Our history

In 1986 the Mello’s brand was born. The name is linked to the enchanting Val di Mello, a known
paradise for rock climbing located at the entrance of Valtellina, in the Central Alps.
Peculiarities that are unique and romantic for the first historic logo of Mello’s is the transposition
of an original photograph that portrays a famous climber of the time with a butterfly resting on
his hand, at 3,000 metres altitude, in full contemplation of the relationship between man and
nature.

Today, with a more modern logo, the butterfly has remained the distinguishing feature of our
brand, a clear sign of lightness, freedom, search for excitement, and eyes focused in one direction:
the horizon. Mountaineering, Trekking, Running, Climbing and Adventure are our fields of action.

Ever since its foundation, Mello’s has been a reference point for lovers of wilderness, the
mountain, a reference for people who share dreams and passions. In 2015, after a period of
partial inactivity, Mello’s is back with new strength and more motivated and stubborn than ever.
A team of professionals, responsive to the demands of mountain lovers constantly working to
structure a collection that looks to the future with the objective to capture consumer’s attention
to the “value for money”.

The goal of Mello’s is to keep looking for fabrics, materials and always improve product features,
to the smallest detail. We never stop innovating!
Because when you’re immersed in a critical moment, what you are wearing should not create
any problems, but be a strength. The correct fusion of fabrics and design optimizes movement
and boosts performance because in the most extreme conditions safety is the most important
partner.

In the last three years, contextualy to the study of new collections, we focused on acquisition and
creation of new point of sales in Italy in order to optimize the presence on the market.
Actually we are present in 80 shops.
2019 will be the year in which we will deal with opening of 5 own brand store.

“Because in the end, you won’t remember the time

you spent working in the office or mowing your lawn.
Climb that goddamn mountain.”

- Jack Kerouac
Our numbers
Mello’s Price Position

Ortovox -Arcterix - Mammut - Salewa

Montura - Millet

Mello’s - Outdoor Research

CMP - Izas

€ €€ €€€ €€€€

Quality Position
high
Arcterix

Ortovox
Mammut

Salewa

Montura

Millet

Mello’s

Outdoor Research

CMP
Izas

low
Something about us

Activity: Features:
Active mountain Trail running T-shirt Running Down Softshell
Mountaineering Running & Hoodie series & Synthetic & midlayer Shell Pants
Ice Climbing Buldering Fast drying Breathable Water repellent Warm & Lightweight Waterproof Windproof
Fast Alpine Free climbing Antibacterial Softness Warm & Lightweight High Breathable Windproof Lightweight
Hight trekking Rock climbing Softness Durability Packablility Breathable Breathable Breathable
Mountain walking Lightweight Eco-sustainable Breathable Fast drying Lightweight Stretch
Breathable Fast drying Stretch Versatil Packablility Durability
Something about us

www.mellos1986.com
Info at: mellosofficial@gmail.com