Marketing

Aim:
 Engage & grow followers
 Build awareness about UACTIV
 Increase Downloads & Sales
 Build an active community

Target:
 18 – 35 Years

Digital

Referral Program Commented [Office1]: Decrease no of users for others,

- About 300 identified active users will get increase for 300.

a) 1 free trial class at few of the top studios in town for referring 1 user
b) INR 500 credit towards UACTIV events for referring 2 users;
c) A free product from one of the reward partners for referring 3 users.

- Other users will get:

a) 1 free trial class at few of the top studios in town for referring 3 user
b) INR 300 credit towards UACTIV events for referring 5 users;
c) A free product from one of the reward partners for referring 10 users.

*Referral program will be run via email, In app prompts and social media.

Push Notifications
- Users will be sent offers / reminders for specific pick ups of their interests linked
to payment webpage.
- Users will be notified about how close they are towards winning rewards
-

Text Message Commented [Office2]: Scrap text message

- UACTIV has a data base of around 6100 phone numbers.
- Send confirmation of payments
- Highlight offers to download app -

What’s App
- UACTIV has a data base of around 6100 phone numbers.
- Event flyer will be sent out
- App promo flyer
- Send confirmation of payments
 - Highlight offers to download app -

Emails
- Monthly Email Newsletter with an update of upcoming events, along with download
and social links.
- App promo email
- Payment/ Event confirmations

Social Media

1. One Daily Generic Posts Category

*The content will be focused to drive engagement by tagging and increase comments
from relevant food bloggers, fitness trainers, other health fitness brands and other
social media pages.
* Share posts on other Facebook pages.
- Monday: Share Pick Ups (Aggregating Classes) – Pushing user towards website,
payments and app.
- Tuesday: Food Facts
- Wednesday: Quirky quotes – Users have responded well to this category.
- Thursday: Repost content from other pages.
- Friday: Health/Workout Tips & Facts
- Saturday: App Feature Posts
- Sunday: Motivation Inspirational posts

2. Event Post (Monday)

- Post on weekly UACTIV event
- Target specific audience

3. Incentive Posts (Tuesday)

Attract users by providing incentives and offers from reward & fitness studio partners.
- Offer discounts & free trials from fitness studios.
- Run contest from reward partners to giveaway products.
- Referral program
- Rewards to be achieved from the app.

4. Studio, Gym & classes video. (Wednesday)

- Posts snippets of classes at different fitness studios
- Promote UACTIV app/website as the place to find these classes.

5. Event Post (Thursday)

- Post on weekly UACTIV event
 - Target Specific audience

6. Real life App usage (Friday)

- Friends bloggers using Buddy Up/ Pick Up

7. Festival posts
- Put on posts on festivals wishing users

Fittest group class contest

- A contest across studios in Mumbai to decide the best class in town

UACTIV promo video

- Video explaining UACTIV!

Articles on blogs and media tech websites

- Mentions and links to website/social media
- Articles on events, company, app, website

OFFLINE

Events
- Curate & be involve with events attracting larger footfalls.
- Increased downloads at events with help of volunteers.
- Back end payment transactions of college events

Merchandize
- Merchandise to be displayed at studios and gyms, can availed at showing the UACTIV
app on your phone.
- Put together hampers from partners to send out influencers.

Data base Building

- Connect with 4/5 studios/instructors daily.
- Connect with 4 venues daily.

Corporates
- Provide Instructors for corporates
- Curate events

Relationship building
- Meet with studio owners and trainers on a weekly basis.
- Understand their challenges & problems
 - Work with them to find solutions
- Curate exciting events.

Banners/Standees

- Place UACTIV banners and standees at studios, gyms & colleges.

- Banners & standees will be innovative & interactive such as a photo booth, challenges
etc.
- Flyers to be distributed