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Lahore, Karachi. The Mall, Peshawar. Airport Road, Quetta.
Tel: (042) 111-111-456 Tel: (021) 111-111-456 Tel: (091) 9213046-47 Tel: (081) 831623, 831702
Fax: (042)6304926-7 Fax: (021) 5610572 Fax: (091) 286908 Fax: (081) 831922
helpdesk.punjab@smeda.org.pk helpdesk-khi@smeda.org.pk helpdesk-pew@smeda.org.pk helpdesk-qta@smeda.org.pk
September 2013
Pre-Feasibility Study Wooden Furniture Manufacturing Unit
Table of Contents
1. DISCLAIMER .......................................................................................................................................... 3
2. PURPOSE OF THE DOCUMENT ......................................................................................................... 4
3. INTRODUCTION TO SMEDA .............................................................................................................. 4
4. INTRODUCTION TO SCHEME ........................................................................................................... 5
5. EXECUTIVE SUMMARY ...................................................................................................................... 5
6. BRIEF DESCRIPTION OF PROJECT & PRODUCT ........................................................................ 5
7. CRITICAL FACTORS ............................................................................................................................ 6
8. INSTALLED & OPERATIONAL CAPACITIES ................................................................................. 7
9. GEOGRAPHICAL POTENTIAL FOR INVESTMENT ..................................................................... 7
10. POTENTIAL TARGET MARKETS ............................................................................................... 7
11. PRODUCTION PROCESS FLOW .................................................................................................. 8
12. PROJECT COST SUMMARY ......................................................................................................... 8
12.1 PROJECT ECONOMICS ................................................................................................................ 8
12.2 PROJECT FINANCING..................................................................................................................10
12.3 PROJECT COST ..........................................................................................................................10
12.4 SPACE REQUIREMENT................................................................................................................10
12.5 MACHINERY & EQUIPMENT ........................................................................................................11
12.6 MACHINE MAINTENANCE ............................................................................................................11
12.7 FURNITURE .................................................................................................................................12
12.8 OFFICE EQUIPMENT ...................................................................................................................12
12.9 RAW MATERIAL REQUIREMENTS ...............................................................................................13
12.10 HUMAN RESOURCE REQUIREMENT ...........................................................................................16
12.11 REVENUE GENERATION AND PRODUCTION MIX ........................................................................16
13. ANNEXURE 1 .................................................................................................................................. 18
13.1 INCOME STATEMENT ..................................................................................................................18
13.2 BALANCE SHEET ........................................................................................................................19
13.3 CASH FLOW STATEMENT ...........................................................................................................20
13.4 USEFUL LINKS ............................................................................................................................21
14. KEY ASSUMPTIONS ..................................................................................................................... 22
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Pre-Feasibility Study Wooden Furniture Manufacturing Unit
1. DISCLAIMER
This information memorandum is to introduce the subject matter and provide a
general idea and information on the said matter. Although, the material included
in this document is based on data/information gathered from various reliable
sources; however, it is based upon certain assumptions which may differ from
case to case. The information has been provided on as is where is basis without
any warranties or assertions as to the correctness or soundness thereof.
Although, due care and diligence has been taken to compile this document, the
contained information may vary due to any change in any of the concerned
factors, and the actual results may differ substantially from the presented
information. SMEDA, its employees or agents do not assume any liability for any
financial or other loss resulting from this memorandum in consequence of
undertaking this activity. The contained information does not preclude any further
professional advice. The prospective user of this memorandum is encouraged to
carry out additional diligence and gather any information which is necessary for
making an informed decision, including taking professional advice from a
qualified consultant/technical expert before taking any decision to act upon the
information.
For more information on services offered by SMEDA, please contact our website:
www.smeda.org.pk
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Pre-Feasibility Study Wooden Furniture Manufacturing Unit
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Pre-Feasibility Study Wooden Furniture Manufacturing Unit
4. INTRODUCTION TO SCHEME
Prime Minister’s ‘Small Business Loans Scheme’, for young entrepreneurs, with
an allocated budget of Rs. 5.0 Billion for the year 2013-14, is designed to provide
subsidised financing at 8% mark-up per annum for one hundred thousand
(100,000) beneficiaries, through designated financial institutions, initially through
National Bank of Pakistan (NBP) and First Women Bank Ltd. (FWBL).
