II.

Target Market:
Since students want some unique and tasty food but have a healthy benefits. Our target
market focus on students, and since we are also a student we can easily know more about their
needs and make our products satisfy their needs.

III. SWOT ANALYSIS

STRENGTHS:
 Readily delegates’ authority and responsibility, proactively collaborates, recognizes and
draws on others abilities.
 Emphasizes profits, goals, and metrics; aligns employee with company goals.
 Good production of fruitarts
 We offer home service
 Product Originality
 Quality Service
 Customer focus service techniques
 Our products is more conflex than others
 Since we are also a college students we can easily know more about their needs
 We offer online orders

Weaknesses:
 Slow growth of income in business
 Slow production
 Lack of customer
 Lack of storage
 Do not have enough suppliers
 Quickly deteriorate
 Our cake shop may not be recognized by consumers at first for the lack of brand effect
 The shop didn’t have enough equipment
 Lack of professional skills and knowledge
 We don’t offer any beverages for now

Opportunities:
 Have a promo or discount
 Having a good resellers
 Promotions (flyers, brochure)
  Joining food fares
 Tie-ups with hotel chains and restaurants
 Increase in the online shopping customer base
 Presence in emerging markets
 Introduction of different and new varieties of tarts


Threats:
 Experience of competitors in the market
 Best advertisements strategies of competitors
 Not enough capital to open
 Risk from suppliers of raw materials
 The risk of being replaced by other pastry advanced technologies
 Impacts of governments politics on food industry production
 Low prices of competitors
 Climate that may affect our food suppliers
 High demand of raw materials
 Change in taste of the consumers

IV. Competitors:
When you are in the business competition is common, but because of competition we can
improve our business. As a manager you need to make sure that your business is flexible
regarding about threats and competitors.

Michelle’s Cakes and Pastries

Located near at Balanga City Hall. Selling personalize Cakes.
Red Ribbon
Located in Centre Plaza Mall (CPM). Red Ribbon is known with their delicious cakes
with affordable price.
Goldilocks
Located near at St. Joseph Cathedral, they also selling delicious cakes with affordable
price.
V. Sample Product

A tart is baked dish consisting of a filling over a pastry base with an open
top not covered with pastry. The pastry is usually shortcrust pastry, The
filling may be sweet or savoury, though modern tarts are usually fruit-
based, sometimes with custard.

VI. Environmental Analysis

Being a tart businesss in the marketing industry, setting our product’s price
is one that we have to consider. We have to balance the price because of the fruits
that we use in our tarts, we all know that, every fruits have seasons. Our price is
depending to what the ingredients price. People nowadays prefer to purchace
cheap foods in able to save some money.
VII. Mission and Vision
Mission

FruiTart’s mission is to create and provide the product that will satisfy and
attract customers through the beautiful and delicious tarts but in an affordable price.
Vision

FruiTart’s vision is to be a famous and well known pastry shop not only in
Balanga city but also around in Central Luzon.

VIII. Marketing Objective

 To build long lasting relationship with the costumers and supplier.
 Pricing our product in a pocket-friendly way.
 To grow and to be known one of the best pastry in central Luzon.
 To satisfy our costumer with an affordable price.
 Earn profit which continuously improve our business.