Summer Internship Report

On

CONSUMERS BEHAVIOR TOWARDS SAFE DRINKING

WATER

By
Khushboo Malik
A0102209130
MBA(M&S) Class of 2011

Under the Supervision of

Prof. P.K Bansal
Professor
Department of Marketing & Sales

In Partial Fulfillment of Award of Master of Business Administration

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY UTTAR PRADESH
SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA
2010

1
 AMITY UNIVERSITY UTTAR PRADESH
AMITY BUSINESS SCHOOL

DECLARATION

I, Khushboo Malik, student of Masters of Business Administration from Amity Business

School, Amity University Uttar Pradesh hereby declare that I have completed my Summer
Internship on “CONSUMERS BEHAVIOR TOWARDS SAFE DRINKING
WATER” at Hindustan Unilever Limited’s Rani Bagh Safe Water Zone(Delhi)

I further declare that the information presented in this project is true and original to the
best of my knowledge.

Date: Khushboo Malik

Enroll. No: A0102209130
Place: MBA Class of 2011

2
 AMITY UNIVERSITY UTTAR PRADESH
AMITY BUSINESS SCHOOL
CERTIFICATE

This is to certify that Khushboo Malik, a student of MBA (M&S), Class of 2011, Amity
Business School, Amity University, Uttar Pradesh, has undergone summer internship
training at Hindustan Unilever Limited from 4th May,2010 to 3rd July,2010.She has
worked with undersigned for the project entitled “Consumers behavior towards safe
drinking water”.

This project report is prepared in partial fulfillment of MBA to be awarded by Amity

University, Uttar Pradesh. This piece of work is original to the best of my knowledge and
no part of this report has been submitted by the student to any other institution/university.

Mr. Nripendra Tripathi

Territory Sales Officer

3
 AMITY UNIVERSITY UTTAR PRADESH

AMITY BUSINESS SCHOOL

CERTIFICATE

I hereby certify that Khushboo Malik, student of Masters of Business Administration –

(Marketing & Sales) at Amity Business School, Amity University Uttar Pradesh has
completed her Summer Internship on “CONSUMERS BEHAVIOR TOWARDS SAFE
DRINKING WATER” at Hindustan Unilever Limited’s Rani Bagh safe water
zone(Delhi), under my guidance.

Prof. P.K Bansal

Dept. of Marketing and Sales

ACKNOWLEDGEMENT

4
There is always a sense of gratitude which one expresses to others for the help or needy
service they render during all phases of life. I would like to express my gratitude towards
all those who have been helpful to me in taking this mighty task of live project to a
successful end.

First of all, I consider it a pleasant duty to express my heart felt appreciation, gratitude
and indebtedness to my guide Prof. P.K Bansal for keen interest, invaluable pain taking
and excellent guidance, patience, endurance, encouragement and thoughtful advice
throughout the project work duration.

I would also like to be thankful to Mr. N.K Tripathi (TSO ,Rani Bagh SWZ) , who has
given me the right direction to prepare my project report.

I would want to take this opportunity to thank all my family members for their help and
suggestions during the course of my project work. I am thankful to all my friends who
gave me constant and continuous inspiration to complete this project.

Khushboo Malik
Enroll. No: A0102209130
Program: MBA (M&S)-2011

EXECUTIVE SUMMARY

5
The project entitled “Consumers behavior towards safe drinking water with special
reference to Pure It” was undertaken as a part of summer training in Hindustan Unilever
Limited at the safe water zone, Rani Bagh. Hindustan Unilever Limited (HUL) is India's
largest Fast Moving Consumer Goods Company, touching the lives of two out of three
Indians with over 20 distinct categories in Home & Personal Care Products and Foods &
Beverages. The company’s Turnover is Rs. 20, 239 crores (for the 15 month period –
January 1, 2008 to March 31, 2009).

Pureit is the world’s most advanced in-home water purifier. Pureit, a breakthrough
offering of Hindustan Unilever (HUL), provides complete protection from all water-borne
diseases, unmatched convenience and affordability.

Objective of the research can be defined as follows:

• To understand consumers behavior towards safe drinking water.

• Find their awareness about different water- borne diseases, causes of such diseases
and preventive measures.

• Make consumers aware about different purification methods and also find their
awareness about HUL’S Pure it.

In this project the research design used was exploratory research with a sample size of
150 respondents. Primary data was collected from the respondents of different locations
of Delhi like Pitampura, Rohini, Rani Bagh, Shalimar Bagh etc., through the
Questionnaires. The tools for analysis were SPSS and graphical representation like bar
graphs and pie charts and scale of measurement used was Nominal Scale data.

6
The findings of the report were that although water being an essential part of life only
30% of the people considered that they are provided with safe drinking water. Consumers
are aware that there are many diseases caused by drinking contaminated water but only
72.7% of the consumers know that 80% of the diseases are water-borne. Consumers take
different measures for protection like boiling of water, use candle filter, electrical purifier
or non-electrical purifier and it was also found that they are aware of the technology used
in their purifier. Maximum percent of consumers preferred purifier with its cost being less
than or equal to Rs.2000/-.

It was found that 92.7% consumers wanted to know about a product that provides as safe
as boiled water without use of electricity or gas. When asked whether they have heard
about Pureit it was amazing to know that everyone responded positively but only 16.7%
consumers responded that they are already using Pureit and maximum people heard about
Pureit through T.V commercials .Only 22.7% consumers were aware that Pureit provides
4 litres of water in just 1 rupee. 56% consumers said that they would like to see the free
home demo.

CONTENTS

7
 Declaration

Certificate from Industry Guide

Certificate from Faculty guide

Acknowledgement

Executive Summary

S.No. Chapter Name Page No.

1 Introduction 9

2 Water Purification 14
3 Research Methodology and Procedures 31

4 Data Analysis and Interpretation 33

5 Conclusions & Recommendations 65

Biblography

Appendices

C H A PT E R 1

8
 INTRODUCTION

Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods
company, touching the lives of two out of three Indians with over 20 distinct categories in
home & personal care products and food & beverages. They endow the company with a
scale of combined volumes of about 4 million tonnes and sales of over Rs. 13,000 crores.
HUL is also one of the country's largest exporters; it has been recognized as a Golden
Super Star Trading House by the Government of India.

HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as
Hindustan Lever Limited through a merger of Lever Brothers. Hindustan Vanaspati Mfg.
Co. Ltd. and United Traders Ltd . It is headquartered in Mumbai, India and has an
employee strength of over 15,000 employees and contributes for indirect employment of
over 52,000 people. The company was renamed in June 2007 to “Hindustan Unilever
Limited”.

In 2007, Hindustan Unilever was rated as the most respected company in India for the
past 25 years by Business world, one of India’s leading business magazines. The rating
was based on a compilation of the magazines annual survey of India’s Most Reputed
Companies over the past 25 years. HUL is the market leader in Indian consumer products
with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos
amongst others with over 700 million Indian consumers using its products. It has over 35
brands. Sixteen of HUL’s brands featured in the AC Nielsen Brand Equity list of 100
Most Trusted Brands Annual Survey (2008). According to Brand Equity, HUL has the
largest number of brands in the Most Trusted Brands List. It’s a company that has
consistently had the largest number of brands in the Top 50 and in the Top 10 (with 4
brands).

Hindustan Unilever's distribution covers over 1 million retails outlets across India directly
and its products are available in over 6.3 million outlets in India, i.e., nearly 80% of the
retail outlets in India. It has 39 factories in the country. Two out of three Indians use the

9
company’s products and HUL products have the largest consumer reach being available
in over 80 per cent of consumer homes across India.

The Anglo-Dutch company Unilever owns a majority stake (52%) in Hindustan Unilever
Limited. HUL was one of the eight Indian companies to be featured on the Forbes list of
World’s Most Reputed companies in 2007.

HISTORY OF HUL

• In the summer of 1888, visitors to the Kolkata harbour noticed crates full of
Sunlight soap bars, embossed with the words "Made in England by Lever
Brothers". With it, began an era of marketing branded Fast Moving Consumer
Goods (FMCG).
• Soon after followed Lifebuoy in 1895 and other famous brands like Pears, Lux
and Vim.
• Vanaspati was launched in 1918 and the famous Dalda brand came to the market
in 1937. In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati
Manufacturing Company, followed by Lever Brothers India Limited (1933) and
United Traders Limited (1935). These three companies merged to form HUL in
November 1956; HUL offered 10% of its equity to the Indian public, being the
first among the foreign subsidiaries to do so. Unilever now holds 52.10% equity in
the company. The rest of the shareholding is distributed among about 360,675
individual shareholders and financial institutions.
• The erstwhile Brooke Bond's presence in India dates back to 1900.
• By 1903, the company had launched Red Label tea in the country.
• In 1912, Brooke Bond & Co. India Limited was formed. Brooke Bond joined the
Unilever fold in 1984 through an international acquisition.
• The erstwhile Lipton's links with India were forged in 1898. Unilever acquired
Lipton in 1972 and in 1977 Lipton Tea (India) Limited was incorporated.

10
 • Pond's (India) Limited had been present in India since 1947. It joined the Unilever
fold through an international acquisition of Chesebrough Pond's USA in 1986.
• Since the very early years, HUL has vigorously responded to the stimulus of
economic growth. The growth process has been accompanied by judicious
diversification, always in line with Indian opinions and aspirations.
• The liberalization of the Indian economy, started in 1991, clearly marked an
inflexion in HUL's and the Group's growth curve. Removal of the regulatory
framework allowed the company to explore every single product and opportunity
segment, without any constraints on production capacity. Simultaneously,
deregulation permitted alliances, acquisitions and mergers.
• In one of the most visible and talked about events of India's corporate history, the
erstwhile Tata Oil Mills Company (TOMCO) merged with HUL, effective from
April 1, 1993. In 1996, HUL and yet another Tata company, Lakme Limited,
formed a 50:50 joint venture, Lakme Unilever Limited, to market Lakme's market-
leading cosmetics and other appropriate products of both the companies.
Subsequently in 1998, Lakme Limited sold its brands to HUL and divested its
50% stake in the joint venture to the company.
• HUL formed a 50:50 joint venture with the US-based Kimberly Clark Corporation
in 1994, Kimberly-Clark Lever Ltd, which markets Huggies Diapers and Kotex
Sanitary Pads.
• HUL has also set up a subsidiary in Nepal, Unilever Nepal Limited (UNL), and its
factory represents the largest manufacturing investment in the Himalayan
kingdom. The UNL factory manufactures HUL's products like Soaps, Detergents
and Personal Products both for the domestic market and exports to India.
9
The 1990s also witnessed a string of crucial mergers, acquisitions and alliances on the
Foods and Beverages front.

• In 1992, the erstwhile Brooke Bond acquired Kothari General Foods, with
significant interests in Instant Coffee.

11
 • In 1993, it acquired the Kissan business from the UB Group and the Dollops Ice
cream business from Cadbury India.
• As a measure of backward integration, Tea Estates and Doom Dooma, two
plantation companies of Unilever, were merged with Brooke Bond.
• Then in 1994, Brooke Bond India and Lipton India merged to form Brooke Bond
Lipton India Limited (BBLIL), enabling greater focus and ensuring synergy in the
traditional Beverages business. 1994 witnessed BBLIL launching the Wall's range
of Frozen Desserts.
• By the end of the year, the company entered into a strategic alliance with the
Kwality Ice cream Group families and in 1995 the Milkfood 100% Icecream
marketing and distribution rights too were acquired.
• Finally, BBLIL merged with HUL, with effect from January 1, 1996.
• In January 2000, in a historic step, the government decided to award 74 per cent
equity in Modern Foods to HUL, thereby beginning the divestment of government
equity in public sector undertakings (PSU) to private sector partners.
• HUL's entry into Bread is a strategic extension of the company's wheat business.
In 2002, HUL acquired the government's remaining stake in Modern Foods.
• In 2003, HUL acquired the Cooked Shrimp and Pasteurised Crabmeat business of
the Amalgam Group of Companies, a leader in value added Marine Products
exports.

HUL launched a slew of new business initiatives in the early part of 2000’s.

• Project Shakti was started in 2001. It is a rural initiative that targets small villages
populated by less than 5000 individuals. It is a unique win-win initiative that
catalyses rural affluence even as it benefits business. Currently, there are over
45,000 Shakti entrepreneurs covering over 100,000 villages across 15 states and
reaching to over 3 million homes. 10
• In 2002, HUL made its foray into Ayurvedic health & beauty centre category with
the Ayush product range and Ayush Therapy Centres.

