Table of Contents

I. Name of Firm---------------------------------------------------------------------------------------------------- pg. 1

II. Mission, Vision, Core Values & Objectives---------------------------------------------------------------- pg.1

III. History-------------------------------------------------------------------------------------------------------------pg. 3

IV. SWOT & PEST Analysis---------------------------------------------------------------------------------------pg.6

V. Product Line & Competitors---------------------------------------------------------------------------------pg. 11

VI. Marketing & Pricing Strategy------------------------------------------------------------------------------pg. 13

VII. Corporate Social Responsibility-----------------------------------------------------------------------------pg.16

VIII. Conclusion-------------------------------------------------------------------------------------------------------pg.19

IX. References-------------------------------------------------------------------------------------------------------pg. 20

Figure 1.0 SWOT Analysis--------------------------------------------------------------------------------------pg.6

Figure 1.1 Economical- PEST Analysis Pie Chart----------------------------------------------------------pg.9

Figure 1.2 Competitive Analysis based on Estimated Annual Revenue------------------------------pg.13

Figure 1.3 Growth Percentage Rate as of June 2017-----------------------------------------------------pg.15

 Polytechnic University of the Philippines
Sta.Mesa Manila, Manila City

Republic Biscuit Corporation (REBISCO); A Firm Analysis

A study presented to
College of Accountancy

In partial fulfillment of the requirements in

Managerial Economics

By:
Bandiola, Eden Rose S.

Espartero, Hannah Pauline H.

Manila, Janica Mari P.

Santos, Jefferson D.

Prof. Maria Vicenta Magpantay

Adviser

March 2019
A product line is a group of related products under a single brand sold by the same company. Companies sell
multiple product lines under their various brands. Companies often expand their offerings by adding to existing
product lines, because consumers are more likely to purchase products from brands with which they are already
familiar.
Cause Marketing is defined as a type of Corporate Social Responsibility (CSR) in which a company’s
promotional campaign has the dual purpose of increasing profitability while bettering society.
Or, more colloquially: cause marketing occurs when a company does well by doing good.

Transactional marketing is a business strategy that focuses on single, "point of sale" transactions. The emphasis
is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the
buyer.
The transactional approach is based on the four traditional elements of marketing, sometimes referred to as the
four P's:
Product -- Creating a product that meets consumer needs.
Pricing -- Establishing a product price that will be profitable while still attractive to consumers.
Placement -- Establishing an efficient distribution chain for the product.
Promotion -- Creating a visible profile for the product that makes it appealing to customers.
Market penetration pricing is a pricing strategy that sets a low initial price for a product. The goal is to quickly
attract new customers based on the low cost. The strategy is most effective for increasing marketshare and sales
volume while discouraging competition.
A homogeneous product is one that cannot be distinguished from competing products from different suppliers.
In other words, the product has essentially the same physical characteristics and quality as similar products from
other suppliers. One product can easily be substituted for the other
Setting a price for a product or service using the prevailing market price as a basis. Going rate pricing is a
common practice with homogeneous products with very little variation from one producer to another, such as
aluminum or steel.

It is a pricing tactic, which is based on the idea that certain prices have a psychological impact on the consumer.
It basically uses the consumer’s emotional response in order to encourage sales. Odd pricing conventions make
products or services appear attractive and significantly cheaper than they actually are. Customers have an innate
inclination to respond to certain types of pricing. Instead of appealing the rational side of consumers, the
psychological pricing appeals to their emotional side