Consumer Behaviour Quiz MBA Sem 3 Marketing

Specialization
Time: 30 Minutes
Tick the correct answer and give back the sheet
1. Which of the following activities are characteristic of a customer-centric firm?
1. Which of the following activities are characteristic of a customer-centric firm?
a. Identifying customers’ needs.
b. Formulating strategies to fit customers’ needs.
c. Consumer research and analysis to monitor trends.
d. A and B

2. Consumer behavior consists of which of the following activities?

a. Obtaining d. A and B
b. Consuming e. A, B, and C
c. Disposition

3. Consumer behavior can be defined as:

a. a field of study focusing on marketing activities
b. a field of study focusing on consumer activities
c. a study of pricing
d. the study of decision rules
e. None of the above.

4. ____ refers to activities leading up to and including the purchase or receipt of the product.
a. Purchase d. Obtaining
b. Consumption e. Disposal
c. Exchange

5. ____ refers to how consumers get rid of the product and packaging.
a. Purchase d. Obtaining
b. Consumption e. Disposal
c. Exchange

6. The key element in the definition of the marketing concept is:

a. Consumption d. Purchase
b. Disposal e. Accommodation
c. Exchange

7. Consumption analysis refers to:

a. why and how people use products.
b. why and how people make products.
c. when and where people dispose of products.
d. A and B
e. A, B, and C

8. Which of the following areas can be better understood by studying consumer behavior?
a. Consumer preferences for different advertisements
b. Financial decisions
c. Voting in elections
d. A and C
e. A, B, and C

9. ____ activities are used by public health advocates to influence people to abstain from illegal
drugs or stop underage smoking.
a. Promotional d. Demarketing
b. Marketing e. All of the above.
c. Advertising

10. “Only the customer can fire us all” implies that:

a. consumers determine which firms survive and which fail.
b. customers can be manipulated into buying goods and services.
c. customers are concerned only when prices go higher.
d. firms should not bother with research as the customer is fickle.
e. None of the above.
11. Many firms are trying to develop relationships with their customers because:
a. people are naturally brand loyal.
b. new customers are very expensive to recruit.
c. doing so makes it easier to retain them.
d. consumer behavior is very difficult to understand.
e. B and C are correct.

12. Consumer product manufacturers study consumer behavior to influence:

a. brand choice d. None of the above.
b. purchase e. All of the above.
c. consumption

13. The retail supply chain does not include:

a. Manufacturers b. Retailers
c. Wholesalers c. Public policy makers
e. The retail supply chain includes all of the above.

14. Facilitating organizations include:

a. advertising and research firms
b. financial institutions
c. transportation or logistic firms
d. All of the above are types of facilitating organizations.
e. Only A and C are types of facilitating organizations.

15. In the early days of the American Colonies, the power within the retail supply chain was
held primarily by:
a. Wholesalers d. Consumers
b. Manufacturers e. None of the above.
c. Retailers

16. The selling of the Ford Model T was an example of a ____ orientation.
a. marketing d. manufacturing
b. comprehensive consumer e. retailer
c. wholesaler

17. Having what consumers are likely to buy is a characteristic of a ____ orientation.
a. manufacturing d. All of the above.
b. selling e. None of the above.
c. marketing

18. Consumer research has three major methodological approaches. These are:
a. observational, interviews and surveys, critical relativism
b. observational, interviews and surveys, experimentation
c. observational, critical relativism, experimentation
d. experimentation, critical relativism, interviews and surveys
e. experimentation, post-modernism, critical relativism

19. ____ usually consist of 8 to 12 people involved in a discussion led by a moderator skilled in
getting consumers to discuss a subject thoroughly.
a. Focus groups d. Shadowing studies
b. Longitudinal studies e. None of the above.
c. Experiments

20. Having a customer-centric organization means that a firm has which of the following
characteristics?
a. System-wide simultaneous training
b. Customer-based metrics
c. Cross-function integration
d. Shared vision and values
e. All of the above are characteristics of a customer-centric organization.

21. Value is:

a. money
b. the difference between what consumers give up for a product and what they pay
c. the benefits consumers receive from the product
d. less than product quality
e. None of the above.
22. ____ involves the allocation of resources to develop and sell products or services that
consumers will perceive to provide more value than competitive products or services.
a. Market analysis d. Market diversification
b. Market segmentation e. Implementation
c. Marketing strategy

23. Consumer analysis should include all of the following except:

a. consumer trends
b. communication methods to reach target markets
c. global consumer markets
d. models to predict purchase and consumption patterns
e. It should include all of the above.

24. The process of identifying a group of people similar in one or more ways is called:
a. Market research d. Market segmentation
b. Target marketing e. None of the above.
c. Market analysis

25. Factors leading to the demise of mass marketing include:

a. consumer affluence d. Only A and B
b. manufacturing technology e. All of the above are factors.
c. multiple distribution channels

26. Customizing goods or services for individual customers in high volumes and at relatively
low costs is known as:
a. target marketing d. mass customization
b. niche marketing e. niche customization
c. mass marketing

27. In the 4 P’s that comprise the marketing mix, product refers to:
a. goods d. A and B
b. services e. A, B, and C
c. tangible and intangible attributes

28. According to consumer research, which of the following prices would be most likely to
evoke perceptions of high quality?
a. $30.00 d. $29.75
b. $29.98 e. $27.99
c. $25.50

29. Which of the following cannot be viewed as a brand?

a. Firms b. Institutions
c. People d. Service
e. All of the above can be viewed as a brand.

30. Families are important to businesses because:

a. many products are purchased by the family unit.
b. individuals' buying decisions may be influenced heavily by other family members.
c. families are easier to target than individuals.
d. A and B
e. A, B, and C

31. The term ____ is used to describe all persons, both related and unrelated, who occupy a
housing unit.
a. nuclear family d. co-habitation
b. extended family e. None of the above.
c. household

32. A group of two or more persons related by blood, marriage, or adoption is known as a:
a. family d. family of orientation
b. household e. None of the above.
c. family of procreation

33. Which of following is not one of the individual roles in family decision making?
a. User d. Transmitter
b. Decider e. Initiator
c. Influencer
34. Consumer purchases are influenced strongly by cultural, social, personal, and:
a. psychographic characteristics.
b. psychological characteristics.
c. psychometric characteristics.
d. supply and demand characteristics.

35. ______________ is the most basic cause of a person’s wants and behaviors.
a. Culture
b. Social class
c. Personality
d. Lifestyle

36. A ________________ is a group of people with shared value systems based on

common life experiences and situations.
a. culture
b. subculture
c. lifestyle composite
d. social class

37. Relatively permanent and ordered divisions in a society whose members share
similar values, interests, and behaviors are called:
a. cultures.
b. subcultures.
c. social classes.
d. social factors.

38. Groups which have a direct influence and to which a person belongs are called:
a. membership groups.
b. facilitative groups.
c. bonding groups.
d. social groups.

39. Even though buying roles in the family change constantly, the ___________ has
traditionally been the main purchasing agent for the family.
a. wife
b. husband
c. teenage children
d. grandparent

40. The stages through which families might pass as they mature over time is a
Description of what is called the:
a. adoption process.
b. lifestyle cycle.
c. Values and Lifestyle (VALS) topology.
d. family life cycle.