Small business loans with tenure upto 7 years, and a debt : equity of 90 : 10 will
be disbursed to SME beneficiaries across Pakistan, covering; Punjab, Sindh,
Khyber Pakhtunkhwah, Balochistan, Gilgit Baltistan, Azad Jammu & Kashmir and
Federally Administered Tribal Areas (FATA).
5. EXECUTIVE SUMMARY
The proposed project is for setting up a Wooden Furniture Manufacturing Unit.
This unit will be capable of integrated wooden furniture manufacturing, from
sourcing and cutting of wood to retailing of product to the end customer.
The project will focus and cater to the growing needs of domestic wooden
furniture market. Housing and construction industry has seen a steady growth
over the last many years due to a number of factors. These include; development
of new housing schemes, introduction of house financing schemes/loans by
different banks, increased urbanization, a growing middle class and enhanced
purchasing power of the public. All these factors have contributed directly and
indirectly towards an increased demand for wooden furniture.
The wooden furniture business venture entails a total investment of about Rs.
2.12 million. This includes a capital investment of Rs.1.09 million and a sum of
Rs. 1.02 million as initial working capital. The project is financed through 90%
debt and 10% equity. The Net Present Value (NPV) of the project is around Rs.
12.29 million with an Internal Rate of Return (IRR) of 61% and a payback period
of 2.90 years. Higher return on investment and a steady growth of business is
expected with the entrepreneur having some prior experience/education in the
related field of business. The project will generate direct employment opportunity
for 21 persons.
6. BRIEF DESCRIPTION OF PROJECT & PRODUCT
This unit is capable of producing different sort of wooden furniture i.e. bed sets,
dinning sets, sofa sets, misc. furniture (centre table & end tables for sofa set) and
office furniture.
Wood being the main raw material; the entire finished product predominantly
depends on the acquired quality of wood. Detailed technical know-how about the
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Pre-Feasibility Study Wooden Furniture Manufacturing Unit
quality of wood and the use of seasoned (dry) plays a vital role in the
manufacturing of quality furniture. Wood obtained from the forest is of prime
quality. Therefore, it is recommended to use dry wood from the forests for
manufacturing of quality wooden furniture which is available from the forest
reserves like Changa manga, Pakhowal, Kundian, Chicha watni, Bahawalpur and
other social forests. Changa manga forest is the major source of wood for
furniture. Furniture manufacturing units in Pakistan mostly use Sheesham wood.
Other types of woods used in manufacturing furniture are; Teak wood, Walnut
wood and Keekar wood. Besides this, substitute material like lasani, winboard
are also used in the manufacturing of furniture. Other materials used in the
furniture manufacturing process are nails, screws, glue/solution, spirit, lakh,
thiner, lacquer, sealer, hardener, etc. These raw materials are easily available in
the market.
The demand for wooden furniture in domestic market is consistent throughout the
year however, it significantly increases during the period of October to March
because of the wedding season. The demand for the furniture almost doubles
during this period, hence a good time to enter the market. Since strong
competition already exists in the domestic market, manufacturing of high quality
trendy designs and aggressive marketing is essential to get a prominent place in
the market. Wooden furniture is preferred in the domestic market as well as in
the international market due to its traditional appeal and durability despite the
introduction of new/alternative materials in furniture manufacturing. Over the
years entry into the global market has also become more competitive due to
demanding factors like green furniture, multi-functionality, simplicity and neutral
colors, Ready-to-assemble (RTA) and Do-it-yourself (DIY) furniture. Malaysia,
Philippines, Indonesia and China have established strong brand names and have
emerged as key market players.
7. CRITICAL FACTORS
• Ensuring availability of seasoned (dry) wood for high quality furniture
manufacturing. Seasoned (dry) wood minimizes deforming that may occur
due to dampness in wood.
• Selection of skilled and responsible labor is an important factor as it can
improve quality of finished product by better craftsmanship & lower wastage.
Specialized labor is recommended.
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Pre-Feasibility Study Wooden Furniture Manufacturing Unit
• New designs and styles can build brand equity for the business. Creation of
new designs and styles is vital for setting new trends as the market is quite
competitive.
• Aggressive virtual marketing needs to be undertaken in the absence of a
physical showroom.
• Though skilled labor is available in the market, additional manufacturing
workload can be sub-contracted to save time and resources.
• The manufacturing unit will require selling directly to showrooms and direct
clients, for which the owner would need to develop extensive knowledge of
the market.
• Higher return on investment and a steady growth of business is expected
with the entrepreneur having some prior experience/education in the related
field of business.
