawtravels trainer
a healthy and
–awho also lost 100kgs of weight.
• Talk about using Raw as a
better alternative to other juices
rejuvenator during her hectic
schedule