12
 • Hindustan Unilever Network, Direct to home business was launched in 2003 and
this was followed by the launch of ‘Pureit’ water purifier in 2004.
• In 2007, the Company name was formally changed to Hindustan Unilever
Limited after receiving the approval of share holders during the 74th AGM on 18
May 2007.
• Brooke Bond and Surf Excel breached the Rs 1,000 crores sales mark the same
year followed by Wheel which crossed the Rs.2,000 crores sales milestone in
2008.
• On 17 October 2008 , HUL completed 75 years of corporate existence in India.

MISSION AND VISION

HUL believes that an organization’s worth is also in the service it renders to the
community. HUL focuses on hygiene, nutrition, enhancement of livelihoods, reduction of
greenhouse gases and water footprint. It is also involved in education and rehabilitation of
special or underprivileged children, care for the destitute and HIV-positive, and rural
development. HUL has also responded in case of national calamities / adversities and
contributes through various welfare measures, most recent being the relief and
rehabilitation of the people affected by the Tsunami disaster, in India.

HUL’s Project Shakti is a rural initiative that targets small villages populated by less than
5000 individuals. Through Shakti, HUL is creating micro-enterprise opportunities for
rural women, thereby improving their livelihood and the standard of living in rural
communities. Shakti also provides health and hygiene education through the Shakti Vani
programme.The program now covers 15 states in India and has over 45,000 women
entrepreneurs in its fold, reaching out to 100,000 villages and directly reaching to over
three million rural consumers.

13
HUL also runs a rural health programme, Lifebuoy Swasthya Chetana. The programme
endeavors to induce adoption of hygienic practices among rural Indians and aims to bring
down the incidence of diarrhoea. It has already touched 120 million people in
approximately 50, 676 villages across India.

If Hindustan Unilever straddles the Indian corporate world, it is because of being single-
minded in identifying itself with Indian aspirations and needs in every walk of life.

CHAPTER 2

WATER PURIFICTION

Water is a chemical substance that is composed of hydrogen and oxygen and is vital for
all known forms of life.

In typical usage, water refers only to its liquid form or state, but the substance also has a
solid state, ice, and a gaseous state, water vapor or steam. Water covers 71% of the
Earth’s surface . On Earth, it is found mostly in oceans and other large water bodies, with
1.6% of water below ground in aquifers and 0.001% in the air as vapor, clouds (formed of
solid and liquid water particles suspended in air), and precipitation. Oceans hold 97% of
surface water, glaciers and polar ice caps 2.4%, and other land surface water such as
rivers, lakes and ponds 0.6%. A very small amount of the Earth's water is contained
within biological bodies and manufactured products.

Water on Earth moves continually through a cycle of evaporation or transpiration,

precipitation and runoff, usually reaching the sea. Over land evaporation and transpiration
contribute to the precipitation over land.

14
Clean drinking water is essential to human and other life forms. Access to safe drinking
water has improved steadily and substantially over the last decades in almost every part of
the world. There is a clear correlation between access to safe water and GDP per capita.
However, some observers have estimated that by 2025 more than half of the world
population will be facing water-based vulnerability. A recent report (November 2009)
suggests that by 2030, in some developing regions of the world, water demand will
exceed supply by 50%. Water plays an important role in the world economy, as it
functions as a solvent for a wide variety of chemical substances and facilitates industrial
cooling and transportation. Approximately 70% of fresh water is consumed by
agriculture.

WATER BORNE DISEASES

Water-borne diseases are infectious diseases that spread primarily through contaminated
water. Though these diseases are spread either directly or through flies or filth, water is
the chief medium for spread of these diseases and hence they are termed as water-borne
diseases.

Most intestinal (enteric) diseases are infectious and are transmitted through faecal waste.
Pathogens – which include virus, bacteria, protozoa, and parasitic worms – are diseases-
producing agents found in the faeces of infected persons. These diseases are more
prevalent in areas with poor sanitary conditions.

These pathogens travel through water sources and interfuses directly through persons
handling food and water. Since these diseases are highly infectious, extreme care and
hygiene should be maintained by people looking after an infected patient. Hepatitis,
cholera, dysentery, and typhoid are the more common water-borne diseases that affect
large populations in the tropical regions.

15
A large number of chemicals that either exist naturally in the land or are added due to
human activity dissolve in the water, thereby contaminating it and leading to various
diseases.

Pesticides: The organophosphates and the carbonates present in pesticides affect and
damage the nervous system and can cause cancer. Some of the pesticides contain
carcinogens that exceed recommended levels. They contain chlorides that cause
reproductive and endocrinal damage.

Lead: Lead is hazardous to health as it accumulates in the body and affects the central
nervous system. Children and pregnant women are most at risk.

Fluoride: Excess fluorides can cause yellowing of the teeth and damage to the spinal cord
and other crippling diseases.

Nitrates: Drinking water that gets contaminated with nitrates can prove fatal especially to
infants that drink formula milk as it restricts the amount of oxygen that reaches the brain
causing the ‘blue baby’ syndrome. It is also linked to digestive tract cancers. It causes
algae to bloom resulting in eutrophication in surface water.

Petrochemicals: Benzene and other petrochemicals can cause cancer even at low exposure
levels.

Chlorinated solvents: These are linked to reproduction disorders and to some cancers.

Arsenic: Arsenic poisoning through water can cause liver and nervous system damage,
vascular diseases and also skin cancer.

Other heavy metals : Heavy metals cause damage to the nervous system and the kidney,
and other metabolic disruptions.

16
Salts: It makes the fresh water unusable for drinking and irrigation purposes.

Exposure to polluted water can cause diarrhoea, skin irritation, respiratory problems, and
other diseases, depending on the pollutant that is in the water body. Stagnant water and
other untreated water provide a habitat for the mosquito and a host of other parasites and
insects that cause a large number of diseases especially in the tropical regions. Among
these, malaria is undoubtedly the most widely distributed and causes most damage to
human health.

PREVENTIVE MEASURES

Water-borne epidemics and health hazards in the aquatic environment are mainly due to
improper management of water resources. Proper management of water resources has
become the need of the hour as this would ultimately lead to a cleaner and healthier
environment.

