LOGO

DOST IX

Creativity and
Thinking
CREATIVITY & THINKING
TOPIC 1

THE NATURE
OF CREATIVITY AND
FUNDAMENTALS
OF PERCEPTIVE
THINKING
 The Nature of Creativity
Understanding the nature of thinking
and the human mind

Concepts of Thinking: What is thinking?

“Thinking is the deliberate

exploration of experience for a
purpose.”
-- Dr. Edward De Bono, 1978
 The Nature of Creativity
Understanding the nature of thinking
and the human mind
De Bono’s Mechanism of the mind
The mind allows incoming information to organize
itself into ROUTINE PATTERNS.

The mind, therefore, has a natural behavior of

its own. We can, however, intervene so that this
natural behavior is used more effectively for our
purposes.
 The Nature of Creativity
Understanding the nature of thinking
and the human mind
De Bono’s Mechanism of the mind
We can develop attention-
directing tools and thinking
structures.

We can try to set up routine

patterns that are more
effective than the natural
ones.
The Nature of Creativity
Understanding the nature of thinking
and the human mind

The purpose of providing thinking

tools and techniques is to
fully train the human mind!
 The Nature of Creativity
Concepts and Principles of Creativity

• Is a mental process
involving the generation
of new ideas or concepts.

• Is the generation of ideas - new, original

that are both novel and
valuable
- useful
 The Nature of Creativity
Concepts and Principles of Creativity
Why we need to enhance creativity?

► Creativity and innovation contribute

to economic prosperity as well as to
social and individual wellbeing.

► Creativity the route to

sustainable development.
 The Nature of Creativity
Concepts and Principles of Creativity

Principal Aspects of Human Creativity

•The •The
Creative Creative
Person Process

•The •The
Creative Creative
Environment Product
 The Nature of Creativity
Concepts and Principles of Creativity

Principal Aspects of Human Creativity

A. The Creative Person
(personality)

Creativity drives the person to think, to create,

invent and produce novel ideas and worthwhile
products.
 The Nature of Creativity

A. The Creative Person

By: Dr. Viktor Lowenfield of the
Pennsylvania State University

What makes a person creative?

1. Sensitive – aware of anything odd or unusual
2. Fluent – takes advantage of a developing situation
3. Flexible – adjusts quickly to a new development
4. Original – produces new thoughts or work
5. Ability to Abstract - skill at analysis
 The Nature of Creativity

What makes a person creative?

(con’td)
By: Dr. Viktor Lowenfield of the
Pennsylvania State University

6. Ability to Synthesize – combines two or more

ideas
7. Skill at Redefinition – rearranges things, ideas,
concepts, people or to shift functions of objects
and use them in a new way
8. Coherence to Organization – keeps things going
smoothly, to express ideas clearly and realize
the creation effectively
 The Nature of Creativity

What makes a person creative?

The basic components:

1. Adequate IQ 8. Energetic
2. Perceptive 9. Emotionally expressive
3. Focus 10.Broad knowledge and
4. Self-discipline interest
5. Awareness 11. Sensitive
6. Balance 12.Open to new experience
7. Confident 13.Flexible
14.Intuitive
 The Nature of Creativity

Intellectual factors…
do not necessarily account for the person’s creativeness.

Gift of genius…
Ingenuity is a latent of all individuals and
not an exceptional possession of the gifted
Age and few.

sex factor…
creativity is ageless.
Interest and value…
see the whole thing or idea in perspective, dig deeper into small
details.
 Human Mental Capacities
by Alex F. Osborn:

ABSORPTIVE – REASONING –
observe and analyze and
apply attention judge

CREATIVE –
RETENTIVE – visualize, foresee,
memorize and and generate
recall ideas
 The Nature of Creativity
B. The Creative Environment
(social settings & economic conditions )

This refers to the situation,

environment, and life
circumstances that fosters,
facilitates, or inhibits creativity.
 The Nature of Creativity
C. The Creative Process
By: Graham Wallas

1. Preparation – the person works intently on

a problem
2. Incubation – the problem is temporarily put
aside and the person engage in other
activities
3. Illumination – the person sees how the
problem can be solved
4. Verification – or revision, the person works
out the details of his solution
The Nature of Creativity
After
thorough
research
and study,
the
researcher
came up
with this
new
process..
 The Nature of Creativity

D. The Creative Product

• Novel or Original
• Useful or adaptable
• Elegant or aesthetically designed
• Have transcendence qualities – can
surpass beyond limits
• Realization – manifested into tangible
product, object, process
The Nature of Creativity
Negative Attitudes that
Block Creativity
1. Oh no, a problem!
2. It can’t be done.
3. I can’t do it. Or there’s nothing I can do.
4. But, I’m not creative.
5. That’s childish.
6. What will people think?
7. I might fail.
 Generation
of Creative Ideas
Creativity Exercises
 Unconventional Problem Solving

• Problem 1: Where does

the "Z" go?

A E F H I K L M N T V W X Y

B C D G J O P Q R S U

A E F H I K L M N T V W X Y Z

B C D G J O P Q R S U
 Unconventional Problem Solving

• Problem 2: Next Pattern?

Edward De Bono’s Thinking System

How many triangles?

Edward De Bono’s Thinking System
Edward De Bono’s Thinking System
Edward De Bono’s Thinking System
The “Drop the Block” Problem
The “Drop the Block” Problem

Have a look at the picture. It

shows a person holding a block
of wood. Now, what will happen
to the piece of wood when the
person lets go of it?
Answer

it depends on where the

person is and the
environment they are in!
 If the person is on earth…

• The block of wood will drop DOWN to the ground as

it is drawn to earth by gravity.
 If the person is underwater…

• The block of wood will float UP to the surface of the

water because it is less dense than water.
 If the person is on space…

• The block of wood will NOT MOVE because there

are no overall forces in any direction.
Exercise:
Visualization/
Imagery/
Imagineering

How many
babies can you
see?
More than meets the eye
 Concealed colors
(Break the Habit)

What color is concealed in each sentence?

Example:
1.) Newspaper editors decided to go on
strike. (Red)
2.) The cab lacked proper brakes to stop at
the intersection. (Black)
 Concealed colors
(Break the Habit)
• A big, old, hungry dog appeared at our door
every morning.
• The cop persuaded him not to create a
disturbance.
• The Brazilian student Paulo lives around the
corner from us.
• You shouldn't let an upstart like him bother
you.
• He let out a big yell, owing to the injuries he
received when he fell.
 Concealed colors
(Break the Habit)

• La Jolla venders decided to cut their prices in

half.
• Long rayon fabrics were loaded on the truck.
• The Austrian physicist Wolfgang Pauli lacked
the requisite documents to enter the U.S.
You shouldn't sell this fossil very cheaply
because it is a rare specimen.
• The new law hit everybody's pocketbook
pretty hard.
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