Beruflich Dokumente
Kultur Dokumente
PPORTUNITY SCREENING
LESSON OBJECTIVES:
At the end of the lesson, you will be able to:
- Spot business opportunity through the process of Opportunity
Seeking and Opportunity Screening;
- Apply paint point process through evaluating the case of Red
Mango; and
- Improve your business ideas through market research.
OPPORTUNITY-SEEKING PROCESS
IDEATION DISCOVERY INCUBATION
V
OPPORTUNITY OICE OF CUSTOMER
SEEKING Pain Point Process
Lifestyle Trends
Process of spotting
generating activities
in the marketplace. OICE OF ENTERPRISE
Growth Strategy
HOW TO BE AN ENTREPRENEUR?
Pain hunting
PAIN Identification
Understanding
POINT Healing
process
Cons
umer
Benef
its
Ladd
er
Consumer Benefits Ladder
EMOTIONAL “So how does make me feel?”