According to recent news and reports, most tap and well water are not safe for
drinking due to heavy industrial and environmental pollution. Toxic bacteria, chemicals
and heavy metals routinely penetrate and pollute our natural water sources making people
sick while exposing them to long term health consequences such as liver damage, cancer
and other serious conditions. We have reached the point where all sources of our drinking
water, including municipal water systems, wells, lakes, rivers, and even glaciers, contain
some level of contamination. Even some brands of bottled water have been found to
contain high levels of contaminants in addition to plastics chemical leaching from the
bottle.

In order to prevent the spread of water-borne infectious diseases, people should take
adequate precautions. The city water supply should be properly checked and necessary
steps taken to disinfect it. Water pipes should be regularly checked for leaks and cracks.

17
At home, the water should be boiled, filtered, or other methods and necessary steps taken
to ensure that it is free from infection.

With more and more Indians becoming aware of the hazards of drinking impure water, the
demand for effective water purifiers is growing rapidly. The majority of intestinal
disorders and infections are caused by water borne micro organisms. As a result, the
number of consumers looking for reliable purification options is increasing not only in the
metros but also in towns across India.

WATER FILTRATION METHODS

1. BOILING:

• TECHNOLOGY PRINCIPLE: Boiling of water to temperatures of 100 degree

Celsius to kill/ inactive bacteria, viruses and cysts.
• PERFORMANCE CLAIMS: The “household standard” for microbiological
purity kills all bacteria, viruses and cysts.
• ESSENTIAL COMPONENTS: A vessel or pot for boiling water. Source of heat-
gas, wood or electricity.
• POSITIVES
--- Microbiologically safe drinking water.
--- Does not require running water.
--- Simple to operate.
• NEGATIVES
--- Need to ensure proper boiling time (at least 20 minutes).
--- Loss of precious water due to evaporation (about 20%).
--- Very long cycle times: heating- boiling- cooling- consumption.
--- Affects taste of water adversely.
--- Does not remove physical, chemical or organic impurities.

18
 --- Risk of recontamination on storage.

2. UV TECHOLOGY:

• TECHOLOGY PRINCIPLE: Use of Ultraviolet (UV) Radiation.

• PERFORMANCE CLAIMS: UV radiation kills bacteria and inactivates viruses.
Does not work against cysts.
• ESSENTIAL COMPONENTS: Sediment filter to remove physical impurities.
Carbon pre-filter to remove organic material .UV lamp and chamber.
• POSITIVES
--- Easy to operate with the click of a switch.
--- “Online”system : no need to store water.
--- May not be adversely affected by hardness.
• NEGATIVES
--- Need to remove particulate and organic impurities as they reduce UV efficacy.
--- Requires electricity, constant voltages & running water.
--- High cost and requires regular maintenance.
--- Does not inactivate cysts.
--- UV Devices are easy to operate but are costly and requires regular
maintenance .

3. CANDLE FILTRATION:

• TECHNOLOGY PRINCIPLE: Use of ceramic candle filters to remove

impurities by size exclusion.
• PERFORMANCE CLAIMS: Removal of physical impurities. Some removal of
bacteria (“100 %” bacteria removal only if impregnated with silver).
• ESSENTIAL COMPONENTS: Upper chamber with 1-3 cylindrical candles.
Lower collection chamber and tap for drawing water.

19
• POSITIVES
--- Does not require running water.
--- Cheap and simple to operate.
--- May remove cysts.
--- Candle can be easily cleaned.
• NEGATIVES
--- Does not provide safe water.
--- Very slow flow rates.
--- Needs 2 days to remove odor before device can be used for the first time.
--- No end- of- life indicator.
--- cleaning diminishes effectiveness of filtration.
--- Candle filters don’t destroy minute bacteria. They also serve as breeding
ground for bacteria and viruses.
--- Possibilities of iron used in the screws being rusted.

4. IODINE RESIN TECHOLOGY

• TECHNOLOGY PRINCIPLE: An iodine- based biocide which is impregnated

onto a suitable resin, and is related when wetted with water.
• PERFORMANCE CLAIMS: Kills common pathogenic bacteria. May kill
viruses.
• ESSENTIAL COMPONENTS( Storage type): Upper chamber with 3- stages
cartridge (filter bag, resin and bacteriostatic carbon).Lower collection chamber &
tap for drawing water.
• POSITIVES
--- Does not require running water.
--- Does not require electricity.
--- Removes physical impurities.
--- Simple to operate & functions as storage device.
• NEGATIVES

20
 --- Iodine resin without dwell time does not kill viruses.
--- No cysts removal kill.
--- May not work with different types of water (e.g., hard water, high TOC water).
--- Will leave a residual level of iodine or iodide, which may be harmful to health.
--- Iodinated Resin technology does not remove or kill cyst .It leaves behind
residual levels of iodine or iodide which may be harmful.

5. REVERSE OSMOSIS

• TECHNOLOGY PRINCIPLE: A semi- permeable membrane is used to drive

water across it at pressure and remove impurities.
• PERFORMANCE CLAIMS: Removes all bacteria, viruses and cysts. Removes
suspended particles, harmful minerals, color and odor from water. Reduces TDS
by 90%.
• ESSENTIAL COMPONENTS: Sediment filter, pre-carbon filter, RO membrane
and post-carbon cartridge.
• POSITIVES
--- Gives “as safe as boiled” water.
--- Does not require electricity.
--- Removes most kinds of physical and colloidal impurities.
--- Can work at high capacities.
• NEGATIVES
--- Very expensive for domestic systems.
--- Membrane can clog and requires careful and professional maintenance.
--- Requires running water to work.
--- Reverse Osmosis: Though it gives water which is “as safe as boiled” it is very
expensive and requires running or pressurized water to work.

21
A good water filtration system installed in your home is the only way to proactively
monitor and ensure the quality and safety of your drinking water.

Major vendors include Eureka Forbes, Philips, Hindustan Unilever, Whirlpool and Kent.
Eureka Forbes is the overall market leader. Others are Ion Exchange, Zeolite, Kenstar and
Maharaja Whiteline. Prices range from less than Rs.2000 to Rs. 25000.

Eureka Forbes’ Aquaguard is still the market leader. Aquaguard Classic is a UV purifier.
Major global player, Philips has also launched UV purifiers, which are selling well.
Purifiers that use ultraviolet technology are usually priced above Rs. 4000.