• Easy access to raw material should be ensured.
8. INSTALLED & OPERATIONAL CAPACITIES
The proposed project is capable of manufacturing complete range of wooden
furniture and other allied products to meet the demand of domestic market.
Factory will work on 8 hours shift for 300 days. This unit is capable of producing
different sort of wooden furniture i.e. bed sets, dinning sets, sofa sets, misc.
furniture (centre table & end tables for sofa set) and office furniture. Total number
of furniture items produced in year 1 would be 206 that is 60% of total production
capacity. However, maximum production capacity of 341 furniture items will be
achieved in year 10.
9. GEOGRAPHICAL POTENTIAL FOR INVESTMENT
The demand for wooden furniture is higher in densely populated cities of
Pakistan i.e. Lahore, Multan, Karachi, Peshawar, Rawalpindi, Islamabad.
Establishment of factory in the vicinity of established wooden furniture clusters
i.e. Lahore, Chiniot or Gujrat gives the added advantage of easy availability of
skilled labor.
10. POTENTIAL TARGET MARKETS
Wooden furniture can be categorized into following; for newly built house, gift on
weddings, for renovations, institutional buyers, for offices (public & private
sector). Majority of customers in the domestic market belong to first and second
category. These customers require furniture for their newly built houses and
usually buy a range of products like bed sets, dining sets and sofa sets with other
decorative material for their entire house. Initially entrepreneurs should target
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Pre-Feasibility Study Wooden Furniture Manufacturing Unit
these customers to establish the business and increase the customer base.
Flourishing hotel and tourism industry can considerably increase the demand for
wooden furniture. Large orders can be secured to supply wooden furniture to
hotels and resorts. Wooden furniture retail clusters are found in most areas of
almost all big cities of Pakistan where the manufactured furniture could be sold.
The projected Income Statement, Cash Flow Statement and Balance Sheet are
attached as annexure.
The unit is capable of producing different sort of wooden furniture. As this project
predominantly involves craftsmanship of skilled labor, different type of products
can be manufactured. However this particular pre-feasibility focuses on
manufacturing of; bed sets, dinning sets, sofa sets, miscellaneous furniture
(centre table & end tables for sofa set) and office furniture.
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Pre-Feasibility Study Wooden Furniture Manufacturing Unit
Details of proposed production mix offered by the project are provided in table
below:
The following table shows internal rate of return, payback period and net present
value:
Returns on the project and its profitability are closely linked with; entrepreneur
having some practical knowledge about furniture manufacturing, proper selection
of wood, hiring of skilled labor and selecting new designs & styles for successful
operation of this business.
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Pre-Feasibility Study Wooden Furniture Manufacturing Unit
Following table provides details of the equity required and variables related to
bank loan;
The land sufficient for setting up the proposed wooden furniture manufacturing
unit is approximately 2 kanals (7,200 sq. ft). The land would be acquired on lease
preferably in the outskirts of the city. Covered area details of the factory are as
follows;
Table 6 - Factory Covered Area Details
Description Area (Sq. ft)
Factory Main Hall 2,000
Carving Room 750
Polish Room 1,000
Store for un-finished products 1,000
Store for finished product 1,500
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Pre-Feasibility Study Wooden Furniture Manufacturing Unit
Machinery & equipment required for Wooden Furniture Manufacturing Unit can
easily be purchased locally. Following table provides list of machinery required
for the factory:
Table 7 - Factory Machinery Details
Machinery Description Unit Unit Price Total Cost
Saw 18" 1 42,000 42,000
Saw 27" 1 70,000 70,000
Saw 30" 1 80,000 80,000
Cutter sliding 1 20,000 20,000
Cutter round 1 15,000 15,000
Gauge 14" 1 60,000 60,000
Gauge 18" 1 110,000 110,000
Planer / Shaper 12" 2 70,000 140,000
Spindle Moulder Machine 2 50,000 100,000
Chapaka 2 15,000 30,000
Hand Chapaka (jug saw) 2 15,000 30,000
Grinder 2 6,500 13,000
Drill machine 10 3,500 35,000
Compressor 2 16,000 32,000
Miscellaneous Tools (Hand Tools, Paint 1 20,000 20,000
Gun etc.)