Some chemical based purification systems include Hindustan Unilever’s Pureit and
Eureka Forbes’ Aquasure both of which are priced below Rs. 2000. They don’t run on
electricity so power outages and electricity bills are not a problem. Also, Pureit and
Aquasure are reported to be user friendly allowing customers to service the devices
themselves. There are several other resin based purifiers as well but these may not be as
effective as Pureit and Aquasure. Also, it is best to select a chemical purifier that is
capable of removing the chemicals that are used for purification.

HINDUSTAN UNILEVER LIMITED

PURE IT

ABOUT THE PRODUCT

Pureit is the world’s most advanced in-home water purifier. Pureit, a breakthrough
offering of Hindustan Unilever (HUL), provides complete protection from all water-borne
diseases, unmatched convenience and affordability.

Pureit’s unique Germkill Battery technology kills all harmful viruses and bacteria and
removes parasites and pesticide impurities, giving you water that is "as safe as boiled

22
water". It assures your family 100% protection from all water-borne diseases like
jaundice, diarrhea, typhoid and cholera. What’s more, it doesn’t need gas, electricity or
continuous tap water supply.

Pureit not only renders water micro-biologically safe, but also makes the water clear,
odorless and good-tasting. Pureit does not leave any residual chlorine in the output
water.

The output water from Pureit meets stringent criteria for microbiologically safe
drinking water, from one of the toughest regulatory agencies in the USA, EPA
(Environmental Protection Agency).

The performance of Pureit has also been tested by leading scientific and medical
institutions in India and abroad. This patented technological breakthrough has been
developed by HUL. This state-of –the-art engineering developed by a team of over 100
Indian and international experts from HUL and Unilever Research Centers has made
Pureit possible at the consumer price of just Rs. 2000.

Pureit runs with a unique ‘Germkill Battery Kit’ that typically lasts for 1500 litres of
water. The ‘Germkill Battery Kit is priced at Rs.365. This means consumers will get 4
litres of water that is ‘as safe as boiled water’ for just one rupee, which works out to an
extremely affordable 24 paise per litre.

KEY BENEFITS OF PUREIT

Pureit gives you manifold benefits. Some of the key benefits are as follows :

1. UNMATCHED SAFETY- No water-borne diseases. No tension

Pureit removes visible dirt, kills all harmful viruses and bacteria, removes parasites
and pesticides impurities giving water that is “as safe as boiling water”. Therefore, it

23
 provides assured safety of drinking water as well as assured water to wash vegetables
and cereals, prepare tea and coffee or make ice cubes. This way, Pureit assures you
and your family of 100% protection from all water-borne diseases like jaundice,
diarrhea, typhoid and cholera.

2. UNMATCHED CONVENIENCE

Pureit doesn’t need gas, electricity or continuous tap water supply, making it an
absolutely hassle-free water purifier.

3. UNMATCHED SAVINGS OF MONEY

Pureit provides “as safe as boiling water” at an extremely affordable price. It saves the
cost of expensive gas required for boiling water. It saves electricity costs, or any costs
of installation, plumbing, service and maintenance.

WORKING OF PUREIT

Pureit in-home purification system uses a 4 stage purification process to deliver “as safe
as boiled water” without the use of electricity and pressurized tap water. Pureit purifies
the input drinking water in four stages, namely:

1. Micro-fiber Mesh - Removes visible dirt.

2. Compact Carbon Trap - removes remaining dirt, harmful parasites & pesticide
impurities.

3. Germkill Processor – uses 'programmed chlorine release chlorine technology' and its
stored Germkill process targets and kills harmful virus and bacteria.

24
4. Polisher – removes residual chlorine and all disinfectant by-products, giving clear
odorless and great tasting water.

5. Battery Life Indicator - Ensures total safety because when the Germkill power is
exhausted, the indicator turns red, warning you to replace the battery.

Advanced Auto-Switch off - In case, the battery is not changed when it turns fully red, as
an additional assurance of safety, the advanced Auto-Switch off will automatically
switch-off the flow of water.

MARKETING STRATEGY FOR PUREIT

Pureit, which marked the company’s entry into the consumer durables business, was
introduced in 2005 in Chennai and then in other southern markets before its national
launch early this year.

Once the roll-out of the product in the urban markets was completed, HUL launched
Pureit in rural markets. The company also made substantial investments in sales and
distribution and advertising and promotions to ramp up its presence in the urban markets.
For rural markets, it had tied up with various government agencies and non-profit
organizations.

The most important strategy adopted by the company is the 1 crore challenge. The
company mentioned three conditions that were to be fulfilled for claiming 1 crore. These
were that the product you are claiming should be one which works without electricity,
should have battery life indicator and should be certified by EPA(Environmental
Protection Agency
.
Company also setup kiosks at different places. Kiosks are small brown colored stalls with
2- 3 guys standing. The guys have a device of Pureit with them. The guys very
professionally entertain the customers by making them aware about the water borne

25
diseases and also tell them about the benefits that the product will provide the customers
with. They keep explaining it and the word Hindustan Unilever is very prominent in their
description. These kiosks are setup at different areas like markets, places which are
populated etc.,

The company has also added 2,500 more executives within nine months to Pureit’s
existing sales team of 7,500. Besides traditional advertising such as television
commercials, the company is promoting the product through non-traditional channels
such as hospitals, clinics, government and non-government bodies and health care
agencies.

The water purifying business is a potential market of 1500 crore approximately in a

country where large areas lack access to safe drinking water. About 80% of India’s
domestic water supply comes from groundwater, according to the World Bank, in a
country where water-related diseases are common.

COMPETITORS DETAILS

WHIRLPOOL’s PRODUCT LINE

PURAFRESH ELITE

This water purifier has 6 purification stages like- Pre Filter, Plus Sediment Filter, Pre
Carbon Filter, R.O Membrane Filter and Post Carbon Filter. Its silver activated carbon
containing silver ion and ceramic filter inside the storage tank enable to prevent the
microbial proliferation inside the tank and maintain the fresh taste of water at all times.
Along with above purification its storage tank is sealed for outer contamination. It comes
with 8.5 litres of storage capacity. It has other utility features like Dual Overflow
Protection System. It is certified by the world’s foremost water body, Water Quality
Association, USA, with its gold seal.

26
PURAFRESH DELUXE

This water purifier has 6 purification stages like- Pre Filter, Plus Sediment Filter, Pre
Carbon Filter, R.O Membrane Filter and Post Carbon Filter. Along with above
purification its storage tank is sealed for outer contamination. It comes with 6.5 litres of
storage capacity. It has other utility features like Overflow Protection System and Water
Level Indicator. It is certified by the world’s foremost water body, Water Quality
Association, USA, with its gold seal.

EUREKA FORBES’s PRODUCT LINE

AQUAGUARD TOTAL RO

This water purifier has 6 purification stages like- Particle Filter, Clarity Cartridge, Pre-
Taste Enhancer Cartridge, RO Membrane Cartridge, Post-Taste Enhancer Cartridge and
Nano Silver Medium. It comes with 9 litres of storage capacity in transparent tank. This
water purifier removes excess TDS from hard water and makes it taste fresh. It has auto
shut-off of the pump, with unique weight sensor mechanism for efficient and economical
functioning .Available exclusively through the trained Direct Sales Specialist of Eureka
Forbes.

AQUASURE

This water purifier has 4 purification stages- Pre Filter purification, activated carbon
purification, Active Disinfectant and Special Carbon Block. Active Disinfectant of this
purifier destroys disease causing bacteria and viruses. Special carbon block helps in final
finishing stage of purification. It comes with 13 litres of storage capacity.

27
AQUAGUARD Ultra

This water purifier has 4 purification stages like- Pre Filter purification, activated Carbon
purification, Sediment Filter and Ultra filtration Cartridge for an advanced purification
process that filters impurities even in the molecular range, including disease- causing
bacteria, virus and protozoan micro organisms. It comes with 8 litres of storage capacity.
It does not require electricity.

AQUAGUARD INTEGRA7

This water purifier has multi stage water purification technology like Reverse Osmosis,
Ultra Filtration, Aqua- energizer, Magnetizing Chamber, Iron remover and Arsenic
remover. These multi stage water purification technologies purify the water and eliminate
the health hazards caused by impure water. It comes with 8 litres of storage capacity.

USHA BRITA’s PRODUCT LINE

WATERGUARD SF 620T

This water purifier has 3 purification stages like- Pre Filter purification, Silver
impregnated activated carbon purification and Health and Taste Cartridge purification.

WATERGUARD- DIGITAL

This water purifier has 4 purification stages like- Pre Filter purification, Candle Filter
purification, Silver impregnated activated carbon purification and Ultra- Violet
Purification. It is controlled by an eight- bit microprocessor and gives a digital display of
all its operations which makes it user- friendly.

28
 KENT’s PRODUCT LINE

EXCELL

This storage water purifier has 7 litres water storage capacity and 5 purification stages
like- Sediments purification, Pre Carbon Filter, Carbon block, Reverse Osmosis
technology purification and post carbon purification. It has Reverse Osmosis Technology,
it uses semi- permeable membrane to divert dissolved salts, heavy metals, chemicals,
micro- organisms and other impurities to drain. In later stages it has resin carbon
Cartridge, which polishes water to ensure fresh tasting water. It is best suited for
installation under the kitchen counter with the faucet mounted on the sink.

KENT- ELITE 1

This water purifier has flow rate of 0.42 litres per minute. It has 4 purification stages like
Sediments purification, Pre Carbon filter purification, Ultra- Violate purification and
Reverse Osmosis technology purification. Its Reverse Osmosis technology uses semi-
permeable membrane to divert dissolved salts, heavy metals, chemicals, micro- organisms
and other impurities to drain. In later stage it has resin carbon cartridge, which polishes
water to ensure testing water. It comes with optional water tank.

ZERO B PRODUCT LINE

ZERO B PURILINE 2L

This water purifier has a flow rate of 2 liters per minute. It has 3 purification stages like
Pre Filter purification, post carbon cartridge purification and Polyiodinated Resin
Purification. It helps to polish water to ensure fresh testing water.

29
ZERO B PURILINE 4L

This water purifier has a flow rate of 4 litres per minute. It has 3 purification stages like
Pre filter purification, Resin carbon cartridge purification and Polyiodinated Resin
Purification. It helps to remove suspended particle, water borne bacteria, viruses, odour,
taste and color.

PHILIPS PRODUCT LINE

WP-3890

This water purifier has a flow rate of 1.2 litres per minute. It has 3 purification stages like-
Pre filter purification, activated carbon purification (sediment filter) and Ultra- violet
purification. Its new UV (PLS) technology destroys known water borne viruses. It comes
with user replaceable filter which can be replaced whenever indicated by purifier system.
Its Pure Protect Lock feature lock down the purifier if the filter is not replaced on time. Its
other feature includes Pure Flush that automatically flushes all internal pipes and the UV
chamber after every filter change.

WP-3891

This water purifier has a flow rate of 1.2 litres per minute. It has 3 purification stages like-
Pre filter purification, activated carbon purification (sediment filter) and Ultra- violet
purification. Its new UV (PLS) technology destroys known water borne viruses. It comes
with user replaceable filter. Its Pure Protect Lock feature lock down the purifier if the
filter is not replaced on time. Its other feature includes Pure Flush that automatically
flushes all internal pipes and the UV chamber after every filter change. It comes with
rechargeable battery back up.

30
 CHAPTER 3

RESEARCH METHODOLOGY
AND
PROCEDURES

RESEARCH OBJECTIVE: Objective of the research can be defined as follows:

• To understand consumers behavior for safe drinking water.

• Find their awareness about different water- borne diseases, causes of such diseases
and preventive measures.

• Make consumers aware about different purification methods and also find their
awareness about HUL’S Pure it.

MARKET RESEARCH TOOLS APPLIED:

1. SPSS: It provides with a broad range of capabilities for the entire analytical
process output, helps us to share results with others using a variety of reporting
methods, and take advantage of the analytical asset storage and deployment
capabilities to other SPSS products. Results from data analysis will enable us to
make smarter decisions more quickly by uncovering key facts, patterns and trends.

2. GRAPHICAL REPRESENTATION:(BAR GRAPHS, PIE CHARTS etc)

• BAR GRAPHS/CHARTS: A Bar graph is a chart with rectangular bars of

lengths usually proportional to the magnitudes or frequencies of what they

31
 represent. Sometimes the bars are not proportional, often because the chart
didn’t start at zero.