Installation costs for machines 1 30,000 30,000
Total Machinery and Equipment 827,000
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Pre-Feasibility Study Wooden Furniture Manufacturing Unit
12.7 Furniture
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Pre-Feasibility Study Wooden Furniture Manufacturing Unit
As variety of material is used for the manufacturing of each type of furniture. Following table shows raw material
requirement for each type of furniture:
Foam 1 150 150 Foam 1 150 150 COB (alternate for Hardner) 1 450 450
Channels, Handles 1 2,500 2,500 Channels, Handles 1 2,000 2,000 Thinner (Butyl) 1 160 160
Thinner (Butyl) 1 160 160 Thinner (Butyl) 1 160 160 Thinner (imported) 1 240 240
Thinner (imported) 1 240 240 Thinner (imported) 1 240 240 Channels, Handles 1 2,000 2,000
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Pre-Feasibility Study Wooden Furniture Manufacturing Unit
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Pre-Feasibility Study Wooden Furniture Manufacturing Unit
The labor required for manufacturing process is easily available on daily wages,
per unit basis and on permanent employment. It is recommended that only
selective skilled labor be employed permanently while others should be hired on
temporary basis or as and when required. Following permanent human resource
is required at the factory.
Expected production figures of proposed product mix during year 1 are given in
table below:
Table 16 – Number of Furniture Sale during Year 1
Description Product Mix Total Units Sold
Bed Set
Superior 20% 8
Fine 30% 18
Normal 50% 36
Dinning Set
Superior 20% 2
Fine 30% 5
Normal 50% 9
Sofa Set
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Pre-Feasibility Study Wooden Furniture Manufacturing Unit
Superior 20% 5
Fine 30% 11
Normal 50% 23
Misc. Furniture
Superior 20% 6
Fine 30% 14
Normal 50% 30
Office Furniture
Superior 20% 5
Fine 30% 11
Normal 50% 23
Total Furniture Units 206
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Pre-Feasibility Study Wooden Furniture Manufacturing Unit
13. ANNEXURE 1
Cost of sales
Procurement Cost 5,364,197 6,912,109 8,994,817 11,835,075 15,755,243 21,222,297 28,913,036 39,808,460 55,330,221 77,537,758
Direct Labor (Production Staff) 3,336,000 4,365,600 5,114,160 5,625,576 6,188,134 6,806,947 7,487,642 8,236,406 9,060,046 9,966,051
Direct Electricity 504,000 547,800 595,485 647,406 703,948 765,529 832,606 905,681 985,299 1,072,058
Total cost of sales 9,204,197 11,825,509 14,704,462 18,108,057 22,647,325 28,794,773 37,233,284 48,950,547 65,375,567 88,575,867
Gross Profit 2,646,207 3,626,292 4,587,321 5,914,085 7,765,581 10,391,815 14,172,885 19,688,790 27,826,810 39,946,526
Tax 54,656 189,714 373,603 629,482 1,098,178 1,946,307 3,093,017 4,877,539 7,613,773 11,535,100
NET PROFIT/(LOSS) AFTER TAX 826,384 1,521,357 2,230,809 2,998,446 4,154,084 5,836,000 7,965,606 11,279,717 16,361,295 23,643,759
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Pre-Feasibility Study Wooden Furniture Manufacturing Unit
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Assets
Current assets
Cash & Bank 250,000 264,092 797,484 1,689,123 2,849,251 4,444,987 6,742,711 9,699,916 14,098,534 20,196,726 29,362,380
Accounts receivable 138,255 318,526 405,342 505,329 635,076 811,994 1,056,916 1,400,531 1,888,153 2,586,789
Finished goods inventory 191,754 246,365 306,343 377,251 471,819 599,891 775,693 1,019,803 1,361,991 1,845,331
Raw material inventory 623,254 975,046 1,523,398 2,376,574 3,701,467 5,754,867 8,931,165 13,835,055 21,392,208 33,017,531 50,870,719
Pre-paid building rent 150,000 181,500 219,615 265,734 321,538 389,061 470,764 569,625 689,246 833,988 -
Total Current Assets 1,023,254 1,750,647 3,105,388 5,043,116 7,754,836 11,695,810 17,556,526 25,937,204 38,600,321 57,298,389 84,665,219
Fixed assets
Land - - - - - - - - - - -
Building/Infrastructure - - - - - - - - - - -