• PIE DIAGRAMS: A circular graph having a radii dividing the circle into
sectors proportional in angle and area to the relative size of quantities
represented.

RESEARCH DESIGN:

1. EXPLORATORY RESEARCH: we gain insights into decision problems and

opportunities.

2. SAMPLING DESIGN:

• SAMPLE SIZE:150

• TYPE OF SAMPLING: Convenient sampling

• DATA COLLECTION:

a) Type of data: Primary data.

b) Method of collecting data: Questionnaire as it is convenient and very

feasible tool.

c) Location for filling questionnaire: Different areas of Delhi such as Rani

Bagh , Rohini , Shalimar Bagh , Pitampura etc.,

SCALES OF MEASUREMENT: Nominal scale

32
 CHAPTER 4

DATA ANALYSIS AND INTERPRETATION

Do you consider water as an essential part of ones living?

Cumulative
Frequency Percent Valid Percent Percent
Valid yes 150 100.0 100.0 100.0

33
Interpretation: We know that water is one of the essential element that is needed by a
common man. This question was asked to determine whether the consumers considered
water an essential part of their living and the result showed that 100 % customers
responded positively.

34
 What is your existing source of drinking water?(tick any one)
Cumulative
Frequency Percent Valid Percent Percent
Valid Municipal water 145 96.7 96.7 96.7
Bore water 4 2.7 2.7 99.3
Tanker water 1 .7 .7 100.0
Total 150 100.0 100.0

35
Interpretation: This question was asked to determine the existing source through which
consumers got their drinking water and the result showed that 96.7% of the consumers got
their water from Municipal Corporation, 2.7% used bore water as their drinking water and
nearly .7% used tanker water.

36
 Do you consider that the water you are provided with is safe for drinking?
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 45 30.0 30.0 30.0
No 105 70.0 70.0 100.0
Total 150 100.0 100.0

37
Interpretation: This question was asked to determine whether the consumers considered
that the water they were provided was safe for drinking and the result showed that only
30% consumers considered it safe for drinking and the rest 70% responded negatively.

38
 Are you aware of diseases that are caused by drinking contaminated
water?
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 150 100.0 100.0 100.0

39
Interpretation: This question was asked to determine consumers awareness about the
diseases that are caused by drinking contaminated water and the result showed that 100%
consumers were of this fact.

40
 Do you know that 80% of the diseases in our country are water bound?
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 109 72.7 72.7 72.7
No 41 27.3 27.3 100.0
Total 150 100.0 100.0

41
Interpretation: This question was asked to determine whether the consumers were aware
that 80% of the diseases are water bound and the result showed that 72.7% consumers
responded positively and 27.3 % responded negatively.

42
 Do you take any measures to prevent these diseases that may harm your
family?(If No, move to Question 11)
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 110 73.3 73.3 73.3
No 40 26.7 26.7 100.0
Total 150 100.0 100.0

43
Interpretation: This question was asked to determine whether the consumers were taking
any measures to protect themselves from such water-borne diseases and the result showed
that 73.3% responded positively and nearly 26.7% responded negatively.

44
 Are you using any purification method to purify water?(tick any one)
Cumulative
Frequency Percent Valid Percent Percent
Valid Boiled water 30 20.0 27.3 27.3
Use candle filtered water 15 10.0 13.6 40.9
Use electrical water purifier 44 29.3 40.0 80.9
Use non-electrical water 21 14.0 19.1 100.0
purifier
Total 110 73.3 100.0
Missing System 40 26.7
Total 150 100.0

45
Interpretation: This question was asked to find out the different measures that the
consumers were taking to protect themselves from water-borne diseases and the result
showed that 27.3% consumers boiled their water, 13.6% consumers used candle filter,
40% and 19.1% used non-electrical purifier.

46
 Are you aware of the technology used in your purifier?
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 80 53.3 73.4 73.4
No 29 19.3 26.6 100.0
Total 109 72.7 100.0
Missing System 41 27.3
Total 150 100.0

47
Interpretation: This question was asked to find out the whether the consumers were
aware of the technology that was used in their purification system and the result showed
that 73.4% responded positively and 26.6% consumers responded negatively.

48
 What is the cost of the purifier you are using?
Cumulative
Frequency Percent Valid Percent Percent
Valid Less than or equal to 64 42.7 58.7 58.7
Rs.2000
More than Rs.2000 to less 4 2.7 3.7 62.4
than Rs.6000
More than Rs.6000 to less 1 .7 .9 63.3
than Rs.10,000
More than Rs.10,000 40 26.7 36.7 100.0
Total 109 72.7 100.0
Missing System 41 27.3
Total 150 100.0

49
Interpretation: This question was asked to find out the cost at which the consumers
bought their purification system and the result showed that 58.7% consumers spend nearly
<=2000, 3.7% spent >2000 to <= 6000, .9% spent >6000 to <=10,000 and 36.7% spent
>10,000 .

50
 After how much time do you go for the service of your purifier?
Cumulative
Frequency Percent Valid Percent Percent
Valid 3 months 22 14.7 25.6 25.6
6 months 56 37.3 65.1 90.7
9 months 7 4.7 8.1 98.8
1 year 1 .7 1.2 100.0
Total 86 57.3 100.0
Missing System 64 42.7
Total 150 100.0

51
Interpretation: This question was asked to find out the time period after which the
consumers got their purifier serviced and the result showed that 25.6% consumers went
for the service of their purifier after 3 months, 65.1% after 6 months, 8.1% after 9 months
and nearly 1.2 after 1 year.

52
 Will you be interested in knowing about a product that gives “as safe as
Boiled water” without the use of gas or electricity?
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 139 92.7 92.7 92.7
No 11 7.3 7.3 100.0
Total 150 100.0 100.0

53
Interpretation: This question was asked to determine whether the consumers were
interested to know about a purifier that works without electricity or gas and provides as
safe as boiled water and the result showed that 92.7% consumers responded positively
and nearly 7.3% responded negatively.

54
 Have you heard about Hindustan Unilever Limited’s Pure it?
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 150 100.0 100.0 100.0

55
Interpretation: This question was asked to determine consumers awareness about
Hindustan Unilever Limited’s Pure It and it was interesting to know that 100% consumers
responded positively.

56
 Are you already using Pureit?
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 25 16.7 16.7 16.7
No 125 83.3 83.3 100.0
Total 150 100.0 100.0

57
Interpretation: This question was asked to determine the percentage of people who were
already using Pureit and it was found that 17% of the people responded positively and rest
responded negatively.