Machinery & equipment 827,000 744,300 661,600 578,900 496,200 413,500 330,800 248,100 165,400 82,700 -
Furniture & fixtures 69,000 62,100 55,200 48,300 41,400 34,500 27,600 20,700 13,800 6,900 -
Office vehicles - - - - - - - - - - -
Office equipment 168,000 112,000 56,000 194,481 129,654 64,827 225,136 150,091 75,045 260,623 173,749
Total Fixed Assets 1,064,000 918,400 772,800 821,681 667,254 512,827 583,536 418,891 254,245 350,223 173,749
Intangible assets
Pre-operation costs 35,878 28,702 21,527 14,351 7,176 - - - - - -
Training costs - - - - - - - - - - -
Total Intangible Assets 35,878 28,702 21,527 14,351 7,176 - - - - - -
TOTAL ASSETS 2,123,132 2,697,749 3,899,715 5,879,148 8,429,266 12,208,637 18,140,062 26,356,095 38,854,567 57,648,613 84,838,968
Other liabilities
Deferred tax (165,604) (403,658) (681,158) (958,658) (1,173,546) (1,172,816) (844,454) (6,229) 1,613,777 4,354,162
Long term debt (Debt facility : Bank 1) 1,910,819 1,698,627 1,468,823 1,219,945 950,411 658,506 342,372 - - - -
Total Long Term Liabilities 1,910,819 1,533,023 1,065,165 538,787 (8,247) (515,040) (830,443) (844,454) (6,229) 1,613,777 4,354,162
Shareholders' equity
Paid-up capital 212,313 212,313 212,313 406,794 406,794 406,794 631,930 631,930 631,930 892,553 892,553
Retained earnings 826,384 2,347,741 4,578,550 7,576,996 11,731,079 17,567,080 25,532,686 36,812,403 53,173,697 76,817,456
Total Equity 212,313 1,038,697 2,560,054 4,985,344 7,983,790 12,137,874 18,199,010 26,164,616 37,444,333 54,066,251 77,710,009
TOTAL CAPITAL AND LIABILITIES 2,123,132 2,697,749 3,899,715 5,879,148 8,429,266 12,208,637 18,140,062 26,356,095 38,854,567 57,648,613 84,838,968
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Pre-Feasibility Study (Wooden Furniture Manufacturing Unit)
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Operating activities
Net profit 826,384 1,521,357 2,230,809 2,998,446 4,154,084 5,836,000 7,965,606 11,279,717 16,361,295 23,643,759
Add: depreciation expense 145,600 145,600 145,600 154,427 154,427 154,427 164,645 164,645 164,645 176,474
amortization of pre-operating costs 7,176 7,176 7,176 7,176 7,176 - - - - -
Deferred income tax (165,604) (238,054) (277,500) (277,500) (214,887) 730 328,362 838,225 1,620,006 2,740,385
Accounts receivable (138,255) (180,271) (86,816) (99,987) (129,746) (176,919) (244,921) (343,615) (487,622) (698,636)
Finished goods inventory (191,754) (54,611) (59,978) (70,908) (94,568) (128,072) (175,802) (244,110) (342,188) (483,340)
Equipment inventory - - - - - - - - - - -
Raw material inventory (623,254) (351,791) (548,353) (853,175) (1,324,893) (2,053,400) (3,176,297) (4,903,890) (7,557,153) (11,625,324) (17,853,188)
Pre-paid building rent (150,000) (31,500) (38,115) (46,119) (55,804) (67,523) (81,703) (98,860) (119,621) (144,742) 833,988
Accounts payable 126,029 148,466 80,521 98,707 132,080 185,691 264,438 380,530 552,122 806,211
Other liabilities - - - - - - - - - -
Cash provided by operations (773,254) 226,284 763,196 1,140,516 1,429,662 1,887,641 2,613,858 3,299,577 4,398,618 6,098,192 9,165,654
Financing activities
Debt facility : Bank 1 - principal repayment (212,192) (229,804) (248,877) (269,534) (291,905) (316,133) (342,372) - - -
Additions to Debt facility : Bank 1 1,910,819 - - - - - - - - - -
Issuance of shares 212,313 - - 194,481 - - 225,136 - - 260,623 -
Cash provided by / (used for) financing activities 2,123,132 (212,192) (229,804) (54,396) (269,534) (291,905) (90,997) (342,372) - 260,623 -
Investing activities
Capital expenditure (1,099,878) - - (194,481) - - (225,136) - - (260,623) -
Acquisitions
Cash (used for) / provided by investing activities (1,099,878) - - (194,481) - - (225,136) - - (260,623) -
NET CASH 250,000 14,092 533,392 891,639 1,160,128 1,595,736 2,297,725 2,957,205 4,398,618 6,098,192 9,165,654
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