58
 How did you come to know about Pure it?
Cumulative
Frequency Percent Valid Percent Percent
Valid T.V commercials 92 61.3 61.3 61.3
References 36 24.0 24.0 85.3
Outlets 18 12.0 12.0 97.3
Clinics 4 2.7 2.7 100.0
Total 150 100.0 100.0

59
Interpretation: This question was asked to determine the source through which the
consumers came to know about Pure It and the result showed that 61.3% of the consumers
first saw it on T.V, 24.% came to know about it from references, 12% saw it at an outlet
and nearly 2.7% saw it in a clinic.

60
 Do you know that Pure it provides 4 litres of water just in 1 rupee and that
too without any gas or electricity?
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 34 22.7 22.7 22.7
No 116 77.3 77.3 100.0
Total 150 100.0 100.0

61
Interpretation: This question was asked to determine whether the consumers were aware
that Pure It provides 4 litres of water just in 1 rupee without the use of gas or electricity
and the result showed that 22.7% consumers responded positively and nearly 77.3%
responded negatively.

62
 Will you be interested in seeing the Free Home demo of Pure it?
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 76 50.7 56.7 56.7
No 58 38.7 43.3 100.0
Total 134 89.3 100.0
Missing System 16 10.7
Total 150 100.0

63
Interpretation: This question was asked to determine whether the consumers were
interested in seeing the free home demo of Pure It and the result showed that 56.7%
consumers responded positively and nearly 43.3% responded negatively.

CHAPTER 5

64
 CONCLUSION AND RECOMMENDATIONS

Water is an essential part for everyone’s life. Clean drinking water is essential to human
and other life forms. Mostly tap and well water are not safe for drinking due to heavy
industrial and environmental pollution. Access to safe drinking water has improved
steadily and substantially over the last decades in almost every part of the world.

The water purifying business is a potentially lucrative opportunity in a country where

large areas lack access to safe drinking water. About 80% of India’s domestic water
supply comes from groundwater, according to the World Bank, in a country where water-
related diseases are common.

In order to prevent the spread of water-borne infectious diseases, people should take
adequate precautions. The city water supply should be properly checked and necessary
steps taken to disinfect it. Water pipes should be regularly checked for leaks and cracks.
At home, the water should be boiled, filtered, or other methods and necessary steps taken
to ensure that it is free from infection.

According to the research it is found that the main source of water for about 96.7%
consumers is municipal water. Water being essential part of life only 30% of the
consumers considered it safe for drinking. It was found that 72.7% of the customers are
aware that 80% of diseases are caused by drinking contaminated water. Consumers purify
their drinking water either by boiling it, using candle filtration, electrical purifiers or non-
electrical water purifier and the most preferred being in the range of less than or equal to
Rs.2000.

Seeing the competition among different water purifiers HUL also launched its water
purifier which works without electricity and provides as safe as drinking water. It was

65
found that 92.7% of consumers were interested in knowing about the product .The
company uses various marketing strategies to make consumers aware about the product
and after doing the survey it is found that everyone has heard about the product either
through T.V commercials, references, outlets or clinics but only 16.7% consumers are
using it. Only 22.7% consumers said that they are aware of the fact that Pureit provides 4
litres of water in just one rupee. They are interested to know more about it and want to see
a demo of it so that they can buy it.

So it can be said that people are becoming aware of water-borne diseases and take
measures to prevent their family from being infected by these diseases. HUL has also
worked a lot to make people aware about such diseases and has provided people with in-
home water purifier which has helped them a lot, a purifier which is in reach of every
common man. The company should mainly target the people whose source of drinking
water is municipal water. No doubt everyone has heard about the but the company should
provide education to the consumers regarding safe drinking water by setting educational
camps or should do more advertisement showing people the benefits of safe drinking
water. The company should also set up more outlets and install their product at maximum
number of clinics so that consumers become more aware of it.

Soon HUL, unlike other players of water purifiers will also be able to capture a large
share in the market as their marketing strategies are positively working for them and
people are becoming aware of their purifier and if the company continues to spread the
awareness among consumers about water-borne diseases and provide them with a solution
their product will be a great success. The company is also coming with a purifier that will
target premium class and give competition to RO and UV purifiers.

BIBLIOGRAPHY

66
 1. WEBITES
•
• www.scribd.net

• www.hul.co.in

• www.wikipedia.org

2. SUMMER INTENSHIP MANUAL

APPENDIX I

QUESTIONAIRE

1. Do you consider water as an essential part of ones living?

o Yes
o No

2. What is your existing source of drinking water?(tick any one)

o Municipal water
o Bore water
o Canned water
o Tanker water
o Don’t know

3. Do you consider that the water you are provided with is safe for drinking?
o Yes

67
 o No

4. Are you aware of diseases that are caused by drinking contaminated water?

o Yes
o No

5. Do you know that 80% of the diseases in our country are water bound?

o Yes
o No

6. Do you take any measures to prevent these diseases that may harm your
family?(If No, move to Question 11)

o Yes
o No

7. Are you using any purification method to purify water?(tick any one)

o Boiled water
o Use candle filtered water
o Canned water
o Use electrical water purifier
o Use non electrical water purifier

8. Are you aware of the technology used in your purifier?

o Yes
o No

68
9. What is the cost of the purifier you are using?

o Less than or equal to Rs.2000

o More than Rs.2000 to less than Rs.6000
o More than Rs.6000 to less than Rs.10,000
o More than Rs.10,000

10. After how much time do you go for the service of your purifier?

o 3 months
o 6 months
o 9 months
o 1 year

11. Will you be interested in knowing about a product that gives “as safe as
Boiled water” without the use of gas or electricity?

o Yes
o No

12. Have you heard about Hindustan Unilever Limited’s Pure it?

o Yes
o No

13. Are you already using Pureit?

o Yes
o No

69
14. How did you come to know about Pure it?

o T.V commercials
o References
o Outlets
o Clinics

15. Do you know that Pure it provides 4 litres of water just in 1 rupee and that
too without any gas or electricity?

o Yes
o No

16. Will you be interested in seeing the Free Home demo of Pure it?

o Yes
o No

THANK YOU

NAME:

ADDRESS:

PHONE NO:

70